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All Journal Sosiohumaniora EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Dharma Bhakti Ekuitas Jurnal Pengabdian Masyarakat Madani Journal of Artificial Intelligence and Digital Business Eduvest - Journal of Universal Studies Jurnal Kajian Budaya dan Humaniora (JKBH) Asian Journal of Management, Entrepreneurship and Social Science
Sri Djatnika Sya'diah
Fakultas Ekonomi Dan Bisnis, Universitas Padjadjaran
Religion Aerospace Engineering Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Social Sciences Other

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SOSIALISASI PROSES REKRUTMEN, SELEKSI, PELATIHAN, SERTA PERLINDUNGAN HUKUM BAGI CALON TENAGA KERJA INDONESIA (TKI) LEGAL DI JAWA BARAT Dina Sartika; Sri Djatnika; Mery Citra Sondari
Jurnal Dharma Bhakti Ekuitas Vol 4 No 2 (2020): Jurnal Dharma Bhakti
Publisher : STIE Ekuitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52250/p3m.v4i2.136

Abstract

Badan Nasional Penempatan dan Perlindungan Tenaga Kerja Indonesia (BNP2TKI) mengemukakan bahwa warga asal Jawa Barat (Jabar) paling banyak menjadi Tenaga Kerja Indonesia (TKI) dibanding wilayah lainnya yaitu sebanyak 50.910 pada tahun 2018. Sayangnya, permasalahan TKI muncul sejak proses awal di Indonesia. Mulai dari penyaluran TKI melalui agen illegal melalui makelar yang datang ke desa, dengan janji upah tertentu, pilihan pekerjaan yang banyak, dan menawarkan bantuan kemudahan proses. Mayoritas dari mereka berpendidikan rendah. Mereka bergaji rendah, jam kerja tak terbatas, kondisi kerja rentan pelecehan dan penganiayaan, serta terisolasi dari dunia di luar rumah pengguna jasa. Untuk itu, edukasi terhadap calon TKI mengenai proses rekrutmen, seleksi, pelatihan, serta perlindungan hukum bagi calon TKI legal sebaiknya dilakukan untuk meminimalisir terjadinya hal-hal yang tidak diinginkan di kemudian hari. Dengan demikian, jumlah Tenaga Kerja Indonesia illegal serta risiko permasalahan TKI di luar negeri dapat dikurangi.
APLIKASI BAURAN PEMASARAN DALAM MENINGKATKAN PERFORMANSI WASERDA KOPERASI UNIT DESA (KUD) Sri Djatnika S. Ariffin; Poppy Rufaida; Hilmiana -
Sosiohumaniora Vol 3, No 2 (2001): SOSIOHUMANIORA, JULI 2001
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v3i2.5206

Abstract

Penelitian ini dilakukan dengan tujuan untuk menganalisis dan mengetahui aplikasi/pelaksanaan strategi bauran pemasaran dalam meningkatkan performansi/kinerja waserda Koperasi Unit Desa (KUD) Mitrayasa, Kecamatan Pegerageung, Kabupaten Tasikmalaya. Disamping itu, faktor-faktor apa yang dapat mendorong maupun menghambat pelaksanaan strategi bauran pemasaran tersebut, serta bagaimana aplikasi yang sebaiknya dilakukan oleh waserda KUD Mitrayasa, Pegerageung, Tasikmalaya untuk meningkatkan performansinya, juga turut dianalisis. Penelitian ini menggunakan metode survey yang kemudian dianalisis secara verifikatif, karena menggambarkan secara struktural, faktual dan akurat, fakta dari variabel yang diteliti. Selanjutnya dianalisis secara statistik untuk menguji hipotesis data yang telah ditetapkan, sehingga kemudian dapat ditarik kesimpulan. Hasil penelitian menunjukkan bahwa pelaksanaan strategii bauran pemasaran yang selama ini dilakukan oleh Waserda Koperasii Unit Desa (KUD) Mitrayasa Pegerageung, Tasikmalaya, sudah cukup baik, sesuai dengan kemampuan swadaya Unit Usaha Waserda KUD Mitrayasa, Pegerageung, Tasikmalaya. Namun karena pada dasarnya KUD pun merupakan “price taker” dan belum terbentuknya hubungan kontraktual antara KUD dengan anggotanya, maka belum semua anggota Koperasi menjadi pelanggan utama dan setia bagi Waserda KUD Mitrayasa. Hal ini mengakibatkan belum optimalnya tingkat penjualan sembako dan kebutuhan sehari-hari lainnya di Waserda. Adapun faktor-faktor yang dirasakan sangat mendorong pelaksanaan bauran pemasaran adalah karena terdapatnya beberapa pesaing lain dalam usaha sejenis yang sangat potensial, sehingga mendorong Waserda KUD Mitrayasa untuk melakukan usaha secara efektif dan efisien. Sedangkan faktor-faktor yang dirasakan masih menghambat pelaksanaan bauran pemasaran Waserda KUD Mitrayasa, adalah karena terbatasnya anggaran untuk melakukan promosi, akibat terkonsetrasinya dana Koperasi untuk lebih memprioritaskan pembangunan pabrik pengemasan susu, setelah dijalinnya kerjasama yang dilakukan antara KUD Mitrayasa Pegerageung, Tasikmalaya dengan Koperasi Peternak Bandung Selatan (KPBS). Kata Kunci : Bauran pemasaran, kiprah, penentu harga, hubungan kontrak antara Koperasi dan anggotanya.
Pemberdayaan Masyarakat Melalui Evaluasi Pelatihan UMKM Berbasis Digital Joeliaty Joeliaty; Sri Djatnika Sya’diah Arrifin; Vita Sarasi; Yayan Firmansyah
Jurnal Pengabdian Masyarakat Madani Vol 3 No 1 (2023): Jurnal Pengabdian Masyarakat Madani (JPMM)
Publisher : Sekolah Tinggi Ekonomi Bisnis Syariah Bina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/jpmm.v3i1.112

Abstract

Community service is a form of mandatory activity carried out by every lecturer in carrying out the tridharma of higher education, with the aim of implementing theory and helping and providing input to the community in solving problems faced by the community. This year's Community Service was carried out virtually or online due to the covid-19 pandemic which required lecturers to carry out the community service programme (PPM) implementation process at home, still according to the rules given by the University. Since the COVID-19 pandemic, technology has played a major role in various activities, one of which is business for Micro, Small and Medium Enterprises (MSMEs). Through the use of social media and e-commerce, online marketing can reach a wider range of consumers. So that if MSME actors can maximize the use of social media and e-commerce, their income will increase and their products will be known throughout the region. Therefore, it is necessary to have digital-based training aimed at helping business actors to gain knowledge and have skills in using digital platforms. Through this PPM, we evaluate digital-based training that has been attended by MSME partners. Through this PPM, we evaluate digital-based training that has been attended by MSME partners. This programme service to the community is carried out virtually from July 10, 2021 – August 11, 2021. Technically, the implementation of this program is carried out from the stage of finding MSME partners, distributing questionnaires, to processing questionnaire data to evaluate the impact of digital-based training followed by MSME partners.
Cooperative Member Performance Model Through Competency Collaboration and Digital Marketing in Pangandaran Regency, West Java, Indonesia Joeliaty Joeliaty; Sri Djatnika; Vita Sarasi
Eduvest - Journal of Universal Studies Vol. 2 No. 8 (2022): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2730.365 KB) | DOI: 10.59188/eduvest.v2i8.561

Abstract

This research aims to develop a problem-solving model by measuring the competence, digital marketing, and members’ performance of several cooperatives in Pangandaran Regency, West Java Province, Indonesia. This study uses quantitative methods with sequential explanation strategies through direct surveys to several cooperatives in Pangandaran Regency by conducting a structured questionnaire spread using closed questions taken from some literature using a Likert scale and some open-ended questions. Data analysis uses descriptive and verification uses t-test, ANOVA, and R square. This research was conducted to 100 members of cooperatives located in Pangandaran Regency. The reveal that the competence of cooperative members and digital marketing affect the achievement of cooperative members’ performance, both partially and simultaneously. Partially, the influence of cooperative members’ competence on the performance of cooperative members is 25,4%, while the influence of digital marketing on the performance of cooperative members is 8%. Simultaneously, it was found that the influence of cooperative members’ competence and digital marketing on the performance of cooperative members was 25,4% too.
Change Management for Micro, Small, and Medium Enterprises (MSMEs) in the Digital Era Sri Djatnika Sya'diah
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 02 (2024): May, Asian Journal of Management Entrepreneurship and Social Science ( AJMESC
Publisher : Cita Konsultindo Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the era of globalization and digitalization, change is inevitable in all fields, including MSMEs. MSMEs have a vital role in economic growth, but digital change brings new challenges. This research aims to evaluate change management in the context of digital MSMEs, focusing on the urgency of implementation, the change process, and triggering and inhibiting factors. The literature study method was used to collect data from related literature. Change management in MSMEs involves adaptation to changes in technology, markets, and the business environment. The stages of change involve decision, preparation, launch, implementation, and continuation. Internal and external factors influence the change process, with owner/manager characteristics, type of business, resources, customer demand, competition, innovation, and use of data being key. Principles for initiating change include assessing readiness, identifying strategic direction, rollout, implementation, and continuation. Awareness of the importance of change management in the digital era is the key to survival and development for MSMEs.
Increasing Cooperative Excellence Through Revitalization Strategy Sri Djatnika Sya'diah
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 02 (2024): May, Asian Journal of Management Entrepreneurship and Social Science ( AJMESC
Publisher : Cita Konsultindo Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Cooperatives as an important economic institution in Indonesia play a strategic role in improving the members’ welfare and contributing to the national economy. However, challenges such as low member participation, weak managerial competencies, and competition with other financial institutions remain problems that must be overcome. The digital era, marked by advances in digital technology, brings new challenges and opportunities for cooperatives. This research aims to review literature related to cooperative revitalization strategies to increase the advantages of cooperatives in the digital era. This research uses secondary data collected by evaluating findings from previously published research. Data collection was carried out by selecting journals that met the criteria, including journals that had been accredited by SINTA in the last 10 years and had gone through critical assessment using the critical appraisal method. The results show that cooperatives need to innovate, improve management, and provide digital literacy training to survive and develop in this era. A decrease in the number of active cooperatives requires revitalization efforts that include organizational changes, strengthening regulations, digital marketing, product innovation, and more efficient human resource management. In this Internet of Things and digital era which is influenced by advances in digital technology, revitalizing cooperatives is a must.
Transformational Leadership and Knowledge Transfer Enhance MSME Employees’ Performance Joeliaty Joeliaty; Sri Djatnika Sya’diah; Umi Kaltum
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 02 (2024): May, Asian Journal of Management Entrepreneurship and Social Science ( AJMESC
Publisher : Cita Konsultindo Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Population growth presents significant market potential for Micro and Small Medium Enterprises (MSMEs), intensifying competition. This study aims to elucidate the impact of leadership and knowledge transfer on MSME performance, addressing the gap in academic literature. Employing a qualitative approach supported by quantitative data, non-probabilistic descriptive analysis was conducted to explore grounded theory. MSME actors transfer knowledge through traditional methods and utilize platforms like WhatsApp to enhance employee performance. Effective leadership practices, including employee inclusion and guidance, were observed. Integrating leadership styles and knowledge transfer can optimize SME employee performance, facilitating business growth and competitiveness. This research uniquely integrates leadership styles and knowledge transfer to enhance employee performance in SMEs, offering a concise perspective on their synergistic impact.
Unleashing Entrepreneurial Potential: How Non-Economics Students Dive into the World of Business Sya'diah, Sri Djatnika; Joeliaty, Joeliaty; Wijayabrana, Caturdria
Eqien - Jurnal Ekonomi dan Bisnis Vol 13 No 04 (2024): Eqien - Journal of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v13i04.1955

Abstract

In overcoming the complexity of the global world of work, non-economics students need to increase their interest and involvement in entrepreneurial activities to reduce the unemployment rate in Indonesia. This study aims to analyze the interest and participation of Non-Economics Students in entrepreneurship. This literature review uses secondary data, especially referring to articles related to the research focus. The research focuses on entrepreneurship among non-economic study program students. The research results show that non-economic students' interest in entrepreneurship is still low. Negative views, lack of knowledge, and minimal environmental support hamper their involvement in entrepreneurial activities. Factors influencing interest and involvement involve family environment, entrepreneurial education, self-confidence, and institutional support. Efforts are needed to increase non-economic students' interest in entrepreneurship. Improvements in curriculum approaches and educational environments are required to increase their involvement in entrepreneurial activities. Focusing on key factors can be the basis for improving educational policies and programs to encourage the participation of non-economic students in the world of entrepreneurship. This study highlights the critical gap in entrepreneurial interest and participation among non-economics students in Indonesia. Furthermore, the study offers valuable insights into the specific factors that influence non-economics students' involvement in entrepreneurship.
Export Competitiveness of Indonesian Chocolate Drink Powder and Its Barriers and Challenges Styawati, Anica; Sya'diah, Sri Djatnika
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2260

Abstract

Indonesia ranks among the world’s largest cocoa bean producers; however, its export value is largely confined to semi-processed products. Major importers like Malaysia and China possess advanced cocoa processing industries, importing Indonesian cocoa beans to produce higher-value products. While demand for processed cocoa in China has rapidly increased, Indonesia’s cocoa powder exports (HS Code 180610) to Malaysia and China from 2020 to 2024 have shown significant fluctuations, with competitiveness notably declining in the Chinese market. This study employs a mixed-methods approach, combining quantitative analysis using Revealed Comparative Advantage (RCA) and Export Product Dynamics (EPD), with qualitative insights from interviews with MSME stakeholders and the FTA Center. Findings reveal that Indonesia retains comparative advantage in Malaysia (RCA > 1), yet experiences stagnation or decline in competitiveness, identified as Lost Opportunity and Falling Star segments in the EPD matrix. Conversely, competitiveness in China deteriorates sharply due to decreasing market share. MSMEs face challenges such as stringent regulatory and certification demands, high logistics costs, and competition from industrial producers. Policy recommendations include enhancing downstream processing, innovating high-value products meeting international standards, diversifying export markets, and strengthening government support to boost Indonesia’s cocoa powder export competitiveness.
PEMBERDAYAAN MASYARAKAT MELALUI EVALUASI PELATIHAN UMKM BERBASIS DIGITAL: PEMBERDAYAAN MASYARAKAT MELALUI EVALUASI PELATIHAN UMKM BERBASIS DIGITAL Joeliaty, Joeliaty; Sya’diah Arrifin, Sri Djatnika; Sarasi, Vita
Jurnal Kajian Budaya dan Humaniora Vol 5 No 1 (2023): Jurnal Kajian Budaya dan Humaniora (JKBH), Februari, 2023
Publisher : PT. RANESS MEDIA RANCAGE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61296/jkbh.v5i1.107

Abstract

Pengabdian pada masyarakat merupakan bentuk kegiatan wajib yang dilakukan oleh setiap dosen dalam menjalankan tridharma Perguruan Tingginya, dengan tujuan mengimplementasikan teori dan membantu serta memberi masukan pada masyarakat dalam memecahkan permasalahan yang dihadapi masyarakat. Pengabdian Pada Masyarakat tahun ini dilakukan secara virtual atau daring karena adanya pandemi covid-19 yang mengharuskan dosen melakukan proses pelaksanaan Program Pengabdian Kepada Masyarakat (PPM) di rumah masing-masih sesuai aturan yang diberikan oleh Universitas. Semenjak pandemi COVID-19, teknologi memiliki peran yang besar dalam berbagai kegiatan, salah satunya bisnis bagi pelaku Usaha Mikro Kecil Menengah (UMKM). Melalui penggunaan media sosial dane-commerce, pemasaran online dapat menjangkau konsumen lebih luas.Sehingga apabila pelaku UMKM dapat memaksimalkan penggunaan media sosial dan e- commerce, maka pendapatan akan meningkat dan produknya akan dikenal keseluruh daerah. Oleh karena itu, diperlukan adanya pelatihan berbasis digital yang ditujukan untuk membantu para pelaku usaha untuk mendapatkan ilmu dan memiliki keterampilan dalam menggunakan platform digital. Melalui PPM ini, kami melakukan evaluasi pelatihan berbasis digital yang telah diikuti para mitra UMKM. Program pengabdian kepada masyarakat ini dilaksanakan secara virtual mulai tanggal 10 Juli 2021–11 Agustus 2021. Secara teknis, pelaksanaan program ini dilakukandari tahap pencarian mitra UMKM, penyebaran kuesioner, hingga mengolah data kuesioner untuk mengevaluasi dampak dari pelatihan berbasis digital yang diikuti para mitra UMKM.
Co-Authors Dina Sartika Hilmiana Hilmiana Joeliaty Joeliaty Mery Citra Sondari Poppy Rufaida Styawati, Anica Umi Kaltum Vita Sarasi Wijayabrana, Caturdria YAYAN FIRMANSYAH, YAYAN