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Implementation of Design Thinking Concepts in Eco-Fashion Product Design Gunawan, Arien Arianti; Putri, Mediany Kriseka; S. Putri, Ifa Nadhifah
Jurnal Manajemen Indonesia Vol. 23 No. 3 (2023): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v23i3.5486

Abstract

The study aims to determine how green design thinking and entrepreneurship concepts can be applied to fashion products made from recycled materials. This study uses a design thinking approach and a qualitative approach that aims to gain a deep understanding, develop theoretical foundations, and describe the reality of the research scope. The technique is in the form of collecting data from waste banks, garbage collectors, and several people who are competent in the fashion sector by conducting in-depth interviews. The combination of design thinking and green entrepreneurship can have a positive impact; problem-solving can be done through the design thinking stage to innovate in business while supporting the environmentally friendly movement. Products derived from "waste" generated by household consumption can be processed in such a way as to create selling value and be accepted by the community. Further research should consider seeking as many sources of information as possible, using appropriate tools, and studying every detail of the materials used. The findings of this study provide important insights into knowledge about design thinking and green entrepreneurship, as well as for those involved in product manufacturing. This research can also be a helpful tool in implementing knowledge about design thinking, green entrepreneurship, and the fashion sector. Keywords—Design Thinking; Eco-Fashion; Green Entrepreneurship
The Influence of Information Computer and Technology (ICT) Self-Efficacy and Entrepreneurial Learning on Technopreneurial Intention Among Engineering Students In Bandung City Kriseka Putri, Mediany; Putra Budiman, Daffa Ardiya
Journal Research of Social Science, Economics, and Management Vol. 4 No. 2 (2024): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i2.730

Abstract

The technology industry in Indonesia has experienced rapid growth, creating new opportunities for entrepreneurship in a field called technopreneurship. Small and Medium-sized Enterprises (SMEs), which contribute 61% to Indonesia's GDP, are undergoing a transformation by integrating online platforms and industrial processes. As of 2021, Indonesia ranked 74th out of 137 countries, with an entrepreneurship rate of 3.47%. This study aims to explore how ICT self-efficacy and entrepreneurial learning influence the intention to pursue technopreneurship among engineering students in Bandung. By understanding these factors, the research seeks to identify key elements in the formation of technopreneurs in Indonesia. The study employs a quantitative research method, using surveys to gather data. The survey is designed based on factors that influence the entrepreneurial intensity of engineering students. The research involves 382 samples from various universities in Bandung. Data will be analyzed using the Partial Least Square Structural Equation Model (PLS-SEM). The study tests three hypotheses, all of which show a positive and significant relationship between ICT self-efficacy, entrepreneurial learning, and technopreneurship intentions. The findings suggest that students with higher confidence in ICT and better entrepreneurial learning are more likely to have a strong intention to become technopreneurs. These results are expected to serve as a reference for universities in developing strategies to enhance technopreneurship interest among their students, contributing to the growth of the technopreneur ecosystem in Indonesia.
Pengaruh adopsi teknologi digital dan value creation terhadap SME performance pada UMKM cafe di kota Bandung Putri, Mediany Kriseka; Najib, Muhammad Fikri
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 2 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243028

Abstract

Tranformasi bisnis digital merupakan strategi bisnis yang efektif dan juga mendapat perhatian karena perusahaan tertantang untuk terus meningkatkan praktik dan kemampuan bisnis mereka. Penggunaan teknologi digital dapat mengurangi pengaruh krisis eksternal dan dapat membuat perubahan besar dalam sebuah operasi bisnis dengan menerapkan bisnis yang baik dan sesuai prosedur. Penelitian ini bertujuan untuk mengetahui pengaruh adopsi teknologi digital dan value creation terhadap SME Performance pada UMKM café di Kota Bandung. Penelitian ini menggunakan metode penelitian kuantitatif, proses pengumpulan sampel dalam penelitian ini menggunakan Teknik sampling non probability sampling. Penelitian ini di validasi menggunakan Teknik PLS-SEM dengan mempertimbangkan 297 responden yang merupakan karyawan UMKM Café di Kota Bandung. Teknik pengumpulan data dilakukan dengan menyabarkan kuesioner menggunakan google form dan SPSS 25.0 sebagai alat uji validitas dan reliabilitas serta hasil data diolah menggunakan software SmartPLS 3.0. Temuan menunjukkan bahwa mengadopsi teknologi digital memiliki beberapa dampak signifikan terhadap penciptaan nilai ekonomi dan nilai sosial bagi UMKM. Studi ini juga menemukan bahwa nilai sosial memiliki peran dan signifikan yang lebih baik dibandingkan nilai ekonomi.
Pengaruh Entrepreneurial Marketing terhadap Kinerja Biro Penyelenggara Perjalanan Ibadah Umrah di Provinsi Sulawesi Selatan Putri, Mediany Kriseka; Sapriadi, Sapriadi
Ekonomis: Journal of Economics and Business Vol 8, No 1 (2024): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i1.1426

Abstract

The phenomenon of Umrah worship is currently increasing, as evidenced by the large number of pilgrims who perform Umrah every year. The Umrah pilgrimage has also become a business phenomenon for many industries, including the travel and tourism industry. The Umrah pilgrimage travel agency has an important role in facilitating pilgrims in performing the Umrah pilgrimage by meeting their needs such as transportation, accommodation, and so on. Therefore, the increase in the phenomenon of the Umrah pilgrimage also affects the performance of bureaus organizing the Umrah pilgrimage. Based on data from the Ministry of Religion, there has been a significant increase in the number of bureaus organizing Umrah services in the province of South Sulawesi in 2020 by 46 bureaus. Entrepreneurial Marketing is the ability to develop innovative and effective marketing strategies. By using the right marketing strategy, the Umrah travel agency can increase the number of pilgrims registered with the company, while increasing business profits. This can be an opportunity for Umrah travel agents in South Sulawesi Province to improve their performance and develop their business by observing this trend. In this study a correlative descriptive research method was used and 100 questionnaires with a five-point Likert scale were distributed among someone who worked at the Umrah travel agency in South Sulawesi province using the simple random sampling method. To analyze the data, structural equation modeling based on partial least squares was used using SmartPLS. The purpose of this study is to investigate whether Entrepreneurial Marketing has a positive and significant influence on the performance aspects of bureaus organizing Umrah travel in the province of South Sulawesi.
The Influence of Entrepreneurial Orientation on MSME Business Performance in Bekasi City Mediany Kriseka Putri; Muhammad Rizal Affandi
Indonesian Journal of Business Analytics Vol. 4 No. 4 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i4.10731

Abstract

This study aims to investigate the influence of entrepreneurial orientation including innovativeness, proactiveness, and risk-taking on the business performance of MSMEs in Bekasi City. Using a quantitative approach, a structured survey was conducted among 383 MSME owners. Data were analyzed through covariance-based structural equation modeling (SEM) using AMOS 29.0 software. The results showed that entrepreneurial orientation has a positive and significant effect on MSME performance. The findings underscore the key factors for business success, namely innovation, proactivity, and risk-taking. This research offers valuable insights for business owners and stakeholders to encourage entrepreneurial attitudes, thereby enhancing the growth and sustainability of MSMEs. The ultimate goal of this research is to provide practical guidance and strategies for more effective MSME development in the future.