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All Journal INOTEKS : Jurnal Inovasi Ilmu Pengetahuan, Teknologi, dan Seni PCD Journal Integritas: Jurnal Antikorupsi Journal of Social Studies (JSS) Jurnal PolGov Jurnal Politik Lektur, Jurnal Ilmu Komunikasi Inovasi Jurnal Pengabdian Masyarakat (IJPM) The Sunan Ampel Review of Political and Social Sciences
Fikri Disyacitta
Department Of Communication Science, Faculty Of Social Sciences, Law, And Political Sciences Universitas Negeri Yogyakarta
Arts Humanities Computer Science & IT Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Problems of Policy Gap in Less Mitigation of Facing Covid-19: Lesson from Bangkalan Regency Disyacitta, Fikri; Prakasita, Ajeng Widya
The Sunan Ampel Review of Political and Social Sciences Vol. 2 No. 1 (2022): November
Publisher : UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/sarpass.2022.2.1.74-86

Abstract

This article aims to identify the weak mitigation policy in response to the increasing case number of Covid-19 and elaborate why lack a sense of crisis among community in Bangkalan Regency occurred. The local government is trying to suppress the increasing number of Covid-19 in Bangkalan Regency by restricting mobility during Eid al-Fitr and cooperating with the Surabaya City government and East Java province authority to provide proper healthcare system. As Bangkalan regency failed to deal with the crisis, Surabaya city government respond the emergency situation with social restriction policy in Suramadu bridge, which ended with rejection from Madurese community. This study uses the interpretive approach and narrative analysis techniques. The article fully uses secondary data from credible mass media and official documents related to handling Covid-19 in Bangkalan Regency from April-June 2021. The concept of policy gap is used as an instrument to analyze the factors that caused the policy failure in the Bangkalan Regency Government of the Covid-19 mitigation in the community. Result shows that not only political policy gap which making both policies ineffective, but also cultural policy gap.
Digital Marketing Communication of Banyunibo Temple Area Through Tiktok Prasetyo Nugroho Saputro, Eko; Wahyu Widiarti, Pratiwi; Disyacitta, Fikri; Ekawati, Ratna
Lektur: Jurnal Ilmu Komunikasi Vol 8, No 2 (2025): Lektur: Jurnal Ilmu Komunikasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/lektur.v8i2.24460

Abstract

The Banyunibo Temple area holds significant potential that requires effective digital marketing communication to introduce its value to a broader audience. To support this digital marketing communication strategy, suitable media platforms are essential for quickly and efficiently conveying messages to the public. This research aimed to develop a digital marketing communication medium in the form of TikTok to promote the Banyunibo Temple area in Bokoharjo Village. The study employed a Research and Development (RD) methodology. The findings demonstrate that TikTok content was successfully developed as a digital marketing tool for the Banyunibo Temple Area. The stages of development follow the ADDIE model (Analysis, Design, Develop, Implement, and Evaluate). However, the research only progressed through the implementation stage. The developed content was evaluated by two media experts and a social media manager from the Banyunibo Temple area. The evaluation feedback was used to revise the product, ensuring its effectiveness as a digital marketing communication medium. These revisions significantly improved the content, leading to a successful implementation phase where the TikTok posts achieved considerable viewership, averaging over 230 views per post.Keywords: Banyunibo, Tiktok, Media, Digital Marketing Communication.
Co-Authors Ajeng Widya Prakasita Bayu Aji Firmansyah Cahyaningrum, Anastasia Imelda Dwi Agustina Dwi Agustina Happri Novriza Setya Dhewantoro Muhammad Fadzryl Adzmy Poerwanti Hadi Pratiwi Pratiwi Wahyu Widiarti Ratna Ekawati Saputro, Eko Prasetyo Nugroho Sukmajati, Mada Ulfah Hidayati Wulandari, Darnik