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All Journal urnal Interaksi: Jurnal Ilmu Komunikasi Jurnal Ilmiah Manajemen Publik dan Kebijakan Sosial Jurnal Sains Riset Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ Caraka : Indonesia Journal of Communication Publicio : Jurnal Ilmiah Politik, Kebijakan dan Sosial KAGANGA KOMUNIKA: Journal of Communication Science Jurnal Ilmu Sosial, Humaniora dan Seni Triwikrama: Jurnal Ilmu Sosial BAKIRA: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Komunikasi dan Sosial Politik Jurnal Penelitian Multidisiplin Bangsa Brand Communication Semeru Jurnal Pengabdian Masyarakat
Muhammad Fadeli, Muhammad
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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MASYARAKAT CERDAS SADAR ARSIP: PENDAMPINGAN PENGELOLAAN ARSIP MELALUI METODE ENKAPSULASI DI DESA PENANGGUNGAN, KECAMATAN TRAWAS, KABUPATEN MOJOKERTO Nurany, Fierda; Kurniawan, Bagus Ananda; Prasetijowati, Tri; Fitriawardhani, Tira; Fadeli, Muhammad; Indah, Nur; Bayu, Gede; Aristatiyanto, Bela; Sayyidina, Luanna; Cholifattul, Nurul
BAKIRA: Jurnal Pengabdian Kepada Masyarakat Vol 6 No 2 (2025): BAKIRA : Jurnal Pengabdian Kepada Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LP2M) Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/bakira.2025.6.2.247-261

Abstract

The archive management assistance activity through the encapsulation method in Penanggungan Village, Trawas District, Mojokerto Regency, is part of the community service of Bhayangkara University Surabaya which aims to increase the understanding, awareness, and skills of the community as well as village officials in caring for important archives so that they are more durable and protected from physical damage. The implementation method was carried out through socialization stages regarding the importance of archives, technical demonstrations of encapsulation using simple materials such as astralon plastic, double tape, rags, cutters, rulers, and water sprays, as well as independent practice by participants with direct assistance from resource persons from the Archive Aware Community Forum (Forkmasa) of Bhayangkara University Surabaya. The results of the activity showed an increase in the ability of participants to protect documents, a growing awareness of the value of archives as a source of information and legal evidence, and an improvement in the neatness of village administration. This activity also opens up insights into the digitization of simple archives as the first step in digital transformation. The conclusion of this community service emphasizes that the encapsulation method is effective, cheap, and easy to apply at the village level, as well as encouraging the formation of an archival-aware culture, strengthening village governance, and supporting transparency, accountability, and preservation of valuable information for future generations.
Upaya Membangun Personal Branding Prilly Latuconsina Dengan Citra Wanita Karir Melalui Akun Instagram @Prillylatuconsina96 Sari, Sevia Yussinta; Setyarahajoe, Ratna; Fadeli, Muhammad
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Instagram has become one of the tools used by public figures to build their self-image and strengthen their personal branding widely in the digital era. This study aims to analyze how Prilly Latuconsina's efforts to build her personal branding with the image of a career woman through her Instagram account @prillylatuconsina96. Prilly Latuconsina as an actress uses Instagram not only as an entertainment medium, but also as a communication strategy to display her professionalism, independence, and the values ​​of a modern career woman. This study uses a descriptive qualitative method through observation and documentation of content in the form of uploaded photos, videos, and captions using Peter Montoya's eight pillars of personal branding theory. The results show that Prilly Latuconsina consistently displays professional activities, discipline, commitment to work, and inspirational messages that can strengthen her image as an independent and high-achieving young career woman. Prilly Latuconsina has succeeded in building a strong and relevant personal branding for the younger generation, especially women. This study confirms that Instagram is an effective medium in shaping the self-image of public figures in the digital era.
Strategi Komunikasi Pemulihan Citra Positif Pt. Deltamas Menghadapi Krisis Reputasi Kepada Stakeholder Syah Putri, Nazwa Pratiwi; Fadeli, Muhammad; Setyarahajoe, Ratna
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i3.4284

Abstract

This study aims to analyze the communication strategies for restoring PT. Deltamas Maju Abadi's positive image in addressing a reputation crisis in front of stakeholders. The reputation crisis was caused by internal management errors in responding to the decline in wood pallet market prices, which resulted in financial losses, delayed payments to business partners, and incorrect product deliveries to consumers. These conditions led to a decrease in stakeholder trust, especially among business partners, investors, and consumers. This study uses a qualitative descriptive method with data collection techniques through in-depth interviews and documentation. Data analysis was carried out using the Situational Crisis Communication Theory (SCCT) approach to identify the type of crisis and the communication strategies employed by the company. The results of the study indicate that the crisis experienced by PT. Deltamas Maju Abadi falls into the category of a preventable crisis, prompting the company to implement a rebuild strategy in the image recovery process. This strategy is realized through open and transparent communication, conveying apologies to stakeholders, and corrective actions such as renegotiating collaborations, changing the payment system from credit to cash, adjusting purchase prices according to market indices, and consistently fulfilling commitments. The findings show that stakeholder trust is gradually being restored, although the company's image recovery has not yet been fully achieved.
Analisis Komunikasi Persuasif Film 12 Angry Men (1957) Menggunakan Pendekatan Retorika Aristoteles Dalam Semiotika Roland Bhartes Falika, Atiyya Vidia; Setyarahajoe, Ratna; Fadeli, Muhammad
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i3.4291

Abstract

This study analyzes persuasive communication in the film 12 Angry Men (1957) directed by Sidney Lumet through the integration of Roland Barthes’ semiotic theory and Aristotle’s rhetorical approach. Using a qualitative descriptive method, this research examines key scenes, dialogues, body language, and visual elements to understand how persuasive meaning is constructed during jury deliberation. The findings reveal that signs operate at three levels: denotation, connotation, and myth. Denotatively, the film presents logical debate over trial evidence. Connotatively, it reflects themes of empathy, prejudice, and emotional tension. At the myth level, the narrative reinforces ideological concepts of justice, rationality, and moral responsibility. Rhetorical analysis shows that Juror #8 effectively employs ethos, pathos, and logos to influence other jurors without coercion. The integration of semiotics and rhetoric demonstrates how persuasive communication can transform attitudes and promote critical thinking within group decision-making contexts.
Pemberdayaan Kampung Asri dalam Memanfaatkan Potensi Lokal di Desa Kwangsan Sedati Sidoarjo Fadeli, Muhammad; Dias, Junjung; Ainni, Rindu
Semeru: Jurnal Pengabdian Kepada Masyarakat Volume 2 Nomor 2 Tahun 2025
Publisher : LPPM Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/semeru.v2i2.1690

Abstract

Kuliah Kerja Nyata (KKN) merupakan salah satu bentuk pengabdian kepada masyarakat yang bertujuan mengimplementasikan pengetahuan dan keterampilan mahasiswa secara langsung dalam kehidupan bermasyarakat. Kegiatan KKN Tematik ini dilaksanakan di Desa Kwangsan RT 07 RW 04, Kecamatan Sedati, Kabupaten Sidoarjo, dengan fokus pada pemberdayaan potensi lingkungan dan peningkatan kapasitas sumber daya masyarakat. Berdasarkan hasil survei awal, Desa Kwangsan memiliki potensi pengembangan tanaman markisa yang belum dimanfaatkan secara optimal, baik dari sisi budidaya maupun pengolahan hasil panen. Program utama yang dilaksanakan meliputi pembuatan dan pemasangan kerangka tanaman markisa sebagai sarana rambatan untuk meningkatkan kualitas pertumbuhan tanaman, serta sosialisasi pemanfaatan buah markisa menjadi produk olahan bernilai ekonomi, seperti sirup markisa. Selain program fisik, kegiatan nonfisik juga dilaksanakan melalui edukasi ecoprint berbasis lingkungan kepada siswa MI Darun Najah, sosialisasi pemanfaatan media sosial dan pencegahan kenakalan remaja kepada Karang Taruna, serta kegiatan senam pagi dan gotong royong bersama masyarakat. Metode pelaksanaan kegiatan dilakukan melalui pendekatan partisipatif, melibatkan mahasiswa, perangkat desa, masyarakat, lembaga pendidikan, dan pemuda setempat. Hasil pelaksanaan KKN menunjukkan adanya peningkatan kesadaran dan partisipasi masyarakat dalam pengelolaan lingkungan serta pemanfaatan potensi lokal. Pembuatan kerangka markisa memberikan manfaat nyata dalam mendukung budidaya tanaman markisa secara lebih teratur dan produktif. Sosialisasi pengolahan markisa dan pemasaran melalui media sosial meningkatkan wawasan masyarakat mengenai peluang pengembangan UMKM berbasis potensi desa. Kegiatan edukatif dan sosial juga berkontribusi dalam menanamkan nilai kreativitas, kepedulian lingkungan, serta literasi digital pada anak-anak dan remaja. Secara keseluruhan, kegiatan KKN Tematik ini mampu memberikan dampak positif dalam pemberdayaan masyarakat dan berpotensi mendukung pembangunan desa yang berkelanjutan.
Strategi Public Relations Pt Paragon Technology And Innovation Dalam Mempertahankan Brand Loyalty Di Pasar Kosmetik Surabaya Ekawatie, Hananda Dyan; Fadeli, Muhammad; Setyarahajoe, Ratna
Jurnal Ilmu Sosial, Humaniora dan Seni Vol. 4 No. 4 (2026): Januari - Februari
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jishs.v4i4.4509

Abstract

The cosmetics industry in Surabaya is currently facing intense competition and challenges related to illegal products. However, PT Paragon Technology and Innovation has managed to maintain consumer loyalty by implementing a comprehensive Public Relations strategy through community engagement, digital PR, and the creation of brand experiences. This Public Relations strategy serves as a key element that functions not only as a promotional tool but also to build long term trust with consumers. This study aims to analyze Paragon's Public Relations strategy in maintaining brand loyalty within the Surabaya cosmetics market using a descriptive qualitative research method, with data collection techniques including in depth interviews with the promoter team and consumers, participant observation at various brand activations, and documentation. The most compelling aspect of this research is the use of interactive tactics such as Personal Color Analysis  services and creative DIY product making workshops, as well as strategic collaborations with communities and influencers who share the same brand values. This strategy is proven effective in building four relationship dimensions trust, commitment, satisfaction, and mutual interest which are capable of transforming impulsive buying behavior into strong loyalty. It is suggested that further research explore the influence of this strategy on broader market segments.
Co-Authors Ainni, Rindu Aji Nugroho, Muhammad Faizal Aristatiyanto, Bela Ayu P, Delmarrich Bilga Aziz, M. Hilmi Bagus Ananda Kurniawan, Bagus Ananda Bayu, Gede Cholifattul, Nurul Dias, Junjung Ekantoro, Julyanto Ekawatie, Hananda Dyan Falika, Atiyya Vidia Fierda Nurany, Fierda Fitriawardhani, Tira Ganefwati, Rini Kurniawan, Hendro Lailatul Musyarofah, Lailatul maghfiroh, deva fahira Musyahadah, Musyahadah Nazir A, Haviz Maulvi Nur Indah, Nur Prasetijowati, Tri Ratna Setyarahajoe, Ratna Sari, Sevia Yussinta Sarjono, Doni Sayyidina, Luanna Seftiani, Seftiani Syah Putri, Nazwa Pratiwi