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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis AGRISAINTIFIKA Jurnal Ilmu-ilmu Pertanian BISECER (Business Economic Entrepreneurship) Jurnal Indonesia Mengabdi (JIM) Agricultural Socio-Economic Empowerment and Agribusiness Journal Jurnal Ilmiah Manajemen Dan Kewirausahaan Sinov : Media Informasi Penelitian Kabupaten Semarang
Yunita Khusnul Khotimah
Universitas Darul Ulum Islamic Centre Sudirman
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Materials Science & Nanotechnology Public Health Social Sciences Other

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PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN GOJEK DI KOTA UNGARAN Ayu, Pitaloka Dharma; Khotimah, Yunita Khusnul; Suryatama, Fajar; Nurmiyati, Nurmiyati
BISECER (Business Economic Entrepreneurship) Vol 8, No 2 (2025): Juli 2025
Publisher : Universitas Darul Ulum Islamic Centre Sudirman GUPPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61689/bisecer.v8i2.750

Abstract

Persaingan antara aplikator transportasi online semakin ketat, mereka saling adu strategi untuk merebut konsumen pengguna jasa tersebut. Berbagai cara dilakukan untuk membuat konsumen merasa puas atas produk-produk aplikator,  diantaranya adalah layanan pelanggan dan harga dimana didalam penelitian ini mencoba mencari tahu sejauh mana kualitas layanan dan harga berkontribusi terhadap tingkat kepuasan konsumen agar mereka melakukan pembelian ulang dan loyal. Tujuan penelitian ini untuk mencari tahu apakah dengan strategi kualitas layanan dan harga akan memberi pengaruh besar pada kepuasan konsumen. Metode penelitian kuantitatif, uji validitas,  reliabilitas,  regresi linier berganda, uji determinasi dan uji t. Pengolahan data dengan SPSS 25. Berdasarkan tabel uji t diatas dapat diketahui hasil uji t variabel kualitas layanan (X1) terhadap Kepuasan konsumen (Y) adalah sebesar 2,661(lebih besar dari t tabel sebesar 1,985) dan nilai signifikansi sebesar 0,009 lebih kecil dari 0,05. Hal ini menunjukkan variabel kualitas layanan berpengaruh signifikan terhadap variabel kepuasan konsumen. Hasil uji t untuk variabel harga (X2) terhadap kepuasan konsumen (Y) adalah sebesar 4,619 dan memiliki nilai lebih besar dari t tabel sebesar 1,985. Nilai signifikansi sebesar 0,000 lebih kecil dari 0,05. Hal ini menunjukkan variabel harga  berpengaruh  signifikan terhadap variabel kepuasan konsumen. Nilai F hitung sebesar 23,436 dan lebih besar dari nilai F tabel sebesar 3,09. Hal ini menunjukkan  bahwa variabel kualitas layanan  dan harga secara bersama-sama memiliki pengaruh terhadap variabel kepuasan pelanggan.
Dampak Ekonomi Wabah Penyakit Mulut dan Kuku Pada Peternak di Kabupaten Semarang Khotimah, Yunita Khusnul; Wibowo, Hendri; Helbawanti, Octaviana; Suryani, Hasna Fajar
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12574

Abstract

This research aims to determine the economic impact of the foot-and-mouth disease (FMD) outbreak on livestock farmers in Semarang Regency. The economic impact analysis reviewed includes prices, production, and income. The study was conducted in Tengaran District, Semarang Regency. There are 100 samples consisting of 77 farmer households affected by FMD and 23 farmer households not affected by FMD. This study was carried out from August to September 2023. The results showed that there was a price reduction of 13% from prices before the FMD outbreak. Milk production decreased by 43-68% from before being affected by FMD. The income of breeders affected by FMD is smaller than those who are not affected by FMD.
INOVASI PENGOLAHAN AYAM MENJADI NUGGET AYAM DI KELURAHAN SUSUKAN KECAMATAN UNGARAN TIMUR KABUPATEN SEMARANG Yunita Khusnul Khotimah
Jurnal Indonesia Mengabdi Vol. 2 No. 2 (2023): Jurnal Indonesia Mengabdi (JIM)
Publisher : Tahta Media Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55080/jim.v2i2.1483

Abstract

The purpose of this community service activity is to provide an understanding to the community about making chicken nuggets. The target of this community service activity is the PKK group in Susukan Ungaran Timur District, Semarang Regency. Providing an understanding of making nuggets is carried out by organizing a socialization which was previously carried out with a pre-test activity to determine the abilities and knowledge of the participants, delivering materials related to making chicken nuggets, then the next activity is a demonstration and direct practice of making chicken nuggets by the participants, and the last activity is a post-test to evaluate the understanding of the knowledge that has been delivered during the socialization and direct practice. The results of the implementation of community service can be described in the following indicators: 1) Participants can follow the activities from start to finish in a conducive manner. 2) Community Service Participants have an understanding of making chicken nuggets 3) Community Service Participants can practice making chicken nuggets.
ANALISIS KELAYAKAN FINANSIAL DAN NON FINANSIAL USAHA SAPI POTONG SKALA BESAR DI KABUPATEN BOYOLALI Khotimah, Yunita Khusnul; Isnaini, Nur
Agrisaintifika: Jurnal Ilmu-Ilmu Pertanian Vol. 7 No. 2(is) (2023): Pengembangan Pertanian Berbasis Kearifan Lokal Yang Berkelanjutan
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/ags.v7i2(is).4347

Abstract

Abstrak Penelitian ini bertujuan untuk menganalisis kelayakan usaha sapi potong ditinjau dari aspek finansial dan aspek non finansial. Penelitian ini dilakukan di Kandang Madu Kecamatan Musuk Kabupaten Boyolali pada bulan Januari-Februari 2023. Pemilihan lokasi penelitian dengan pertimbangan usaha Peternakan Sapi Potong Kandang Madu tergolong dalam skala kepemilikan besar. Pengumpulan data diperoleh dengan wawancara dan observasi. Data dianalisis menggunakan analisis finansial dan non finansial. Analisis finansial menggunakan 4 indikator NPV (Net Present Value), IRR (Internal Rate of Return), Pay Back Period, dan NBCR (Net Benefit Cost Ratio). Analisis non finansial yang dikaji antara lain aspek pasar, aspek teknis dan teknologi, aspek lingkungan. Hasil penelitian untuk aspek finansial NPV Rp. 3.167.336.642, IRR 29,8%, Pay Back Period 2 tahun 9 bulan, dan BCR 2,19 dengan demikian usaha layak untuk dilanjutkan. Aspek non finansial meliputi aspek pasar, aspek teknis dan teknologi, aspek lingkungan layak untuk dilanjutkan.Kata kunci: kelayakan finansial; kelayakan non finansial, sapi potong. 
PENYULUHAN DAN PENERAPAN INOVASI PENGOLAHAN SUSU SAPI MENJADI SABUN SUSU DAN SUSU PASTEURISASI DI KELOMPOK TANI DAN TERNAK MARGO UTOMO PILAHAN KABUPATEN SEMARANG Yunita Khusnul Khotimah; Fithrotun Nafisa, Al Dilla; Khasanah, Uswatun; Suryani, Hasna Fajar
Jurnal Indonesia Mengabdi Vol. 4 No. 3 (2025): Jurnal Indonesia Mengabdi (JIM)
Publisher : Tahta Media Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55080/jim.v4i3.1636

Abstract

The application of innovations in processing cow's milk into milk soap and pasteurized milk was carried out at the Kelompok Tani dan Ternak Margo Utomo Pilahan, Semarang Regency, as a step to improve farmers' knowledge and skills in converting livestock products into products with added value. The program began with a needs survey, followed by training using presentation, discussion, and practical demonstration methods of making pasteurized milk and soap from milk. During the program, participants received materials in an interactive way and were directly involved in the process of making processed products. The assessment results indicated an increase in participants' understanding and ability in milk processing, as well as a growing enthusiasm to develop a dairy-based business within the group community. This activity proved successful as an answer to the problem of excess milk production among farmers and has the potential to encourage increased income and economic independence of the community.
Analisis Pengaruh Sistem Double Order dan Mode Hemat terhadap Kepuasan Pelanggan Gojek di Kota Ungaran Fajar Suryatama; Pitaloka Dharma Ayu; Yunita Khusnul Khotimah
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 2 (2026): Mei: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i2.6654

Abstract

Limited fiscal space and the demand for increased profits prompted PT. GoTo Gojek Tokopedia Indonesia Tbk to reduce reliance on discount programs that were proven to reduce company profits. As an alternative, in early 2023 GoJek launched two service innovations, namely the double order system and the economy mode feature, with the aim of maintaining consumer interest and satisfaction amidst increasingly fierce competition. This study aims to analyze the effect of the double order system and the economy mode feature on GoJek consumer satisfaction. The research method used is descriptive quantitative with analysis techniques in the form of validity tests, reliability, multiple linear regression, determination tests, t-tests, and F-tests. Data processing was carried out using the SPSS version 25 application. The results showed that the double order system variable had a positive and significant effect on consumer satisfaction with a regression coefficient value of 0.295 and a calculated t-value of 3.294 greater than the t-table of 1.985 and a significance level of 0.001. The economy mode variable also shows a positive and significant influence on consumer satisfaction with a regression coefficient value of 0.493 and a calculated t value of 6.118 with a significance of 0.000. The adjusted R square value of 0.422 indicates that the two independent variables are able to explain 42.2% of the variation in consumer satisfaction. The F test produces a value of 37.195 which is greater than the F table of 3.09, so that all research hypotheses are declared accepted. 
Vulnerability of Farmer Households in the Eruption-Prone Area of Mount Merapi Yunita Khusnul Khotimah; Hasna Fajar Suryani
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 5, No 1 (2026): June 2026
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v5i1.110200

Abstract

The eruption causes social crises, hunger, damage to regional spatial planning, degradation of environmental quality, disruption of daily activities, damage to facilities, and agricultural losses. Most of the livelihoods of the population in the Mount Merapi area are farmers. Farmers' vulnerability increases due to eruptions, necessitating identification, anticipation, and mitigation to prevent exacerbation. The purpose of this study is to identify the vulnerability index of farmer households affected by the eruption in the Mount Merapi area. This research was conducted in Selo Sub-district, Boyolali Regency, and Kemalang Sub-district, Klaten Regency, which are prone areas affected by the eruption. The analysis method used was descriptive. Descriptive analysis was used to identify the vulnerability index of farmer households affected by the eruption in the Mount Merapi area using the Livelihood Vulnerability Index. The results indicated that the component value in the Selo sub-district for the socio-demographic profile was 0.127, livelihood 0.66, health 0.035, social network 0.45, food 0.17, water 0.30, and natural disaster 0.027. The component values in the Kemalang sub-district for the socio-demographic profile are 0.125 for livelihood, 0.66 for health, 0.14 for social network, 0.14 for food, 0.93 for water, and 0.017 for natural disaster. Kecamatan Kemalang, Klaten Regency, is more vulnerable than Kecamatan Selo, Boyolali Regency. Kecamatan Kemalang's LVI index is 0.357 greater than Kecamatan Selo's 0.251. The government needs to provide training for farmers on disaster management during eruptions, such as livestock evacuation and post-harvest management for horticultural commodities. Farmers should also participate in government-provided livestock insurance to reduce losses.
TINGKAT KEPUASAN KONSUMEN PADA PRODUK SAYURAN SEGAR (STUDI KASUS DI PASAR BANDUNGAN BARU KABUPATEN SEMARANG) Yunita Khusnul Khotimah; Fajar Suryatama; Pitaloka Dharma Ayu
BISECER (Business Economic Entrepreneurship) Vol 9, No 2 (2026): Juli 2026
Publisher : Universitas Darul Ulum Islamic Centre Sudirman GUPPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61689/bisecer.v9i2.1191

Abstract

AbstrakSayuran merupakan salah satu unsur kebutuhan manusia dalam menjaga kesehatan, sayur wajib dikonsumsi dengan batas minimal tertentu untuk memenuhi syarat kesehatan. Salah satu pasar yang menjual produk sayuran segar adalah Pasar Bandungan Baru yang terletak di kawasan wisata Bandungan di Kabupaten Semarang. Tujuan penelitian ini untuk mengetahui tingkat kepuasan konsumen yang berbelanja sayuran segar di Pasar bandungan Baru. Jenis penelitian deskriptif dengan metode penelitian menggunakan skala Likert, sampel sejumlah 30 responden dengan metode pengambilan sampel secara simple random sampling. Hasil penelitian  menunjukkan bahwa Tingkat Kepuasan Konsumen yang berbelanja produk sayuran segar di Pasar Bandungan Baru berada pada kategori memuaskan, hal ini ditunjukkan dengan prosentase jawaban responden yang merasa puas memiliki prosentase paling tinggi yaitu sebesar 62,4%, disusul dengan kategori jawaban sangat memuaskan pada angka 24,7%, Apabila dijumlahkan kedua kategori tersebut menghasilkan angka 87,1%.
Analisis Pengeluaran Pangan Rumah Tangga Peternak Sapi Perah di Kecamatan Tengaran Kabupaten Semarang Yunita Khusnul Khotimah; Aimatul Munawaroh; Hasna Fajar Suryani
Media Informasi Penelitian Kabupaten Semarang Vol. 6 No. 1 (2024): Juli : Media Informasi Penelitian Kabupaten Semarang
Publisher : Badan Perencanaan Pembangunan, Riset dan Inovasi Daerah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sinov.v6i1.804

Abstract

Food expenditure is widely used as a measure to evaluate food security. This research aims to determine the factors that influence household expenditure of dairy farmers in Semarang Regency, Central Java. This research used a survey method in Tengaran District, Semarang Regency, in August-September 2023. The sampling method used Random Sampling by taking a sample of 100 dairy farmers. The analytical method used is multiple linear regression analysis to test the influence between the independent variables (income, family size, age, education, impact of PMK, and off-farm) and the dependent variable (food expenditure). The research results show that there is a significant positive influence between income, family size, age, off-farm, and the impact of FMD. However, education level does not show a significant influence on food expenditure. The advice for farmers is to manage income wisely and look for additional sources of income to increase income, so that food expenditure also increases.
Co-Authors Aimatul Munawaroh Ayu, Pitaloka Dharma Fachry Abda El Rahman Fajar Suryatama Fithrotun Nafisa, Al Dilla Hasna Fajar Suryani Helbawanti, Octaviana Hendri Wibowo Nur Isnaini, Nur Nurmiyati Nurmiyati Pitaloka Dharma Ayu Pitaloka Dharma Ayu Suryani, Hasna Fajar Yunita Khusnul Khotimah