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All Journal Al-Kharaj: Journal of Islamic Economic and Business Jurnal Bina Bangsa Ekonomika Eastasouth Journal of Effective Community Services Jurnal Pengabdian West Science Journal Of Indonesian Social Society Gudang Jurnal Multidisiplin Ilmu Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Jurnal Pengabdian Bukit Pengharapan Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Gudang Jurnal Pengabdian Masyarakat Menulis: Jurnal Penelitian Nusantara
Isra Rafika Sihombing
Sekolah Tinggi Ilmu Ekonomi Eka Prasetya
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Literature Review : Pengaruh Pendidikan Kewirausahaan dan Motivasi Berwirausaha Terhadap Minat Berwirausaha Mahasiswa Di Indonesia Elvanni Caroline; Ramina Fitriyani; Isra Rafika Sihombing
Menulis: Jurnal Penelitian Nusantara Vol. 2 No. 5 (2026): Menulis - Mei
Publisher : PT. Padang Tekno Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/menulis.v2i5.1150

Abstract

Dalam penelitian ini memiliki tujuan untuk menganalisis pengaruh Pendidikan kewirausahaan dan motivasi berwirausaha terhadap minat berwirausaha mahasiswa di Indonesia dilakukan dengan pendekatan Literature Review. Minat berwirausaha mahasiswa itu merupakan sebuah aspek penting untuk mendorong pertumbuhan ekonomi yang telah berbasis inovasi dan kemandirian, namun untuk saat ini masih banyak mahasiswa yang masih berorientasi sebagai pegawai dibandingkan menjadi seorang wirausahawan. Metode yang digunakan untuk Literature Review adalah dengan mengumpulkan, mengevaluasi dan menyintesis 10 jurnal penelitian terdahulu yang relevan. Dari hasil kajian ini telah menunjukkan bahwa (H1) dalam pendidikan kewirausahaan itu berpengaruh positif dan signifikan terhadap minat berwirausaha mahasiswa, lalu (H2) dalam motivasi berwirausaha juga berpengaruh positif dan signifikan terhadap minat berwirausaha mahasiswa, dan yang terakhir (H3) secara simultan pada Pendidikan kewirausahaan dan motivasi berwirausaha Bersama-sama berpengaruh positif dan signifikan terhadap minat berwirausaha mahasiswa di Indonesia. Temuan ini konsisten didalam berbagai perguruan tinggi di Indonesia dan dikonfirmasikan juga bahwa penguatan kurikulum kewirausahaan serta pembangunan motivasi internal mahasiswa dapat dijadikan sebagai strategi efektif dalam menumbuhkan jiwa wirausaha. Dalam penelitian ini merekomendasikan agar institusi Pendidikan tinggi dapat mengintegrasikan pendidikan kewirausahaan secara komprehensif dan juga menciptakan lingkungan yang dapat mendukung tumbuhnya motivasi berwirausaha mahasiswa.
The Influence Of Service Quality And Customer Satisfaction On Customer Loyalty at Bintang Supermarket Deby Intan Dewini Gultom; Dedy Lazuardi; Isra Rafika Sihombing
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.10250

Abstract

This study aims to analyze the influence of service quality and customer satisfaction on customer loyalty, both partially and simultaneously. This study uses a quantitative approach with a survey method through a questionnaire to 110 respondents who are customers of Bintang Supermarket. The sampling technique uses accidental sampling. Data analysis was carried out using multiple linear regression with hypothesis testing through t-test and F-test, and supported by the classical assumption test and the coefficient of determination (R²). The results of the study indicate that service quality has a positive and significant effect on customer loyalty with a t-value of 5.321 greater than t-table 1.982. Customer satisfaction is also proven to have a positive and significant effect on customer loyalty with a t-value of 8.094 greater than t-table 1.982. In addition, simultaneously service quality and customer satisfaction have a positive and significant effect on customer loyalty with an F-value of 1618.843 greater than F-table 3.08. This study shows that improving service quality and customer satisfaction are important factors in creating customer loyalty at Bintang Supermarket. This research is expected to provide practical contributions to management in designing service improvement strategies and strengthening long-term relationships with customers, while also contributing theoretically to the development of marketing science, particularly in the local supermarket retail sector
Pengaruh Inovasi Produk dan Citra Merek terhadap Minat Beli pada Produk Teknologi di Indonesia Nurmayani Nurmayani; Nurul Halisya; Isra Rafika Sihombing
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 4 No. 2 (2026): Juni: Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v4i2.2568

Abstract

Rapid technological development and increasingly intense market competition in Indonesia have made product innovation and brand image important factors in shaping consumers' purchase intention toward technological products, such as smartphones and other digital devices. This study aims to analyze the influence of product innovation and brand image on consumers' purchase intention for technological products in Indonesia. The study employed a qualitative approach through library research, with data collected from various national and international journals accessed through Google Scholar, Semantic Scholar, and SINTA, supported by relevant books. The synthesis of previous studies indicates that product innovation through feature development, design improvement, and value enhancement has a positive and significant effect on consumers' purchase intention. Likewise, brand image, which includes perception, trust, prestige, and reputation, also has a positive and significant influence, both partially and simultaneously. These findings are consistent with Kotler and Keller's consumer behavior theory and provide strategic implications for technology companies to continuously innovate and build strong brand equity.
Co-Authors Abd.Rashid, Muhammad Hafiz Agnes Zulyatika Amri, Khoirul Bao Giang, Phan Chairunnisa Nur Rafah Deby Intan Dewini Gultom Dedy Lazuardi Deliyanti Simbolon Deliyanti Simbolon Dian Setyorini Dian Setyorini Dita Sayidin Dita Sayidina Harahap Dita Sayidina Harahap Dwi Aulia, Keysa Elvanni Caroline Fenny Afrida Fenny Afrida Giang, Phan Bao Harahap, Dita Sayidina Hutasuhut, Khairul Ali Kanchanawongpaisan, Sipnarong Karim, Diego Faustine Lisa Elianti Lisa Elianti Nasution Lisa Elianti Nasution Nurmayani Nurmayani Nurul Halisya Ramina Fitriyani Sartiyah Sartiyah, Sartiyah Setyorini, Dian Syahrizal, ⁠Teuku Muhammad Wilson