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All Journal Jurnal Al-Ijtimaiyyah AJIS : Academic Journal of Islamic Studies MODELING: Jurnal Program Studi PGMI Madania: Jurnal Ilmu-Ilmu Keislaman Ganaya: Jurnal Ilmu Sosial dan Humaniora Edumaspul: Jurnal Pendidikan Journal of Humanities and Social Studies Ulumuddin : Jurnal Ilmu-ilmu Keislaman Agriprimatech Al-Isyraq: Jurnal Bimbingan, Penyuluhan, dan Konseling Islam Kuriositas: Media Komunikasi Sosial dan Keagamaan Ishlah: Jurnal Ilmu Ushuluddin, Adab dan Dakwah Journal of Communication Studies Indonesian Journal of Innovation Studies Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Edukasia: Jurnal Pendidikan dan Pembelajaran Jurnal Cendekia : Media Komunikasi Penelitian dan Pengembangan Pendidikan Islam RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Indonesia : Manajemen Informatika dan Komunikasi Nuansa: Jurnal Penelitian Ilmu Sosial dan Keagamaan Islam CHANNEL: Jurnal Komunikasi
Efi Brata Madya, Efi Brata
State Islamic University of North Sumatra
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Journal : Kuriositas: Media Komunikasi Sosial dan Keagamaan

 1 
Mediatized Da’wah: Muhammadiyah’s Digital Transformation through YouTube @MChannel1912 Hasibuan, Muhtadiah; Sikumbang, Ahmad Tamrin; Madya, Efi Brata
KURIOSITAS: Media Komunikasi Sosial Keagamaan Vol 18 No 2 (2025): Kuriositas
Publisher : LPPM IAIN Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/kur.v18i2.14759

Abstract

The rapid growth of digital technology has reshaped Islamic preaching, requiring adaptation to new communication patterns. This study aims to analyze the strategies and challenges of Muhammadiyah North Sumatra in utilizing the @Mchannel1912 YouTube channel within the framework of mediatized da’wah. Using a descriptive qualitative method, data were collected through literature review, digital observation, and in-depth interviews with key figures from the Muhammadiyah Tabligh Assembly, and analyzed through reduction, classification, interpretation, and conclusion drawing. Findings show that @Mchannel1912 reflects Muhammadiyah’s digital transformation through preacher training, contemporary content production, cross-platform promotion, and collaboration with young cadres and influencers. The novelty lies in its focus on the structured use of YouTube for regional digital da’wah, an area rarely explored in previous studies. Despite challenges such as low digital literacy, limited youth involvement, and weak interactivity, the channel enhances Muhammadiyah’s digital presence and promotes a modern, moderate, and progressive Islamic discourse. This study contributes to the literature on digital Islamic communication and offers practical insights for optimizing religious preaching in a digital society.
Co-Authors Agustin, Amanda Ahmad Tamrin Sikumbang Alvi, Illisa Ar-Ridho, Abdi Bagus Firmansyah, Bagus Bellasonya, Reza Butar-Butar, Abdul Hakim Fadli, Andika Fajariah, Indah Suci Ferina, Lisa harahap, siti aisyah Hasibuan, Muhtadiah Lestari, Dewi Anggraini Lubis, Devi Rafidayani Marpaung, M. Darma Mawaddah, Dian Mukarramah, Niatul Nabilah, Shofiyah Nasution, Marzuki Lutfi Nasution, Muhammad Yasir Halomoan Nurhasanah, Sania Perkasa, Bagus Putri, Hijri Sarina Rachma Ayu, Melati Rambe, Cinta Mollyka rubino, rubino Sari, Nurul Wilda Simarmata, Saumi Ruhdiana Siregar, Arnisa Ramadhani Siregar, Mhd. Habib Ansyahri Siregar, Muhammad Naim Soraya, Siti Fitria Zahra, Dinda Alisya