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Islamic Education Marketing Strategy in Admission of New Students Wahyudi, Kacung; Sa'i, Mad
Maharot : Journal of Islamic Education Vol 7, No 1 (2023)
Publisher : Universitas Al-Amien Prenduan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28944/maharot.v7i1.1086

Abstract

Competition in the world of education is very tight, this is due to the many existing educational institutions. The problem that is often faced by educational institutions is the decrease in new students every year. This is due to the lack of effective marketing strategies carried out by educational institutions. The aims of the research are marketing strategy, implementation of marketing strategy, supporting and inhibiting factors, as well as solutions to overcome obstacles to the implementation of Islamic education marketing in the acceptance of new students at MTs Matsaratul Huda Panempan Pamekasan. This research uses a qualitative descriptive method. Sources of data obtained through observation, interviews, and documentation. While the data analysis techniques are data reduction, data presentation, and drawing conclusions. The results of this study indicate that: first, namely forming a new student acceptance team, marketing mapping, determining media or marketing tools. Secondly, distributing brochures or promotions and carrying out the stages of accepting new students so as to increase the number of students in 2022/2023. Third, the supporting factors are having superior programs, human resources, and media. Meanwhile, the inhibiting factor is intense competition, students don't want to choose between MTs and SMP, constrained by the network. Fourth, for competition, namely improving the quality of institutions and evaluating marketing strategies, for discrepancies by holding deliberations and submitting to foundations, and network constraints by providing modems when implementing new student admissions.
ONLINE-BASED PROMOTION MODEL IN RECRUITING OUTSTANDING NEW STUDENTS Wahyudi, Kacung; Badrus Soleh
re-JIEM (Research Journal of Islamic Education Management) Vol. 6 No. 1 (2023)
Publisher : Prodi MPI Fakultas Tarbiyah IAIN Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/re-jiem.v6i1.8797

Abstract

In this very competitive era of globalization, marketing is likened to the heartbeat for the continuity of educational institutions engaged in services. Promotion is one of the important activities that must be carried out by an institution to maintain its survival in order to develop and achieve the expected goals. The results of this study indicate that: First, the initial design of the promotion model in the form of advertising in the selection of new high achieving students online at MAN 2 Pamekasan started with a meeting to form a committee appointed to prepare everything in implementation. Second, the implementation of online promotional advertising features that are carried out in the selection of new outstanding students based on online using website media and WhatsApp in the registration process. And using website media, Facebook, Instagram, WhatsApp, and YouTube in promoting it. Third, the results of the promotion in selecting new outstanding students based online at MAN 2 Pamekasan got the best students as many as 222 students, and will be placed according to the interests of the students themselves. The 222 students were judged by the number of championships won and the level of championship they had.
LEADERSHIP CONCEPT ANALYSIS STUDY IN ISLAMIC PERSPECTIVE Mubah, Hilmi Qosim; Soleh, Badrus; Wahyudi, Kacung; Roesminingsih, Erny; Supratno, Haris
re-JIEM (Research Journal of Islamic Education Management) Vol. 7 No. 2 (2024)
Publisher : Prodi MPI Fakultas Tarbiyah IAIN Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/re-jiem.v7i2.7737

Abstract

Leadership in Islam does not emerge from the imagination of its adherents but is summarized in the Quran and the hadith of the Prophet Muhammad SAW. This study aims to describe Leadership in an Islamic Perspective, Basic Foundations of Islamic Leadership, Normative Foundations of Islamic Leadership, Essential Principles of Leadership in Islam, and the Prophetic Leadership Paradigm. This study uses the Systematic Literature Review (SLR) method with the PRISMA model, a series of evidence-based minimums to assist in reporting systematic reviews and meta-analyses. The results of the study indicate that Islamic leadership is a leadership concept based on the example of the Prophet Muhammad SAW who balances success in various aspects of life. Based on the Quran and Hadith, Islamic leadership is based on the principles of monotheism, equality, Islamic unity, deliberation, justice, and welfare. An Islamic leader must uphold the principles of trust, fairness, shura, and amr bi al-ma'ruf wa nahy 'an al-munkar, aimed at influencing other people to sincerely follow instructions as a reflection of obedience to Allah SWT.
MANAJEMEN STRATEGIS DALAM MEWUJUDKAN SEKOLAH PEDULI DAN BERBUDAYA LINGKUNGAN Soleh, Badrus; Astri Norisa Irfandari; Kacung Wahyudi; Hilmi Qosim Mubah
re-JIEM (Research Journal of Islamic Education Management) Vol. 8 No. 1 (2025)
Publisher : Prodi MPI Fakultas Tarbiyah IAIN Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/re-jiem.v8i1.19098

Abstract

This study aims to analyze strategic management in creating an environmentally conscious and cultured school at SMPN 2 Larangan. With a descriptive qualitative approach, we collected data through interview, observation, and documentation methods. Data sources consisted of the principal, teachers, educators, and students. To analyze the data, this study used the Miles and Huberman model which involved three stages: data condensation, data presentation, and drawing conclusions. The findings of this study indicate that SMPN 2 Larangan has implemented environmental strategic management through three main steps, namely: strategy formulation, implementation, and evaluation. The strategy formulation process is carried out by integrating environmental aspects into the school's vision, mission, and curriculum. The formation of the Adiwiyata team involving 16 working groups (Pokja) and 76 students as environmental cadres is the key to the strategy. The implementation of the program includes various innovative initiatives such as water and energy conservation, waste management, plant maintenance, and development of environmentally based products. The school has also revamped the Learning Implementation Plan (RPP) so that each subject can educate students about the importance of protecting the environment. A participatory approach involving all stakeholders is a very important success factor. Strategy evaluation is carried out periodically every three months by a special team, with success indicators that are not only seen from an administrative perspective, but also from a real impact on environmental and behavioral changes. The peak of success is marked by the achievement of the Adiwiyata Mandiri predicate and recognition as a plastic waste-free zone.
IMPLEMENTATION OF WEBSITE-BASED MANAGEMENT INFORMATION SYSTEMS IN SUPPORTING THE DIGITAL MADRASAH PROGRAM Wahyudi, Kacung
Jurnal Isema : Islamic Educational Management Vol. 9 No. 1 (2024): Jurnal Islamic Educational Management
Publisher : Laboratorium Jurusan S1 Manajemen Pendidikan Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/isema.v9i1.24345

Abstract

The use of management information systems in education is necessary to optimize the information and completeness of an integrated system so that it will run effectively and efficiently. Over time the use of management information systems has developed in accordance with technological developments. This has changed the management of information systems that used to be manual to now digital-based management information systems. Research objectives: 1) Implementation of a website-based management information system in supporting of the digital madrasah program at MTsN 3 Pamekasan; 2) Factors of supporting and inhibiting the website-based management information system in supporting the digital madrasah program at MTsN 3 Pamekasan. This study uses qualitative research with a descriptive approach. Data obtained by semi-structured interviews, non-participant observation, and documentation. While the data sources are from school principals, educators, operators of management information systems, and curriculum assistants. While checking the validity of the data is done by triangulating sources and techniques, extending observations, and observing persistence. The results of this study indicate that first, the implementation of management in supporting the digital madrasah program at MTsN 3 Pamekasan is very effective and simplifies the management of management information systems, especially academic information systems, digital-based learning, digital libraries and evaluation of digital-based learning. Second, the supporting factors are the availability of complete facilities and infrastructure and most of the human resources have good technological capabilities. While the inhibiting factor is soft tissue. The solution is to provide a personal hotspot to keep the system usable
STRATEGI KEPALA MADRASAH DALAM MEWUJUDKAN MADRASAH PLUS KETERAMPILAN Wahyudi, Kacung; Nurma Yunita; Abdul Aziz
re-JIEM (Research Journal of Islamic Education Management) Vol. 6 No. 2 (2023)
Publisher : Prodi MPI Fakultas Tarbiyah IAIN Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/re-jiem.v6i2.12087

Abstract

Madrasah plus keterampilan is a series of methods used to achieve the goals set by the madrasah head to produce graduates who are not only competent in academic fields but also skilled in practical areas and capable of competing in the business world or job market. The purpose of this research is to analyze the strategies of the madrasah head in realizing a madrasah plus keterampilan (madrasah plus skills) through collaboration with external stakeholders at Madrasah Aliyah Negeri 2 Pamekasan, as well as the supporting and hindering factors in achieving a madrasah with the addition of skills through collaboration with external stakeholders. This study adopts a qualitative approach with a descriptive type. Data sources were obtained through semi-structured interviews, non-participant observations, and documentation. The results of this study indicate that 1) the strategies used by the madrasah head include identifying the real needs of the community, conducting socialization, and collaborating with external stakeholders. 2) Supporting factors include existing programs, good student enthusiasm, adequate facilities, competent teachers, and coordination (collaboration) between teachers and the deputy head of the madrasah. Hindering factors include uncomfortable practice spaces and less effective implementation timing for learning activities.
IMPLEMENTASI MODEL KEPEMIMPINAN PENDIDIKAN ISLAM Wahyudi, Kacung
Reflektika Vol 16, No 2 (2021)
Publisher : Universitas Al-Amien Prenduan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28944/reflektika.v16i2.532

Abstract

This article attempts to examine in detail about the leadership model of Islamic education. This research is a literature study that takes its main source from the literature relevant to the theme. The results of the analysis state that there are several models of Islamic leadership, including: autocratic, democratic, pseudo-democratic, laissez faire, militaristic, charismatic, populist and administrative. Each model has characteristics to distinguish and determine the leadership model used by a leader. However, in certain situations and conditions, leaders do not always apply one of the models of Islamic education leadership in achieving the goals of Islamic education to the fullest. Therefore, it is also necessary to observe approaches in leadership, namely the nature, behavior and situational or contingency approaches. This leadership approach also has a significant role in the success of achieving the goals of Islamic education.