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All Journal Widya Cipta : Jurnal Sekretari dan Manajemen Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Moneter : Jurnal Akuntansi dan Keuangan Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo INTERACTION: Jurnal Pendidikan Bahasa INTI Nusa Mandiri Jurnal Pendidikan dan Kewirausahaan Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal USAHA International Journal of Educational Review, Law And Social Sciences (IJERLAS) Profitabilitas International Journal of Applied Finance and Business Studies
Ida Hendarsih
Universitas Bina Sarana Informatika
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Social Sciences Other

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ANALISIS PENERAPAN STRATEGI BUSINESS MODEL CANVAS (BMC) PADA JASA ZIGZAG LASERWORK SEMARANG JAWA TENGAH Ida Hendarsih
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 6 No. 4 (2021): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v6i4.1599

Abstract

Melalui konsep Business Model Canvas dapat digunakan sebagai bahan analisa strategi yang dijalankan oleh sebuah bisnis dan menemukan kelebihan maupun kekurangan yang ada sekaligus menciptakan beberapa strategi baru serta langkah berikutnya yang dibutuhkan untuk merancang mengembangkan usaha lebih jauh diwaktu mendatang. Penelitian ini menggunakan metode analisis secara deskriptif kualitatif. Pengumpulan data dilakukan dengan menggunakan teknik wawancara dengan menggunakan teori model bisnis, pendekatan business model canvas dengan analisis SWOT, Hasil penelitian ini menunjukkan bahwa bisnis Jasa Laser Zigzag Laserwork Semarang dalam kegiatan bisnis sehari-hari sudah menerapkan model bisnis yang memenuhi syarat ketentuan dari sembilan elemen pada business model canvas (BMC). Dengan menggunakan evaluasi analisis SWOT pada setiap elemen business model canvas maka dapat diketahui kekurangan dan kelebihan strategi bisnis, bertujuan untuk meningkatkan aktivitas pemasaran customer relationships secara terus menerus mencari pelanggan baru secara intens. Menginformasikan pelayanan jasa laser lewat media social dan infrastruktur serta kemampuan finansialnya perlu ditingkatkan. Selama Tahun 2019 pelayanan jasa Laser Zigzag Laserwork mengalami kenaikan permintaan signifikan dari pelanggan Tahun 2020 sampai Tahun 2021
PEGARUH ATRIBUT PRODUK DAN BAURAN PROMOSI TERHADAP MINAT BELI”. (STUDI KASUS PEMBALUT WANITA SOFTEX PADA MALL BLOK M SQUARE KEBAYORAN BARU. JAKARTA SELATAN)” Hendarsih, Ida; Harjunawati, Sri
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 4 No. 2 (2019)
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

This study discusses the effect of product attributes and promotion mix on softex sanitary buying interest in Blok M Mall, South Jakarta. The aim is to find out the factors that influence consumer buying interest. Because at this time the increasingly fierce product competition in the sanitary napkin business, with the emergence of new brands. The analytical method used is research The method used is a quantitative method. The sampling technique used was the simple random sampling method, which is a sampling technique that was randomly random sampling, the number of respondents was 150 people. Data collection by observation, documentation and questionnaire. Testing indicators or questionnaires from calculations using SPSS 20. From the results of the analysis there is a significant effect between product attributes and promotion mix on buying interest. The results of this study indicate that product attributes and promotion mix of positive relations to buying interest with multiple correlation analysis coefficients indicate the Adjusted R Square number of 0.851 this means 85.1% from consumer buying interest can be explained by the variation of the two independent variables namely product attributes and promotion mix, while the remaining 14.9% consumer buying interest is influenced by other variables.
METODE DEDICATED STORAGE FIFO UNTUK BAHAN BAKU BERKUALITAS PADA PT FRISIAN FLAG INDONESIA PLANT PASAR REBO JAKARTA TIMUR Ida Hendarsih; Sri Harjunawati
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 9 No. 3 (2024): Agustus
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

Administrator gudang menginput data ke sistem berdasarkan nomor inbound delivery dan membuat label identitas barang sesuai jenis bahan baku dan jumlahnya perpalet. Berdasarkan lay out setiap area disetting ke dalam sistem dengan sebutan BIN (jalur / line) yang dicetak dalam bentuk barkode dan ditempel di setiap jalur penyimpanan untuk mempermudah pengawasan kualitas bahan baku yang akan digunakan untuk diperoleh produk yang berkualitas sesuai dengan standar. Penelitian ini menggunakan metode kualitataif deskriptif dengan menggunakan data sekunder yang berhubungan dengan data sistem penyimpanan bahan baku, data tata letak gudang bahan baku existing, aliran bahan di gudang bahan baku, standarisasi nasional Indonesia mutu susu kental manis. Selanjutnya dilakukan kajian lebih dalam apakah system ini cukup efektif dan efisien untuk diterapkan pada perusahaan tersebut.
PENERAPAN MODEL WATERFALL DALAM PERANCANGAN APLIKASI DIGITAL CUSTOMER RELATIONSHIP MANAGEMENT PRODUK FASHION Harjunawati, Sri; Baidawi, Taufik; Hendarsih, Ida
INTI Nusa Mandiri Vol. 18 No. 2 (2024): INTI Periode Februari 2024
Publisher : Lembaga Penelitian dan Pengabdian Pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/inti.v18i2.4995

Abstract

To win business competition and maintain market share, companies are required to be able to adapt to market conditions and use appropriate marketing strategies. Customer Relationship Management (CRM) is a marketing strategy to create and maintain good relationships with customers thereby reducing the possibility of customers moving to competitors. The aim of the research is to analyze and develop web-based CRM in the Marketing Information System at Toko Agung, East Jakarta. The research method used in this research is the Software Development Method using the waterfall model. The result is a web-based CRM system application that can manage customer data, product orders, payments and delivery of goods to customers. The implementation of this web-based digital CRM application is expected to make it easier for customers to select the desired product, place an order, make payments and receive goods without having to come to Toko Agung. For busy customers, this system is more efficient and effective. It is hoped that this convenience will have an impact on repeat purchases and will increase sales volume, which can then increase company profits. The Customer Relationship Management (CRM) application can simplify, speed up and optimize the quality of customer service, especially at Toko Agung, East Jakarta.
BUSINESS DEVELOPMENT ANALYSIS OF BUSINESS MODEL CANVAS (BMC) AND SWOT IN WEST BEKASI COFFEE INTERMEDIARY UMKM Ida Hendarsih; Amas Sari Martanti; Diana Tambunan
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 1 (2025)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i2.2570

Abstract

Coffee Intermediary Business as an MSME business still needs optimization for business development. The purpose of this study is to analyze the canvas business model and SWOT analysis to provide business improvements in Coffee Intermediary MSME. The analysis method used in the study is descriptive qualitative, while the data analysis technique used is BMC (Business Model Canvas). The data used includes primary and secondary data. The results of the study indicate that the Coffee Intermediary MSME business model needs to be improved in the elements of key partners, key activities, key resources, revenue streams, while the results of the SWOT analysis showed high scores on IFE (4.22) and EFE (4.33), indicating a strong competitive position with significant market opportunities, but to maintain its business excellence, Coffee Intermediary must continue to improve its strengths and improve its weaknesses.
Keberhasilan Manajemen Penjualan Zigzag Lasserwork Setvive di Semarang Menggunakan Java (Netbeans 7.3) Harjunawati, Sri; Addin, Syahrial; Hendarsih, Ida; Marthanti, Amas Sari
PROFITABILITAS Vol 1 No 2 (2021): JURNAL PROFITABILITAS
Publisher : Sistem Informasi Akuntansi Kampu Kabupaten Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/profitabilitas.v1i2.756

Abstract

This research examines the success of Sales Information System Management at Zigzag Lasser Work Service, Semarang, Indonesia. The proposed system is a computerized information system where data can be managed and integrated properly and built with Java programming (Netbeans 7.3) based on localhost. With the proposed Sales Information System, it is able to produce fast, accurate and timely information to facilitate processing of product data, order data, payment data, delivery data or delivery of goods. Sales reports and income reports are generated automatically with integrated processing so as to produce reports that are accurate, fast and can be justified. The speed of data processing and minimizing the occurrence of human error can help management reduce costs in order to apply economic principles to achieve maximum profit.
The influence of brand image, product quality, and price on customer satisfaction of Wardah beauty products Indriyani, Furi; Hendarsih, Ida; Mardewi , Tati; Dewi, Nurmala
International Journal of Applied Finance and Business Studies Vol. 13 No. 4 (2026): March: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v14i4.443

Abstract

This study aims to investigates the influence of brand Image, product quality, and price on customer satisfaction of Wardah Beauty Products in Bogor. The research uses a quantitative approach to analyze the relationship between independent variables and dependent variables. The sampling technique used in this study is convenience sampling, which allowed the researcher responses from individuals who were easily accessible and willing to participate. The population of this research consist of consumers residing in Bogor and have used wardah beauty products at least once prior to this study. The number of samples was 100 respondents. Data were collected through an online questionnaire distributed using google form links shared via social media platforms, particularly WhatsApp. The data analysis technique used multiple regression analysis to determine the significance and direction relationship among the variable studied. The results demonstrate that brand image, product quality, and price have a positive and significant influence on customer satisfaction of Wardah Beauty Products.
Co-Authors Ade Kurniawati Amas Sari Martanti Amas Sari Marthanti Annisa Nur Fitria Dewi Tati Diana Tambunan Diana Tambunan Furi Indriyani Jaka Santosa, Jaka Mardewi , Tati Martanti, Amas Sari Nurmala Dewi, Nurmala Sri Harjunawati, Sri Syahrial Addin Tati Mardewi Taufik Baidawi, Taufik Tri Indah Estiani Wangsit Supeno Widajita, Ayu Dinaria