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EVALUASI MODEL BISNIS PADA LAUNDRY BAR DENGAN PENDEKATAN BUSINESS MODEL CANVAS Mediany Kriseka Putri; Angga Dwi Utama
Jurnal Manajemen Indonesia Vol 17 No 2 (2017)
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Tujuan dilakukannya penelitian ini adalah untuk menganalisis dan mengevaluasi penerapanmodel bisnis pada Laundry Bar sebagai bisnis yang dapat dikatakan baru. Teori yangdigunakan dalam penelitian ini adalah teori business model canvas. Metode yang digunakandalam penelitian ini bersifat deskriptif dan tipe analisis yang digunakan pada penelitian iniadalah analisis kualitatif dengan menggunakan in-depth interview dalam mengumpulkandata primer yang dibutuhkan pada penelitian. Hasil dari penelitian ini adalah berupa evaluasimodel bisnis Laundry Bar berdasarkan analisis SWOT pada setiap elemen business modelcanvas yang sudah dilakukan untuk lebih memperhatikan kualitas layanan dan tidak lagi berfokuspada minimasi biaya seperti sebelumnya sehingga struktur biaya bisnis juga berubahdari cost-driven menjadi value-driven. Diharapkan dengan dilakukannya evaluasi model bisnismelalui penelitian ini, hasilnya dapat bermanfaat bagi perkembangan dan keberlangsunganbisnis Laundry Bar kedepannya.

THE EFFECT OF PACKAGING COLOR SCHEME ON PERCEPTIONS, PRODUCT PREFERENCES, PRODUCT TRIAL, AND PURCHASE INTENTION Wirania Swasty; Mediany Kriseka Putri; Mohammad Isa Pramana Koesoemadinata; Ahmad Nur Sheha Gunawan
Jurnal Manajemen dan Kewirausahaan Vol. 23 No. 1 (2021): MARCH 2021
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

This study aims to understand the effect of different color scheme in perceptions and food product preference, product trial, and purchase intention. Using quantitative approach, the questionnaires data were cross tested by chi square and one-way ANOVA. The study found there were no significant differences between the price perception, the perceived quality, product preferences, product trial and intense to buy in the different color schemes, except white dominant color in perceived quality aspect. Respondents assessed the use of monochrome color schemes tended to have higher price perceptions and higher quality than white, yellow, analog, and complementary color schemes. It is expected to be a reference to provide an understanding of packaging design strategy especially food products by using color scheme. Keywords: Color scheme, packaging, product preference, perception, SME.

Student’s Perception and Preference of Food Package Design: A Pilot Project Wirania Swasty; Mohammad Isa Pramana Koesoemadinata; Ahmad Nur Sheha Gunawan; Mediany Kriseka Putri
Jurnal Desain Komunikasi Visual Nirmana Vol. 18 No. 1 (2018): JANUARY 2018
Publisher : Institute of Research and Community Outreach - Petra Christian University

The food home industry in Bandung is increased by 7.19 percent in 2017. However, the lack of attractive packaging makes them not competitive in the market. A deep understanding of packaging and labeling is important. This research’s objective is to contribute to the development of packaging design especially the food home industry products and also can be used as a reference for further research related to color perception, packaging design, and the creative industry. This study uses a qualitative and quantitative approach. Data collection is done through literature study, market observation, and questionnaires. This study is a pilot study for further research on the correlation between the perception of color combinations and consumer preferences. The results become the foundation for designing the Primary Display Panel of the banana chips home industry. From the study, it is suggested that the price that consumers perceive against the banana chips brands is the same as the actual price on the market

Entrepreneurial Marketing Impact Score on MSME Performances Through Its Dimension Mediany Kriseka Putri; Andriani Natasha Putri
ETIKONOMI Vol 22, No 1 (2023)
Publisher : Faculty of Economic and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/etk.v22i1.25617

The presence of the entrepreneurial marketing concept is considered capable of overcoming marketing problems in MSMEs. This study aims to determine the specific magnitude of the influence score given by each entrepreneurial marketing dimension to MSMEs in Bengkulu City. This study focuses on culinary MSMEs that are the mainstay sector of the region. The effective and relative contribution has been used to measure the influence score of its dimension on performance and 183 questionnaires are distributed to the owners of MSMEs in Bengkulu City. The results show that the dimension of resource leverage most dominantly affects business performance. Meanwhile, calculated risk-taking has a minor effect. Essentially, culinary MSME business actors in Bengkulu City must improve their ability to effectively predict the problem in the future that can be done by joining risk management certification or webinar.JEL Classification: L25, L26, L66How to Cite:Putri, M. K., & Putri, A. N. (2023). Entrepreneurial Marketing Impact Score on MSME Performance Through Its Dimension. Etikonomi, 22(1), 79–92. https://doi.org/10.15408/etk.v22i1.25617.

Implementation of Design Thinking Concepts in Eco-Fashion Product Design Arien Arianti Gunawan; Mediany Kriseka Putri; Ifa Nadhifah S. Putri
Jurnal Manajemen Indonesia Vol 23 No 3 (2023): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v23i3.5486

The study aims to determine how green design thinking and entrepreneurship concepts can be applied to fashion products made from recycled materials. This study uses a design thinking approach and a qualitative approach that aims to gain a deep understanding, develop theoretical foundations, and describe the reality of the research scope. The technique is in the form of collecting data from waste banks, garbage collectors, and several people who are competent in the fashion sector by conducting in-depth interviews. The combination of design thinking and green entrepreneurship can have a positive impact; problem-solving can be done through the design thinking stage to innovate in business while supporting the environmentally friendly movement. Products derived from "waste" generated by household consumption can be processed in such a way as to create selling value and be accepted by the community. Further research should consider seeking as many sources of information as possible, using appropriate tools, and studying every detail of the materials used. The findings of this study provide important insights into knowledge about design thinking and green entrepreneurship, as well as for those involved in product manufacturing. This research can also be a helpful tool in implementing knowledge about design thinking, green entrepreneurship, and the fashion sector. Keywords—Design Thinking; Eco-Fashion; Green Entrepreneurship

Entrepreneurial Marketing Impact Score on MSME Performances Through Its Dimension Mediany Kriseka Putri; Andriani Natasha Putri
ETIKONOMI Vol 22, No 1 (2023)
Publisher : Faculty of Economic and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/etk.v22i1.25617

The presence of the entrepreneurial marketing concept is considered capable of overcoming marketing problems in MSMEs. This study aims to determine the specific magnitude of the influence score given by each entrepreneurial marketing dimension to MSMEs in Bengkulu City. This study focuses on culinary MSMEs that are the mainstay sector of the region. The effective and relative contribution has been used to measure the influence score of its dimension on performance and 183 questionnaires are distributed to the owners of MSMEs in Bengkulu City. The results show that the dimension of resource leverage most dominantly affects business performance. Meanwhile, calculated risk-taking has a minor effect. Essentially, culinary MSME business actors in Bengkulu City must improve their ability to effectively predict the problem in the future that can be done by joining risk management certification or webinar.JEL Classification: L25, L26, L66How to Cite:Putri, M. K., & Putri, A. N. (2023). Entrepreneurial Marketing Impact Score on MSME Performance Through Its Dimension. Etikonomi, 22(1), 79–92. https://doi.org/10.15408/etk.v22i1.25617.

Entrepreneurial Resilience and Self Efficacy During the Covid-19 Mediany Kriseka Putri; Ramadhan Putra Lesmana
Kontigensi : Jurnal Ilmiah Manajemen Vol 11 No 2 (2023): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v11i2.401

Throughout Indonesia, MSMEs reflect a national workforce of 97%, so this achievement makes MSMEs the pillars of the Indonesian state economy. The covid-19 pandemic is a major disaster for micro, small, and medium enterprises because it has resulted in a decline in the economic sector. Not only large companies that the covid-19 pandemic has impacted but also micro, small, and medium enterprises (MSMEs) have also experienced the impact. MSME actors must be able to keep up with changes in their business processes by digitizing. This study aims to determine the resilience of business entrepreneurs, namely the Modification of processes and products and business models—functional areas found in business environments such as HRM, Finance, and Marketing. Technology adaption is using technology to make sales reach a broader market. Other sources of business continuation and development will be carried out in the short and long term. This research uses a qualitative method with descriptive data presentation. It uses multiple cases to compare the similarities and differences in business resilience of the three businesses in the culinary sector in Bekasi City. The data sources in this study used interviews with the owners of Rumah Cinta Kue Cinta, Dapur Kyja, and MamdiBekasi.The analysis in this study uses the help of Nvivo software to help analyze interview documents with visualization results that are easy to understand. The results of this study can be concluded that the three business actors carried out various aspects to survive during the co-19 pandemic

Fostering Innovation in MSMEs through Internationalization: The Mediating Roles of Market Orientation and Entrepreneurship in West Java Gunawan, Arien Arianti; Putri*, Mediany Kriseka; Toni, Alfita Syifa
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 13 No. 2: Oktober 2023
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v13i2.9781

This study aims to investigate the effect of internationalization on innovation performance through the mediating factors of market orientation and entrepreneurship in SMEs in emerging markets. The research involved 175 export-ready SMEs in the West Java Province, utilizing a quantitative methodology. The analysis in this study employed Structural Equation Modeling-Partial Least Squares (SEM-PLS) and was processed using the SmartPLS software. Based on the findings of this research, it was determined that internationalization can influence innovation through the mediation of market orientation and entrepreneurship. Therefore, it is recommended for SMEs to recognize their unique value proposition by utilizing the value proposition design method. Additionally, SMEs are advised to maintain strategies that meet consumer needs. Keywords: MSMEs; Internationalization; Entrepreneurship Orientation; Marketing Orientation; Innovation

PENGARUH ORIENTASI KEWIRAUSAHAAN, ORIENTASI PASAR DAN MANAJEMEN KUALITAS TOTAL TERHADAP KINERJA BISNIS UMKM DI KABUPATEN BANDUNG Putri, Mediany Kriseka; Madhani, Mochamad Refaldy Putra
JURNAL AL-IJTIMAIYYAH Vol 9, No 2 (2023)
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/al-ijtimaiyyah.v9i2.19679

Abstract: The number of MSMEs in Bandung Regency will reach 17,755 in 2022. This shows that the interest of MSME business actors is quite high, but the numbers are stagnant based on existing data. If we look at the increase every year in terms of numbers, it is not certain that the quality level of MSMEs in Bandung Regency is good. With the increase every year, it is a good and positive thing or just an increase in numbers without looking at the quality and business performance of MSME business actors in Bandung Regency. This research aims to see how much influence entrepreneurial orientation, market orientation and total quality management have on the business performance of MSMEs in Bandung Regency. The method used in research on the influence of entrepreneurial orientation, market orientation and total quality management on MSME business performance in Bandung Regency is to use quantitative methods with descriptive objectives, individual analysis units, no data intervention by researcher involvement and cross sectional data collection methods. The sampling technique uses the Slovin/Yamane formula so that the sample size of 400 MSME business actors can be determined. Based on the research results, it is stated that entrepreneurial orientation, market orientation and total quality management have a positive effect on the business performance of MSMEs in Bandung Regency. The main factor that has a significant positive influence is total quality management on business performance.Keywords: Entrepreneurial Orientation; Market Orientation; Total Quality Management; Business Performance.Abstrak: Jumlah UMKM Kabupaten Bandung menyentuh angka 17.755 pada tahun 2022. Hal ini menunjukan bahwa minat para pelaku usaha UMKM sudah cukup tinggi namun terjadi angka yang stagnan berdasarkan data yang ada. Jika dilihat dari naiknya tiap tahun dalam segi angka, belum pasti menentukan bahwa tingkat kualitas UMKM di Kabupaten Bandung itu baik. Dengan naiknya tiap tahun itu menjadi hal yang baik dan positif atau hanya sekedar kenaikan angka tanpa melihat kualitas dan kinerja bisnis dari pelaku usaha UMKM di Kabupaten Bandung. Penelitian ini bertujuan untuk melihat seberapa besar pengaruh orientasi kewirausahaan, orientasi pasar dan manajemen kualitas total terhadap kinerja bisnis UMKM di Kabupaten Bandung. Metode yang digunakan dalam penelitian pengaruh orientasi kewirausahaan, orientasi pasar dan manajemen kualitas total terhadap kinerja bisnis umkm di Kabupaten Bandung adalah menggunakan metode kuantitatif dengan tujuan deskriptif, unit analisis secara individu, keterlibatan peneliti tidak ada intervensi data dan metode pengumpulan data dengan cara cross sectional. Teknik pengambilan sampel menggunakan rumus slovin/yamane sehingga dapat diketahui jumlah sampel sebanyak 400 pelaku usaha UMKM. Berdasarkan hasil penelitian menyatakan bahwa orientasi kewirausahaan, orientasi pasar dan manajemen kualitas total berpengaruh positif terhadap kinerja bisnis UMKM di Kabupaten Bandung. Faktor utama yang mempengaruhi signifikan positif yaitu manajemen kualitas total terhadap kinerja bisnis.Kata Kunci: Orientasi Kewirausahaan; Orientasi Pasar; Manajemen Kualitas Total; Kinerja Bisnis.

Motivation and Challenges of Woman Entrepreneurs in the Digital Era (Case Study of Women Entrepreneur in Bandung) Putri, Mediany Kriseka; Shodiq, Rhakel Muliah
Finance : International Journal of Management Finance Vol. 2 No. 1 (2024): September
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/finance.v2i1.50

Indonesia, with its large population, has strong potential to advance its economy through entrepreneurship, especially in the digital era. The digital economy is crucial in promoting the progress of Micro, Small, and Medium Enterprises (MSMEs). It also drives societal changes, particularly by encouraging women's active participation in economic development through entrepreneurship. The research aims to identify the dominant factors driving women into entrepreneurship and the obstacles they encounter. Using a qualitative methodology, including interviews with 9 woman entrepreneurs and document analysis, the study found that pull factors—such as the desire for autonomy, higher earnings, and broader market opportunities—are the primary motivations for woman entrepreneurs, while challenges in digital technology and marketing skills significantly hinder their success. The study suggests that government and community support is essential to address these challenges and foster the growth of women entrepreneurs in the digital economy, offering important insights and recommendations for empowering this demographic.

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