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Coloring the visual communication of social media instagram within diverse religious madzhabs Purwani, Diah Ajeng; Antin, Titi; Pratiwi, Fatma Dian; Puspitasari, Niken; Nusa, Lukman
Jurnal Komunikasi Vol. 19 No. 2 (2025): VOLUME 19 NO 2 APRIL 2025
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol19.iss2.art3

Abstract

This article aims to analyze the using of different color in visual communication of social media especially Instagram used by yukngaji communities in Yogyakarta and Riau. These different colors are some kind of representing the different religion madzab that tried to be removed in the realm of unity in diversity and peace. We use virtual ethnography to analyze the content of Instagram accounts @ynjogya and @yukngajipku. The finding of the study indicates that there are three finding related to the research questions. First, the use of dynamic colors. Second, the visualization of religious learning activities, as analyzed in this research, namely the activities of conveying religious teachings by the community via social media is divided into several things. Last, the use of vocabulary containing anti-SARA, such as all forms of preaching content uploaded on social media platforms.
Pemberdayaan Pedagang Pasar dengan Pemanfaatan Aplikasi Online Menuju Digitalisasi Pasar Rakyat di Kabupaten Bantul Diah Ajeng Purwani; Fatma Dian Pratiwi; Niken Puspitasari; Rika Lusri Virga; Lukman Nusa
Jurnal Pemberdayaan Masyarakat Vol 8 No 2 (2023): November
Publisher : Direktorat Penelitian dan Pengabdian kepada Masyarakat (DPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jpm.v8i2.8183

Abstract

The pandemic problem seems to have forced all economic sectors to recover, including market traders, community groups who are under pressure because of this phenomenon. The omzet that has been obtained so far is difficult to return to before the pandemic due to changes towards new normal. This research is based on the Community Based Research method on groups of people's market traders in Bantul Regency. The study found that traders experienced difficulties in adjusting to themselves due to a lack of information technology proficiency. The solution to the problem starts with optimizing the most familiar social media to merchants, namely Whatsapp. The use of WhatsApp Business is used to promote the products. Optimizing Whatsapp business provides a new strategy for conducting marketing promotions. The optimization through exploring product photos technique and persuasive message through captions. In the end, the market traders start getting new customers by uploading stories and uploading products.
KONSTRUKSI WACANA MENTAL ILLNESS PEREMPUAN PADA KONTEN QUOTES DI MEDIA TIKTOK Muhammad Al Bushairi; Fatma Dian Pratiwi; Tika Puspita Sari; Khairol Febri Antiko
Jurnal Komunikasi dan Kajian Media Vol. 10 No. 1 (2026): JURNAL KOMUNIKASI DAN KAJIAN MEDIA
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/jkkm.v10i1.3576

Abstract

Maraknya konten quotes emosional di TikTok menunjukkan kecenderungan normalisasi penderitaan perempuan sebagai bagian dari identitas digital. Bahasa reflektif, religius, dan afektif dalam konten tersebut tidak hanya berfungsi sebagai hiburan atau motivasi, tetapi juga membentuk cara pandang audiens terhadap kesehatan mental dan ketangguhan perempuan. Penelitian ini bertujuan menganalisis bagaimana wacana mental illness perempuan dikonstruksi dalam konten quotes TikTok serta bagaimana posisi kreator dan audiens dibentuk melalui bahasa. Penelitian menggunakan pendekatan kualitatif dengan Analisis Wacana Kritis model Sara Mills terhadap konten quotes dari akun TikTok @kmlsca yang dipilih secara purposive. Hasil penelitian menunjukkan bahwa perempuan cenderung diposisikan sebagai subjek yang mengalami penderitaan namun dinormalisasi sebagai bentuk kekuatan, sementara audiens diarahkan untuk memvalidasi dan mereproduksi wacana tersebut. Temuan ini mengungkap adanya romantisasi kesedihan dan komodifikasi emosi dalam budaya digital TikTok.