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All Journal Jurnal KOMUNIKA Jurnal Ilmu Komunikasi Jurnal Dakwah Tabligh Komuniti : Jurnal Komunikasi dan Teknologi Informasi Jurnal Studi Komunikasi Jurnal Representamen Wacana: Jurnal Ilmiah Ilmu Komunikasi Jurnal Komunikasi Profesional JURNAL PENELITIAN Management Studies and Entrepreneurship Journal (MSEJ) GREENOMIKA Soetomo Communication and Humanities Jurnal Kajian Seni Jurnal Komunikasi Islam Gudang Jurnal Multidisiplin Ilmu Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Journal of International Multidisciplinary Research Jurnal Komunikasi Indonesia Pratyaksa: Jurnal Ilmu Pendidikan, Sosial dan Humaniora
Redi Panuju, Redi
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STRATEGI KOMUNIKASI PEMASARAN PRODUK FAIR N PINK MELALUI MEDIA SOSIAL INSTAGRAM Rahman, Iik Arif; Panuju, Redi
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 16, No 2 (2017)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v16i2.26

Abstract

Mudahnya mendapatkan informasi dalam akses internet yang didukung dengan adanya beberapa aplikasi chating media sosial telah merubah pola penjualan barang oleh para pengusaha. Strategi komunikasi pemasaran produk secara online melalui akun Instagram menjadi fokus penelitian pada penulisan jurnal ini. Akun @FairNPink Surabaya menggunakan Instagram sebagai media komunikasi pemasaran secara online dalam menjalankan promosi bisnisnya. Penelitian ini untuk mengetahui strategi komunikasi pemasaran produk Fair N Pink melalui media sosial Instagram. Adapun metode yang digunakan dalam penelitian ini adalah metode deskriptif kualitatif. Sementara teori yang digunakan adalah teori komunikasi pemasaran. Simpulannya strategi komunikasi pemasaran produk Fair N Pink melalui media sosial instagram Fair N Pink Surabaya memanfaatkan instagram dalam menjalankan strategi komunikasi pemasaran online dengan memanfaatkan fitur yang ada di dalam instagram.
Integrated marketing communication strategy of innovation product kaptan and petrocas Pt petrokimia gresik Agustina, Crystalia; Panuju, Redi
Soetomo Communication and Humanities Vol. 1 No. 2 (2020)
Publisher : Universitas Dr.Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1381.781 KB)

Abstract

Abstract Along with the increasingly high conditions of business competition, in communicating the products of a company it is not enough to just rely on advertising media as the sole cornerstone of the company's marketing communication, but to apply Integrated Marketing Communication so that every promotional message made reaches the public.  PT Petrokimia Gresik is one of the largest agro-industry companies in Indonesia, must be able to create a good marketing communication strategy to improve the brand image of its products so that they are increasingly recognized and sought after by the public, especially farmers. The research used by researchers is a qualitative descriptive study of work procedures that have been applied by companies in building marketing communication by conducting interviews and identification of marketing and sales data for further observation using a marketing communication strategy of 4-P product mix (Product, Price, Place  and Promotion) and the promotion mix (marketing mix) as a benchmark in evaluating the results and improvements that need to be done by companies to improve the effectiveness of marketing programs in an effort to increase market share and sales targets.Keywords: marketing communication strategy, 4P, marketing mix. 
Digital Media Hospital: Aplikasi Komunikasi Pemasaran Berbasiskan Daring Rony, Noor Firmansyah; Panuju, Redi
Jurnal Komunikasi Profesional Vol. 2 No. 2 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (291.576 KB) | DOI: 10.25139/jkp.v2i2.1375

Abstract

The research aims to explain how digital media in RSPHC CARE application can be applied to marketing communication using 4P (Jerome Mc.Carthy) and 4C (Lauterborn) concept, and explain how marketing communication through digital media in RSPHC CARE application attracts people as consumers to use health services in PHC Surabaya hospital. The research used in-depth interviews, observations, and documentation focusing on data discovery. The subject of research is the manager of digital media in RSPHC CARE application and customers. The object of this research is marketing communication through digital media in RSPHC CARE application in information delivery and promoting hospital service of PHC Surabaya. The result is PHC Surabaya hospital, in addition to using digital media in RSPHC CARE application as online registration media to fulfill customer requirement, also utilize as marketing communication media on some features in it to inform things covering product (service) price, place, and promotion (4P). And can be maximized to use some of its features by committing to customers (4C). Some features in digital media in RSPHC CARE's application at PHC Surabaya hospital support marketing communication activities, based on 4C and 4P concepts in marketing communications. Keywords:Digital Media, Hospital, Marketing Communications, 4P - 4C Concepts in Marketing Communications.
Representasi Pesan Moral Dalam Film Better Days 2020 Karya Derek Tsai Timur, Andia Jingga Langit Persada; Panuju, Redi
Jurnal Representamen Vol 8 No 2 (2022): Jurnal Representamen Volume 8 No 02 Oktober 2022
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (183.483 KB) | DOI: 10.30996/representamen.v8i2.7219

Abstract

Research on the representation of moral messages in the film Better Days 2020 by Derek Tsang examines the film's story about the story of a teenage girl who is often bullied at school and involved in a murder case with her friend. This study aims to gain an understanding of the moral messages contained in the film Better Days 2020 by Derek Tsang. The method used is qualitative, with a semiotic analysis approach of Roland Barthes. The object of this research is the film Better Days 2020, which produces the findings that: Signs in the scene in the film Better Days are semiotically displayed in realistic audio, visuals, graphics, text, and motion; The markers in each film scene are interpreted in a straightforward manner as they are; and Signs in this film are interpreted interpretively, so that the general representation of this film explores the problems of physical and mental stress in life that befell school youth from a poor environmental background, with a moral message that no matter how strong and resilient the human personality is in dealing with pressure, physically and mentally, if they are not supported by their environment, they will experience bad luck too, but as bad as fate befalls a person, it will be better for those who remain strong and endure it than those who do not have the strength and resilience.
Cigarette as a Tool for Representing Masculinity in Indonesian Left-Wing Films Panuju, Redi; Susilo, Daniel; Harliantara, Harliantara
JURNAL KOMUNIKASI INDONESIA Vol. 7, No. 3
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tulisan ini membahas representasi maskulinitas dalam film-film sayap kiri Indonesia, yang dibuat sebelum dan sesudah reformasi 1998. Film sayap kiri adalah film yang menceritakan tentang politik pada tahun 1965 dan berfokus fokus pada kontroversi Partai Komunis Indonesia (PKI). Beberapa film sayap kiri memposisikan PKI dan simpatisannya sebagai dalang di balik kudeta tahun 1965, tetapi ada juga yang menempatkan tokoh dan simpatisan komunis sebagai korban kekejaman pihak lain. Penelitian ini mempelajari tiga film, yaitu Pengkhianatan G30 S PKI, Sang Penari, dan Jagal-Act of Killing. Metode yang digunakan dalam penelitian ini adalah analisis hubungan yang didasarkan pada konsep hubungan kekuasaan. Penelitian ini menemukan bahwa rokok digunakan sebagai representasi maskulinitas tokoh-tokoh klasik dalam film-film sayap kiri Indonesia. Dalam semua film ini, rokok menjadi alat stigmatisasi bagi orang lain. Dalam film Pengkhianatan G 30 S / PKI, rokok digunakan untuk mewakili maskulinitas tokoh-tokoh terkemuka PKI, khususnya DN Aidit. Dalam film Sang Penari, seorang tokoh sentral bernama Bakar digambarkan sebagai seorang provokator komunis yang tidak dapat berhenti merokok. Sebaliknya Jagal, menggambarkan Anwar Kongo, ketua organisasi massa Pemuda Pancasila yang mengaku membantai lebih dari seribu komunis di Medan, dengan gambaran negatif. Kongo distigmatisasi oleh rokok yang selalu mengepul di mulutnya. This article discusses the representation of masculinity in Indonesian left-wing films, which were made before and after the 1998 reform. Left-wing films are those which tell about the politics in 1965 and focus on the controversial Indonesian Communist Party (PKI). Some of the left-wing films position the PKI and its sympathizers as the masterminds behind a coup d’etat occurred in 1965, but there are also those which place communist figures and sympathizers as victims of the savagery of others. This research studies three films, namely Pengkhianatan G30 S PKI, Sang Penari, and Jagal-Act of Killing. The method used in this research is a relationship analysis that based on power relations concept. The research finds that cigarettes are used as a representation of masculinity of classical figures in Indonesian left-wing films. In all of these films, cigarettes become a stigmatizing tool for others. In the film Pengkhianatan G 30 S / PKI, cigarette is used to represent the masculinity of PKI’s leading figures, especially DN Aidit. In the film Sang Penari, a central figure named Bakar is described as a communist provocator who cannot cease wanting cigarette as well. on the contrary, the Jagal, portrays Anwar Congo, chairman of mass organization Pancasila Youth which claimed to slaughter more than a thousand communists in Medan, in a negative way. Congo is stigmatized by cigarettes that always billowed in his mouth.
Raka Riki sebagai Ujung Tombak Strategi Komunikasi Pariwisata Dinas Kebudayaan dan Pariwisata Provinsi Jawa Timur Kurniawan, Helmi; Panuju, Redi
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 3 No. 2 (2019)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v3i2.8

Abstract

This study aims to determine the communication strategy of the Culture and Tourism Office of East Java Province in utilizing the East Java Raka Raki. The communication strategy analysis by Berlo's SMCR theory (1960) and on the strategic communications approach. Data collection techniques in this research were carried out using field studies (interviews). The research findings show that the formulation of the communication strategy has fulfilled the vision and mission, opportunities and strengths, as well as fulfilling the long-term goals in making use of the East Java Raka Raki. This is supported by the implementation of a communication strategy for the Tourism Industry Sector of East Java Disbudpar with the support of IRARI which is a legal entity. Evaluation of communication strategies in carrying out East Java Raka Raki activities /programs is based on unplanned or unscheduled meetings, meetings are held once every 3 (three) months.
Political Branding via Social Media: Analyzing Computer Mediated Communication of 2024 Presidential and Vice Presidential Candidates on Instagram Sandika Rhamadona; Panuju, Redi
Journal of International Multidisciplinary Research Vol. 2 No. 9 (2024): September 2024
Publisher : PT. Banjarese Pacific Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62504/jimr887

Abstract

The digital era has significantly transformed lifestyles, particularly in Indonesia, where computer-mediated communication (CMC) now plays a prominent role in human interactions. In public spaces, individuals often prioritize their digital devices over engaging with those around them. The rise of the internet generation has integrated media and communication into essential elements of daily life. This study focuses on the analysis of hashtag trends related to general elections, such as #capres2024, #cawapres2024, and #pemilu2024, on Instagram, and their influence on user perceptions. It examines the role of hashtags in CMC practices on Instagram during electoral periods. Through the analysis of seven samples, the study reveals that while certain posts align with the electoral purposes of the hashtags, others use these hashtags for visibility without relevance to the elections. The research underscores Instagram’s potential for reshaping political branding and enhancing voter engagement. It demonstrates that the strategic application of hashtags, combined with high-quality visuals and interactive features, can amplify the visibility and impact of political messaging. By integrating CMC and political branding theories, this study presents a framework for understanding how digital tools can foster a more engaged and informed electorate.
Internal Communication Management among employees toward effective strategic communication Ilmi, Ahmad Zainal; Farida, Farida; Panuju, Redi; Maella, Nurannafi Farni Syam; Zulaikha, Zulaikha
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5517

Abstract

The seamless attainment of strategic objectives and the cultivation of a cohesive and engaged workforce are made possible by effective internal communication, which is essential for the success of a business. This case study investigates the importance of effectively managing internal communication to improve strategic communication within a substantial multinational organization. Current research underscores the significance of internal communication in promoting employee engagement and job satisfaction, fostering the interchange of knowledge, and ensuring that employees are aligned with the organization's objectives. Nevertheless, it is imperative to possess a more profound comprehension of the precise strategies and methodologies that organizations may implement to enhance their internal communication management. This investigation implemented the case study methodology proposed by Robert K. Yin, which entailed the observation of internal communication management procedures, the analysis of documents, and the conduct of in-depth interviews. The aim was to examine the extent to which these practices influence the efficacy of strategic communication within the organization. The research demonstrates that the organization's strategic communication has been improved as a result of its emphasis on internal communication, which has been achieved through the implementation of explicit policies, the utilization of diverse channels, and the involvement of leadership. Employees attain improved alignment with organizational objectives, increased knowledge dissemination, and improved cross-departmental collaboration. The results of the study indicate that in order to optimize communication effectiveness and execute strategic initiatives effectively, organizations should prioritize internal communication. By investing in internal communication management, organizations can cultivate a cohesive, well-informed, and highly engaged workforce, thereby gaining a competitive advantage and achieving long-term success.  
Internal Communication Management: Increasing Employee Involvement And Motivation At PT Laz Coal Mandiri Damayanti, Tarisa Alfira; Panuju, Redi; Abror, Dhimam; Harliantara, Harliantara; Maella, Nurannafi Farni Syam
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5649

Abstract

This research aims to know the role of internal communication management in increasing the participation and motivation of employees at PT Raz Call Mandiri. Using a qualitative approach, data was collected through in-depth employee interviews and internal document analysis. This study shows that effective internal communication management, including the use of digital technology and increased transparency, plays an important role in strengthening employee-management relations. The results of this study also highlight the importance of being sensitive to different organizational cultures in creating an inclusive and supportive working environment. Supportive leadership and communication practices that promote collaboration and innovation have also been identified as important factors in stimulating employee intrinsic motivation. Therefore, this study provides detailed information on how internal communication practices can be optimized to achieve higher engagement, increase motivation, and support the organization's sustainable goal achievement at PT Laz Coal Mandiri providing insight.
The Role of Artificial Intelligence (AI) in Online Media Routines of TvOne AI Publications Norhusin, David; Harliantara, Harliantara; Panuju, Redi; Abror, Dhimam; Maella, Nurannafi Farni Syam
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5710

Abstract

This research investigates the use of artificial intelligence (AI) technology in producing news content on TVOne, focusing on the presence of Karni Ilyas as an AI presenter in the "Apa Kabar Indonesia Malam" program. The research method uses a qualitative approach with Content Analysis. This research reveals that the use of AI in TV news is positively influenced by increased audience engagement and social media activity on the TVOne platform. Karni Ilyas received a warm welcome as an AI presenter, highlighting the public's enthusiasm for integrating technology in delivering news.  Additionally, AI automates news curation, sentiment analysis, and content personalization, increasing content production efficiency and enabling TvOne to respond to news quickly and accurately. The novelty of this research lies in the practice of AI in the context of news media, leading to a deeper understanding of how this technology impacts audience interactions and the content creation process. Apart from contributing to the media industry, these findings also highlight challenges related to the reliability of the information that must be overcome when applying AI in journalism.
Co-Authors Abror, Dhimam Afifah Dian Rahmanita Agustina, Crystalia Budiono, Agus Prasetya Damayanti, Tarisa Alfira Daniel Susilo Dwiharjo, Untung Farida Farida Felisianus Efrem Jelahut Fitria Ayuningtyas Harliantara Harliantara Helmi Kurniawan Ilmi, Ahmad Zainal Joko Prasetyo, Iwan Maela, Nur’annafi Farni Syam Mardiatna, Pradana Tera Norhusin, David Nur’annafi Farni Syam Maella Prasetyo, Iwan Djoko Prasetyo, Iwan Joko Rahman, Iik Arif Rahman, Iik Arif Rikarno, Agustinus Rony, Noor Firmansyah Rony, Noor Firmansyah Sandika Rhamadona Sigit Prayitno Yosep Timur, Andia Jingga Langit Persada widiarto, Didik Sugeng Zulaikha Zulaikha