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The Influence Of E-Customer Satisfaction, E-Service Quality And Sales Promotion On E-Customer Loyalty Of Tokopedia Customers Balla Wahyu Budiarto; Putri Ekaresty Haes; Winanto Nawarcono; Ainil Mardiah; Tri Apriyono
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 6 (2023): Desember 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i6.1656

Abstract

The competition between online firms occasionally gets more intense due to Indonesia's growing use of the digital economy. The context of this study is competition that attempts to boost customer loyalty through excellent service and alluring promos. This study uses e-customer satisfaction as an intermediary variable in Tokopedia's e-commerce to examine the impact of e-service quality and sales promotion on e-customer loyalty. Using non-probability sampling strategies and purposive sampling approaches on 100 respondents. SEM-PLS, or structural equation modeling, is the analytical technique employed. This study discovered that e-service quality and sales promotion have a direct effect on e-customer satisfaction, e-customer satisfaction has no indirect effect on e-customer loyalty, and e-service quality and sales promotion have no effect on e-customer loyalty with e-customer satisfaction as an intervening variable.
Analisis Strategi Pemasaran Hijau (Green Marketing) terhadap Persepsi Konsumen dan Keuntungan Ekonomi Perusahaan Tirta Mulyadi; Izharuddin Pagala; Irwandaru Dananjaya; Tri Apriyono
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.1235

Abstract

Green marketing menjadi salah satu pendekatan strategis yang dinilai mampu memberikan nilai tambah bagi perusahaan, tidak hanya dalam hal kontribusi terhadap pelestarian lingkungan, tetapi juga dalam membentuk persepsi positif konsumen. Tujuan penelitian ini adalah untuk menganalisis strategi pemasaran hijau (green marketing) terhadap persepsi konsumen dan keuntungan ekonomi perusahaan. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode tinjauan pustaka (literature review). Metode ini dipilih karena sesuai untuk menggali, mengkaji, dan menganalisis berbagai teori, konsep, serta temuan empiris terdahulu yang berkaitan dengan strategi pemasaran hijau, persepsi konsumen, dan keuntungan ekonomi perusahaan. Berdasarkan hasil tinjauan pustaka yang telah dilakukan, dapat disimpulkan bahwa: Strategi pemasaran hijau (green marketing) merupakan pendekatan pemasaran yang memadukan kepedulian lingkungan ke dalam seluruh aspek bauran pemasaran (produk, harga, promosi, dan distribusi). Strategi ini tidak hanya bertujuan untuk memenuhi tuntutan pasar yang semakin sadar akan isu lingkungan, tetapi juga untuk menciptakan nilai tambah bagi perusahaan melalui diferensiasi yang berkelanjutan.
Analisis Strategi Pengembangan Layanan Dalam Meningkatkan Kepuasan Pelanggan Pada PT Smart Citra Aerohandling di Timika Apriani Zendrato; Tri Apriyono
Jurnal Administrasi Bisnis dan Akuntansi (JABA) Vol. 1 No. 2 (2026): Januari-Maret
Publisher : Samudra Ilmu Indonesia

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Abstract

Penelitian ini bertujuan untuk menganalisis strategi pengembangan pelayanan dalam meningkatkan kepuasan pelanggan di PT Smart Citra Aerohandling di Timika dengan menggunakan metode kuantitatif deskriptif. Data dikumpulkan melalui observasi, dokumentasi, dan kuesioner yang disebarkan kepada 50 responden, kemudian dianalisis menggunakan model SERVQUAL yang terdiri dari dimensi tangibles (bukti fisik), reliability (keandalan), responsiveness (daya tanggap), assurance (jaminan), dan empathy (empati). Hasil penelitian menunjukkan bahwa kualitas pelayanan perusahaan masih menghadapi beberapa tantangan, khususnya dalam hal ketepatan waktu dan akurasi pelayanan, meskipun dimensi empati dan daya tanggap dinilai sudah relatif memuaskan. Temuan ini menekankan pentingnya penerapan strategi pengembangan pelayanan yang efektif guna meningkatkan kualitas layanan serta memperkuat kepuasan dan loyalitas pelanggan.
PENGARUH DISIPLIN KERJA DAN KOMPENSASI TERHADAP KINERJA KARYAWAN MELALUI MOTIVASI KERJA PADA TOKO TANETE KOTA TIMIKA Natalia Malomo; Tri Apriyono
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 3 No. 4 (2025): JULI
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

This study aims to determine the effect of work discipline and compensation on employee performance through work motivation at Tanete stores. The method used in this study is the associative method. The data collection techniques used by the researcher are observation and questionnaires. This is a quantitative study. The population of this study consists of 45 employees at Tanete Store, and all 45 employees were selected as the research sample using the census method. The data analysis method used is Smart PLS 3.0. Overall, the results of this study confirm that work discipline and compensation influence employee performance. Work discipline, compensation, and motivation influence employee performance. Work discipline influences employee performance through work motivation. However, compensation does not influence employee performance through work motivation.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENJUALAN SEMBAKO DI GROSIR CV BERDIKARI KABUPATEN MIMIKA Risna Jend; Tri Apriyono
BORJUIS: JURNAL OF ECONOMY Vol. 1 No. 4 (2024): BORJUIS: JOURNAL OF ECONOMY
Publisher : Adisam Publisher

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Abstract

This study aims to determine what factors influence the sale of basic necessities at the CV Berdikari wholesaler in Mimika Regency. The hypothesis test of this study states that it is suspected that price, personal selling, and distribution factors have a positive and significant eflect on the sale of basic necessities at the CV Berdikari wholesaler. This study uses a descriptive method. Data collection using a questionnaire with a population used in the study consisting of 80 CV Berdikari wholesale customers. The data analysis technique uses the Partial Last Squeezer (PLS) analysis method on the Smart PLS 4 application. The measurement results show that price and personal selling factors have a positive and insignificant eflect on sales. Meanwhile, the distribution factor has a positive and significant eflect on the sale of basic necessities at the CV Berdikari wholesaler in Mimika Regency.
ANALISIS KEPUASAN PELANGGAN MASKAPAI DI KABUPATEN MIMIKA Bonita Nicolina Hamid; Adrianus Tunabenany; Tri Apriyono
NETIZEN: JOURNAL OF SOCIETY AND BUSSINESS Vol. 2 No. 4 (2026): NETIZEN
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

This study aims to determine customer satisfaction with Lion Air and Wings Air Group at Mozes Kilangin Airport in Mimika. The method used in this study is the descriptive method, and the data analysis technique employed is descriptive statistical analysis of maximum, minimum and mean values, using SPSS statistical software. In this study, the data collection technique employed was the distribution of questionnaires. The results of this study indicate that, across the four factors, customer dissatisfaction with the airlines—specifically Lion Air and Wings Air—in Mimika Regency has been confirmed.
ANALISIS KELAYAKAN USAHA TERNAK KAMBING MANDIRI FARM DI KABUPATEN MIMIKA Marfiati Yamco; Maria Irma Renmeuw; Tri Apriyono
Jurnal Ekonomi dan Bisnis Vol. 1 No. 7 (2023): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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Abstract

This research aims to determine the feasibility level of goat farming in Mimika Regency from a financial and non-financial perspective. To achieve this goal, the research method used is a descriptive research method. In this research, the data collection techniques used were observation, interviews and documentation techniques. To determine the feasibility level of the Mandiri Farm goat farming business in Mimika Regency, the analytical instruments used in this research are financial aspect analysis using (B/C Ratio) and analysis of technical and technological aspects, marketing aspects, environmental aspects, and legal aspects using using source triangulation analysis. The results of this research show that the goat farm managed by the owner of the Mandiri Farm goat farm is said to be feasible from the financial and marketing aspects, technical and technological aspects, and not yet feasible from the environmental and legal aspects.
ANALISIS FAKTOR-FAKTOR YANG MENENTUKAN KEUNGGULAN BERSAING PADA RUMAH MAKAN PANGKEP BUDI UTOMO TIMIKA Suci Neng Safitri; Cindy Astika Putri; Tri Apriyono
Jurnal Ekonomi dan Bisnis Vol. 2 No. 7 (2024): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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Abstract

This study aims to determine the factors that determine competitive advantage at Pangkep Budi Utomo Timika Restaurant. The research method used in this study is a descriptive method. Data collection techniques are carried out by observation and questionnaires. The analysis instrument used is Confirmatory Factor Analysis (CFA). The results of this study indicate that all factors are confirmed as determining factors for the competitive advantage of Pangkep Budi Utomo Timika Restaurant, namely product, price, promotion, and place factors.
ANALISIS STRATEGI PENINGKATAN PENJUALAN PADA PT HASJRAT ABADI OUTLET YAMAHA SEMPAN Halisya Halisya; Anggela Jessica Bolung; Tri Apriyono
Jurnal Ekonomi dan Bisnis Vol. 2 No. 7 (2024): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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Abstract

This study aims to determine the sales increase strategy at PT. Hasjrat Abadi Outlet Yamaha Sempan. The research method used in this study is a descriptive method. In this study, the data collection technique used is a questionnaire. To determine the sales increase strategy, the researcher used SWOT analysis. The results of this study indicate that the sales increase strategy at PT. Hasjrat Abadi Outlet Yamaha Sempan is located in quadrant 4 of the WT strategy, which has alternative strategies such as: knowing what consumers want by understanding the market in depth, providing a comfortable place, promoting creative products by utilizing existing technology and selling trending products