Article Per Year (5 Year)
p-Index From 2021 - 2026
0.817
P-Index
This Author published in this journals
All Journal Jurnal Kajian Bali Indonesian Journal of Applied and Industrial Sciences (ESA) RIDE Mosintuwu Jurnal Pengabdian Kepada Masyarakat
Fitria Earlike Anwar Sani
Universitas Merdeka Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Wisata Virtual: Keterlibatan Masyarakat Bali Aga dalam Promosi Pariwisata Virtual di Masa Pandemi Covid-19 di Bali Utara Nyoman Dini Andiani; Ni Ketut Arismayanti; Fitria Earlike Anwar Sani; Luh Yusni Wiarti
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 12 No. 2 (2022): Volume 12 No 2 Oktober 2022
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2022.v12.i02.p06

Abstract

Five Bali Aga (Old Balinese) tourist villages in Banjar District, North Bali, collaborated to promote their tourism potential through virtual tours two times during 2021 by bringing up different topics each time. This study analyses the process and the community involvement during implementation of virtual tour and also themes that were provided for the virtual tours. In collecting data, this qualitative study involved a literature review, participatory observation, and interviews. Data were analysed using marketing theory and community-based tourism theory. The analysis shows that Bali Aga tourist villages were very active in preparing attractions and conducting the virtual tours. This article contributes to our understanding that virtual tour as a new form of marketing communication in promoting tourist destination virtually. Moreover, virtual tours are not only for tourism promotion but are also useful for helping the community in maintaining their spirit to manage tourist attractions during the pandemic.
Strategi Pemberdayaan Masyarakat melalui Penguatan Kapasitas Pemandu Wisata untuk Mendukung Pariwisata Berkelanjutan di Desa Sumberdem, Kabupaten Malang Desti Nur Aini; Agung Winarno; Oktavia Sulistina; Fitria Earlike Anwar Sani; Rif’atul Khusnia
Mosintuwu Jurnal Pengabdian Kepada Masyarakat Vol 5 No 2 (2025): Mosintuwu : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Sintuwu Maroso

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71127/2808-9073.757

Abstract

Desa Sumberdem memiliki potensi besar untuk berkembang menjadi destinasi wisata unggulan di Kabupaten Malang. Namun, potensi tersebut belum dapat dimanfaatkan secara optimal tanpa dukungan sumber daya manusia yang kompeten, khususnya dalam bidang pelayanan dan pemanduan wisata. Kegiatan Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk meningkatkan kapasitas masyarakat lokal melalui program pelatihan dan pendampingan pemandu wisata (tour guide). Metode pelaksanaan menggunakan pendekatan partisipatif, di mana masyarakat dilibatkan secara aktif pada setiap tahapan kegiatan. Data dikumpulkan melalui observasi, dan wawancara untuk mengukur peningkatan kompetensi peserta. Program pelatihan difokuskan pada empat aspek utama: (1) penguatan pengetahuan tentang sejarah, budaya, dan geografi lokal; (2) pengembangan keterampilan komunikasi dan teknik storytelling; (3) pemahaman mengenai etika dan standar pelayanan tour guide profesional; serta (4) praktik simulasi pemanduan wisata di lapangan. Hasil kegiatan menunjukkan adanya peningkatan signifikan pada pengetahuan dan keterampilan peserta, yang ditunjukkan melalui evaluasi kinerja praktik lapangan. Para peserta tidak hanya mampu memandu wisatawan secara lebih baik, tetapi juga berperan sebagai agen promosi bagi keunikan Desa Wisata Sumberdem. Kegiatan ini membuktikan bahwa pelatihan tour guide menjadi strategi penting dalam memperkuat daya saing desa wisata berbasis komunitas dan mendukung pengembangan pariwisata berkelanjutan. Rekomendasi tindak lanjut dari kegiatan ini adalah perlunya pendampingan berkelanjutan, penyusunan modul pemanduan berbasis potensi lokal, serta replikasi program di desa-desa wisata lain di Kabupaten Malang.
Pengaruh Atraksi Wisata, Amenitas, dan Aksesibilitas terhadap Minat Berkunjung ke Wisata Alam Tumpak Sewu, Kabupaten Lumajang Sensilaus Parlan; Stella Alvianna; Fitria Earlike Anwar Sani; Rhiza Eka Purwanto
Ride: Journal of Cultural Tourism and Religious Studies Vol. 4 No. 2 (2026): Vol.4 No.2
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/ride.v4i2.7135

Abstract

This study aims to analyze the influence of tourism attractions, amenities, and accessibility on tourists' visitation interest at the Tumpak Sewu Nature Tourism site in Lumajang Regency. A quantitative approach was employed, utilizing purposive sampling to survey 60 respondents who visited the destination. Data were collected via Likert-scale questionnaires and analyzed using multiple linear regression with the aid of SPSS. The results indicate that tourism attractions, amenities, and accessibility each have a positive and significant partial effect on tourists' visitation interest. Simultaneously, these three variables also significantly influence visitation interest. Accessibility emerged as the most dominant variable influencing visitation interest, surpassing tourism attractions and amenities. These findings demonstrate that ease of access supported by adequate road conditions, convenient transportation, and clear signage is a primary factor in tourists' decision-making. Additionally, unique tourism attractions and adequate supporting facilities contribute to increasing tourist interest. Therefore, the management of Tumpak Sewu Nature Tourism is advised to continuously improve accessibility, preserve the site's attractions, and develop amenities to create a more comfortable and engaging experience for visitors.
The Effect of Product Quality and Sales Promotion on Customer Loyalty: The Mediating Role of Customer Satisfaction (A Case Study of Saudara Shoe Store) Dian Ramadani; Mohamad Nur Singgih; Fitria Earlike Anwar Sani
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 5 No. 1 (2026): January 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v5i1.203

Abstract

This study investigates the effects of product quality and sales promotion on customer loyalty, with customer satisfaction serving as a mediating variable, at Saudara Shoe Store, contributing empirical evidence to retail marketing literature by clarifying the indirect mechanism linking promotional and quality strategies to loyalty. A quantitative, explanatory design was employed using survey data collected from 290 customers over a three-month observation period. Data were analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM) to test direct and indirect relationships among product quality, sales promotion, customer satisfaction, and loyalty. Findings reveal that product quality and sales promotion significantly enhance satisfaction, while satisfaction and sales promotion directly strengthen loyalty and mediate indirect effects, implying that integrated quality and promotional strategies are essential for sustaining long-term customer retention.
Co-Authors Alvianna, Stella Desti Nur Aini, Desti Nur Dian Ramadani Luh Yusni Wiarti Ni Ketut Arismayanti, Ni Ketut Nyoman Dini Andiani Oktavia Sulistina Rhiza Eka Purwanto Rif’atul Khusnia Sensilaus Parlan Singgih, Mohamad Nur