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All Journal Jurnal Agronomi Indonesia (Indonesian Journal of Agronomy) JURNAL ILMU DAN TEKNOLOGI PETERNAKAN AGRIEKONOMIKA JITRO (Jurnal Ilmiah dan Teknologi Peternakan Tropis) E-Dimas: Jurnal Pengabdian kepada Masyarakat Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JPM (Jurnal Pemberdayaan Masyarakat) Jurnal Pengabdian Pada Masyarakat Jurnal Pertanian Agros Comment: an International Journal of Community Development Logista: Jurnal Ilmiah Pengabdian Kepada Masyarakat Agro Bali: Agricultural Journal Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Ilmiah Manajemen Kesatuan Journal of Empowerment Community Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Sosiologi Pertanian dan Agribisnis Jurnal Keuangan dan Akuntansi Terapan (KUAT) Science Information System and Technology J-DEPACE (Journal of Dedication to Papua Community) Jurnal Pengabdian Masyarakat Journal of Biology, Environment, and Edu-Tourism
Ristina Siti Sundari
Universitas Perjuangan Tasikmalaya
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Veterinary Other

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Comparative Study: Internal Marketing Value of Shallot Hydroponic Performance Using NFT vs. DFT Across Two Growth Periods Ristina Siti Sundari; Depy Muhamad Pauzy; Hary Firmansyah; Arif Arif; Jhon Hardy Purba
Agro Bali : Agricultural Journal Vol 8, No 3 (2025)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/ab.v8i3.2240

Abstract

Urban farming has emerged as a strategic response to the challenges of land scarcity and food security in metropolitan areas. This study investigates the financial performance and internal marketing value of shallot (Allium cepa var. aggregatum) agribusiness cultivated hydroponically using Nutrient Film Technique (NFT) and Deep Flow Technique (DFT) systems across two planting cycles. Conducted as a case study at P4S Galih Jaya, the research employed a quantitative descriptive approach, combining direct observation, financial documentation review, and structured stakeholder interviews. Key metrics, production output, net income, Benefit-Cost (B/C) ratio, and Break-Even Point (BEP), were calculated using standard agribusiness financial formulas. Internal marketing indicators, including employee understanding, decision alignment, and motivation, were assessed through pre- and post-cycle surveys and integrated into participatory training sessions. Results indicated that the DFT system in cycle 2 yielded the highest net income (IDR 2,036,725) and B/C ratio (3.6), while the NFT system in cycle 1 incurred a financial loss (IDR -10,155) with a B/C ratio of 0.9. These findings were embedded into internal communication tools and stakeholder training sessions to foster data-driven decision-making. Internal marketing indicators showed marked improvement between periods, demonstrating the strategic value of integrating financial literacy into agribusiness operations. The study concludes that the selection of a hydroponic system not only affects profitability but also internal stakeholder engagement. The comparative study framework offers a replicable model for urban farmers seeking to align technical performance with internal adoption and strategic planning. Further research is recommended across successive planting periods to assess long-term viability and deepen internal marketing impact.
Strategic Prioritisation of Hydroponic Golden Melon Agritourism Using SWOT–AHP in West Lombok Muhammad Nursan; Heri Rahman; Rizki Wahistina; Ristina Siti Sundari; Mehmet Gökhan Özdemir; Baiq Rika Ayu Febrilia
Journal of Biology, Environment, and Edu-Tourism Vol. 2 No. 2 (2026): August
Publisher : Yayasan Siti Widhatul Faeha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65622/jbee.v2i2.300

Abstract

Hydroponic golden melon agritourism can transform horticultural production into an educational visitor experience; however, its development requires clear priorities when production, infrastructure, marketing, and institutional resources are limited. This study prioritized development strategies for Kebon Ayu, West Lombok, using an exploratory sequential design integrating SWOT analysis and the Analytic Hierarchy Process (AHP). Field observations and semi-structured interviews with 30 purposively selected stakeholders were used to consolidate 20 strategic factors. Pairwise comparisons generated local and global AHP weights, which were linked to eight TOWS strategies and tested through 10,000 Monte Carlo perturbations. Strengths received the highest group weight (0.495), followed by opportunities (0.310), weaknesses (0.134), and threats (0.061). The factor representing product quality and the hydroponic cultivation system received the highest global weight (0.1881). Experiential education and golden-melon picking ranked first (0.5290), ahead of integrated destination development (0.4116) and climate-adaptive cultivation (0.4046), and remained first in 100% of simulations. The findings support visitor experience as the development anchor while destination readiness and production resilience advance in parallel, providing a transparent basis for phased investment and stakeholder coordination.
Co-Authors Ade Bastian Adnan Arshad Adnan Arshad Adnan Arshad Adnan Arshad Andri Kusmayadi Arif Arif Arshad, Adnan Baiq Rika Ayu Febrilia Budhi Wahyu Fitriadi D Yadi Heryadi Dedi Dedi Depy Muhamad Pauzy Dona Setia Umbara Dona Setya Umbara Elya Hartini Euis Kurniasih Farhan Ahmad Gina Mupidah Hani Naziah Hary Firmansyah Hary Firmansyah Heri Rahman Indradewa, Rhian Irsyad Padjari Kamiel Roesman Bachtiar Mehmet Gökhan Özdemir Mehmet Gökhan Özdemir Muhammad Nursan Muhammad Taufiq Muhammad Taufiq Purba, Jhon Hardy Reny Hidayati Rizki Wahistina Rusyn, Volodymyr Sarmidi Sarmidi Silvia Nurlina Siti Nurhidayah Soni Ariana Undang Undang Volodymyr Rusyn Wafa Fauziah Wiyanto, Andi Yudhi Arie Priyanto Yusuf Sumaryana