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Pengaruh Kualitas Produk dan Persepsi Harga Terhadap Keputusan Pembelian: Literature Review Manajemen Pemasaran Herdiyanti Herdiyanti; Muh. Abduh. Anwar; Klemens Mere; Tri Apriyono; Agus Suyatno
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 1 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i1.6437

Abstract

Quality products are the main key in winning market competition, which in turn will be able to provide higher satisfaction value to consumers. The purpose of this study was to see the effect of product quality and price perceptions on purchasing decisions. The method in this article is a qualitative method with literature study or Library Research. The purpose of this article is to analyze existing theories by looking at their comparison with previous theories in the research literature. The literature used is literature from research results or reviews that are emphasized in national and international scientific articles related to financial management. All articles used are sourced from the electronic literacy data search engine Mendeley and Google scholar. Based on the theory of several articles on the results and discussion, the conclusions in this article are (1) Product quality has a positive effect on consumer purchasing decisions. (2) Price perception has a positive effect on consumer purchasing decisions. Keywords: product quality, price perception, purchasing decisions
ANALISIS KELAYAKAN USAHA PADA BENGKEL BAN MOBIL GRACIA DI KABUPATEN MIMIKA Andreas Kapitan Teluma; Tri Apriyono
Jurnal Ekonomi dan Bisnis Vol. 1 No. 4 (2023): September
Publisher : ADISAM PUBLISHER

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Abstract

This research aims to determine the business feasibility of the Gracia Car Tire Workshop owned by Mr. Knisius Fobia. The research method used is a descriptive research method, for data collection in this research the methods used are observation, interviews and documentation. The analysis instrument used to determine the business feasibility of the Gracia Car Tire Workshop is an analysis of the financial aspects of Revenue Cost Ratio (R/C Ratio) and Benefit Cost Ratio (B/C Ratio). The results of this research show that the Revenue Cost Ratio at the Gracia Car Tire Repair Business is said to be financially feasible from the Revenue Cost Ratio (R/C Ratio) calculation, while from the Benefit Cost Ratio (B/C Ratio) calculation it is said to be not feasible.
ANALISIS KELAYAKAN USAHA TERNAK KAMBING MANDIRI FARM DI KABUPATEN MIMIKA Marfiati Yamco; Maria Irma Renmeuw; Tri Apriyono
Jurnal Ekonomi dan Bisnis Vol. 1 No. 6 (2023): November
Publisher : ADISAM PUBLISHER

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Abstract

This research aims to determine the feasibility level of goat farming in Mimika Regency from a financial and non-financial perspective. To achieve this goal, the research method used is a descriptive research method. In this research, the data collection techniques used were observation, interviews and documentation techniques. To determine the feasibility level of the Mandiri Farm goat farming business in Mimika Regency, the analytical instruments used in this research are financial aspect analysis using (B/C Ratio) and analysis of technical and technological aspects, marketing aspects, environmental aspects, and legal aspects using using source triangulation analysis. The results of this research show that the goat farm managed by the owner of the Mandiri Farm goat farm is said to be feasible from the financial and marketing aspects, technical and technological aspects, and not yet feasible from the environmental and legal aspects.
The Influence Of E-Customer Satisfaction, E-Service Quality And Sales Promotion On E-Customer Loyalty Of Tokopedia Customers Balla Wahyu Budiarto; Putri Ekaresty Haes; Winanto Nawarcono; Ainil Mardiah; Tri Apriyono
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 6 (2023): Desember 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i6.1656

Abstract

The competition between online firms occasionally gets more intense due to Indonesia's growing use of the digital economy. The context of this study is competition that attempts to boost customer loyalty through excellent service and alluring promos. This study uses e-customer satisfaction as an intermediary variable in Tokopedia's e-commerce to examine the impact of e-service quality and sales promotion on e-customer loyalty. Using non-probability sampling strategies and purposive sampling approaches on 100 respondents. SEM-PLS, or structural equation modeling, is the analytical technique employed. This study discovered that e-service quality and sales promotion have a direct effect on e-customer satisfaction, e-customer satisfaction has no indirect effect on e-customer loyalty, and e-service quality and sales promotion have no effect on e-customer loyalty with e-customer satisfaction as an intervening variable.
ANALISIS EFEKTIVITAS DAN EFISIENSI PENGGUNAAN FAKTOR PRODUKSI MODAL PADA USAHA PETERNAKAN AYAM BANGKOK DI KOTA TIMIKA (STUDI KASUS PETERNAKAN AYAM BANGKOK BAPAK ROBI DI SP 1) Sarlita Ode; Indriani Ar; Tri Apriyono
HUMANITIS: Jurnal Homaniora, Sosial dan Bisnis Vol. 2 No. 9 (2024): September
Publisher : ADISAM PUBLISHER

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Abstract

This research aims to determine the effectiveness and efficiency of the use of capital production factors in Mr. Robi's Bangkok chicken farm. The research method employed is descriptive. To analyze the effectiveness of capital production factor utilization in Mr. Robi's Bangkok chicken farm, effectiveness and efficiency analyses were conducted. The research results indicate that the utilization of capital production factors has a percentage of 90.8%, indicating effective capital usage. Meanwhile, the efficiency analysis results of capital production factor utilization in Mr. Robi's Bangkok chicken farm are below 60, indicating highly efficient utilization of production factors in Mr. Robi's Bangkok chicken farm.
ANALISIS FAKTOR-FAKTOR YANG MENENTUKAN KEUNGGULAN BERSAING PADA RUMAH MAKAN PANGKEP BUDI UTOMO TIMIKA Suci Neng Safitri; Cindy Astika Putri; Tri Apriyono
Jurnal Ekonomi dan Bisnis Vol. 2 No. 10 (2024): Oktober
Publisher : ADISAM PUBLISHER

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Abstract

This study aims to determine the factors that determine competitive advantage at Pangkep Budi Utomo Timika Restaurant. The research method used in this study is a descriptive method. Data collection techniques are carried out by observation and questionnaires. The analysis instrument used is Confirmatory Factor Analysis (CFA). The results of this study indicate that all factors are confirmed as determining factors for the competitive advantage of Pangkep Budi Utomo Timika Restaurant, namely product, price, promotion, and place factors.
ANALISIS STRATEGI PENINGKATAN PENJUALAN PADA PT HASJRAT ABADI OUTLET YAMAHA SEMPAN Halisya Halisya; Anggela Jessica Bolung; Tri Apriyono
Jurnal Ekonomi dan Bisnis Vol. 2 No. 10 (2024): Oktober
Publisher : ADISAM PUBLISHER

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Abstract

This study aims to determine the sales increase strategy at PT. Hasjrat Abadi Outlet Yamaha Sempan. The research method used in this study is a descriptive method. In this study, the data collection technique used is a questionnaire. To determine the sales increase strategy, the researcher used SWOT analysis. The results of this study indicate that the sales increase strategy at PT. Hasjrat Abadi Outlet Yamaha Sempan is located in quadrant 4 of the WT strategy, which has alternative strategies such as: knowing what consumers want by understanding the market in depth, providing a comfortable place, promoting creative products by utilizing existing technology and selling trending products.