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ANALYSIS OF FACTORS INFLUENCING DECISIONS TO PURCHASE HALAL LABELED FACIAL FOAM FOR MEN PRODUCTS (STUDY IN SERANG CITY COMMUNITIES) Haryati, Sri; Wazin, Wazin; Peristiwo, Hadi
International Journal Mathla’ul Anwar of Halal Issues Vol. 3 No. 2 (2023)
Publisher : Universitas Mathla’ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30653/ijma.202332.83

Abstract

The Indonesian cosmetics industry is currently experiencing very rapid development so that this situation has given rise to competitive and tight business competition. Even though the majority of the cosmetics industry targets women as its main consumer target, it has recently begun to innovate with products for men. Currently, the halal trend is receiving special attention in society, including cosmetics in the form of facial foam products for men which are labeled halal. There are several factors that influence consumer purchasing decisions in purchasing halal products, including halal labeling, brand image, product quality and also product price. The method used in this research is quantitative research with a descriptive approach because the data used is in the form of numbers which are then processed using statistical methods. Based on research results It was concluded that halal labeling, product quality, product price and brand image simultaneously influence purchasing decisions. This is proven by the calculated F test results of 1 9.388 with an F significance of 0.000, so it can be concluded that the four independent variables simultaneously have an influence significant to the dependent variable. However, halal labeling and product price partially influence it, but product quality and brand image do not partially influence the decision to purchase facial foam products for men labeled halal in Serang City.  
DEVELOPMENT OF HALAL TOURISM IN THE PERSPECTIVE OF PROVIDING HALAL RESTAURANTS Peristiwo, Hadi
International Journal Mathla’ul Anwar of Halal Issues Vol. 4 No. 2 (2024)
Publisher : Universitas Mathla’ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30653/ijma.202442.114

Abstract

Halal tourism is a sector that is experiencing very rapid growth and is a contributor to foreign exchange in Indonesia. On the other hand, halal restaurants have an important role in fulfilling the food and drink needs of Muslim tourists who come to visit a halal tourism destination. Halal restaurants for the halal tourism sector must at least have criteria such as having a halal certificate to guarantee that food and drinks can be enjoyed or consumed by Muslim tourists who come to visit. The method used in this research is qualitative research with a descriptive approach. Based on the research results, it is concluded that the market potential for the halal restaurant industry in Indonesia is experiencing rapid development. Over the last few years, Indonesia has been ranked first as a consumer of halal food in the world. However, this huge market potential has not been able to be utilized optimally to improve the halal tourism sector. Maintaining the halal quality of food products (halal integrity) in halal restaurants is one way to compete in halal tourism with other countries  
MANAJEMEN STRATEGIK PENGEMBANGAN PARIWISATA HALAL BERKELANJUTAN: KONSEP DAN IMPLEMENTASI TERHADAP MINAT DIGITAL ENTREPRENEURSHIP MAHASISWA Peristiwo, Hadi; Mubarok, Khamdi
International Journal Mathla’ul Anwar of Halal Issues Vol. 5 No. 1 (2025)
Publisher : Universitas Mathla’ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30653/ijma.202551.128

Abstract

Halal tourism and digital entrepreneurship require an appropriate strategic management approach as an effort to create a sustainable halal tourism and digital entrepreneurial world. Strategic planning for a halal tourism destination is a key word in increasing the competitiveness of the halal tourism sector and the need for digitalization in developing this sector. The aim of this research is to analyze the potential of halal tourism in relation to digital entrepreneurship, as well as determine the implementation of existing and potential strategic management and determine the implementation of the quality of planning, implementation, assessment and follow-up strategic planning which is in accordance with the standards and quality of sustainable halal tourism in relation to student digital entrepreneurship. This research is a type of qualitative research. The research results show that appropriate strategic management can improve existing, potential and sustainable halal tourism supported by digital entrepreneurship.
Preferensi Pembelian Kosmetik Halal Generasi Z: Peran Halal Image, Religiusitas, Gaya Hidup, dan Media Sosial Adhariah, Ade; Sudrajat, Budi; Peristiwo, Hadi
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 10 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid growth of Indonesia’s cosmetic industry has heightened attention to halal aspects, particularly among Muslim Generation Z who are active in digital platforms. This study examines the influence of halal image, religiosity, and halal lifestyle on cosmetic purchase preference, with social media as a moderating variable. A quantitative survey using a Likert-scale questionnaire was distributed to respondents aged 18–27 years in South Tangerang City, and data were analyzed with Structural Equation Modeling (SEM) using SmartPLS. Results indicate that social media plays a dominant descriptive role but is not statistically significant as a moderator, while halal image, religiosity, and halal lifestyle show no significant effect on purchase preference. These findings suggest the need for developing new constructs that better capture the digital consumption behavior of Generation Z.