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All Journal Litera Lingua Didaktika: Jurnal Bahasa dan Pembelajaran Bahasa Humanus: Jurnal ilmiah Ilmu-ilmu Humaniora Indonesian Journal of Applied Linguistics (IJAL) Jurnal Pendidikan Indonesia Jurnal S2 Pendidikan Bahasa Inggris Lingua Cultura International Journal of Humanity Studies (IJHS) Jurnal Ilmiah Peuradeun PRASASTI: Journal of Linguistics LLT Journal: A Journal on Language and Language Teaching English Language and Literature International Conference (ELLiC) Proceedings Journal of English Education, Linguistic and Literature Voices of English Language Education Society Indonesian Journal of EFL and Linguistics Proceedings of English Linguistics and Literature Jurnal Penerjemahan
Diah Kristina, Diah
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Religion Arts Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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MENINGKATKAN KESADARAN TENTANG KEUNTUNGAN GENRE DAN MULTIMODALITAS UNTUK TUJUAN PENERJEMAHAN: KASUS GENRE TEKS PROMOSI Kristina, Diah
Jurnal Penerjemahan Vol 1 No 2 (2014): Jurnal Penerjemahan
Publisher : Kementerian Sekretariat Negara Republik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64571/ojp.v1i2.126

Abstract

This article aims at showing how the perspectives of genre and multimodality contribute significantly to the pre-translation process. Ability to digest the source text and to transfer it into an equal target text therefore fulfill part of the competencies of a qualified translator. Five advertorial texts of Garuda Indonesia are scrutinized to see their micro and macro structures. By using genre perspective, components of the texts like communicative purpose, institutional and cultural agenda, ideology of the writer, how the writer positions his/her readers, the generic convention in terms of lexis, syntax, rhetorical structure and rhetorical devices are seen integratedly. Since all texts are multimodal (Kress, 2010), the advertorials of Garuda Indonesia are therefore representing ensembles of modes which are specifically selected by the sign maker. By using these approaches, this article has shown a model of looking at promotional texts for translation purposes in which a series of steps needs to be adopted.
Co-Authors Abdullah, Debiga Fikky Aini S, Qurrotul Alfia, Nurul Ali, Sopyan Baiq Ningsum Ilham, Baiq Ningsum Dewi Rochsantiningsih Dian Agustina Purwanto Wakerkwa Djatmika, . Endang Fauziati Febi Puspitasari Fitria Akhmerti Primasita Hariharan, Hariharan Hashima, Noor Joko Nurkamto Karmala, Estiana Tri Karunia Purna Kusciati Muwafiq, Ahmad Zulfahmi Nur Arifah Drajati P Purwanto Ramadona, Melsiana Shera Rita Seniwegiasari, Femy Slamet Supriyadi Sumardi . Sumarlam Sumarlam, Sumarlam Syaifuddin S, M. Tri Wiratno, Tri Wardani, Dike Kusuma Yundari, Yundari Yusuf Kurniawan