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Strategi Peningkatan Daya Saing UMKM melalui Manajemen Usaha, Digital Marketing dan Branding Rahman, Abdul; Amalia, Ade; Rosnaida, Rosnaida; Japina, Henky
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 1 (2026): Abdira, Januari
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i1.1445

Abstract

This community service activity aims to enhance the capacity of MSME actors in Sumber Padi Village through training in business management, digital marketing, and branding strategies. The method employed an integrated approach consisting of several stages, including socialization, interactive training, hands-on practice, and pre- and post-activity evaluation. Interview results showed an increase in participants’ average ability from 26.4% to 76.0%, or a 49.6% improvement after the training. The program had a positive impact on participants’ digital literacy and marketing strategies. As a follow-up, the Sumber Padi Digital MSME Community was established, and the development of the “Sumber Padi Digital Corner” is planned as a center for digital-based business promotion and consultation. This activity is expected to strengthen the village’s competitiveness and economic independence.
The Effect of Competence, Training and Work Environment on Employee Performance at PT. Bakrie Sumatera Plantations Tbk, Kisaran: Pengaruh Kompetensi, Training dan Lingkungan Kerja Terhadap Kinerja Karyawan Pada PT. Bakrie Sumatera Plantations Tbk, Kisaran Abdul Rahman; Rosnaida Rosnaida; Henky Japina
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.7299

Abstract

The study purpose was to examine the effect of competence, training, and work environment on employee performance at PT. Bakrie Sumatera Plantations Tbk. This study aims to provide empirical evidence regarding factors that influence employee performance in the plantation sector. Materials and methods. This research employed a quantitative approach with a causal associative design. The population consisted of all employees at PT. Bakrie Sumatera Plantations Tbk, with a total sample of 42 respondents selected using a saturated sampling technique. Data collection was carried out using structured questionnaires, and the data were analyzed using multiple linear regression techniques. Hypothesis testing was conducted through t-test and F-test, supported by classical assumption tests and coefficient of determination analysis. Results. The findings indicate that competence, training, and work environment each have a positive and significant effect on employee performance. Simultaneously, these variables significantly influence employee performance. The coefficient of determination shows that competence, training, and work environment collectively explain a substantial proportion of the variance in employee performance. Conclusions. The study concludes that improving employee competence, implementing effective training programs, and creating a supportive work environment are essential factors in enhancing employee performance at PT. Bakrie Sumatera Plantations Tbk
The Influence of Government Spending, Road Infrastructure and HDI on Indonesia's Economic Growth: Pengaruh Belanja Pemerintah, Infrastruktur Jalan dan HDI terhadap Pertumbuhan Ekonomi Indonesia Henky Japina; Helmina Simanjuntak; Syamsinah Sirait; Heny Widya; Al Bina
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The study purpose was to analyze the influence of central government spending, road infrastructure development, and the Human Development Index (HDI) on economic growth in Indonesia over the period 1995–2024. Materials and methods. This study employs annual secondary data sourced from the official publications of Statistics Indonesia (BPS) and the Ministry of Finance. The analytical method applied is multiple linear regression to determine the extent of the influence exerted by each independent variable on the dependent variable, namely economic growth. Results. The study found an R-squared (R2) of 0.988291, showing that 98.83% of GDP variation is explained by the model. The F-statistic (0.000) confirms a significant simultaneous effect. Partially, central government spending (X1) has a highly significant positive impact (p=0.000), while road infrastructure (X2) and HDI (X3) do not show significant effects (p > 0.05). Conclusions. The study concludes that central government spending is the primary driver of Indonesia's GDP, whereas road infrastructure and HDI require better optimization to yield immediate economic impacts. These findings suggest a potential "lag effect" in infrastructure and social investments. Consequently, the government should prioritize spending efficiency and the long-term quality of human capital to ensure a more balanced and sustainable contribution to national economic growth
Digital Transformation: HDI, Consumption, And Inclusive Economic Growth Link Zulkarnain Nasution; Henky Japina; Amrizal Amrizal
Economics Development Analysis Journal Vol. 14 No. 2 (2025): Economics Development Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/edaj.v14i2.24111

Abstract

This research investigates the impact of digital transformation on inclusive economic growth in Indonesia, in light of significant social and economic inequality. While previous studies, particularly in South Africa, have highlighted opportunities for market access, this study focuses on identifying the factors that influence the contribution of digital transformation within the Indonesian context, using Prakash’s theory. A quantitative descriptive approach was employed, utilizing secondary data from the Central Statistics Agency across ten provinces in Sumatra. The analysis applied the Panel Vector Autoregressive (PVAR) method to examine the relationships among variables, including the Human Development Index (HDI), consumption, and social inequality. The findings indicate that, in the long term, both consumption and HDI have a negative impact on inclusive economic growth, with t-statistics of -2.452 and -5.093, respectively. Inequality, however, did not show a significant influence, with a t-statistic of 1.148. Similar trends were observed in the short term. The study concludes that a nuanced understanding of the equitable implementation of digital technology is essential for achieving inclusive economic growth. Notably, the negative influence of HDI on economic inclusion suggests that improvements in quality of life do not always correlate directly with economic growth, offering new insights into the discourse on digital transformation and economic inclusion in Indonesia.
STRATEGY FOR STRENGTHENING THE REGIONAL ECONOMIC RESILIENCE OF NORTH SUMATERA PROVINCE THROUGH SUSTAINABLE ECONOMIC TRANSFORMATION Zulkarnain Nasution; Henky Japina
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 3 (2026): Vol. 03 No. 3 Edisi Juli 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i3.2890

Abstract

This study aims to analyze the influence of Regional Economic Innovation and Green Economy on Regional Economic Resilience with Digital Governance as a moderation variable in 33 districts/cities in North Sumatra Province for the 2020–2025 period. The study uses an explanatory quantitative approach with secondary data in the form of panel data which is analyzed using panel data regression through Common Effect Model, Fixed Effect Model, and Random Effect Model. The selection of the best model was carried out using the Chow Test, Hausman Test, and Lagrange Multiplier Test, while hypothesis testing was carried out through t-test, F test, determination coefficient, and Moderated Regression Analysis (MRA). The results of the study show that the Fixed Effect Model is the best model. Regional Economic Innovation, Green Economy, and Digital Governance have a positive and significant effect on Regional Economic Resilience. In addition, Digital Governance has been proven to strengthen the influence of Regional Economic Innovation and Green Economy on Regional Economic Resilience. The Adjusted R² value of 81.8% indicates that the model has an excellent ability to explain variations in regional economic resilience. These findings affirm the importance of strengthening regional innovation, implementing a green economy, and accelerating the transformation of digital government as a sustainable, adaptive, inclusive, and competitive regional economic development strategy in North Sumatra Province.
PENINGKATAN KETERAMPILAN MENGOLAH KARPET DAUR ULANG BAGI MASYARAKAT DESA PASAR V Sariani Sariani; Henky Japina; Syahrijal Hidayat
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 7 No. 4 (2026): Vol. 7 No. 4 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v7i4.61806

Abstract

Pemanfaatan bahan sisa atau limbah lingkungan menjadi produk kerajinan tangan bernilai guna merupakan salah satu solusi potensial dalam memberdayakan kelompok ibu rumah tangga di kawasan pemukiman. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan keterampilan teknis kelompok ibu rumah tangga di Desa Pasar V Kebun Kelapa, Kec. Beringin, Kab. Deli Serdang dalam mengolah bahan sisa menjadi karpet daur ulang yang fungsional dan bernilai ekonomi. Metode pelaksanaan kegiatan menerapkan pendekatan learning by doing yang berfokus penuh pada demonstrasi langsung (direct demonstration) oleh tim pengabdi dan praktik mandiri (hands-on training) oleh peserta tanpa sesi materi formal di kelas. Evaluasi keberhasilan kegiatan diukur melalui observasi kinerja praktik (performance assessment) sebelum (pre-test) dan sesudah (post-test) pelatihan serta penilaian kualitas fisik produk akhir. Hasil kegiatan menunjukkan adanya peningkatan keterampilan teknis peserta secara signifikan, dengan rata-rata peningkatan di atas 60% pada indikator pemilahan bahan, teknik menganyam/menjahit, hingga kerapian produk. Selain itu, sebanyak 85% produk karpet daur ulang yang dihasilkan peserta memenuhi kriteria kelayakan fisik dan estetika visual. Pelatihan berbasis demonstrasi langsung ini terbukti efektif mempercepat transfer keterampilan vokasional sekaligus membuka peluang pengembangan wirausaha mikro berbasis kerajinan tangan bagi masyarakat di Desa Pasar V Kebun Kelapa, Kec. Beringin, Kab. Deli Serdang.