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All Journal Journal of Nonformal Education and Community Empowerment Proceedings Series on Social Sciences & Humanities Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis International Journal of Scientific and Professional Innovative: Journal Of Social Science Research Bagimu Negeri : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Sosial Sasambo: Jurnal Abdimas (Journal of Community Service) Differential: Journal on Mathematics Education Jurnal Ilmiah Administrasi Publik
Ayu Saputri, Ayu
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pemberdayaan Usaha Mikro Kecil Dan Menengah Kopi Tumbuk Berbasis Home Industry Di Desa Juking Pajang Saputri, Ayu; Hayqel, Muhammad; Alini, Nor; Alini, Rahmadina; Pratama, Randi Surya; Romanti, Romanti; Yulianti, Septiya; Marwah, Siti; Wili, Wili; Maulana, Zahid; Hidayati, Sri
Sasambo: Jurnal Abdimas (Journal of Community Service) Vol. 8 No. 3 (2026): Agustus
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/sasambo.v8i3.6606

Abstract

UMKM kopi tumbuk berbasis home industry di Desa Juking Pajang memiliki aset berupa produk, keterampilan produksi, dan keberlangsungan usaha, tetapi masih menghadapi keterbatasan dalam identitas usaha, media informasi, penunjuk lokasi, dan promosi digital. Kegiatan pengabdian kepada masyarakat ini bertujuan mengidentifikasi aset dan kebutuhan mitra serta mengembangkan media identitas dan promosi yang sesuai dengan kondisi usaha. Kegiatan menggunakan pendekatan Asset-Based Community Development (ABCD) melalui lima tahap, yaitu Discovery, Dream, Design, Define, dan Destiny. Data diperoleh melalui observasi, wawancara, diskusi, dan dokumentasi, kemudian dianalisis secara deskriptif dengan mengelompokkan informasi berdasarkan aset, keterbatasan, kebutuhan, dan keputusan intervensi. Hasil analisis menunjukkan bahwa mitra telah memiliki produk dan keterampilan produksi, sedangkan aspek yang memerlukan penguatan terutama berkaitan dengan identitas visual, informasi produk, akses menuju lokasi usaha, dan media promosi digital. Berdasarkan hasil pemetaan dan diskusi bersama mitra, dikembangkan tiga media promosi, yaitu banner sebagai media identitas dan informasi produk, plang nama sebagai penanda sekaligus petunjuk lokasi usaha, serta konten media sosial sebagai sarana penyampaian informasi secara digital. Ketiga media berhasil dibuat dan diterapkan sesuai kebutuhan yang teridentifikasi. Kegiatan ini menunjukkan bahwa pendekatan ABCD dapat digunakan untuk menghubungkan aset yang telah dimiliki UMKM dengan intervensi promosi yang kontekstual. Namun, dampak terhadap jangkauan pemasaran, jumlah konsumen, dan penjualan memerlukan evaluasi lanjutan dengan indikator yang lebih terukur. Strengthening Business Identity and Promotional Media for a Home Industry-Based Ground Coffee UMKM through an Asset-Based Community Development Approach in Juking Pajang Village The home industry-based ground coffee UMKM in Juking Pajang Village possesses several existing assets, including established products, production skills, and ongoing business activities. However, it still faces limitations related to business identity, product information, location signage, and digital promotion. This community service program aimed to identify the partner’s assets and needs and to develop business identity and promotional media suited to the characteristics of the enterprise. The program employed the Asset-Based Community Development (ABCD) approach through five stages: Discovery, Dream, Design, Define, and Destiny. Data were collected through observation, interviews, discussions, and documentation and were analyzed descriptively by categorizing information into existing assets, limitations, identified needs, and intervention decisions. The findings showed that the partner already had sufficient production assets and skills, while the main areas requiring strengthening concerned visual identity, product information, access to the business location, and digital promotional media. Based on asset mapping and discussions with the partner, three promotional media were developed: a banner to communicate business identity and product information, a business sign to identify and direct customers to the business location, and social media content to support digital information dissemination. All three media were successfully produced and implemented in accordance with the identified needs. The activity demonstrates that the ABCD approach can connect existing UMKM assets with contextually appropriate promotional interventions. However, its effects on marketing reach, customer numbers, and sales require further evaluation using more measurable indicators.
Co-Authors Aas, Ummul Faida Achmad Affandi Agustin, Ismar Al Khalidi, Said Muhammad Alini, Nor Alini, Rahmadina Alwani, Putri Apriani, Putri Aprilianti, Ni Wayan Sri Arsyad, Kamaruddin Azizah Husin Bambang Utoyo Bawazir, Hilda Retno Asih Desi Mayasari, Desi Didi Tahyudin Eka Fitri Puspa Sari, Eka Fitri Puspa Firdaus, Alfareza Handayani, Elvita Hayqel, Muhammad KAMIL, MUH. AHSAN Keyla, Fathiya Zahra Marwah, Siti Maulana, Zahid Ningsih, Yunika Lestaria Pratama, Randi Surya Putri Rezky, Aulia Putri, Agustina Jesica Romanti, Romanti S, Umi Fatimah Salsabila, Kholifia Adinda Saputra, Yoga Dwiki Saputri, Maysa Yoga Sri Hidayati Syafnur, St Rahmawati Syahrini, Syahrini Wili, Wili Yulianti, Septiya Yuyun Fitriani