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All Journal Jurnal Administrasi Bisnis JOURNAL OF SCIENCE AND SOCIAL RESEARCH Jurnal Aplikasi Akuntansi FINANCIAL : JURNAL AKUNTANSI Jurnal Minfo Polgan (JMP) Eastasouth Journal of Effective Community Services Eastasouth Journal of Positive Community Services Jurnal Pengabdian West Science Journal Of Indonesian Social Society Gudang Jurnal Multidisiplin Ilmu Jurnal Pengabdian Bukit Pengharapan Gudang Jurnal Pengabdian Masyarakat Ekomania PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Journal of Management and Economics Research
Fenny Afrida
Sekolah Tinggi Ilmu Ekonomi Eka Prasetya
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THE EFFECT OF SOCIAL MEDIA USE AND BUSINESS CAPITAL ON MSMEs PERFORMANCE IN THE DIGITAL ERA : PENGARUH PENGGUNAAN MEDIA SOSIAL DAN MODAL BISNIS TERHADAP KINERJA UMKM DI ERA DIGITAL Frisca Felicia; Fenny Afrida
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.353

Abstract

This study aims to analyze the influence of Social Media Utilization and Business Capital on the Performance of Micro, Small, and Medium Enterprises (MSMEs). This study uses a quantitative approach with primary data collected from 230 MSME respondents through questionnaires. The results of the validity and reliability tests indicate that the research instruments used are valid and reliable. Multiple linear regression analysis shows that the Business Capital variable has a positive and significant effect on MSME Performance, while Social Media Utilization does not have a significant effect. The results of the partial test (T-Test) show that Social Media Utilization (Sig. value 0.605) has no significant effect, while Business Capital (Sig. value 0.000) individually has a significant effect on MSME Performance. Simultaneously (F-Test), both variables have a significant effect with a Sig. value of 0.000. The coefficient of determination (R²) value of 0.421 indicates that 42.1% of the variation in MSME performance can be explained by the use of social media and business capital, while the remaining 57.9% is explained by other factors outside this research model. Keywords:Utilization of Social Media, Business Capital, MSME Performance
The Influence of Digitization and Human Resources Competence on the Financial Performance of Pondok Permai Restaurant: Pengaruh Digitalisasi dan Kompetensi SDM terhadap Kinerja Keuangan Restoran Pondok Permai Carens Tannia; Fenny Afrida
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.365

Abstract

This study aims to examine the effect of Digitization and Human Resource Competence on the Financial Performance of Pondok Permai Restaurant. This study uses quantitative methods with multiple linear regression analysis. The sample consisted of 60 employees randomly selected based on certain criteria. Data were collected through observation, documentation, and questionnaires. The results showed that Digitization and HR Competence had a positive and significant effect on the Financial Performance of Pondok Permai Restaurant, both partially and simultaneously. These findings underscore the importance of digital transformation and human resource capacity building in driving the financial performance of Pondok Permai Restaurant in the digital era. The results of the hypothesis test in this study showed that the effect of digitization (the role of financial technology) on the financial performance of MSMEs (X1 → Y) showed significant results with a t-value of 4,089 > t-table 2,007. In addition, the relationship between HR competence and MSME financial performance (X2 → Y) was also proven to be significant, with t-value 7,358, and t-table 2,007. And the results of the analysis also prove that there is an indirect effect of digitization on financial performance through HR competence (X1 → X2 → Y), with an F-value of 329.463 > F-table 3.16. Overall, the results of this study strengthen the argument that the application of digital technology and the strengthening of human resources capacity is not only a trend, but a strategic need in optimizing the performance of MSMEs in the era of digital transformation.
Pengaruh Penerapan Sistem Informasi Akuntansi dan Pemanfaatan Teknologi Informasi Terhadap Kinerja Operasional UMKM Selfina Erawati; Fenny Afrida; Johnny Chandra; Anton Eka Saputra; Fery Wahyudi
Jurnal Minfo Polgan Vol. 15 No. 1 (2026): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v15i1.16097

Abstract

This study aims to analyze the effect of accounting information systems and the utilization of information technology, both simultaneously and partially, on the operational performance of mobile coffee shop MSMEs in Medan. This research employs a quantitative approach using primary data collected through questionnaires distributed to 65 respondents who are mobile coffee shop MSME actors in Medan, selected using purposive sampling. The data analysis method used is multiple linear regression with the model: Operational performance = 2.041 + 0.493 Accounting Information Systems + 0.807 Utilization of Information Technology + e. The results show that partially, accounting information systems have a positive and significant effect on operational performance, as indicated by a significance value of < 0.05 and a t-value greater than the t-table, and the utilization of information technology also has a positive and significant effect on operational performance with a significance value of < 0.05 and a t-value greater than the t-table. Simultaneously, both variables have a significant effect on operational performance, as evidenced by an F-value of 1617.899 with a significance level of < 0.05. The coefficient of determination (R²) of 0.981 indicates that 98.1% of the variation in operational performance can be explained by these variables, while the remaining 1.9% is influenced by other factors outside the research model.
Pengaruh Penggunaan Fintech dan Kualitas Sistem Informasi Akuntansi Terhadap Tingkat Penjualan Kopi Keliling David Saputra Lase; Fenny Afrida; Ngiw Aman Harja
Jurnal Minfo Polgan Vol. 15 No. 1 (2026): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v15i1.16103

Abstract

This study aims to analyze the effect of the use of financial technology (fintech) and the quality of accounting information systems on the sales level of mobile coffee businesses in Medan City. This study uses a quantitative approach with a purposive sampling technique on 65 respondents who are mobile coffee business actors. Data were collected through a questionnaire that has been tested for validity and reliability, where all items were declared valid and had a Cronbach Alpha value of 0.978 which indicates very good consistency. The results show that partially the use of fintech has a positive and significant effect on the sales level with a significance value of 0.000 and a calculated t value of 3.979. The quality of the accounting information system also has a positive and significant effect on the sales level with a significance value of 0.000 and a calculated t value of 4.016. Simultaneously, both variables have a significant effect on the sales level with a calculated F value of 135.071 and a significance of 0.000. The coefficient of determination (R²) value of 0.813 indicates that 81.3% of the variation in the sales level can be explained by the use of fintech and the quality of the accounting information system. Thus, the implementation of fintech and a good accounting information system has been proven to increase operational effectiveness, expand market access, and encourage increased sales and the sustainability of MSME businesses in the digital era.
Do Digitalization and Green Entrepreneurship Affect Firm Value of Micro, Small and Medium Enterprises (MSMES)? Pasca Dwi Putra; Andri Zainal; Khairunnisa Harahap; Ivo Selvia Agusti; Hendra Saputra; Roza Thohiri; Fenny Afrida
Jurnal Administrasi Bisnis Vol 14, No 2 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v14i2.69571

Abstract

The purpose of this study is to examine the potential of digitalization and green entrepreneurship to enhance the value of Micro, Small and Medium Enterprises (MSMEs) in Medan City. The research was conducted with MSMEs in the city of Medan. The study involved 146 respondents. The objective of this study is to test a hypothesis using a structural equation model, with the SmartPLS 3.2.8 application being utilized to facilitate this process. Prior to hypothesis testing, the data must first be subjected to a process of validity and reliability testing. The findings of this study indicate that the implementation of digitalization and green entrepreneurship has the potential to enhance the value of MSMEs. Furthermore, the implementation of green entrepreneurship will motivate companies to adopt digitalization. The implementation of digitalization and green entrepreneurship will assist MSMEs in competing and innovating through the utilization of technology and broader marketing strategies, while also prioritizing environmental protection.
Mentoring Management Tourism Village Finance Johar Embankment for Increase Accountability and Independence of Village- Based Economy Technology Fenny Afrida; Fachrul A. Siregar; Taufiqurrahman Taufiqurrahman; Muhammad Hafiz Abd.Rashid; Sipnarong Kanchawongpaisan; Cindi Kosasi
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.511

Abstract

Tourism Village Johar Embankment is experiencing improvement activity economy along increase visit tourists, but governance​ his finances Still face constraint like manual recording, low competence managers, and the lack of transparency. Devotion This aim increase accountability and independence economy village through mentoring management finance-based technology. The method used is studies case with approach descriptive qualitatively equipped​ observation, interviews, documentation, and mentoring directly. Activities done through five stages: assessment initial, SOP preparation, training application finance, implementation digital recording, and evaluation impact. The results show improvement competence management, implementation of new SOPs, use more digital recording orderly, and increasing transparency reporting finance. Mentoring This push change behavior administration, emergence leader local, and strengthening potential independence economy village tour.
PENINGKATAN KINERJA, DAN KEBERLANJUTAN UMKM MELALUI INOVASI DIGITAL EKONOMI DAN KEUANGAN HIJAU BERBASIS ESG Fenny Afrida; Lisa Elianti Nasution
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4860

Abstract

Abstract: Digital economic innovations such as the internet, smartphones, and other technological applications can facilitate the collection, storage, and analysis of various information in the economic world, especially for every Micro, Small, and Medium Enterprise (MSME) actor in transforming their entrepreneurial processes. Many MSME actors find it difficult to maintain their businesses. This is because they are unable to compete with MSME actors carried out by the younger generation. The purpose of this study is to examine the impact of digital innovations in the economy and ESG-based green finance in improving the performance and sustainability of MSMEs in Medan Tembung. The research methodology used is a purposive sampling technique. This type of research is causal research. The data analysis model used is SEM-PLS. Data sources are primary and secondary data. Overall, the results of this study show that Digital Innovation, Green Finance, and ESG Implementation are important factors that influence the performance and sustainability of MSMEs. ESG is proven to be an intervening variable that strengthens the relationship between the independent and dependent variables, while MSME performance is proven to be a bridge to MSME sustainability. Thus, the results of this study confirm that the sustainability of MSMEs depends not only on financial aspects, but also on their ability to digitally transform, access green financing, and integrate ESG practices into every line of their business. Keyword: Performance Improvement; MSMEs; Digital Economy Innovation; Green Finance; ESG Abstrak: Inovasi digital ekonomi seperti internet, smartphone, dan aplikasi teknologi lainnya dapat mempermudah dalam mengumpulkan, menyimpan, dan menganalisis berbagai informasi dalam dunia ekonomi khususnya bagi setiap pelaku Usaha Mikro Kecil dan Menengah (UMKM) dalam mengubah proses kewirausahaannya. Banyak pelaku UMKM yang merasa kesulitan untuk bisa mempertahankan usaha mereka. Hal ini disebabkan karena mereka kalah bersaing dengan pelaku UMKM yang dilakukan oleh genarasi muda. Tujuan penelitian ini untuk melihat dampak dari inovasi digital ekonomi dan keuangan hijau berbasis ESG dalam meningkatkan kinerja dan keberlanjutan UMKM di Medan Tembung. Metodologi penelitian yang digunakan dengan teknik purposive sampling. Jenis penelitian ini merupakan penelitian kausalitas. Model analisis data yang digunakan yaitu SEM-PLS. Sumber data berupa data primer dan sekunder. Secara keseluruhan, hasil penelitian ini memperlihatkan bahwa Inovasi Digital, Keuangan Hijau, dan Penerapan ESG adalah faktor penting yang memengaruhi kinerja dan keberlanjutan UMKM. ESG terbukti menjadi variabel intervening yang memperkuat hubungan antar variabel independen dan dependen, sementara kinerja UMKM terbukti menjadi jembatan menuju keberlanjutan UMKM. Dengan demikian, hasil penelitian ini menegaskan bahwa keberlanjutan UMKM bukan hanya bergantung pada aspek finansial, tetapi juga pada kemampuan UMKM untuk bertransformasi secara digital, mengakses pembiayaan hijau, dan mengintegrasikan praktik ESG dalam setiap lini usahanya. Kata kunci: Penigkatan Kinerja; UMKM; Inovasi Digital Ekonomi; Keuangan Hijau; ESG 
Co-Authors Andri Zainal Anton Eka Saputra Carens Tannia Cindi Kosasi David Saputra Lase Deliyanti Simbolon Dian Setyorini Dita Sayidin Dita Sayidina Harahap Dita Sayidina Harahap Fachrul A Siregar Fery Wahyudi Frisca Felicia Gea, Sanderwan Kristian Halim, Hendra Harahap, Khairunnisa Hendra Saputra Hendra Saputra Herlambang, Albert Ilham, Habibi Isra Rafika Sihombing Ivo Selvia Agusti Ivo Selvia Agusti Johnny Chandra Khairunnisa Harahap Linda Wahyu Marpaung Lisa Elianti Nasution Muhammad Hafiz Abd.Rashid Ngiw Aman Harja Pasca Dwi Putra PUTRI WAHYUNI Roza Thohiri Selfina Erawati Sipnarong Kanchawongpaisan Taufiqurrahman Taufiqurrahman Thohiri, Roza Usiai, Khairil