Article Per Year (5 Year)
p-Index From 2020 - 2025
1.431
P-Index
This Author published in this journals
All Journal Jurnal Wacana Ekonomi AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Economics and Business Journal International Journal of Management and Business Economics Journal of Digital Business Innovation Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Sondari, Mery Citra
Unknown Affiliation
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 8 Documents
Search

 1 
The Effect Of Content Marketing Tiktok @Wardahofficial On Wardah Cosmetic Buying Interest With Attention, Interest, and Desire As Intervening Variables (Case Study of TikTok Users In Bandung City) Nabila Al Insani; Rafiah, Kurnia Khafidhatur; Sondari, Mery Citra
International Journal of Management and Business Economics Vol. 2 No. 3 (2024): June
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v2i3.590

Abstract

This study aims to determine the effect of TikTok @wardahofficial account content marketing on buying interest in Wardah cosmetics with attention, interest, and desire as intervening variables in the people of Bandung City. The type of research used is explanatory research using a quantitative approach. The sample in this study were TikTok users who live in Bandung City and have seen TikTok @wardahofficial content marketing at least once and were not scanned from May to June 2024. The data processing and analysis technique used is SEM (Structural Equation Model) using SMARTPLS (Partial Least Square) version 4.1.0.3 tools. The results of this study indicate that TikTok @wardahofficial content marketing has a positive and significant effect on buying interest in Wardah cosmetics, TikTok @wardahofficial account content marketing has a positive and significant effect on buying interest in Wardah cosmetics with attention as an intervening variable, TikTok @wardahofficial account content marketing has a positive and significant effect on buying interest in Wardah cosmetics with interest as an intervening variable and TikTok @wardahofficial account content marketing has a positive and significant effect on buying interest in Wardah cosmetics with desire as an intervening variable
Impact of Job Preferences on Self-Perceived Employability: A Study Among Bandung University Alumni (2021–2023) Mufarrihati, Vania Citta; Sondari, Mery Citra; Sartika, Dina
Economics and Business Journal (ECBIS) Vol. 3 No. 3 (2025): March
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v3i3.196

Abstract

This study investigates the impact of job preferences on self-perceived employability (SPE) among university graduates in Bandung, Indonesia. Unemployment in Indonesia, particularly among fresh graduates, has highlighted structural issues in the labor market, including skill mismatches and insufficient job creation. Job preferences, including factors such as salary, work-life balance, and career development, are crucial in determining an individual’s ability to secure desirable employment. This research, based on a sample of 280 graduates from various universities, reveals that well-defined and realistic job preferences positively influence SPE. The analysis shows a significant and strong relationship between job preferences and employability, with a high path coefficient (0.986) and a T-statistics value far exceeding the significance threshold. The results highlight the importance of aligning personal career goals with market demands, enhancing individuals’ self-confidence in their employability. Educational institutions also play a key role in shaping job preferences and employability by providing skills that match labor market needs. The study underscores the need for better integration between education and industry to improve graduates’ market readiness. Universities in Bandung should integrate skill training aligned with labor market demands, career guidance, industry trend seminars, and job search strategies to ensure graduates possess relevant preferences and skills for the workforce. This study employed the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method to analyze the factors influencing graduate employability preferences. As a recommendation, higher education institutions and policymakers should emphasize industry collaboration and adopt policies that enhance graduates’ readiness for the evolving job market.
The Effect Of Workload And Digital Competence on The Performance of Non-Lecturing Staff at Open University of Bandung in Facing Era 4.0 Rakhmayati, Eka Nur; Sondari, Mery Citra; Kusnendi, Kusnendi
Jurnal Wacana Ekonomi Vol 24 No 1 (2024): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v24i1.41455

Abstract

Open University as a pioneer in the midst of distance education competition in the country is expected to remain at the forefront in providing distance education services. The purpose of this study is to analyze the effect of workload on the performance of non-teaching staff at Open University of Bandung and the effect of digital competence on the performance of non-teaching staff at Open University of Bandung. This research approach employs quantitative methods and correlational research methods. The object of this research is the Open University. While the subjects are non-teaching staff at Open University of Bandung. Research findings results are, when it comes to competing for distance higher education services in the 4.0 era, workload affects the performance of non-teaching staff at the Open University of Bandung. Digital competence has a positive effect on the performance of non-teaching staff at Open University of Bandung when faced with competition for distance higher education services in the 4.0 era.
ANALISIS LOYALITAS KONSUMEN GENERASI Z TERHADAP EDUTECH DI INDONESIA DENGAN METODE NET PROMOTER SCORE (STUDI KASUS RUANGGURU DAN ZENIUS) Munthe, Ignasius Robert Samuel Parasian; Mulyana, Asep; Sondari, Mery Citra
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 4 (2025): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengukur tingkat loyalitas konsumen Generasi Z terhadap platform edutech di Indonesia menggunakan metode Net Promoter Score (NPS). Dua platform utama yang dianalisis adalah Ruangguru dan Zenius. Selain NPS, penelitian ini juga mengevaluasi kepuasan pengguna melalui empat dimensi: kualitas layanan, kemudahan penggunaan, kepercayaan dan keamanan, serta keterikatan emosional. Karakteristik pengguna, seperti jenjang pendidikan dan alasan pemilihan platform, digunakan untuk memperkaya pembahasan dan hasil penelitian. Data diperoleh dari survei terhadap 150 responden Generasi Z dengan rentang usia 12-27 tahun, mayoritas berusia 21-22 tahun. Hasil penelitian menunjukkan bahwa Zenius memiliki tingkat loyalitas lebih tinggi dibandingkan Ruangguru, baik dari perspektif pengguna eksklusif maupun pengguna kedua platform. Skor NPS Zenius tercatat sebesar 48 untuk pengguna eksklusif, sedangkan Ruangguru hanya mencapai 25. Namun, pada pengguna kedua platform, Ruangguru memiliki skor negatif -7, sedangkan Zenius tetap unggul dengan skor 32. Penelitian ini memberikan wawasan strategis bagi platform edutech untuk meningkatkan pengalaman pengguna dan loyalitas pelanggan.
Strategi Pemasaran Digital dalam Meningkatkan Kesadaran Merek Biodef melalui Tik Tok Live Shopping Variansyah, Alif Azriel; Sondari, Mery Citra
Journal of Digital Business Innovation Vol. 1 No. 1 (2023): NOVEMBER
Publisher : LPPM Universitas dr. Soebandi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36858/digbi.v1i1.6

Abstract

The objective of this study is to assess the influence of digital marketingstrategies through Tik Tok Live Shopping on increasing brand awareness for Biodef products. The concept of Brand Awareness is crucial in marketing, and this study connects variables such as Customer Trust, Influencers Credibility, and Customer Engagement with Brand Awareness. The research employs a quantitative method with Descriptive Analysis and Structural Equation Modeling with Partial Least Squares (SEM-PLS) to analyze the data. The results indicate that Customer Engagement has a positive and significant effect on Brand Awareness, emphasizing the importance of active customer interaction with Tik Tok Live Shopping content. Customer Trust also positively influences Customer Engagement, demonstrating that trust forms a strong foundation for more active participation. Influencers Credibility also has a positive and significant impact on Brand Awareness, highlighting the crucial role of influencer credibility in Brand Awareness. These findings provide insights into how digital marketing strategies, considering these factors, can enhance brand awareness for Biodef products through Tik Tok Live Shopping
Analisis Perceived Employ ability Lulusan di Bisnis Digital Universitas Padjadjaran Nurmahrini, Amara; Sondari, Mery Citra
Journal of Digital Business Innovation Vol. 1 No. 1 (2023): NOVEMBER
Publisher : LPPM Universitas dr. Soebandi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36858/digbi.v1i1.8

Abstract

The evolution of industrial automation is changing the view of employability of graduate groups, so it is important for universities to provide programs that help their graduates become more competent when entering the workforce. Therefore, a study was conducted to analyze the perception of employability of a group of graduates of the Padjadjaran University Digital Business Study Program. This research involved 100 participants from convenience sampling through filling out questionnaires. The sample was then analyzed using the hierarchical regression method to understand how personal, professional, and contextual factors can influence employability perceptions. The results showed that the three factors had a positive and significant influence on increasing the perceived employability of the Digital Business graduates group of Universitas Padjadjaran, where the three factors together explained 52.4% of the perceived employability of this group. So, the study program can use the results of this study to make relevant evaluations and improvements.
Pengaruh Penerapan Gamifikasi terhadap Loyalitas Pengguna Grab Nichora, Marcellino Paskah; Sondari, Mery Citra
Journal of Digital Business Innovation Vol. 1 No. 1 (2023): NOVEMBER
Publisher : LPPM Universitas dr. Soebandi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36858/digbi.v1i1.10

Abstract

This study aims to explore the impact of implementing gamification on the Grab platform on customer loyalty. The author attempts to link other factors that can influence customer loyalty, such as customer experience, customer engagement, and customer satisfaction. A quantitative approach was used to investigate the impact of gamification on Grab customer loyalty. Online questionnaire was choosen to collect primary data from 257 respondents. The findings from the analysis of data using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method have uncovered important insights regarding the connection between gamification and customer loyalty. The research results indicate that while gamification on the Grab platform has a direct impact on customer loyalty, it is not statistically significant. However, gamification does significantly influence customer loyalty through three intermediary variables: customer experience, customer satisfaction, and customer engagement. This implies that the utilization of gamification by Grab indirectly shapes how customers engage with the platform, their perception of satisfaction with the provided services, and the depth of their involvement in activities with Grab.
Pengaruh Emotional Marketing pada Iklan Online terhadap Purchase Intention melalui Brand Awareness (Studi Kasus: Marketplace Shopee Indonesia) Henni, Carmel Novella; Sondari, Mery Citra
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 4 No. 3 (2024): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v4i3.958

Abstract

Digitalization has given Indonesia the opportunity to become the sixth country with the largest number of start-ups in the world. However, only 10% of start-ups survive in Indonesia due to failed marketing. Therefore, this research is presented to analyze emotional marketing as a marketing strategy that can be considered to overcome this problem, where emotions are believed by many experts to be the trigger for 95% of purchase intentions in the Indonesian e-commerce industry. The data collected came from 233 samples who had seen Shopee advertisements, which were then processed using PLS SEM with Smartpls 4.0 software. Based on this research, it was found that emotional marketing has a significant effect on purchase intention, emotional marketing has a significant effect on brand awareness, brand awareness has a significant effect on purchase intention, and emotional marketing has a significant effect on purchase intention through brand awareness. This research contributes to updating knowledge related to emotional marketing in the Indonesian e-commerce industry and can be used by start-ups in their efforts to implement emotional marketing strategies in their marketing activities.
Co-Authors Asep Mulyana dina sartika, dina Henni, Carmel Novella Kurnia Khafidhatur Rafiah Kusnendi, Kusnendi Mufarrihati, Vania Citta Munthe, Ignasius Robert Samuel Parasian Nabila Al Insani Nichora, Marcellino Paskah Nurmahrini, Amara Rakhmayati, Eka Nur Variansyah, Alif Azriel