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All Journal EDULITE: Journal of English Education, Literature and Culture Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Eklektika JMM (Jurnal Masyarakat Mandiri) International Journal of Social Science and Business Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Ilmu Kesehatan Jurnal Bisnis dan Kewirausahaan Journal of Community Services: Sustainability and Empowerment Journal of Development Economics and Digitalization, Tourism Economics (JDEDTE) Jurnal Pengabdian Masyarakat Ilmu Komputer
Mariah Mariah, Mariah
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Journal of Development Economics and Digitalization, Tourism Economics (JDEDTE)

 1 
PENGARUH PEMBERDAYAAN DAN KINERJA UMKM TERHADAP KESEJAHTERAAN ANGGOTA UMKM PADA KOMUNITAS JAWARA DI KECAMATAN SUKMAJAYA Ramadhanti, Suci; Mariah, Mariah
Journal of Development Economics and Digitalization, Tourism Economics Vol. 1 No. 3 (2024): Juli
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jdedte.v1i3.1198

Abstract

This research aims to determine the influence of empowerment and performance of MSMEs on the welfare of MSME members in the Jawara Community in Sukmajaya District. This research uses descriptive quantitative methods. Data was obtained by distributing questionnaires using a Likert scale. The population in this study was members of the Jawara community in Sukmajaya District, totaling 642 people with a total sample of 87 respondents. The criteria for respondents were MSME actors who were members of the Jawara community, Sukmajaya subdistrict, Depok city and this research was analyzed using IBM SPSS version 20 software. Samples were taken using the probability sampling method. The results of research on the T test show that empowerment partially (alone) has an effect on welfare. Performance partially (separately) influences the welfare of MSMEs. Empowerment (X1) and Performance (X2) simultaneously influence Welfare (Y). This is an open access article under the CC–BY-SA license.
PENGARUH PERCEIVED VALUE DAN BRAND IMAGE TERHADAP KEPUTUSAN BERKULIAH DI UNIVERSITAS XYZ Fathia, Ratu Biru; Mariah, Mariah
Journal of Development Economics and Digitalization, Tourism Economics Vol. 2 No. 3 (2025): Juli
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jdedte.v2i3.2645

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Perceived Value Dan Brand Image Terhadap Keputusan Berkuliah Di Universitas XYZ. Penelitian ini menggunakan metode kuantitatif yang bersifat deskriptif. Data diperoleh dengan menyebarkan kuesioner yang menggunakan skala likert dan jumlah sampel yang diteliti sebanyak 190 responden dengan kriteria; mahasiswa aktif tahun ajaran 2021-2024 dengan program studi Manajemen, Sistem Informasi, Ilmu Komputer, Ilmu Komunikasi, Psikologi, Teknik Industri, dan Sastra Inggris dan diolah menggunakan program IBM SPSS versi 25. Teknik pengambilan sampel probability sampling dengan metode purposive sampling. Hasil penelitian pada uji-T menunjukkan bahwa perceived value secara tersendiri (parsial) berpengaruh terhadap keputusan pembelian. Dengan demikian Ho ditolak dan Ha diterima. Brand image secara tersendiri (parsial) berpengaruh terhadap keputusan pembelian. Dengan demikian Ho ditolak dan Ha diterima. Perceived Value (X1) dan Brand Image (X2) secara simultan berpengaruh terhadap Keputusan Pembelian (Y).
Co-Authors Abdullah Abdullah Andi Marlinah Asri asri Baehaqi Basuki Toto Rahmanto Bater, Lidia DM, M. Rustan Eka Lisdayanti Fathia, Ratu Biru Febrian, Cutwan Nurul Hernawan Hernawan Herwin Herwin, Herwin Jalaeha, Liya Siti Latief, Fitriani Ligar Abdillah Mubyl, Mutiarini Muchtar, Abdul Haris Muhammad Hidayat Nur, Yuswari Payu, Anita Achmad Pratiwi, Liliek Purwoko, Agus Rachmawati Ramadhanti, Suci Ramdhan, Dadan Ridwan, Ridwan Rizki Yeni Wulandari Siti Ruhana Dara, Siti Ruhana Wiananto, Sujoko