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Journal : Brand Communication

Peran Komunikasi Publik Melalui Media Sosial Instagram dalam Meningkatkan Keterbukaan Informasi Publik di BKN RI Maulani, Ridho Zinta; Syarah, Maya May; Susilowati, Susilowati
Brand Communication Vol. 3 No. 4 (2024): Konten Dalam Kehidupan Sehari-Hari
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v3i4.326

Abstract

Public communication through social media is essential for facilitating the dissemination of public information and increasing public engagement. This research examines how public communication via Instagram enhances public information transparency at the National Civil Service Agency (BKN). The study employs a descriptive qualitative method with a descriptive case study approach. Data were collected through structured interviews, observations, and content analysis related to public communication activities on the Instagram account @bkngoidofficial. The findings indicate that public communication via Instagram significantly improves transparency and accessibility of public information to the community. Active interactions between BKN and the public through comments and direct messages also enhance public trust in the information provided. In conclusion, the use of public communication through Instagram is deemed effective in supporting information transparency at BKN. Additionally, regular evaluations of the effectiveness of public communication via Instagram are crucial to ensure the sustainability and improvement of the quality of information delivered.
Pola Komunikasi Dalam Program Pengendalian Penyakit Tuberkulosis Pada Konsorsium Penabulu STPI IU Kabupaten Bekasi Asmara, Tina; Syarah, Maya May; Susilowati, Susilowati
Brand Communication Vol. 3 No. 4 (2024): Konten Dalam Kehidupan Sehari-Hari
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v3i4.329

Abstract

Tuberculosis (TB) is one of the top ten causes of death worldwide and is the leading cause of death from infectious agents. The high incidence of Tuberculosis in Indonesia is largely due to the lack of public understanding or knowledge about the disease. Although various educational efforts have been made, the level of public knowledge is still low and special and effective communication patterns are needed so that information about Tuberculosis can be well received by the community. The purpose of this study was to determine the communication patterns used in the Tuberculosis (TB) disease control program at the Penabulu Consortium of STPI IU Bekasi Regency. The method used in this research is descriptive qualitative method, this method provides an in-depth and detailed description of the research question through data collection and analysis. The results of this study indicate that the communication pattern used in the TB disease control program at the Penabulu STPI Consortium is group communication. Group communication patterns provide extensive education to the public about TB disease using the form of direct socialization, communicators in group communication patterns are cadres as a distributor of information about Tuberculosis Prevention Therapy (TPT), conveying information with visual media such as projectors and flip sheets to the public and patients.
Pola Komunikasi Orang Tua Dan Anak Remaja Di Masa Modernisasi Pada Kelurahan Jaticempaka Pondok Gede Wear, Tursina Arafat; Syarah, Maya May; Santoso, Ade Budi
Brand Communication Vol. 2 No. 4 (2023): Perencanaan dan Implementasi Manajemen Strategi Komunikasi Organisasi Dalam Bid
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v2i4.222

Abstract

Abstract: The process of providing information and conveying understanding between two or more people is known as interpersonal communication. The purpose of this study is to characterize the interpersona l communication that takes place between parents and kids in the present period. This kind of study is a qualitative descriptive study that explains how parents and kids interact with one another. The community, particularly the parents who reside in Jati Cempaka Pondok Gede Village, are the subjects of this study. This method of gathering data includes observation, interviewing, and documentation. Data reduction, data presentation , conclusion drawing, and Miles and Huberman's interactive data analysis technique were the approaches used for data processing and analysis. The findings of this study demonstrate that parents and kids in the Jati Cempaka Pondok Gede sub-district region engage in interpersonal contact by being honest about contemporary issues, particularly the impact of technology and the internet. Parents continue to watch over, encourage, and respect their children's privacy, though. The development of trust between parents and children depends on this.
Pesan Moral Dalam Drama Page Turner (Analisis Semiotika Model Charles Sanders Peirce) Della Cahyaningrum, Della; Syarah, Maya May; Susilowati, Susilowati
Brand Communication Vol. 3 No. 4 (2024): Konten Dalam Kehidupan Sehari-Hari
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v3i4.334

Abstract

Korean drama or often called K-Drama (Korean Drama) is a South Korean cultural product that is popular in various parts of the world, such as in Indonesia. Korean dramas have a great opportunity to convey messages through long storylines in each episode. The Page Turner drama tells the story of someone who almost gave up in facing the challenges of his life, but still struggled through every obstacle to achieve his dreams despite his limitations. The purpose of this study is to determine the moral message contained in the Page Turner drama based on Charles Sanders Peirce's semiotic analysis. The results of the research that the author has done, it can be concluded that the author gets 6 moral messages in the Page Turner drama, including the importance of not being arrogant, the importance of parental support, the importance of caring and never giving up, the importance of honest and open communication, the courage to get back up, and finding new meaning in life