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Kontruksi Perempuan dalam Media Baru: Analisis Semiotik Meme Ibu-Ibu Naik Motor di Media Sosial Astuti, Yanti Dwi
PALASTREN Jurnal Studi Gender Vol 10, No 2 (2017): PALASTREN
Publisher : STAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/palastren.v10i2.2679

Abstract

Tingginya pemanfaatan internet dan media sosial melahirkan fenomena munculnya kreativitas warganet menciptakan berbagai parody gambar (meme) untuk mengekspresikan perasaan, kondisi dan mengkritisi sebuah fenomena. Meme telah membuka jalan baru untuk mengkombinasikan berbagai unsur seperti kreatifitas, seni, pesan dan humor kedalam budaya internet. Salah satu fenomenanya mengenai meme ibu-ibu naik motor yang lebih menekankan unsur parody yang cenderung hyperrealitas, hiperbola dan repetisi/alterasi menunjukkan bahwa kasus ini menarik dan layak diteliti lebih lanjut karena media bukanlah sebuah saluran yang bebas, ia juga subjek yang mengonstruksi realitas, lengkap dengan pandangan, bias, dan pemihakannya. Penelitian ini menggunakan metode analisis semiotik sebagai pisau analisis untuk membedah pesan/makna yang terkandung dalam 12 meme ibu-ibu naik motor yang hits dimedia sosial  dengan menggunakan model segi tiga makna Charles Saunders Pierce, yaitu: Sign (tanda), object (objek) dan interpretasi (interpretant). Hasil penelitian menyimpulkan ada hubungan yang erat antara tanda, obyek dan penafsir. Tanda (gambar) meme yang dibangun warganet menanggapi perilaku ibu-ibu naik motor di jalan umum. Obyek (makna) umumnya berisi cibiran, sindiran dan ketidaksukaan warganet terhadap Ibu-ibu naik motor dan dikemas dalam bentuk satire (humor). Sementara penafsir atau sikap (pemikiran) kreator meme dan para warganet tidak semuanya sama. Dimana warganet umumnya ada yang menerima dan ada yang tidak setuju dengan isi meme ini. Beberapa warganet melabeli ibu-ibu naik motor sebagai sosok yang pantas di antisipasi. 
Persepsi Remaja Muslim Yogyakarta Terhadap Peredaran Hoaks di Media Sosial Astuti, Yanti Dwi; Mustofa, Mustofa
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol 14 No 1 (2020)
Publisher : Fakultas Dakwah IAIN Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (442.786 KB) | DOI: 10.24090/komunika.v14i1.2865

Abstract

This research tries to reveal how Muslim teenagers' perceptions and interpretations of hoax news are often circulating in social media. The phenomenon of hoax spreads or false information gets a big moment when social media becomes very common on the internet. People become agents of hoax distribution because they believe in hoax content. Young teenagers are considered the most vulnerable affected by false or hoax news because the characteristics tend to be explorative, always curious, easily influenced, and tend to receive just the contents of the media. It may pose a latent danger and potentially divisive perceptions of society. This research uses Stimulus, Organism, and Response (SOR) theory through qualitative approaches. Data was collected through the FGD method, observation, in-depth interviews, and documentation by using purposive sampling. Meanwhile, to ensure the validity of the data, it is done with the triangulation of data and sources. The results revealed a relationship between understandings of the hoax with the rejection of hoax. It suggests that hoaxes as false news are designed to pose a threat to social life. The study concluded that people, especially Muslim youth, reexamine the truth of the information with "Tabayyun. It also increases digital literacy to be smart and critical in the media. Penelitian ini mencoba untuk mengungkap bagaimana persepsi dan interpretasi remaja muslim mengenai berita hoaks yang kerap beredar di media sosial Fenomena penyebaran hoaks atau berita bohong mendapat momen besar ketika media sosial menjadi sangat umum berkembang di zaman internet. Masyarakat menjadi agen penyebaran Hoaks karena percaya dengan konten hoaks. Kalangan remaja remaja dinilai paling rentan terpengaruh berita bohong atau hoaks karena karakteristiknya cenderung eksploratif, selalu ingin tahu, mudah terpengaruh dan cenderung menerima begitu saja isi media. Ini dapat menimbulkan bahaya laten dan beragam persepsi yang berpotensi memecah belah masyarakat. Penelitian ini akan menggunakan teori Stimulus, Organisme dan Respon (SOR) melalui pendekatan kualitatif. Pengumpulan data penelitian dilakukan melalui, metode FGD, Observasi, wawancara mendalam dan dokumentasi dengan menggunakan teknik purposive sampling. Sementara itu, untuk menjamin validitas data, dilakukan dengan triangulasi data dan sumber. Hasil penelitian mengungkapkan terdapat hubungan antara pemahaman terhadap hoaks dengan penolakan terhadap hoaks. Hal ini menunjukkan bahwa hoaks sebagai berita bohong yang terdesain menjadi ancaman bagi kehidupan sosial. Penelitian menyimpulkan agar masyarakat khususnya remaja muslim memeriksa kembali kebenaran sebuah berita dengan “Tabayyun. Selain itu juga meningkatkan literasi digital agar dapat pintar dan kritis dalam bermedia.
RELIGIOUS RADICALISM FRAME IN THE ONLINE MEDIA NEWS (Framing Analysis Reporting Of “ISIS” In Republika.co.id and Tempo.co) Zamroni, Mohammad; Astuti, Yanti Dwi
Islam Futura Vol 21, No 1 (2021): Jurnal Ilmiah Islam Futura
Publisher : Universitas Islam Negeri Ar-Raniry

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/jiif.v0i0.5837

Abstract

This study aims to explore how the framing of Islamic radicalism through the reporting of the group "ISIS" in two online media, namely in Republika.com and Tempo.co with an impartiality perspective. The research method used is descriptive qualitative by using a discourse strategy that sees the text and its context as information that contributes to communicating the contents of the message. Primary and secondary data are obtained from news curators, online portals, and library studies. While the unit of analysis is ISIS radicalism news in Republika.co.id and Tempo.co in the period of August to December 2014 that falls within the three criteria of radicalism news, namely acts of violence, beliefs championed, old-fashioned views or rigid thoughts that underlie acts of violence using techniques framing analysis of Gamson and Modigliani models. The results showed that news about radical "ISIS" included in the category of news construction that was emotional, sadistic, provocative and without confirmation. In addition, the quality of reporting often adorns with words that appear hyperbole and bombastic, the coverage is less profound and changes in a matter of minutes. The trend of Tempo.co and Republika.co.id dramatizes and exaggerates what happens in conflict areas by using connoted language rather than language that has a literal meaning. Then it has not fulfilled the principle of impartiality of news which can be seen from the neutrality and balance of news that determines the quality of reporting.
Ibu Rumah Tangga Melawan Televisi: Studi Literasi Media Televisi Bagi Ibu Rumah Tangga di Tegalrejo Yogyakarta Astuti, Yanti Dwi; Rifai, Akhmad; Ummatin, Khoiro
Musawa Jurnal Studi Gender dan Islam Vol. 16 No. 2 (2017)
Publisher : Sunan Kalijaga State Islamic University & The Asia Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/musawa.2017.162.248-261

Abstract

The phenomenon of the television industry that is focused on rating, sharing, and advertising makes television programs more focused on entertainment programs rather than educational programs. The audience groups of television are mostly housewives who stay more at home and they are as a key figure in the education of children in the family. Strengthening the literacy media in Tegalrejo becomes important as the demographic condition shows that mostly the household mothers have low education levels, heterogeneous, and relatively poor. They spend more time watching television without attempting to criticize the content of the program. Moreover, the impressions and attitudes of the housewife are heavily influenced by the frequency of watching television. Therefore, we need to strengthen their literacy media to prevent the negative effect of television and to shape the audience to be more critical and smarter in watching the television. This research uses community-based research (CBR), which actively involves the community. The implementation of strategy in media literacy training begins with the activities of related studies to gain a better understanding about the media literacy, the position and role of housewives in observing and selecting media content through seminars and workshops, pre- and post-test about media literacy. Furthermore, learn the discourse from various groups of societies related to their views and opinions on media literacy movement. After a series of activities have been completed, it was found the testimonies from participants about the broadcasting picture in Indonesia and an image, message, and their expectations for the improvement of broadcasting in Indonesia.[Fenomena industri televisi yang fokus pada rating, share dan advertising membuat program televisi lebih fokus pada program hiburan dan mengesampingkan program edukasi. Kelompok pemirsa televisi dari kalangan ibu rumah tangga tinggal lebih lama di rumah dan mereka adalah tokoh sentral dalam pendidikan anak-anak dalam keluarga. Penguatan media literasi di Tegalrejo menjadi penting karena kondisi demografi di daerah tersebut berpendidikan rendah, heterogen dan relatif miskin. Mereka menghabiskan lebih banyak waktu di depan televisi, menonton televisi di rumah tanpa ada usaha untuk mengkritik konten tayangan acara televisi dan sikap yang tampak pada ibu rumah tangga sangat dipengaruhi oleh jumlah frekuensi mereka menonton tayangan televisi sehingga perlu penguatan literasi televisi guna melawan dampak negative televisi dan mewujudkan penonton yang cerdas, kritis dalam menonton acara televisi. Penelitian ini merupakan bentuk penelitian yang melibatkan peran serta komunitas (Community Base Research). Strategi implementasi pelatihan literasi media diawali dengan kegiatan studi terkait untuk memahami literasi media, posisi dan peran ibu rumah tangga dalam melihat dan memilih konten media melalui seminar dan workshop, pra dan post-test tentang literasi media. Selanjutnya, wacana dari berbagai kalangan masyarakat terkait pemikiran mereka terhadap gerakan literasi media. Setelah serangkaian kegiatan selesai, ditemukan kesaksian dari peserta tentang gambaran penyiaran di Indonesia dan sebuah citra, pesan dan harapan mereka untuk penyempurnaan penyiaran di Indonesia.]
MANAJEMEN KOMUNIKASI PADA AKUN INSTAGRAM @BATANG.UPDATE SEBAGAI PLATFORM CITIZEN JOURNALISM Aminatuzahra, Namira; Astuti, Yanti Dwi
MASSIVE: Jurnal Ilmu Komunikasi Vol. 4 No. 1 (2024)
Publisher : Fakultas Ilmu Sosial dan Ekonomi, Universitas Respati Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35842/massive.v4i1.152

Abstract

Citizen journalism muncul sebagai respons atas ketidakpuasan publik terhadap media arus utama, yang menyediakan platform untuk berekspresi secara independen dan berbagi informasi. Namun pembatasan konten dan pemilahan informasi yang diterapkan pada akun Instagram @batang.update bertentangan dengan tujuan utama citizen journalism yang seharusnya mengedepankan kebebasan dan independensi. Oleh karena itu, diperlukan manajemen komunikasi yang efektif untuk memastikan akun Instagram @batang.update dapat menjadi platform citizen journalism yang benar-benar informatif dan obyektif. Penelitian ini menggunakan pendekatan kualitatif dan teori manajemen komunikasi untuk menganalisis bagaimana manajemen komunikasi yang diterapkan mempengaruhi penyajian dan penerimaan konten oleh pengikut akun. Pengumpulan data dilakukan melalui observasi, wawancara mendalam dan dokumentasi. Penelitian menunjukkan bahwa manajemen komunikasi pada akun Instagram @batang.update efektif menjadikannya sebagai platform citizen journalism yang informatif, meliputi perencanaan, pengorganisasian, pelaksanaan dan pengendalian. Namun, ditemukan konten yang menimbulkan keluhan dari pengikutnya. Pada akun ini juga terdapat pemilahan dan pembatasan konten yang dapat mengurangi keragaman opini dan informasi. Akun @batang.update juga harus memprioritaskan kebenaran berita dibandingkan kecepatan penyajiannya. Selain itu, penting untuk memperhatikan praktik sponsorship dan endorsement agar tidak merusak kepercayaan pengikut terhadap kredibilitas informasi yang disajikan.
Combating the Disinfodemic and Spreading Digital Literacy in Indonesia: Analyzing Japelidi's #japelidivshoakscovid19 Campaign Astuti, Yanti Dwi; Attaymini, Rahmah; Dewi, Maya Sandra Rosita; Zuhri, Achmad
CHANNEL: Jurnal Komunikasi Vol. 11 No. 1 (2023): CHANNEL: Jurnal Komunikasi 22nd Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v11i1.179

Abstract

The Digital Literacy Activist Network (Japelidi) aims to combat the disinfodemic, increase digital literacy competency, and spread accurate information about COVID-19 through social media campaigns, videos, posters, and an anthology book, with the hope of strengthening the community's immunity against the virus. This study aims to analyze and investigate Japelidi’s action campaign to combat the disinfodemic by using the hashtag #japelidivshoakscovid19 on social media. This study uses the netnographic method to analyze content uploaded on social media to increase engagement rates. Data was collected through online observation methods, interviews, and documentation and analyzed based on various factors such as upload date, number of likes, views, comments, and hashtags. Japelidi launched a campaign called Japelidi vs. Hoaks COVID-19, which included three types of content. These contents provided tips for safe interactions during the pandemic, information in 42 regional languages about caring for oneself and one family, and reliable information about COVID-19. The campaign aimed to provide a sense of belonging, accomplishment, and helpful tips to combat COVID-19. Japelidi's campaign met specific core actions, providing a platform to combat misinformation on social media, a sense of belonging and a sense of accomplishment, and offering tips for healthcare providers. They collaborated internally and externally to create digital content in 42 regional languages, and they should continue campaigning to fight the disinfodemic virus during the ongoing COVID-19 pandemic in Indonesia.
Penguatan Literasi Digital Pada Remaja Berbasis Masjid Virga, Rika Lusri; Astuti, Yanti Dwi
MENARA RIAU Vol 18, No 1 (2024): April 2024
Publisher : Lembaga penelitian dan pengabdian kepada masyrakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/menara.v18i1.27173

Abstract

Teenage mosques are still unable to maximize their role in society amid the onslaught of various information from the media which is rife with miss-information and dis-information. this phenomenon requires the participation of mosque-based youth is needed to maintain the character of the nation's generation in social media (social media). It is time for mosque youth to take part in the form of community service to further see the real reality. Because of the dramatic reality at this time the existence of the mosque only used for worshiping the God. This research uses Community Based Research (CBR) methods starting from Laying the Foundation, Planning, Information Gathering and Acting on Finding. The theory used as a knife of analysis is basic literacy, digital literacy to the concept of ten digital literacy. The results of the study showed that mosque youths already possessed several digital literacy competencies, however, they were still unable to fulfill production and collaboration competencies when carrying out their functions as mosque youth in a heterogeneous society with levels of education, age, ethnicity and religion. For this reason, a movement is needed related to digital literacy counseling to mosque youth so that they can be the driving force of digital literacy in society.
Peperangan Generasi Digital Natives Melawan Digital Hoax Melalui Kompetisi Kreatif Astuti, Yanti Dwi
Informasi Vol. 47 No. 2 (2017): INFORMASI
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1076.05 KB) | DOI: 10.21831/informasi.v47i2.16658

Abstract

The phenomenon of hoax and hate speech dissemination that occurs in the digital worldhas brought anxiety and concern in the community. Many of the hoax informationdistributed by Social Media and Instant Messaging tend to be SARA, provocative andbombastic. Ironically, not a few people who without thinking directly spread informationand even reproduce the information without thinking about the impact caused after.Digital media is currently dominated by teenagers born in the millennium era and is a"digital natives" that is a generation that cannot be separated by the digital world. If thisgeneration is not given enough ammunition to combat digital hoax, then it is feared willcause latent problems and dangers. In response to this, UIN Sunan Kalijaga YogyakartaUI Campaign conducted an anti-hoax campaign with the target of the participantsbeing teenagers packed through ADUIN Fest 2017 "Nyepik Becik" (Think What You Say)"on 17-18 May 2017. The approach method was participatory with Directly practicing itthrough the creation of creative works in the form of Print-Ad, TVC and short films bycompeting participants. Then held creative seminars, exhibition works, Sharing Sessionand Awarding Night. It is hoped that the nation's future young generation will be smart,critical and gain a good understanding so that it can combat digital hoax that canthreaten the unity and unity of the nation.Fenomena penyebaran hoax dan hate speech yang terjadi di dunia digital telah membawa kecemasan dan keprihatinan di dalam masyarakat. Banyak informasi hoax, hatespeech dan cyberbullying yang disebarkan oknum melalui Social Media dan Instant Messaging yang cenderung berbau SARA, provokatif dan bombastis. Ironisnya tidak sedikit pula masyarakat yang tanpa berpikir panjang langsung menshare informasi tersebut bahkan mereproduksi ulang informasi tanpa memikirkan dampak yang ditimbulkan setelahnya. Media digital saat ini didominasi oleh remaja yang lahir di zaman millennium yang merupakan "digital natives" yaitu generasi yang tidak dapat terpisahkan oleh dunia digital. Jika generasi ini tidak diberikan amunisi yang cukup untuk memerangi digital hoax, maka dikhawatirkan akan menimbulkan masalah dan bahaya laten. Menyikapi hal ini Prodi Ilkom UIN Sunan Kalijaga Yogyakarta melakukan kampanye anti-hoax dengan target pesertanya adalah mahasiswa yang merupakan remaja akhir dan dewasa awal yang dikemas melalui kegiatan ADUIN Fest 2017 "Nyepik Becik" (Pikirkan Apa yang Kamu Katakan)" pada 17-18 Mei 2017. Metode pendekatannya dilakukan partisipatif dengan langsung mempraktekkannya melalui penciptaan karya-karya kreatif berupa Print-Ad, TVC dan film pendek oleh peserta yang dikompetisikan. Kemudian mengadakan creative seminar, pameran karya, Sharing Session dan Awarding Night. Harapannya anak-anak muda calon penerus bangsa ini menjadi cerdas, kritis dan mendapatkan pemahaman yang baik sehingga dapat memerangi digital hoax yang dapat mengancam persatuan dan kesatuan bangsa.