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All Journal Widya Cipta : Jurnal Sekretari dan Manajemen Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Moneter : Jurnal Akuntansi dan Keuangan Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo INTERACTION: Jurnal Pendidikan Bahasa INTI Nusa Mandiri Jurnal Pendidikan dan Kewirausahaan Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal USAHA International Journal of Educational Review, Law And Social Sciences (IJERLAS) Profitabilitas Ebisnis Manajemen Jurnal Manajemen dan Administrasi Antartika
Ida Hendarsih
Universitas Bina Sarana Informatika
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ANALISIS PENERAPAN STRATEGI BUSINESS MODEL CANVAS (BMC) PADA JASA ZIGZAG LASERWORK SEMARANG JAWA TENGAH Ida Hendarsih
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 6 No. 4 (2021): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v6i4.1599

Abstract

Melalui konsep Business Model Canvas dapat digunakan sebagai bahan analisa strategi yang dijalankan oleh sebuah bisnis dan menemukan kelebihan maupun kekurangan yang ada sekaligus menciptakan beberapa strategi baru serta langkah berikutnya yang dibutuhkan untuk merancang mengembangkan usaha lebih jauh diwaktu mendatang. Penelitian ini menggunakan metode analisis secara deskriptif kualitatif. Pengumpulan data dilakukan dengan menggunakan teknik wawancara dengan menggunakan teori model bisnis, pendekatan business model canvas dengan analisis SWOT, Hasil penelitian ini menunjukkan bahwa bisnis Jasa Laser Zigzag Laserwork Semarang dalam kegiatan bisnis sehari-hari sudah menerapkan model bisnis yang memenuhi syarat ketentuan dari sembilan elemen pada business model canvas (BMC). Dengan menggunakan evaluasi analisis SWOT pada setiap elemen business model canvas maka dapat diketahui kekurangan dan kelebihan strategi bisnis, bertujuan untuk meningkatkan aktivitas pemasaran customer relationships secara terus menerus mencari pelanggan baru secara intens. Menginformasikan pelayanan jasa laser lewat media social dan infrastruktur serta kemampuan finansialnya perlu ditingkatkan. Selama Tahun 2019 pelayanan jasa Laser Zigzag Laserwork mengalami kenaikan permintaan signifikan dari pelanggan Tahun 2020 sampai Tahun 2021
PEGARUH ATRIBUT PRODUK DAN BAURAN PROMOSI TERHADAP MINAT BELI”. (STUDI KASUS PEMBALUT WANITA SOFTEX PADA MALL BLOK M SQUARE KEBAYORAN BARU. JAKARTA SELATAN)” Hendarsih, Ida; Harjunawati, Sri
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 4 No. 2 (2019)
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

This study discusses the effect of product attributes and promotion mix on softex sanitary buying interest in Blok M Mall, South Jakarta. The aim is to find out the factors that influence consumer buying interest. Because at this time the increasingly fierce product competition in the sanitary napkin business, with the emergence of new brands. The analytical method used is research The method used is a quantitative method. The sampling technique used was the simple random sampling method, which is a sampling technique that was randomly random sampling, the number of respondents was 150 people. Data collection by observation, documentation and questionnaire. Testing indicators or questionnaires from calculations using SPSS 20. From the results of the analysis there is a significant effect between product attributes and promotion mix on buying interest. The results of this study indicate that product attributes and promotion mix of positive relations to buying interest with multiple correlation analysis coefficients indicate the Adjusted R Square number of 0.851 this means 85.1% from consumer buying interest can be explained by the variation of the two independent variables namely product attributes and promotion mix, while the remaining 14.9% consumer buying interest is influenced by other variables.
METODE DEDICATED STORAGE FIFO UNTUK BAHAN BAKU BERKUALITAS PADA PT FRISIAN FLAG INDONESIA PLANT PASAR REBO JAKARTA TIMUR Ida Hendarsih; Sri Harjunawati
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 9 No. 3 (2024): Agustus
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

Administrator gudang menginput data ke sistem berdasarkan nomor inbound delivery dan membuat label identitas barang sesuai jenis bahan baku dan jumlahnya perpalet. Berdasarkan lay out setiap area disetting ke dalam sistem dengan sebutan BIN (jalur / line) yang dicetak dalam bentuk barkode dan ditempel di setiap jalur penyimpanan untuk mempermudah pengawasan kualitas bahan baku yang akan digunakan untuk diperoleh produk yang berkualitas sesuai dengan standar. Penelitian ini menggunakan metode kualitataif deskriptif dengan menggunakan data sekunder yang berhubungan dengan data sistem penyimpanan bahan baku, data tata letak gudang bahan baku existing, aliran bahan di gudang bahan baku, standarisasi nasional Indonesia mutu susu kental manis. Selanjutnya dilakukan kajian lebih dalam apakah system ini cukup efektif dan efisien untuk diterapkan pada perusahaan tersebut.
PENERAPAN MODEL WATERFALL DALAM PERANCANGAN APLIKASI DIGITAL CUSTOMER RELATIONSHIP MANAGEMENT PRODUK FASHION Harjunawati, Sri; Baidawi, Taufik; Hendarsih, Ida
INTI Nusa Mandiri Vol. 18 No. 2 (2024): INTI Periode Februari 2024
Publisher : Lembaga Penelitian dan Pengabdian Pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/inti.v18i2.4995

Abstract

To win business competition and maintain market share, companies are required to be able to adapt to market conditions and use appropriate marketing strategies. Customer Relationship Management (CRM) is a marketing strategy to create and maintain good relationships with customers thereby reducing the possibility of customers moving to competitors. The aim of the research is to analyze and develop web-based CRM in the Marketing Information System at Toko Agung, East Jakarta. The research method used in this research is the Software Development Method using the waterfall model. The result is a web-based CRM system application that can manage customer data, product orders, payments and delivery of goods to customers. The implementation of this web-based digital CRM application is expected to make it easier for customers to select the desired product, place an order, make payments and receive goods without having to come to Toko Agung. For busy customers, this system is more efficient and effective. It is hoped that this convenience will have an impact on repeat purchases and will increase sales volume, which can then increase company profits. The Customer Relationship Management (CRM) application can simplify, speed up and optimize the quality of customer service, especially at Toko Agung, East Jakarta.
Keberhasilan Manajemen Penjualan Zigzag Lasserwork Setvive di Semarang Menggunakan Java (Netbeans 7.3) Harjunawati, Sri; Addin, Syahrial; Hendarsih, Ida; Marthanti, Amas Sari
PROFITABILITAS Vol 1 No 2 (2021): JURNAL PROFITABILITAS
Publisher : Sistem Informasi Akuntansi Kampu Kabupaten Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/profitabilitas.v1i2.756

Abstract

This research examines the success of Sales Information System Management at Zigzag Lasser Work Service, Semarang, Indonesia. The proposed system is a computerized information system where data can be managed and integrated properly and built with Java programming (Netbeans 7.3) based on localhost. With the proposed Sales Information System, it is able to produce fast, accurate and timely information to facilitate processing of product data, order data, payment data, delivery data or delivery of goods. Sales reports and income reports are generated automatically with integrated processing so as to produce reports that are accurate, fast and can be justified. The speed of data processing and minimizing the occurrence of human error can help management reduce costs in order to apply economic principles to achieve maximum profit.
BUSINESS DEVELOPMENT ANALYSIS OF BUSINESS MODEL CANVAS (BMC) AND SWOT IN WEST BEKASI COFFEE INTERMEDIARY UMKM Ida Hendarsih; Amas Sari Martanti; Diana Tambunan
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 1 (2025)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i1.2570

Abstract

Coffee Intermediary Business as an MSME business still needs optimization for business development. The purpose of this study is to analyze the canvas business model and SWOT analysis to provide business improvements in Coffee Intermediary MSME. The analysis method used in the study is descriptive qualitative, while the data analysis technique used is BMC (Business Model Canvas). The data used includes primary and secondary data. The results of the study indicate that the Coffee Intermediary MSME business model needs to be improved in the elements of key partners, key activities, key resources, revenue streams, while the results of the SWOT analysis showed high scores on IFE (4.22) and EFE (4.33), indicating a strong competitive position with significant market opportunities, but to maintain its business excellence, Coffee Intermediary must continue to improve its strengths and improve its weaknesses.
Pengaruh Lingkungan Kerja dan Disiplin Kerja Terhadap Kinerja Karyawan Pada PT. Mekar Prana Indah Jakarta Muhammad Resya Rizaldi; Ida Hendarsih
Jurnal Manajemen dan Administrasi Antartika Vol. 3 No. 3 (2026): Juli
Publisher : Antartika Media Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70052/juma.v3i3.1456

Abstract

Kinerja karyawan merupakan salah satu faktor yang menentukan keberhasilan perusahaan dalam mencapai tujuan organisasi. Oleh karena itu, diperlukan upaya untuk meningkatkan kinerja karyawan melalui faktor-faktor yang mempengaruhinya, diantaranya lingkungan kerja dan disiplin kerja. Penelitian ini bertujuan untuk mengetahui pengaruh lingkungan kerja dan disiplin kerja terhadap kinerja karyawan pada PT Mekar Prana Indah Jakarta. Penelitian ini menggunakan metode kuantitatif dengan pendekatan survei melalui penyebaran kuesioner kepada 90 responden yang dipilih menggunakan teknik sampling jenuh. Analisis data dilakukan menggunakan aplikasi Statistical Package for the Social Sciences (SPSS) versi 27 yang meliputi uji simultan (uji F), dan koefisien determinasi. Hasil penelitian menunjukan bahwa lingkungan kerja dan disiplin kerja secara parsial maupun simultan berpengaruh positif dan signifikan terhadap kinerja karyawan. Berdasarkan hasil penelitian tersebut, dapat disimpulkan bahwa lingkungan kerja yang kondusif dan disiplin kerja yang baik akan memberikan kontribusi terhadap peningkatan kinerja karyawan sehingga tujuan perusahaan dapat tercapai secara efektif dan efisien.   Employee performance is one of the key factors that determines the succes of a company in achieving its organitazional goals. Therefore, efforts are needed to improve employee performance through various influencing factors, including the work environment and work dicipline. This study aims to determine the effect of the work environment and work dicipline on emmployee performance at PT Mekar Prana Indah Jakarta. This research employed a quantitative method with a suvey approach by distributing questionnarires to 90 respondents selected using a saturated sampling technique. Data analysis was conducted using the Statistical Package for The Social Sciences (SPSS) version 27, including simultaneous testing (F-test) and coeffcient of determination analysis. The results of the study indicate that the work environment and work dicipline, both partially and simultaneously, have a positive and significant effect on employee performance. Based on these findings, it can be concluded that a conducive work environment and good work dicipline contribute to improving employee performance, enabling the company to achieve its goals effectively and efficiently.
PENERAPAN MODEL WATERFALL DALAM PERANCANGAN APLIKASI DIGITAL CUSTOMER RELATIONSHIP MANAGEMENT PRODUK FASHION Sri Harjunawati; Taufik Baidawi; Ida Hendarsih
INTI Nusa Mandiri Vol. 18 No. 2 (2024): INTI Periode Februari 2024
Publisher : Lembaga Penelitian dan Pengabdian Pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/inti.v18i2.4995

Abstract

To win business competition and maintain market share, companies are required to be able to adapt to market conditions and use appropriate marketing strategies. Customer Relationship Management (CRM) is a marketing strategy to create and maintain good relationships with customers thereby reducing the possibility of customers moving to competitors. The aim of the research is to analyze and develop web-based CRM in the Marketing Information System at Toko Agung, East Jakarta. The research method used in this research is the Software Development Method using the waterfall model. The result is a web-based CRM system application that can manage customer data, product orders, payments and delivery of goods to customers. The implementation of this web-based digital CRM application is expected to make it easier for customers to select the desired product, place an order, make payments and receive goods without having to come to Toko Agung. For busy customers, this system is more efficient and effective. It is hoped that this convenience will have an impact on repeat purchases and will increase sales volume, which can then increase company profits. The Customer Relationship Management (CRM) application can simplify, speed up and optimize the quality of customer service, especially at Toko Agung, East Jakarta.
Pengaruh Media Sosial dan Promosi terhadap Minat Beli Konsumen pada CV. Ahad Property Depok Nurlaela Nurlaela; Ida Hendarsih
EBISMAN eBisnis Manajemen Vol. 4 No. 3 (2026): September: Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v4i3.1461

Abstract

The rapid development of social media has transformed marketing strategies in the property industry, requiring companies to optimize digital platforms and promotional activities to increase consumers' purchase intention. CV Ahad Property Depok has utilized social media and various promotional programs to market its residential properties; however, the effectiveness of these strategies in influencing consumers' purchase intention requires further investigation. This study aims to analyze the effect of social media and promotion on consumers' purchase intention, both partially and simultaneously. A quantitative approach was employed using a sample of 100 respondents determined through the Slovin sampling technique. Data were collected by distributing questionnaires to consumers of CV Ahad Property Depok. The data were analyzed using multiple linear regression with the assistance of IBM SPSS Statistics version 21, including validity, reliability, classical assumption, partial (t-test), simultaneous (F-test), and coefficient of determination analyses. The findings indicate that social media has a positive and significant effect on purchase intention with a t-value of 8.095 and a significance value of 0.000. Promotion also has a positive and significant effect on purchase intention with a t-value of 6.650 and a significance value of 0.000. Simultaneously, social media and promotion significantly influence consumers' purchase intention, as indicated by an F-value of 58.055 and a significance value of 0.000. The Adjusted R Square value of 0.535 indicates that the independent variables explain 53.5% of the variation in purchase intention, while the remaining 46.5% is explained by other factors outside the research model. These findings imply that optimizing social media utilization and implementing effective promotional strategies can enhance consumers' purchase intention and provide practical guidance for property developers in designing more effective marketing strategies that are aligned with market needs.
Co-Authors Ade Kurniawati Amas Sari Martanti Amas Sari Marthanti Annisa Nur Fitria Dewi Tati Diana Tambunan Furi Indriyani Jaka Santosa, Jaka Martanti, Amas Sari Muhammad Resya Rizaldi Nurlaela Nurlaela Nurlaela Nurlaela Sri Harjunawati, Sri Syahrial Addin Tati Mardewi Taufik Baidawi, Taufik Tri Indah Estiani Wangsit Supeno Widajita, Ayu Dinaria