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All Journal ELKHA : Jurnal Teknik Elektro Jurnal Ilmu Sosial dan Humaniora Jurnal Ekonomika Ekonomikawan : Jurnal Ilmu Ekonomi dan Studi Pembangunan Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Jurnal Pertanian Agros Jurnal Ilmu Ekonomi Mulawarman (JIEM) Jurnal Pepadu AMMA : Jurnal Pengabdian Masyarakat Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Paguntaka JUREKA Jurnal Ekonomi dan Studi Pembangunan (JESP)
Rusdy Setiawan
Ekonomi Pembangunan, Fakultas Ekonomi, Universitas Borneo Tarakan
Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Energy Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Social Sciences Other

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Daya Saing Sektor Industri Pengolahan Kabupaten Kota Di Provinsi Kalimantan Utara Setiawan, Rusdy; Hatta, Djuanda; Banyuariatiga, Banyuariatiga; Zelpyana, A. Siti; Adrian, Muhammad Rizky
JURNAL EKONOMIKA Volume 15, Nomor 02, Juni 2024
Publisher : Universitas Borneo Tarakan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35334/jek.v15i02.6418

Abstract

Penelitian ini bertujuan untuk mengevaluasi daya saing sektor industri pengolahan di kabupaten/kota di Provinsi Kalimantan Utara selama periode 2011-2022 serta menganalisis faktor-faktor yang mempengaruhi perkembangan sektor tersebut. Dengan menggunakan pendekatan kuantitatif berbasis data sekunder dari Badan Pusat Statistik (BPS) dan dokumen terkait, penelitian mengaplikasikan metode analisis Location Quotient (LQ), Growth Ratio Model (GRM), Shift Share (SS), dan Tipologi Klassen untuk mengidentifikasi sektor unggulan dan pola pertumbuhan ekonomi regional. Hasil penelitian menunjukkan bahwa sektor industri pengolahan mengalami pertumbuhan positif dan berkelanjutan dengan Kota Tarakan sebagai pusat utama dengan keunggulan komparatif tertinggi. Kabupaten Bulungan juga menunjukkan spesialisasi dan pertumbuhan stabil, sedangkan Kabupaten Nunukan memiliki potensi berkembang lebih lanjut. Sebaliknya, Kabupaten Malinau dan Tana Tidung masih berada pada tahap awal perkembangan dengan kontribusi ekonomi yang relatif kecil. Analisis pemetaan menggunakan Tipologi Klassen mengelompokkan Kabupaten Bulungan dan Kota Tarakan sebagai sektor prima dengan kontribusi tinggi sekaligus pertumbuhan tinggi, sementara tiga kabupaten lainnya masuk kategori terbelakang karena kontribusi rendah disertai pertumbuhan rendah.
PENINGKATAN LITERASI KEUANGAN MELALUI PENGENALAN SI APIK SEBAGAI ALAT PENGELOLAAN KEUANGAN DIGITAL BAGI UMKM KABUPATEN NUNUKAN HM, Irawati; Wahyuni, Etty; Setiawan, Rusdy; Malik, Aan Digita; Junaid, Muh.Tharmizi
Jurnal Pepadu Vol 5 No 4 (2024): Jurnal PEPADU
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/pepadu.v5i4.5900

Abstract

Kabupaten Nunukan, yang terletak di perbatasan antara Indonesia dan Malaysia, memiliki potensi ekonomi yang signifikan, terutama dalam sektor UMKM. Meskipun era digital telah menghadirkan peluang baru, UMKM di Kabupaten Nunukan masih menghadapi tantangan serius terkait literasi keuangan, yang berdampak pada pengelolaan keuangan yang kurang sistematis dan akurat. Untuk mengatasi masalah ini, Dinas Perindustrian, Perdagangan, Koperasi, dan UKM Provinsi Kalimantan Utara menyelenggarakan Pelatihan Literasi Keuangan Angkatan 1. Tujuan dari kegiatan ini adalah meningkatkan literasi keuangan dan kemampuan digital UMKM di Kabupaten Nunukan melalui pengenalan dan penerapan Sistem Informasi Aplikasi Pencatatan Informasi Keuangan (SI APIK). Kegiatan pelatihan ini menggunakan metode pengajaran (ceramah), tutorial (praktik), dan pendampingan langsung, yang berlangsung selama tiga hari, dari 28 hingga 30 Mei 2024, di Sayn Cafe, Kabupaten Nunukan, dan diikuti oleh 50 pelaku UMKM. Hasil dari pelatihan ini menunjukkan peningkatan pemahaman peserta tentang literasi keuangan dan kemampuan dalam menggunakan SI APIK untuk pencatatan dan analisis keuangan. Sebanyak 90% peserta berhasil menggunakan aplikasi tersebut dengan baik, dan ada peningkatan pengetahuan pada 80% peserta setelah sesi pengajaran. Namun, beberapa peserta mengalami kesulitan teknis awal dalam mengunduh aplikasi, yang berhasil diatasi melalui bimbingan langsung selama pelatihan. Kesimpulannya, pelatihan ini berhasil meningkatkan literasi keuangan dan kemampuan digital UMKM di Kabupaten Nunukan, yang pada gilirannya diharapkan mendukung keberlanjutan dan pertumbuhan usaha serta meningkatkan daya saing di pasar.
Efisiensi, Value Added dan Produktivitas Tenaga Kerja UMKM Industri Abon Ikan Bandeng di Kota Tarakan Devi, Charitin; Setiawan, Rusdy
Ekonomikawan: Jurnal Ilmu Ekonomi dan Studi Pembangunan Vol 24, No 1 (2024)
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ekonomikawan.v24i1.18076

Abstract

This research measures the efficiency, value-added, and labor productivity of 17 MSMEs in the milkfish floss industry in Tarakan City. Data processing efficiency using EMS, added Value using the Hayami model, and labor productivity using the BPS formula. Conclusions from the research: (1) only 1 MSME has an efficient production level, 16 MSMEs are inefficient; (2) there are 13 MSMEs whose production does not produce added Value, 4 MSMEs with 1 MSME with high added Value, 3 MSMEs with medium added Value; (3) there are 4 MSMEs with labor productivity around IDR. 45.312 to IDR. 176.000 in each production, 13 other MSMEs cannot be counted.
PENGEMBANGAN STRATEGI PEMASARAN BERAS DI KECAMATAN SEBATIK TIMUR KABUPATEN NUNUKAN (STUDI KASUS GAPOKTAN MAMMINASAE) Banyuriatiga, Banyuriatiga; Setiawan, Rusdy; Sari, Nove Kurniati; Zamri, Muhammad
Agros Journal of Agriculture Science Vol 26, No 1 (2024): Januari
Publisher : Fakultas Pertanian, Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v26i1.3781

Abstract

The potential of rice in the Eastern Sebatik district is quite high, supported by the presence of the domestic industry of processing rice plant into rice. However, the industry often encounters barriers, one of which is related to marketing. Rice marketing has always used a direct sales system. Along with the rapid development of technology, marketing activities continue to undergo significant changes. The consumer market itself is a method used lately by entrepreneurs to balance the current of development in an era where markets are no longer determined by traders but by consumers' markets. The problem formulation obtained based on the context of research is how to build competitive advantages of rice up to the micro level so that rice products available in Eastern Sebatik can be absorbed into the market according to the principle of the consumer market by considering three main factors: brand, product, and consumer. The objective of this research is to (1) Explore internal and external factors; (2) Analyze strategic factors based on SWOT analysis and analyze the most appropriate rice marketing strategy used in the Eastern Sebatik district. The research uses descriptive quantitative methods where descriptive analysis is required to describe the conditions of the rice industry to be used as the object of research, identifying internal and external factors. Quantitative analysis is needed to formulate marketing strategies using SWOT method. The research was carried out in April–June 2023 in Sebatik Eastern District, Nunukan District, Northern Kalimantan Province. Research results showed that the rice marketing strategy that can be used in Gapoktan Mamminasae is the SO strategy. Keywords : Marketing; Rice; SWOT INTISARIPotensi padi sawah di Kecamatan Sebatik Timur cukup tinggi dan didukung dengan keberadaan industri rumah tangga pengolahan padi menjadi beras. Namun, industri kerap kali menemui kendala salah satunya terkait dengan pemasaran. Pemasaran beras selama ini hanya menggunakan sistem penjualan langsung. Seiring dengan perkembangan teknologi yang semakin pesat membuat kegiatan pemasaran juga terus mengalami perubahan yang signifikan. Consumers market sendiri merupakan metode yang belakangan digunakan oleh para pelaku usaha untuk mengimbangi arus perkembangan zaman, di sini pasar tidak lagi ditentukan oleh pedagang tetapi oleh pasar konsumen. Rumusan masalah yang didapat berdasarkan konteks riset adalah bagaimana membangun keunggulan daya saing (competitive advantages) beras sampai pada tingkat mikro agar produk beras yang ada di Sebatik Timur bisa terserap pasar sesuai dengan prinsip consumers market dengan mempertimbangkan 3 faktor utama, yaitu brand, product, dan consumer. Tujuan penelitian ini adalah (1) Menelaah faktor internal dan eksternal; (2) Menganalisis faktor strategi berdasarkan analisis SWOT dan menganalisis strategi pemasaran beras yang paling tepat digunakan di Kecamatan Sebatik Timur. Penelitian ini menggunakan metode kuantitatif deskriptif, di sini analisis deskriptif diperlukan untuk menjabarkan kondisi industri beras yang akan digunakan sebagai objek penelitian, mengidentifikasi faktor internal dan eksternal. Analisis kuantitatif diperlukan untuk merumuskan strategi pemasaran dengan menggunakan metode matriks SWOT. Penelitian ini dilaksanakan pada bulan April – Juni 2023 di Kecamatan Sebatik Timur, Kabupaten Nunukan, Provinsi Kalimantan Utara. Hasil penelitian menunjukkan strategi pemasaran beras yang dapat digunakan di Gapoktan Mamminasae adalah strategi SO. Kata Kunci : Beras; SWOT; Pemasaran.
Competitiveness of the Secondary Sector in North Kalimantan: Quantifying the Socio-economic Impact Djuanda Hatta; Rusdy Setiawan; Sendi Aulia Fiantika; Echa Asinah
Jurnal Ekonomi dan Studi Pembangunan Vol 17, No 2 (2025)
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The weak support for the secondary sector in providing value-added to the primary sector can potentially become a problem in increasing GRDP in North Kalimantan. This research aimed to measure the competitiveness of the secondary sector in each region in North Kalimantan and find out how socio-economic factors influence it. Quantifying competitiveness by combining the three methods, LQ, GRM, and Shift-Share analysis, was the new method. Meanwhile, Panel data regression was carried out to determine the influence of socio-economic variables on competitiveness, which consisted of Government Expenditure, Direct Investment, and Human Development Index. Based on the results of the competitiveness analysis, it was known that the two regions, namely the municipal area, Tarakan, and the provincial capital district, Bulungan, consistently showed competitive secondary sectors. Meanwhile, Tana Tidung, Nunukan, and Malinau Regencies had not developed in their secondary sectors. The regression analysis results showed that the socio-economic factors in each region had not been able to support the competitiveness. Increasing support for the secondary sector still needs to be enhanced with government, private sector, and socio-economic society support.
Pemberdayaan UMKM Berkah Jaya Bulungan Melalui Teknologi Tepat Guna dan Pemasaran Digital Rusdy Setiawan; Irawati Irawati; Ardiansyah Ardiansyah; Nabilah Febrianty; Felisya Shandy Aulia
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 2 (2026): May 2026
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/8tmz8y19

Abstract

The Community Service Program (PKM) under the Community Partnership Empowerment (BIMA) scheme aims to increase the productivity, managerial capacity, and competitiveness of Berkah Jaya MSMEs in Bulungan Regency, North Kalimantan Province through the integrated application of appropriate technology and strengthening of human resource capacity. The program is implemented through five stages: socialization, training, technology implementation, mentoring and evaluation, and program sustainability. Hard technology in the form of a spice grinder, a meatball printing machine, a 7-liter mixer, and a Rok Presso Smartshot were handed over through BASTA. Soft technology includes digital marketing training, digital financial bookkeeping, and halal certification. The results of the pre-test and post-test evaluations showed a statistically significant increase in knowledge (pre-test M=50.00; post-test M=90.00; Z=−2.014; p=0.022; Wilcoxon Signed-Rank Test, one-tailed). All participants successfully created business Instagram accounts and registered their business locations on Google Maps after the training. Production efficiency increased significantly through the use of the meatball printing machine
ORIENTASI TEKNOLOGI MELALUI PEMAHAMAN DIGITAL MARKETING TERHADAP PENINGKATAN PENDAPATAN PETANI MILENIAL DI KECAMATAN SEBATIK KABUPATEN NUNUKAN PROVINSI KALIMANTAN UTARA Rusdy Setiawan; Etty Wahyuni; Irawati HM; Yusrie Yusrie
Jurnal Agribisnis Indonesia Vol. 14 No. 01 (2026): Juni 2026 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2026.14.01.155-177

Abstract

Agriculture in Indonesia in 2020-2024 is focused on realizing advanced, independent, and modern agriculture, with one of the main targets being the growth of 2.5 million millennial entrepreneurs by 2024. In North Kalimantan, millennial farmers have a strategic role in achieving food sovereignty, but many of them have not utilized digital technology for marketing. Digital marketing is very important because it can significantly increase farmers' income by expanding market reach, increasing product visibility, and facilitating consumer access to agricultural products. This study aims to analyze the effect of technology orientation through digital marketing on increasing the income of millennial farmers in Sebatik District, Nunukan Regency. Based on the Technology Acceptance Model (TAM) theory, this study examines the relationship between technology orientation, perceived ease of use, perceived usefulness, behavioral intention to use, actual system use, and farmers' income. A quantitative approach with a survei method was used to collect data which was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the SmartPLS application. The results showed that technology orientation has a positive effect on the use of digital marketing (actual system use), which further increases farmers' income. The use of digital marketing can expand the market and increase the visibility of farmers' products, thereby driving an increase in their income. This study also found that technology orientation has a positive effect on farmers' income through digital marketing as a mediating variabel. These findings suggest that the adoption of digital technology plays a key role in improving the welfare of millennial farmers. As a recommendation, the researcher suggests that the government and relevant stakeholders provide ongoing training and technical support to millennial farmers in adopting digital marketing, as well as develop adequate digital infrastructure to support online marketing of agricultural products.
Systematic Literature Review of Digitalization and Economic Empowerment as Pillars of a Smart Coastal Economy Irawati HM; Etty Wahyuni; Rusdy Setiawan; Muh. Irfandy Azis; Nurzhahratul Lailiah; Dwi Prayoga; Nabilah Febriyanti
Jurnal Ilmu Sosial dan Humaniora Vol 15 No 1 (2026)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jish.v15i1.107266

Abstract

The concept of Smart Coastal Economy (SCE) has emerged as a strategic approach to achieving sustainable coastal development through digital transformation and community empowerment. However, existing research largely examines digitalization and economic empowerment as separate domains, resulting in limited conceptual integration and the absence of a systematic synthesis explaining how both interact to shape coastal economic transformation. This gap hinders the development of an integrated analytical foundation for implementing SCE strategies, particularly in emerging coastal regions. This study aims to synthesize recent empirical evidence on digitalization and economic empowerment in coastal development to construct an integrative conceptual framework for SCE. A SLR was conducted using the PRISMA framework. Articles were retrieved from indexed academic databases, including Google Scholar, MDPI, IOP Science, ScienceDirect, PubMed, IEEE Xplore, and Elsevier. Publications were limited to the period from March 1, 2020, to February 28, 2025. The findings reveal three principal results. First, digitalization enhances coastal competitiveness and sustainability through improved resource efficiency, expanded market access, strengthened supply chain transparency, and environmentally responsible resource management; however, its effectiveness is conditional upon infrastructure readiness, governance support, and community digital literacy. Second, economic empowerment strengthens community capacity across economic, social, and institutional dimensions, particularly when integrating digital skills development, institutional strengthening, digital entrepreneurship, and ecological awareness. Third, the integration of digitalization and empowerment forms a structurally interdependent framework that generates systemic outcomes efficiency and productivity, socio-economic inclusion, and sustainability and resilience. These results provide an evidence-based conceptual foundation for advancing SCE strategies.
Adaptive Low-Power LoRa WSN for Real-Time Soil Monitoring in Remote Oil Palm Plantations Tahcfulloh, Syahfrizal; Rattu, Michael Yehezkiel; Wahyuni, Etty; Kusuma, Irawan Wijaya; HM, Irawati; Santoso, Dwi; Arif, Nina Fapari; Fatwa, Nur; Setiawan, Rusdy; Arwan, Arwan
ELKHA Vol. 18 No.1 April 2026
Publisher : Faculty of Engineering, Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/elkha.v18i1.100568

Abstract

Oil palm plantations in remote regions such as Sebatik, North Kalimantan, face significant challenges in sustainable soil management due to limited infrastructure and dynamic peat soil conditions. Conventional monitoring methods lack real-time capability and energy efficiency. To address this, this research proposes a novel adaptive low-power LoRa-based Wireless Sensor Network (WSN) that dynamically adjusts sensing and transmission frequency based on real-time soil parameters—specifically, moisture, temperature, and pH. Unlike fixed-interval systems, the proposed architecture implements edge-based logic on ESP32 nodes to escalate sampling during critical events (e.g., pH ≤ 4.5) and reduce activity during stable periods, optimizing energy use without cloud dependency. The system integrates LoRa SX1278 modules, a RAK2245 gateway, ChirpStack for secure data routing, and OpenRemote for visualization and alerts. Field testing over 7 days in three micro-zones (roadside, plantation center, drainage) demonstrated robust performance with average Packet Delivery Ratios of 97.2%, 82.5%, and 88.3%, respectively, and a communication range of up to 2.8 km. Crucially, the adaptive strategy reduced daily power consumption to 7.8 mAh—58% lower than a fixed 10-minute schedule—extending theoretical battery life from 6–8 months to over 14 months. Sensor accuracy remained high (moisture error: 1.68%; temperature: 3.09%; pH: 1.47 units), enabling timely agronomic interventions such as targeted liming. This work contributes an environment-responsive WSN architecture that balances energy efficiency and event responsiveness, offering a scalable, deployable model for precision agriculture in tropical peripheral regions with acidic soils and intermittent connectivity.
Co-Authors Adrian, Muhammad Rizky Ahmad Juliana Ardiansyah Ardiansyah Aria Arif, Nina Fapari Arwan Arwan Banyuariatiga, Banyuariatiga Banyuriatiga Banyuriatiga Devi, Charitin Djoko Setyadi Dodi Apriadi Dwi Prayoga DWI SANTOSO Echa Asinah Etty Sri Wahyuni Etty Wahyuni Felisya Shandy Aulia hatta, djuanda Iis Latifah Irawan Wijaya Kusuma, Irawan Wijaya Irawati HM Irawati HM Irawati Irawati Junaid, Muh.Tharmizi Malik, Aan Digita Masniah, Andi Muh. Irfandy Azis Muhammad Rifky Kurniawan Muhammad Tharmizi Junaid Nabilah Febrianty Nabilah Febriyanti Nizhamuddin AB Nur Fatwa, Nur Nurjannatul Hasanah Nurzhahratul Lailiah Oktaviani Rattu, Michael Yehezkiel Sari, Nove Kurniati Sendi Aulia Fiantika Set Asmapane suryaningsih Syahfrizal Tahcfulloh syahran syahran Yusrie Yusrie Zamri, Muhammad Zelpyana, A. Siti