Article Per Year (5 Year)
p-Index From 2021 - 2026
1.116
P-Index
This Author published in this journals
All Journal BIMASTER Al Naqdu: Jurnal Kajian Keislaman Master Manajemen Jurnal Abdimas Pamenang Jurnal Dedikasi Abdi Masyarakat
Siti Nur Amanah
Unknown Affiliation
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Library & Information Science Mathematics Nursing Physics Public Health Social Sciences

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Master Manajemen

 1 
Strategi Digital Marketing dalam Meningkatkan Penjualan Produk Lokal Daintys Handmade Siti Nur Amanah; Lingga Yuliana
Master Manajemen Vol. 3 No. 2 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i2.842

Abstract

This study discusses the digital marketing strategy implemented by Daintys Handmade, a local brand engaged in handicrafts (handmade) such as bags and accessories. The purpose of this study is to analyze the digital marketing strategy implemented by Daintys Handmade in its sales. This study uses qualitative descriptive research and interviews with the owner of Daintys Handmade. The results of the discussion show that a well-planned digital marketing strategy can increase sales volume and strengthen the position of local brands in the market. The digital marketing strategy implemented by Daintys Handmade, such as utilizing various marketplaces (Instagram, Shopee, Tiktok, Whatsapp Business), promotions through discounts, giveaways, endorsements, and digital advertising have proven effective in increasing sales volume.
Co-Authors Ahmad Makinun Amin Ali muda pahlevi Deden Muhamad Tabil Dhimas Fatahillah A Dinda Auliya Syapira Dita Apriliya Putri Evi Noviani HAMIDAH Holila Quruttul A Husnul Khatimah Ima Rahima Lingga Yuliana Magfiroh Ainun R Mochammad Wafi R muhammadfachjrikurniawan Niken Dwi P Nisa Awalia Nita Anatriani Oktaria Kevin Gernita Putri Ayu Budi A Putri Rosalinda Susi Wahyuning Asih Yasminta Salsabila Yolanda Intan A Yudhi