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Journal : Journal of Applied Business and Technology

Empowering the UMKM Sector in East Java through PROKESRA: A Study of Sales Growth and Labor Absorption Fance Indriyanto, Asy’arie; Ikhsan Budi, Riharjo; Lilis, Ardini; Asyik, Nur Fadjrih
Journal of Applied Business and Technology Vol. 6 No. 3 (2025): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v6i3.219

Abstract

The Micro, Small and Medium Enterprises (MSME) sector in Indonesia supports the national economy by contributing 61% of Indonesia's Gross Domestic Product. The MSME sector also absorbs 97% of the total national workforce. The aim of the research is to examine the effect of implementing the Prosperous Credit Program (PROKESRA) on sales growth and labor absorption. This research also examines the effect of MSME sales growth on labor absorption and examines the impact of credit terms on the effect of PROKESRA policy implementation on sales growth. The type of research is quantitative. The research population was 191 MSME actors accessing credit with interest subsidies in the Regency/City areas of East Java Province. The sample of PROKESRA credit recipients with interest subsidies was 191 MSMEs. Implementation of PROKESRA has a positive effect on labor absorption. This shows that 94% of PROKESRA has been implemented. Implementation of PROKESRA has no effect on sales growth, nor does sales growth have an effect on labor absorption. This shows that PROKESRA has not been able to support optimal sales growth, which is still at 48% (<50%). Furthermore, the credit period has an impact on the positive influence of the Implementation of PROKESRA on Labor Absorption. The impact of the credit term is categorized as a Pure Moderator.
Co-Authors Adirianto, Moh. Afandi, Cicanthika Dyah Fitria Agustina, Gita Putri Ali Djamhuri Anggraeni, Gresi Ayu Anggraini, Nikma Ragil Ansori, Achmad Fawaid Antok Noven Downida, Antok Noven Aprianti, Eka Ratna Ashrawiyadi, Irshani Asokawati, Ardiana Nungky Bagus Sudjatmiko, Bagus Bambang Mahargiono, Pontjo Binti Nur Habibah, Binti Nur David Efendi David Efendi Dewi Kusmaya Sari Dewi Maharani, Ni Putu Dharmawan Supono Hadi Saputro Diah Febriana, Diah Dian Arini Djawoto Elisa Eka Prastiwi, Elisa Eka Engson Qinaris Jaladri, Engson Qinaris Ernawati Ernawati Fance Indriyanto, Asy’arie Farah Wahyu Fauzia, Farah Wahyu Febronia Hersi Batul Fidiana, Fidiana fikhy Rahdian Johansyah, fikhy Rahdian Hadi, Agilia Fitria Heriska Sri Kresna Hermanto, Suwardi Bambang Hidayat, Taufik Wahyu Isnadi Isnadi Jannah, Ely Uzlifatil Khuzaini Kumalasari, Deti KURNIA KURNIA, KURNIA Kurniat, Kurniat Lilis Ardini Lilis, Ardini Mandasari, Erly Putri Mega Maranda Suwandi Mega Maranda Suwandi, Mega Maranda Merizal Nuzana, Merizal Mildawati, Titik Nada, Syaza Lifia Nauw, Ester Trivona Ni Putu Dewi Maharani Novianto Eko Nugroho Nur Fadjrih Asyik Nur handayani Nur Laily Nurviasari, Rizki Nurzen, Miardi Permadi, Bagus Permana, Dhimas Angga Pontjo Bambang Mahargiono Prijati, Prijati Priyadi, Maswar Patuh Putri Aunillah Wardhani, Putri Aunillah Putri, Wulan Suci Ika Rohmatulloh, Lailatun Rosidah, Nofi Ruminingsih Ruminingsih Safitri, Friska Dian Santoso, Rizky Darmawan Sidharta, R. Yudi Silfyana Cahya Manggar Mahdita Siti Fatimatul Zuhria, Siti Fatimatul Sukma, Indra Puji Syahrenny, Nenny Thadeus Fransesco Quelmo Patty tri yonowati Triyonowati, Triyonowati Tunya, Maria Grasella Veronika Rasdiana Toja Weda Ayu Margareta, Weda Ayu Wibisono, Seto Wimba Respatia Windasari, Okta Wulandari, Diana Eka Yuliana, Rissa Yulindasari, Eka Pungky Yuly Indah Setiyawati, Yuly Indah