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Circular Economy in Agriculture: Examining Factors Affecting People's Intention to Use Organic Fertilizer Risna Maya Sari; Karimi Karimi; Siti Yuli Meilanda Sormin
JURNAL PEMBELAJARAN DAN BIOLOGI NUKLEUS Vol 11, No 1: Jurnal Pembelajaran Dan Biologi Nukleus March 2025
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jpbn.v11i1.6535

Abstract

Examining the variables that affect people's intentions to use organic fertilizer in agriculture is the aim of this study. By identifying these factors, it is expected to provide a better understanding of what encourages or hinders people in using organic fertilizers. The findings of this study will significantly aid in the formulation of plans and regulations that can promote the use of organic fertilizers and the adoption of a circular economy in the field of agriculture. Methods This research is designed as an explanatory research that can explain the method of testing a theory to strengthen or reject the research hypothesis. Therefore, the explanatory approach is very suitable to be used in this research in accordance with the research objectives. The data in this study consisted of primary data collected using a questionnaire. To examine the behavioral components of this study, researchers employed the Partial Least Square (PLS) method in conjunction with Structural Equation Modeling (SEM). The urgency of this study arises from the pressing need to address environmental degradation, resource scarcity, and unsustainable agricultural practices. Therefore, it is important to implement agricultural practices that prioritize sustainability aspects, one of the solutions is the widespread use of organic fertilizers in the community. The study's findings indicate that farmers' intentions to utilize organic fertilizer are influenced by social, institutional, and economic factors
The Influence of Price and Network Quality on the Decision of Tri Card Users (A Case Study of Tri Card Consumers in Pondok Baru Village) Karimi Karimi; Hayanuddin Safri; Rizkha Maulana; Denny Firmansyah
International Journal of Science and Environment (IJSE) Vol. 6 No. 1 (2026): February 2026
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijse.v6i1.294

Abstract

This study aims to determine the effect of price and network quality on user decisions. Respondents in this study were 70 people from the village of Central Pondok Baru who used the Tri cellular card. Based on the results of multiple linear regression analysis, it was concluded that price and network quality had an effect on usage decisions. In this study using research instruments in the form of validity and reliability tests. Validity means that the instrument can be used to measure what it is supposed to measure. While the instrument reliability means that when used to measure many times will produce the same data. Based on the results of the t test and significance, it is known to have a T Count of 3.327 and a significant level of 0.01 is less than 0.05. It can be concluded that the price variable partially has a significant effect on the user decision variable. This means, the results of the t-test also show the partial influence of network quality on user decisions based on the results of the t-test of 3,048 and a significant level of 0.03 which is smaller than 0.05, so it can be concluded that the product quality variable partially has a significant effect on usage decisions. The results of the F test or t test (simultaneous) show that the variables are price and user quality. This can be seen from the Fhitung of 16.106 > Ftable of 3.13 (16.106> 3.13).
Pengembangan Strategi Pemasaran yang Berbasis Komunikasi Digital dalam Keputusan Pembelian Konsumen Zuriani Ritonga; Rizkha Maulana; Sri Murniyanti; Karimi Karimi; Hayanuddin Safri
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 1 (2025): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i1.6589

Abstract

This research aims to analyze the development of marketing strategies based on digital communication in purchasing decisions. This study uses a qualitative approach with a case study design to explore how digital communication strategies through social media affect consumer purchasing decisions. Based on the results of the research that has been conducted, it can be concluded that social media plays a significant role in consumer purchasing decisions, the effectiveness of digital communication strategies, and the development of customer loyalty. The study confirms that to achieve an effective digital communication strategy, businesses must consider various factors, such as the type of content, customer engagement, influencer utilization, and the selection of social media platforms that suit the characteristics of the target market.