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All Journal Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Komunikasi : Jurnal Komunikasi Cakrawala : Jurnal Humaniora Bina Sarana Informatika JURNAL PENDIDIKAN TAMBUSAI Didaktik : Jurnal Ilmiah PGSD STKIP Subang Jurnal Public Relations (J-PR) Al-MIKRAJ: Jurnal studi Islam dan Humaniora Jurnal Ilmu Komunikasi Dan Media Innovative: Journal Of Social Science Research Jurnal Multidisiplin Sahombu Jurnal Media Penyiaran Socius: Social Sciences Research Journal
Fauzi Syarief
Universitas Bina Sarana Informatika
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Representasi Kekerasan Pada Serial Animasi Orb: On The Movements Of The Earth (Analisis Semiotika Roland Barthes) Prakoso, Rizki Bayu; Syarief, Fauzi; Setyawan, Andi
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 3, No 2 (2025): September
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17160290

Abstract

This study aims to interpret and analyze the violent scenes in the animated series Orb: On The Movements Of The Earth using Roland Barthes' semiotic analysis. With a qualitative method and using a semiotic approach to interpret the signs and symbols contained in the violent scenes in this series. The analysis was carried out using Roland Barthes' semiotic concepts, namely denotation, connotation and myth to reveal the meaning of the violent scenes in the animated series. The results of this study found that there were scenes of verbal violence such as forcing, threatening and intimidating. Then there is also non-verbal violence, namely torturing, hitting, and strangling. In general, the violent scenes occurred as a result of studying a theory that was prohibited by the rules and belief doctrines of the authorities. 
The Meaning of Motivation in the Lyrics of Manusia Kuat by Tulus (Ferdinand De Saussure's Semiotic Analysis) Syarief, Fauzi; Putra, Jaqualine Pramanta; Kasmir, Mursyid; Susana, Susana
Jurnal Multidisiplin Sahombu Vol. 5 No. 06 (2025): Jurnal Multidisiplin Sahombu, September - October (2025)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Song as a medium of communication not only conveys messages in an aesthetic manner but is also rich in profound meanings that can be analyzed through a semiotic approach. This study aims to reveal the motivational meanings contained in the lyrics of Manusia Kuat by Tulus using Ferdinand de Saussure’s semiotic framework. This approach examines signs through two main elements, namely the signifier and the signified, in order to uncover the relational meaning within the structure of the lyrics. The findings indicate that the song embodies strong motivational messages, such as perseverance, resilience, and confidence in human strength when facing life’s challenges. Lyrics such as “kita ini manusia kuat” and “kamu bukan debu yang diam” represent symbols of spirit and self-empowerment. In conclusion, through its linguistic symbols and connotative meanings, Manusia Kuat successfully articulates motivation that inspires listeners to become resilient and optimistic individuals.
Fenomena Komunikasi Pengobatan Tradisional di Era Digital Putra, Jaqualine Pramanta; Syarief, Fauzi; Susana, Susana
Jurnal Pendidikan Tambusai Vol. 8 No. 2 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i2.15210

Abstract

Penelitian ini bertujuan untuk bagaimana pasien memaknai struktur diri sebagai pasien pengobatan alternatif indigo. Metodelogi penelitian yang digunakan adalah paradigma konstruktivis dengan pendekatan kualitatif serta metode penelitian fenomenologi. Tujuan dari penelitian ini untuk mengetahui pasien memaknai hidupnya setelah menjalani pengobatan alternatif, untuk mengetahui pasien memaknai pengobatan alternatif ditengah kecanggihan medis serta untuk mengetahui pasien memaknai perubahan perilaku sebagai pasien pengobatan alternatif. Motif pasien berobat kepengobatan alternatif karena tidak mendapat kesembuhan dimedis, optimalisasi penyembuhan, perbandingan penyembuhan, sugesti dari televisi, mencoba dari ajakan oranglain dan ketidak puasan berobat dimedis dari motif –motif tersebut pasien merasakan proses penyembuhan lebih cepat, kesembuhan optimal dan memiliki keyakinan mendapat kesembuhan. Hasil yang didapat dari penelitian ini adalah perubahan perilaku pasien alternatif untuk mendapatkan kesembuhan.
Pola Komunikasi Semiotika iLagu Diskusi Senja Karya Fourtwenty Putra, Jaqualine Pramanta; Syarief, Fauzi; Kasmir, Mursyid; Susana, Susana
Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i1.16768

Abstract

Penelitian ini berjudul Pola Komunikasi Semiotika Lagu “Diskusi Senja” Karya Fourtwenty. Penelitian ini bertujuan untuk mengetahui makna yang terkandung dalam lagu tersebut. Teori yang digunakan dan relevan dalam penelitian ini adalah Teori Roland Barthes. Metode idalam penelitian ini menggunakan metode kualitatif. Subyek penelitian ini adalah lirik lagu Diskusi Senja. Teknik pengumpulan data dilakukan dengan cara mengapresiasi objek penelitian, membedah objek penelitian dan mengingat makna tanda-tanda pada lagu “Diskusi Senja” yang dianalogikan dengan kata-kata kiasan yang hanya dapat diterjemahkan dengan Teori Semiotika Roland Barthes. Melalui teori ini Barthes menjelaskan bahwa tanda tangan pertama adalah hubungan antara penanda (ekspresi) dan petanda (isi) dalam suatu tanda terhadap realitas eksternal. Barthes menyebut denotasi sebagai makna yang paling nyata dari suatu tanda. Konotasi adalah istilah yang digunakan untuk menggambarkan tahap kedua siklifikasi. Penelitian ini menemukan beberapa kesimpulan bahwa makna yang terkandung dalam lagu Diskusi Senja karya Fourtwenty mempunyai makna memberikan motivasi dalam hidup dari setiap umpannya. Dalam setiap feed lagunya menggunakan kata-kata perumpamaan yang dapat dianalisis secara semiotika. Selain itu, penelitian ini mampu memberikan makna perumpamaan yang digambarkan melalui teori analisis semiotika Roland Barthes.
Program CSR PT BANK RAKYAT INDONESIA, TBK Dalam Memperbaiki Kualitas Lingkungan Hidup Indonesia Syarief, Fauzi
Jurnal Public Relations (J-PR) Vol. 1 No. 2 (2020): Oktober 2020
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v1i2.501

Abstract

This research is a research on how to use SWOT analysis in an organization's Corporate Social Responsibility strategy. The formulation of the problem in this study is "How is the Corporate Social Responsibility of PT Bank Rakyat Indonesia in the CSR Program". The method used is SWOT analysis and using qualitative descriptive research methods. By providing a matrix for the discussion, it was found that an organization could first analyze the organization's internals and could find a description of the problem in increasing visitor interest.
Analisis Isi Pesan Persuasif Nilai Kebersamaan Dalam Kampanye “Ya Kali Gak Lanjut” Pada Akun Instagram @fanta_id Fauzi Syarief; Venessa Agusta Gogali; Yogi Ariska
Jurnal Public Relations (J-PR) Vol. 7 No. 1 (2026): April 2026
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v7i1.13525

Abstract

This study aims to analyze the content of persuasive messages regarding the value of togetherness in the “Ya Kali Gak Lanjut” campaign on the @fanta_id Instagram account using the Elaboration Likelihood Model (ELM) developed by Richard E. Petty and John T. Cacioppo. This research employs a qualitative approach with a content analysis method to examine campaign content in the form of carousel posts consisting of visuals, text, slogans, and captions published on the @fanta_id Instagram account. The data were analyzed using the interactive analysis model proposed by Miles, Huberman, and Saldaña, which includes data reduction, data display, and conclusion drawing. The findings reveal that the persuasive messages in the “Ya Kali Gak Lanjut” campaign utilize two persuasion routes, namely the central route and the peripheral route. The central route is reflected in messages that associate Fanta products with various togetherness activities during Ramadan, such as breaking the fast, gathering after Tarawih prayers, playing with friends, and watching movies together. Meanwhile, the peripheral route is more dominant through the use of attractive visuals, the brand's distinctive colors, the slogan "Yakali Gak Mau Fanta," popular language that resonates with young audiences, and representations of togetherness that foster emotional closeness with the audience. The findings indicate that Fanta's persuasive communication strategy emphasizes an emotional branding approach by positioning the product as an integral part of togetherness during Ramadan rather than relying on rational arguments about the product's advantages. Therefore, the value of togetherness serves as the campaign's primary persuasive message, strengthening the brand image while enhancing the campaign's appeal on social media.
STRATEGI KOMUNIKASI PUBLIC RELATIONS TAMAN ISMAIL MARZUKI DALAM MEMANFAATKAN INSTAGRAM UNTUK MEMPERTAHANKAN REPUTASI DI ERA DIGITAL Novelia Simare Mare; Fauzi Syarief
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 03 (2026): Volume 12 Nomer 03, September 2026 Publication
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i03.17584

Abstract

The development of information technology in the digital era requires organizations, including cultural institutions such as Taman Ismail Marzuki (TIM), to manage communication and maintain their reputation through social media, particularly Instagram. This study aims to analyze the Public Relations communication strategy implemented by Taman Ismail Marzuki in utilizing Instagram to maintain its reputation in the digital era while also increasing Generation Z's interest in visiting, following the institution's revitalization in 2022. This study employs a qualitative approach with a case study design and a constructivist paradigm. Data were collected through in-depth interviews, observation, and documentation studies, then analyzed using Cutlip and Center's Public Relations managerial approach, which consists of four stages, namely fact finding, planning, communication-action, and evaluation, complemented by a SWOT and 4P analysis of Taman Ismail Marzuki's Instagram account. The results show that Taman Ismail Marzuki uses Instagram as its main channel to build brand awareness as well as an image as an active, open, and contemporary center for art and culture. The consistency of the content produced has proven capable of shaping a positive perception, both internally and among visitors/followers, as well as encouraging direct visits, particularly among Generation Z as the main target audience. Thus, it can be concluded that Taman Ismail Marzuki's Public Relations communication strategy through Instagram has been implemented systematically and quite effectively in maintaining its reputation in the digital era, although several aspects still need to be further developed, particularly content interactivity and collaboration with creators and communities to further engage Taman Ismail Marzuki with its Generation Z audience.
Strategi Komunikasi Tenant Relations dalam Meningkatkan Hubungan Baik dengan Tenant di Mall Epiwalk Maulana Fachrianda; Fauzi Syarief
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 5 No. 2 (2025): AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.7001

Abstract

This study aims to analyze the tenant relations communication strategy implemented by Epiwalk Mall in maintaining and improving good relations with tenants. Effective communication plays an important role in building trust, increasing satisfaction, and loyalty of tenants towards mall managers. This study uses a descriptive qualitative method with a case study approach through observation, interviews, and documentation analysis. The communication techniques applied include face-to-face communication, use of digital media, surveys, and a responsive and proactive personal approach. This strategy allows managers to understand tenant needs, handle complaints quickly, and create mutually beneficial relationships. The results of the study indicate that the combination of these communication techniques not only increases tenant satisfaction but also strengthens Epiwalk Mall's image as a professional and caring business partner. The collaborative and empathetic approach applied in interactions with tenants creates a comfortable and productive work environment. This study provides theoretical contributions to the field of tenant relations communication and offers practical recommendations for mall managers in improving relations with tenants for business sustainability.
Co-Authors Agus Suryadi Andi Setyawan Bonardo Marulitua A Fachrianda, Maulana Frengki Napitupulu Iin Soraya Jamalullail Jamalullail Jaqualine Pramanta Putra Kasmir, Mursyid M. Ismail Alif, M. Ismail Maulana Fachrianda Muhammad Tsabit Muhammad Tsabit Nina Kusumawati Novelia Simare Mare Prakoso, Rizki Bayu Salsabila, Lataniya Rizki Susana Susana Susana Varadina Bunga Venessa Agusta Gogali Yogi Ariska