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All Journal Jurnal Ekonomi dan Bisnis Jagaditha Jurnal Rekayasa Sistem Industri Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri JURNAL PENDIDIKAN TAMBUSAI Business and Finance Journal JAIM (Jurnal Abdi Masyarakat) Community Development Journal: Jurnal Pengabdian Masyarakat Target : Jurnal Manajemen Bisnis Jurnal Scientia ARSY : Jurnal Aplikasi Riset kepada Masyarakat ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Ekonomi Jurnal Manajemen dan Profesional Jurnal Pajak dan Bisnis (Journal of Tax and Business) Jurnal Aplikasi Pelayaran dan Kepelabuhanan East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Ekonomi Utama (Juria) Journal of Artificial Intelligence and Digital Business International Journal of Accounting and Management Research (IJAMR) Jurnal Pengabdian Masyarakat Manage
Ria Lestari Pangastuti
Fakultas Ekonomi Universitas Kadiri
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Nursing Public Health Social Sciences Transportation Other

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Journal : Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri

 1 
The Influence of Experiential Marketing And Service Quality For being Reasonability of Customers Loyality Forming (Case Study of Beauty Saloon of London Beauty Center “ LBC”) Pangastuti, Ria Lestari
Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Vol 2, No 2 (2017): September 2017
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (188.45 KB) | DOI: 10.30737/ekonika.v2i2.43

Abstract

AbstractThis research is testing the influence of  Experiential Marketing and Service Quality for being reasonability of Customers Loyality Forming . The sample is 66 person. The analysis technique used is path analysis by using  smart pls. The result shows from four variabels, the biggest contribution of experiential marketing  is ACT with the standardized coefisien 0.884, it means there is influence of experiental marketing about 88.4%. This means the increasing of ACT will make the increasing of Experiental marketing 88.4%. The other variable which influenced is quality toward the loyality.The quality is composed by  Assurance, Empathy, Reliability, Responsiveness, and  Tangible. The indicator which has the biggest contribution is assurance with the value indicator of coeficient standarized 0.722.Key Word : Experiential Marketing, service quality, customer loyality.  AbstrakPenelitian ini menguji pengaruh Pengaruh Experiential Marketing Dan Kualitas Layanan Yang Dipertimbangkan Dalam Pembentukan Loyalitas Konsumen. Sampel dalam penelitian ini sebanyak 66 orang. Tehnik analisis yang digunakan dalam penelitian ini adalah tehnik analisis menggunakan analisis jalur dengan menggunakan alat analisis smart pls. Hasil dari penelitian ini menunjukan dari ke empat variabel ini, yang memiliki kontrobusi paling besar terhadap experiental marketing adalah ACT dengan nilai standardized koefisien sebesar 0.884 dimana nilai ini memiliki arti bahwa perubahan pada ACT akan berpengaruh terhadap perubahan experiental marketing sekitar 88.4%. Nilai ini juga dapat dimaknai kenaikan pada ACT akan berdampak pada kenaikan Experiental marketing sebesar 88.4%. Variabel kualitas juga memiliki pengaruh yang signifikan terhadap loyalitas. Kualitas disusun oleh Assurance, Empathy, Reliability, Responsiveness, dan Tangible. Indikator yang memiliki kontribusi paling besar dalam menyusun kualitas adalah pada Assurance dengan nilai standardized koefisien sebesar 0.722.Kata Kunci : Experiential Marketing, Kualitas Layanan, Loyalitas Konsumen.
PENGARUH DIMENSI KEPRIBADIAN THE BIG FIVE PERSONALITY TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) Ria Lestari Pangastuti
Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Vol 3, No 1 (2018): april 2018
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (150.36 KB) | DOI: 10.30737/ekonika.v3i1.100

Abstract

The reasearch aim is for analizing the influence of personality dimension “The Big Five Personality” towards ORGANIZATIONAL Citizenship Behavior (OCB) (Studi Case Of Student Affairs Employees At X University). Population of this research is all employees of X University and sample is the employees who are at student affairs unit (50 people). The data were collected by sharing the quesioner to 50 respondents. The analysis of this research is Partial Least Square Structural EQUTION Model (PLS-SEM). Analysis result of PLS-SEM is there is significant influence of personality dimension, “The Big Five Personality” among five personality dimensions, alturism has the highest significance.
PENGARUH DIMENSI KEPRIBADIAN THE BIG FIVE PERSONALITY TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) Ria Lestari Pangastuti
Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 3 No. 1 (2018): april 2018
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v3i1.100

Abstract

The reasearch aim is for analizing the influence of personality dimension “The Big Five Personality” towards ORGANIZATIONAL Citizenship Behavior (OCB) (Studi Case Of Student Affairs Employees At X University). Population of this research is all employees of X University and sample is the employees who are at student affairs unit (50 people). The data were collected by sharing the quesioner to 50 respondents. The analysis of this research is Partial Least Square Structural EQUTION Model (PLS-SEM). Analysis result of PLS-SEM is there is significant influence of personality dimension, “The Big Five Personality” among five personality dimensions, alturism has the highest significance.
Co-Authors Aditya Egga Wardhana Andrian Andrian Daniar, Katherin desi kristanti, desi eferyn, Krissantina Elsa Febiola Enni Sustiyatik enni sustiyatik Fahrudin, Indra Febiola, Elsa Ferdyana, Yenny Gandung Satriyono, Gandung Haryudi Imam Safi'i Intan Putri Viona Jhovanka Yobel Christian Ade Kholifah, Nia Nur Krissantina Efery Krissantina eferyn M. Dian Ruhamak Nisa, Zahria Ula Nonni YAP Nurjanah, Salis Prihardin, Oktaviana Wahyu Sasi Utami Shobirin, Ariful Sielva Gabriella Denakrisnada Gabriella Denakrisnada Sielva Gebrella Denakrisnada So, Mayciella Sudjiono Sustiyatik, Enni Syachnaz Putri Sagita Lestari Triwidiyati, Endang Triwidyati, Endang Wahyu Dede Gustiawan Wardhana, Aditya Egga Widodo, Silvi Rushanti Yuni Suhartatik Suhartatik