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I Wayan Gede Antok Setiawan Jodi
Universitas Mahasaraswati Denpasar, Indonesia
Humanities Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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EFFECT OF TOURISM PRODUCT AND TOURISM PROMOTION ON INTEREST IN VISITING TOURIST ATTRACTIONS Syech Idrus; I Wayan Gede Antok Setiawan Jodi; Latif Latif; Luh Komang Candra Dewi; Syamsulbahri
Journal of Innovation Research and Knowledge Vol. 3 No. 3: Agustus 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v3i3.6342

Abstract

This study aims to determine and analyze effect of tourism product and tourism promotion on interest in visiting tourist attractions. This research is descriptive research with a quantitative approach. Population is tourists who are or have made tourist visits in Medan City. Sampling method used in this study is a sampling method based on convenience. Sample that will be required is 100 to answer the questionnaire so that the answers obtained are more representative. This study uses multiple linear regression model. The results show that tourism product has a positive and significant effect on interest in visiting tourist attractions. Tourism promotion has a positive and significant effect on interest in visiting tourist attractions.
Co-Authors . Syamsulbahri Latif Latif Luh Komang Candra Dewi Syech Idrus