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All Journal Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Komunikasi : Jurnal Komunikasi Cakrawala : Jurnal Humaniora Bina Sarana Informatika JIKE : Jurnal Ilmu Komunikasi Efek Nivedana : Jurnal Komunikasi dan Bahasa Jurnal Media Penyiaran Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik
Venessa Agusta Gogali
Universitas Bina Sarana Informatika
Religion Arts Humanities Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Journal : Nivedana : Jurnal Komunikasi dan Bahasa

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MAKNA SELF-HEALING DALAM LIRIK LAGU SATU-SATU KARYA IDGITAF Gogali, Venessa Agusta; Ichsan Widi Utomo; Christoper Yudha Erlangga
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 4 No. 2 (2023): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v4i2.983

Abstract

Musik memiliki kemampuan untuk menginspirasi perasaan positif, menghilangkan kecemasan, dan memberikan rasa kenyamanan. Hal ini dapat membantu generasi Z mengatasi berbagai tantangan kesehatan mental yang sedang hadapi. Maka Tujuan penelitian ini adalah untuk mendeskripsikan makna dan pesan-pesan yang terkandung dalam lirik lagu “Satu-satu” yang dibawakan oleh Idgitaf dengan menggunakan metode penelitian kualitatif dan membedah tiap lirik menggunakan pendekatan teori semiotika Ferdinand de sausurre melihat dari penanda dan petanda makna self-healing pada lagu lirik lagu tersebut. Pada lirik lagu “Satu-satu” ini terdapat pesan-pesan yang mengandung motivasi tentang mental health yang berkaitan dengan self-healing. Hasil penelitian dalam lirik lagu ini memiliki makna pesan motivasi yaitu setiap permasalahan hidup meski berat akan ada proses penerimaan dan memaafkan untuk menyembuhkan diri dari luka batin agar hidup lebih baik dan bahagia.
ANALISIS PENERAPAN MODEL AIDA (ATTENTION, INTEREST, DESIRE, ACTION) PADA IKLAN SUSU ULTRA VERSI SHEILA ON 7 Christoper Yudha Erlangga; Gogali, Venessa Agusta; Ichsan Widi Utomo
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 5 No. 2 (2024): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v5i2.1234

Abstract

This research analyzes the application of the AIDA (Attention, Interest, Desire, Action) model in Ultra's latest advertisement featuring Sheila on 7. The methodology used is descriptive qualitative, with a focus on how the elements of the AIDA model are applied to attract attention, arouse interest, create desires, and drive consumer action. Data was obtained through observing the latest Ultra Milk advertisement. The research results showed that the use of Sheila on 7 was successful in attracting attention and arousing interest. This research concludes that the AIDA-based advertising strategy applied in the Ultra advertisement with Sheila on 7 has attractive images and the inspirational message of this advertisement increases its effectiveness in reaching and influencing the audience. Overall, this ad not only promotes dairy products, but also conveys positive values ​​about health and wellness, making it more than just an ad.
STRATEGI KOMUNIKASI CONTENT MARKETING SHANI AMELIA DALAM MEMBANGUN BRAND ENGAGEMENT PRODUK @YUIREOFFICIAL DI INSTAGRAM Gogali, Venessa Agusta; Utomo, Ichsan Widi; Erlangga, Christoper Yudha
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 5 No. 4 (2024): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v5i4.1498

Abstract

This study aims to analyze the content marketing communication strategy implemented by Shani Amelia to build brand engagement for @yuireofficial products on Instagram. The research employs a descriptive qualitative method, using content analysis based on the AIDA model (Attention, Interest, Desire, Action) and measures brand engagement through three dimensions: Cognitive, Emotional, and Behavioral. The study finds that Shani Amelia's communication strategy effectively captures the audience's attention through Instagram Stories featuring aesthetic visuals and relevant promotional narratives. It fosters interest and desire through personal reviews and active interactions in the comment section. Additionally, brand engagement for @yuireofficial is established through the audience's trust in Shani Amelia's authenticity as an influencer, alongside active participation in promotions and purchases. The findings indicate that strategically applying the AIDA model, combined with managing the three dimensions of brand engagement, can significantly enhance consumer loyalty and involvement with the brand
Co-Authors Achmad Haikal Angga Pradipta, Angga Christoper Yudha Erlangga Christopher Yudha Erlangga Dina Andriana Erlangga, Christoper Yudha Fajar Muharam Fauzi Syarief Gema Irhamdhika Hayu Lusianawati Hidayat , Rizki Hidayat, Rizki Ichsan Widi Utomo Imanudien, Arrizal Intan Leliana Jaqualine Pramanta Putra Muhammad Ichsan Muhammad Tsabit Olifiany, Retha Rasman, Damayanti Bunga Pertiwi Rizky Hidayat, Rizky Sulistiyawan, Rifki Buyung Syarif Fitri Themotia Titi Widaningsih