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All Journal INTASTAWIT Journal (Indonesian Tasamuh, Tawassuh, I`tidal dan Tawazzun) Jurnal Pengabdian Masyarakat Sains dan Teknologi Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Informasi Pengabdian Masyarakat SIMPLEX: Journal of Economic Management International Journal of Economics and Management Sciences Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Robi Santoso
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan

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Pengaruh Transformasi Digital terhadap Produktifitas dan Keunggulan Kompetitif UMKM Madu Harrumi Robi Santoso; Reni Diah Setiowati; Riski Eka Lestari; Ilham Setio Wibowo; Laila Khairun Nisa
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 2 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i2.4744

Abstract

The development of digital transformation plays a crucial role in improving sales performance and competitiveness of MSME businesses in the modern era. This study aims to analyze the effect of digital transformation on sales efficiency and competitive advantage of Harrumi Honey MSMEs. The study population included 100 honey business actors, with samples determined using the Slovin formula (n = N / (1 + Ne²)) at a margin of error of 10%, resulting in 50 respondents. Data were collected through questionnaires and analyzed using Structural Equation Modeling (SEM) to test the relationship between variables. The results showed that digital transformation had a significant effect on increasing sales and competitive advantage of Harrumi Honey MSMEs. The application of digital technology, such as online marketing, digital transactions, and data management, also strengthened operational efficiency and business competitiveness. This study recommends the adoption of digital transformation as a whole to support the growth of MSMEs in the agribusiness sector.
Co-Authors Denny Kurniawan Fatma Afriyani Harits Kurniawan Ilham Setio Wibowo Laila Khairun Nisa Marzuki Noor Reni Diah Setiowati Ridho Aritonang Riski Eka Lestari Sastya Putri Suharto Suharto Tri Endang Yulianti