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All Journal Jurnal Pariwisata JURNAL MANAJEMEN Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Jurnal Ilmiah Pariwisata
Ervina Taviprawati, Ervina
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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THE INFLUENCE OF INSTAGRAM SOCIAL MEDIA PROMOTION ON INTEREST IN VISITING POSBLOC CREATIVE PUBLIC SPACES, CENTRAL JAKARTA Maudiarti, Santi; Taviprawati, Ervina; Alfati Alida, M. Rafli
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 8 No 3 (2023): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

PosBloc makes Instagram social media look very attractive so that many people are interested in visiting PosBloc. From Instagram, PosBloc has many benefits, one of which is introducing PosBloc to a large audience so that someone's interest in visiting PosBloc, Central Jakarta increases. The purpose of conducting this research is to gain new knowledge regarding the influence of Instagram social media on the desire to visit PosBloc, Central Jakarta. The method used in this research is a quantitative descriptive approach. Data collection techniques in this research include documentation, literature study, and questionnaires. Primary data processing was assisted by the SPSS 25 program. Respondents from this study were 100 who had visited PosBloc aged <18 to >29 years. The results of the T test researchers concluded that the T value was 29.259 with a significance of 0.00<0.05. So this equation can be used to predict the social media variable Instagram (X). It can be concluded that the influence of the social media variable Instagram (X) on visiting interest (Y) is partially accepted.
Potential of MSMEs in the culinary sector: towards community-based economic empowerment Ratnaningtyas, Heny; Taviprawati, Ervina; Wicaksono, Haryo; Aditya, Michael Khrisna
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.6, No.1 (2025): June 2025
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v6i1.1773

Abstract

MSMEs in Cibeber Village have great potential thanks to superior products from local natural resources, such as nutmeg, mangosteen, papaya and cloves. However, they face challenges in terms of marketing, access to capital, and development of production capacity. This research aims to analyze the potential and challenges faced by MSMEs in Cibeber Village using the SWOT approach, focusing on existing strengths, weaknesses, opportunities and threats. The research method used is a qualitative approach with data collection techniques through surveys, interviews, observations and documentation studies, with samples of culinary MSME actors operating for at least two years. Research findings show that the main strength of MSMEs in Cibeber Village is products based on unique local natural resources. However, weaknesses are related to limited production equipment and marketing that relies on traditional channels. Tremendous opportunities are opening up through market trends for environmentally friendly and organic products, but threats come from intense competition and falling raw material prices. SWOT analysis leads to a WT (Weaknesses-Threats) strategy, which focuses on increasing internal capacity, product diversification and strengthening marketing channels. In conclusion, MSMEs in Cibeber Village need to improve entrepreneurial skills, diversify products, and adapt to changing policies to optimize opportunities and reduce threats. The suggestion of this research is the importance of support from the government and related institutions to increase the capacity of MSMEs in a sustainable manner.
KEMASAN BERDAYA JUAL BERBASIS IDENTITAS LOKAL UNTUK MENINGKATKAN DAYA TARIK PRODUK UMKM KULINER DI DESA WISATA CIBEBER, PURWAKARTA Ratnaningtyas, Heny; Aditya, Michael Khrisna; Wicaksono, Haryo; Taviprawati, Ervina
Jurnal Pariwisata Vol 12, No 2 (2025): Jurnal Pariwisata
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/par.v12i2.27165

Abstract

ABSTRAK Penelitian ini bertujuan untuk merancang dan memvalidasi strategi kemasan berdaya jual bagi UMKM kuliner di Desa Cibeber, Purwakarta, guna meningkatkan minat beli wisatawan, memperkuat persepsi kualitas produk, dan mendukung citra desa wisata. Metode penelitian menggunakan pendekatan kualitatif dengan studi kasus, melibatkan 8–10 pelaku UMKM. Data dikumpulkan melalui wawancara semi-terstruktur, observasi, dan dokumentasi foto, serta dianalisis menggunakan analisis tematik. Hasil penelitian menunjukkan bahwa desain kemasan mayoritas masih sederhana, didominasi warna netral, tipografi standar, dan minim identitas budaya lokal. Label produk umumnya tidak memuat informasi lengkap seperti komposisi, nilai gizi, dan sertifikasi halal resmi, sementara material kemasan lebih dipilih berdasarkan harga murah dibandingkan aspek keberlanjutan. Hambatan utama meliputi keterbatasan anggaran, rendahnya literasi desain, dan minimnya akses ke pemasok berkualitas. Penelitian ini menegaskan pentingnya integrasi elemen visual khas lokal, label informatif sesuai regulasi, material ramah lingkungan yang fungsional, serta dukungan pelatihan dan kebijakan. Kesimpulan penelitian menyoroti perlunya strategi kemasan yang terintegrasi untuk daya saing UMKM. Saran penelitian selanjutnya adalah melakukan uji kuantitatif dan eksperimen pasar terhadap prototipe kemasan untuk validasi efektivitasnya di berbagai konteks desa wisata. Kata Kunci: kemasan berdaya jual, UMKM kuliner, identitas lokal, keberlanjutan ABSTRACT This study aims to design and validate a marketable packaging strategy for culinary MSMEs in Cibeber Village, Purwakarta, to increase tourist purchase intention, strengthen product quality perception, and support the image of the tourism village. The research employed a qualitative approach with a case study method, involving 8–10 MSME actors. Data were collected through semi-structured interviews, observations, and photographic documentation, and analyzed using thematic analysis. The findings reveal that most packaging designs remain simple, dominated by neutral colors, standard typography, and minimal representation of local cultural identity. Product labels generally lack complete information such as composition, nutritional values, and official halal certification, while packaging materials are often chosen based on low cost rather than sustainability considerations. The main constraints include limited budgets, low design literacy, and minimal access to quality suppliers. This study emphasizes the importance of integrating distinctive local visual elements, informative labels in compliance with regulations, functional eco-friendly materials, and the support of training and policy. The conclusion highlights the need for an integrated packaging strategy to enhance MSME competitiveness. Future research is suggested to conduct quantitative testing and market experiments on packaging prototypes to validate their effectiveness across various tourism village contexts. Keywords: marketable packaging, culinary MSMEs, local identity, sustainability
Pengaruh Kualitas Pelayanan dan Electronic Word of Mouth Terhadap Keputusan Pembelian di Hotel Ra Suite Simatupang Ratu Bilqis, Linda Desafitri; Taviprawati, Ervina; Ciu, Putri Yasmin
Jurnal Ilmiah Pariwisata Vol 29 No 3 (2024): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v29i3.1828

Abstract

The hotel industry in Indonesia, especially in Jakarta, is facing increasingly stringent challenges due to the increasing flow of tourists. Hotel RA Suite Simatupang needs to maintain and increase its market share by focusing on service quality and Electronic Word of Mouth (E-WOM). This research aims to analyze the influence of service quality and E-WOM on purchasing decisions. The research method uses a quantitative approach with multiple regression analysis, involving 100 respondents who have stayed at the hotel during 2023. Data was collected through a questionnaire with a Likert scale. The results of the analysis show that service quality and E-WOM have a significant effect on purchasing decisions, with 73.1% of the variation in decisions being explained by these two variables. Good service quality increases customer satisfaction and loyalty, while positive E-WOM shapes the perceptions and beliefs of potential guests. This research concludes that RA Suite Hotel management needs to improve service quality and utilize E-WOM to attract more customers. Suggestions are given for hotels to continue to innovate in services and actively manage online reviews to strengthen their reputation and attractiveness in the market. Keywords: service quality, electronic word of mouth, purchasing decisions
Dampak Fasilitas dan Pelayanan Pramuwisata Terhadap Kepuasan Wisatawan di Destinasi Kota Tua Amrullah, Amrullah; Taviprawati, Ervina; Prabandari, Wijayanti Dewi; Safirah, Jihaan
Jurnal Ilmiah Pariwisata Vol 29 No 1 (2024): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v29i1.1782

Abstract

This research aims to determine the effect of tourist facilities and services on tourist satisfaction. This research uses quantitative descriptive methods with multiple regression analysis. The location of this study is in Destanisi Old Town. The sample selection technique applied was Accidental Sampling. Research findings show that tourist facilities have a positive influence on tourist satisfaction, while tour guide services do not have a significant impact. Facilities and services in Kota Tua have an important role in increasing visitor satisfaction. Comprehensive facilities, good accessibility and friendly service can increase tourist comfort. However, tour guide services that only focus on museums can reduce satisfaction due to the lack of tour guides to accommodate visitors' needs. To improve the quality of tour guide services, the government is expected to provide training and educational programs. A skilled, friendly and responsive tour guide can significantly improve the tourist experience. Keywords: tourist facilities, tour guide services, tourist satisfaction
Pengaruh Fasilitas dan Aksesibiltas Terhadap Kepuasan Pengunjung di Taman Menteng Bintaro Jaya, Tangerang Selatan Oktavia, Reno Catelya Dira; Hidayat, Candra; Wicaksono, Haryo; Taviprawati, Ervina; Yasin, Andi Muhammad
Jurnal Ilmiah Pariwisata Vol 30 No 3 (2025): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v30i3.1983

Abstract

This study aims to analyze the influence of accessibility and facilities on visitor satisfaction at Menteng Park, Bintaro Jaya, South Tangerang. This study used a quantitative approach with a descriptive and explanatory research design. The study population was visitors to Menteng Park during the study period, with a sample of 200 respondents selected using a purposive sampling technique. Data were collected through a questionnaire survey measuring accessibility, facilities, and visitor satisfaction. Data analysis was conducted using multiple linear regression. The results showed that accessibility and facilities significantly influenced visitor satisfaction. Good accessibility, such as easy transportation and parking availability, contributed to visitor comfort, while adequate facilities, such as seating, play areas, and clean restrooms, increased visitor satisfaction. These two factors are interrelated and strengthen positive visitor experiences. Menteng Park management needs to continuously improve the quality of accessibility and facilities to enhance visitor satisfaction. This study recommends improving pedestrian paths, adding parking facilities, and providing more comfortable public spaces. Further research could explore the social and environmental factors that influence satisfaction and examine the relationship between accessibility, facilities, and visitor loyalty. Keywords: facilities, accessibility, visitor satisfaction
Co-Authors Alfati Alida, M. Rafli Amrullah Amrullah Ciu, Putri Yasmin Haryo Wicaksono, Haryo Heny Ratnaningtyas Hidayat, Candra Linda Desafitri RB Maudiarti, Santi Michael Khrisna Aditya Safirah, Jihaan Wijayanti Dewi Prabandari Yasin, Andi Muhammad