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All Journal Jurnal Teknik Industri TEKMAPRO Journal of Industrial Engineering and Management REKAYASA Tibuana : Journal of Applied Industrial Engineering Jurnal Teknologi Dan Sistem Informasi Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara Kontribusi: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Journal Community Service Consortium Sewagati Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Hukum Mimbar Justitia
Lusi Zafriana
Universitas Ciputra
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences Other

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Analisis Yuridis Kewajiban UMKM Naik Kelas Sebagai Pendamping Usaha Berjenjang Zafriana, Lusi
Jurnal Hukum Mimbar Justitia Vol 11, No 1 (2025): Vol 11, No 1 (2025): Published 30 Juni 2025
Publisher : Universitas Suryakancana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35194/jhmj.v11i1.5154

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memegang peranan strategis dalam perekonomian nasional, namun implementasi kebijakan pembinaan berjenjang pada program UMKM Naik Kelas belum memiliki dasar hukum yang eksplisit. Penelitian ini bertujuan mengkaji legalitas kewajiban mentoring antar pelaku usaha dalam perspektif hukum administrasi negara dan hukum publik. Dengan menggunakan metode penelitian hukum normatif, penelitian ini menganalisis peraturan perundang-undangan, doktrin hukum, serta kebijakan pemerintah daerah. Hasil penelitian menunjukkan bahwa kewajiban mentoring masih bersifat soft law dan belum memiliki kekuatan mengikat secara yuridis, sehingga berpotensi menimbulkan ketidakpastian hukum dan risiko pelanggaran asas legalitas. Untuk itu, diperlukan reformulasi kebijakan melalui revisi Undang Undang, penyusunan peraturan pelaksana, penetapan standar nasional mentoring, serta pemberian insentif yang adil bagi UMKM mentor. Kesimpulan dan rekomendasi, penguatan dasar hukum mentoring mutlak diperlukan untuk menjamin keadilan administratif dan efektivitas pembinaan UMKM secara nasional.
Optimalisasi Proses Bisnis PT Veteri dengan Pendekatan Business Process Management nasution, Anita hakim; Zafriana, Lusi
Jurnal Teknologi Dan Sistem Informasi Bisnis Vol 7 No 3 (2025): Juli 2025
Publisher : Prodi Sistem Informasi Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jteksis.v7i3.1973

Abstract

In the digital era, Micro, Small, and Medium Enterprises (MSMEs) face challenges in managing various distribution channels and adapting to constantly changing customer demands. PT Veteri, an MSME based in Surabaya that produces chewable gummy supplements for pets, encounters several business process issues, such as suboptimal workflows, slow customer response times, manual record-keeping, and excessive costs in non-core processes. This study aims to analyze and evaluate the business processes in the production and marketing divisions of PT Veteri using a Business Process Management (BPM) approach. The methods used include collecting quantitative and qualitative data, process analysis, designing a new business model, and measuring the impact after implementation. The findings show that by applying BPM, the company can redesign its processes to be more effective and efficient, particularly in terms of timeliness and cost efficiency. The recommendations include digitizing records, optimizing production flows, and improving customer-oriented digital marketing strategies
Pendampingan UMKM Kuliner Surabaya melalui Pemetaan Subsektor dan Analisis SWOT Zafriana, Lusi; Kusumowidagdo, Astrid; Nawangsari, Ertien Rining; Nasution, Arman Hakim; Nasution, Anita Hakim; Saraswati, Rahaju; Teowarang, Janet Rine
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 7 No. 1 (2026): Edisi Januari - April
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v7i1.7535

Abstract

Industri kreatif memiliki peran strategis dalam pertumbuhan ekonomi daerah, termasuk di Surabaya yang menunjukkan keragaman subsektor dan potensi pengembangan yang kuat. Namun, pemetaan awal mengindikasikan bahwa pelaku usaha masih menghadapi tantangan terkait legalitas, manajemen, digitalisasi, akses pembiayaan, dan ekonomi sirkular. Program pengabdian ini bertujuan untuk memetakan 17 subsektor ekonomi kreatif, menentukan subsektor prioritas, serta merumuskan strategi penguatan kapasitas berbasis analisis SWOT. Metode yang digunakan mencakup Focus Group Discussion, survei skala Likert, dan prosedur pemeringkatan subsektor. Hasil pemetaan menunjukkan bahwa subsektor kuliner memiliki tingkat kesiapan tertinggi dan berada pada kuadran Strength–Opportunity, sehingga memiliki peluang pertumbuhan yang kuat. Pendampingan yang dilakukan meningkatkan pemahaman mitra mengenai legalitas usaha, digitalisasi, dan manajemen bisnis. Luaran program berupa dashboard digital pemetaan subsektor yang dapat digunakan sebagai alat pemantauan dan pengambilan keputusan. Secara keseluruhan, kegiatan ini memberikan kontribusi nyata dalam memperkuat kapasitas UMKM kuliner Surabaya serta menyediakan model pemetaan subsektor yang dapat direplikasi pada wilayah lain.
Quality Matrix-Based Product Innovation in Birkinpet Pet Harness Apparel Zafriana, Lusi; Nasution, Anita Hakim; ., Prihono
Tibuana Vol 7 No 2 (2024): Tibuana
Publisher : UNIPA PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/tibuana.7.2.9294.117-129

Abstract

This study employs the Quality Function Deployment (QFD) method to develop BirkinPet pet harness apparel, focusing on customer needs and competitive advantages. A House of Quality (HoQ) matrix was constructed using responses from 96 participants, evaluating the relationship between Customer Importance and Technical Importance to identify key technical priorities for immediate implementation in BirkinPet’s production process. The primary HoQ matrix results indicate that lightweight, comfort, and safety (481.5), design for various activities (416.1), and ergonomic and comfortable design (389.9) are the most important attributes to customers. The main technical priorities include ensuring the product is safe and strong (4.99) and providing a variety of sizes and options (4.86). The novelty lies in the comprehensive and structured application of QFD, emphasizing innovation in designing products that align with current market trends and customer preferences. By integrating comfort, safety, and flexible design, BirkinPet successfully creates a high-quality product that meets customer needs, enhancing customer satisfaction and loyalty while strengthening its competitive position in the pet accessories market.
Digital Pivot Strategies for MSMEs: A Case Study of BirkinPet in the Era of Economic Uncertainty Zafriana, Lusi; Prihono; Nasution, Anita Hakim
Tibuana Vol 8 No 1 (2025): Tibuana
Publisher : UNIPA PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/tibuana.8.1.9989.60-69

Abstract

Amid economic uncertainty, adopting digital pivot strategies has become crucial, particularly for Micro, Small, and Medium Enterprises (MSMEs) to sustain business growth. Social media marketing, as a vital component of the digital pivot, offers a platform for entrepreneurs to reach audiences more efficiently and effectively. This study aims to explore the correlation between social media metrics and the monthly revenue of MSMEs, focusing on BirkinPet, a pet harness apparel business. A multiple linear regression analysis method was employed to evaluate the relationship between the number of posts, likes, followers, shares, and engagement rate with monthly revenue. The analysis results indicate that the number of posts has a significant negative relationship with monthly revenue (β = -1.1224; p = 0.051), while likes, shares, followers, and engagement rate showed no significant relationship. These findings highlight the importance of a more focused and relevant content strategy in social media marketing to support business revenue growth. In conclusion, while social media holds substantial potential as a marketing tool, success is not entirely dependent on the quantity of activity. A data-driven strategic approach is a key factor in converting social media activities into revenue growth, warranting further exploration to identify the most effective optimization strategies.
Co-Authors ., Prihono Anita Hakim Nasution Arman Hakim Nasution Astrid Kusumowidagdo Eko Budi Santoso Ema Umilia Ernie Maduratna Setiawati, Ernie Maduratna Ernie Maduratna Setiawatie Ertien Rining Nawangsari Hermanto Hertiari Idajati, Hertiari Janet Rine Teowarang Muryono, Mukhammad Naufan Noordyanto Prihono Rabendra Yudistira Alami Rahaju Saraswati SRI FATMAWATI Susetyo, Cahyono