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Marketing Communication in Increasing Sales in Media Ilmu Publishers of Sidoarjo Afifah Dian Rahmanita; Panuju, Redi
GREENOMIKA Vol. 5 No. 1 (2023): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2022.05.1.6

Marketing communication is a company tool to inform, persuade, and remind consumers about the products and brands being sold. Media Ilmu Sidoarjo Publisher has a market segment in the form of books for Islamic schools/madrasas. The booming of Islamic books including books for Islamic schools/madrasas in the community creates new challenges for Sidoarjo Science Media Publishers. The purpose of this study is to describe marketing communications in increasing sales at Media Ilmu Sidoarjo Publisher, by implementing the marketing mix strategy / 4P which refers to the four Ps, namely product, price, promotion, and place. This study uses a qualitative descriptive research method, with data collection techniques by interviews, observation, and triangulation. Based on the results of the study, it was concluded: (i) a product strategy to maintain quality by implementing very strict quality control, (ii) a pricing strategy to attract consumers to buy with a policy of discount strategies and selling price discrimination, (iii) a strategy distribution using a zerolevel and two-level channel strategy. While the marketing channel (intermediary) uses a sales force (sales force) which is a direct marketing channel service and through wholesalers (distributors), (iv) the promotion strategy refers to the promotion mix which consists of advertising, personal selling, sales promotion, publicity and relations public. With these four strategies, Media Ilmu Sidoarjo Publisher can continue to exist and increase its sales

Government Digital Marketing Communications for Tourism Development in Bejijong Village Mardiatna, Pradana Tera; Joko Prasetyo, Iwan; Panuju, Redi; Syam Maella, Nurannafi Farni
Gudang Jurnal Multidisiplin Ilmu Vol. 3 No. 1 (2025): GJMI - JANUARI
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjmi.v3i1.1238

This study aims to analyze the tourism potential and marketing strategies in Bejijong Village, a village with a rich history and culture from the Majapahit Kingdom era located in Mojokerto Regency, East Java Province. This study explores how village managers conduct managerial and marketing activities to attract tourists and promote local products. The research method involves a SWOT analysis to evaluate the strengths, weaknesses, opportunities, and threats in the Marketing Mix’s 7P approach implemented by the village. The results of the study indicate that Bejijong Village has several significant advantages, including historical heritage such as Brahu Temple, Petilasan Siti Inggil, and Maha Vihara Majapahit, as well as local products such as smoked salted eggs, lemon juice, pukis lumer (melting) bertoping, tahu lontong (compress rice), and Cempaka batik handicrafts and wayang kulit. However, the challenges faced include less than optimal website management, lack of effective digital marketing strategies, and entrance fees that may be insufficient to support maintenance. This study introduces novelty in marketing strategy analysis by integrating the SWOT and Marketing Mix’s 7P approaches to provide in-depth insights into how management and marketing can be improved. These findings are expected to be a reference for other villages in designing more effective marketing strategies and suggesting improvement steps that can increase the attractiveness and sustainability of culture-based tourist destinations. Keywords: Bejijong Village, Tourism Marketing, SWOT Analysis, Marketing Mix 7P.

Representasi Moderasi Beragama dalam Komik ModerArt: Analisis Semiotika Charles Sanders Pierce Terhadap Empat Indikator dan Tantangan Yosep, Sigit Prayitno; Panuju, Redi; Joko Prasetyo, Iwan; Syam Maella, Nurannafi Farni
Gudang Jurnal Multidisiplin Ilmu Vol. 3 No. 2 (2025): GJMI - FEBRUARI
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjmi.v3i2.1456

Penelitian ini bertujuan untuk menganalisis representasi moderasi beragama dalam komik ModerArt menggunakan pendekatan semiotika Charles Sanders Peirce. Fokus utama penelitian ini adalah untuk memahami bagaimana ikon, indeks, dan simbol digunakan untuk menggambarkan nilai-nilai toleransi, anti-kekerasan, pluralisme, serta penerimaan terhadap tradisi dan budaya lokal. Selain itu, penelitian ini juga mengidentifikasi tantangan dalam menginternalisasi pesan-pesan moderasi beragama oleh pembaca. Hasil penelitian menunjukkan bahwa komik ModerArt berhasil mengkomunikasikan pesan moderasi beragama melalui elemen-elemen visual yang efektif, seperti penggunaan ikon yang menggambarkan sikap saling menghormati dan simbol kebangsaan yang menekankan pentingnya kerjasama lintas agama. Meskipun demikian, tantangan muncul dalam menggambarkan kekerasan tanpa mengurangi dampaknya serta memastikan pemahaman pesan yang lebih dalam oleh audiens yang lebih luas. Penelitian ini menyimpulkan bahwa komik ModerArt dapat menjadi media efektif untuk menyebarkan nilai-nilai moderasi beragama, meskipun perlu ada penyesuaian untuk mengatasi tantangan tersebut agar pesan dapat lebih mudah diterima oleh pembaca dari berbagai latar belakang.

Adaptasi Strategi Pemasaran PT. Djarum (Grup Djarum) Melalui Cultural Shift Dwiharjo, Untung; Ayuningtyas, Fitria; Prasetyo, Iwan Joko; Panuju, Redi
Pratyaksa: Jurnal Ilmu Pendidikan, Sosial dan Humaniora Vol. 1 No. 3 (2025): Juli
Publisher : Samsara Institute Publisher

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Now the world is changing rapidly, especially after Covid 19, the world is experiencing The Great Reset (large scale changes) resulting in disruption. As a result of this, many institutions, institutions and companies have closed down because they are not ready to face these changing times. Because of the importance of this problem, in this paper we try to highlight a holding company that has successfully carried out the process of changing this era, namely the Djarum Group. In this case the problem raised is what factors play a role in the successful adaptation of PT's marketing strategy. Djarum (Djarum Group) through Cultural Shift? This paper uses the literature study method using the Djarum Group case study with a descriptive qualitative paradigm approach. From the description it was found that the factors that played a role in the successful adaptation of PT's marketing strategy. Djarum (Djarum Group) through Cultural Shift is a strong and visionary leadership factor of two brothers, namely the Hartono Brothers who are the heirs to the founders of PT Djarum, where they have both succeeded in realizing the vision and mission of their parents when founding PT. Djarum even goes beyond this by providing a touch of innovation and sophisticated production technology. Making the Djarum Group a global company that is world-famous and the Hartono brothers are always listed as the richest people in Indonesia.

Analisis Wacana Kritis Pada Teks Editorial Tempo.Co Berjudul; Jokowi Dalam Liga Korupsi Dunia Rikarno, Agustinus; Prasetyo, Iwan Djoko; Panuju, Redi; Maela, Nur’annafi Farni Syam; Jelahut, Felisianus Efrem
Jurnal Dakwah Tabligh Vol 26 No 1 (2025)
Publisher : Fakultas Dakwah dan Komunikasi

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Pada akhir tahun 2024 Organized Crime and Corruption Reporting (OCCRP) yang merupakan organisasi jurnalisme investigasi Internasional merilis daftar nama pemimpin dunia yang masuk dalam finalis tokoh terkorup dunia. Dalam daftar nama finalis person of the year 2024 untuk kategori kejahatan organisasi dan korupsi tersebut nama mantan Presiden RI ketujuh terdapat [i]didalamnya. hal ini menghasilkan produksi wacana dari berbagai pihak sebagai usaha mendukung maupun menolak rilis OCCRP Tersebut. Ditengah polemik ini, Media online Tempo.co membuat editorial berjudul “Jokowi dalam liga korupsi dunia”.Tujuan penelitian ini adalah untuk menganalisis wacana yang diproduksi oleh tempo.co dalam teks editorial berjudul “Jokowi dalam liga korupsi dunia” secara kritis sebagai sebuah praktik social. Peneltian ini menggunakan metode kulitatif dengan pendekatan analisis wacana kritis model Norman Fairclogh, hasil penelitian menunjukkan bahwa Deskripsi: Judul berita mencerminkan Jokowi adalah tokoh korup tingkat dunia. Interpretasi: Jokowi dan para pendukungya berusaha untuk menolak hasil rilis OCCRP ini. Eksplanasi: wacana ini mereproduksi sebuah bentuk perlawanan terhadap korupsi dan dominasi politik yang melenceng dari demokrasi. Kesimpulan dari penelitian adalah ada usaha dalam produksi wacana dalam editorial tempo.co untuk mengingatkan pembaca bahwa korupsi dan pelanggran terhadap demokrasi adalah sebuah hal yang buruk dan memalukan.

Konvergensi Media Dakwah: Studi Kasus Radio Komunitas Ma’dinul Ulum Tulungagung Panuju, Redi
Jurnal Komunikasi Islam Vol. 7 No. 1 (2017): June
Publisher : Departement of Islami Comuunication and Broadcasting, Faculty of Da'wah and Communication, State Islamic University of Sunan Ampel (UINSA) Surabaya Indonesia

This study discusses the convergence of media conducted by Pesantren Madinul Ulum (Madu) community radio in Campurdarat Tulungagung East Java for promoting Islam. It is interestingly enough to be studied because there are limited availability of channels and the function of community radio constrained by government laws and regulations. Using qualitative approach during January-August 2016, the study has found that this community radio has taken advantage of regulatory gaps to develop a converged media strategy for da'wah. This is conducted by utilizing streaming media, building community radio networks, synergizing with private broadcast radio, setting up private TVs, combining radio broadcasts with online media, and combining on-air with off-air activities.

Marketing Communication in Increasing Sales in Media Ilmu Publishers of Sidoarjo Afifah Dian Rahmanita; Panuju, Redi
GREENOMIKA Vol. 5 No. 1 (2023): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2022.05.1.6

Marketing communication is a company tool to inform, persuade, and remind consumers about the products and brands being sold. Media Ilmu Sidoarjo Publisher has a market segment in the form of books for Islamic schools/madrasas. The booming of Islamic books including books for Islamic schools/madrasas in the community creates new challenges for Sidoarjo Science Media Publishers. The purpose of this study is to describe marketing communications in increasing sales at Media Ilmu Sidoarjo Publisher, by implementing the marketing mix strategy / 4P which refers to the four Ps, namely product, price, promotion, and place. This study uses a qualitative descriptive research method, with data collection techniques by interviews, observation, and triangulation. Based on the results of the study, it was concluded: (i) a product strategy to maintain quality by implementing very strict quality control, (ii) a pricing strategy to attract consumers to buy with a policy of discount strategies and selling price discrimination, (iii) a strategy distribution using a zerolevel and two-level channel strategy. While the marketing channel (intermediary) uses a sales force (sales force) which is a direct marketing channel service and through wholesalers (distributors), (iv) the promotion strategy refers to the promotion mix which consists of advertising, personal selling, sales promotion, publicity and relations public. With these four strategies, Media Ilmu Sidoarjo Publisher can continue to exist and increase its sales

DEVELOPING KUDA KEPANG ARTS IN A NEW LAND Panuju, Redi; Widiarto, Didik Sugeng; Budiono, Agus Prasetya
Jurnal Kajian Seni Vol 12, No 1 (2025): Jurnal Kajian Seni Vol 12 No 1 November 2025
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jksks.103666

This study aims to describe and analyze how Javanese migrants in the Kintap District conceptualize their creativity in developing the traditional art of Kuda Kepang. This art form originated in various regions of Java. Cultivating traditional arts in a new environment presents challenges due to differing socio-cultural contexts. It requires effort and self-concept to make changes and adapt to the new cultural environment. Additionally, there are challenges in navigating the performing arts ecosystem. This study employs an ethnographic methodology is a way to identify how meanings in cultural contexts are formed in social interactions. Data collection techniques used in-depth interviews and participant observation. The research reveals that past experiences serve as a source of inspiration for migrants to pursue the art of Kuda Kepang. These performances provide both personal catharsis and simultaneously entertain the community. The role of members of the regional People's Representative Council is very important in bridging the interests of Kuda Kepang art activists in Kintab with the South Kalimantan regional government, especially in accessing funds from the APBD (Regional Revenue and Expenditure Budget) for art performance activities and the procurement of other supporting facilities.

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