Article Per Year (5 Year)
p-Index From 2020 - 2025
1.152
P-Index
This Author published in this journals
All Journal Jurnal Pengabdian Masyarakat Nusantara An Nuqud: Journal of Islamic Economics ABDIMU: Jurnal Pengabdian Muhammadiyah Jurnal Bisnis Digital
Pristiwa, Nara
Unknown Affiliation
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search

 1 
Pendekatan One Villace One Product (OVOP) Untuk Meningkatkan Daya Saing Unggulan Industri Kecil Menengah di Desa Lampisang Kabupaten Aceh Besar Pristiwa, Nara; Agustina, Maya; Yusuf, Yuslaidar; Amelia Sativa, Natasya
Jurnal Pengabdian Masyarakat Nusantara (JPMN) Vol. 4 No. 2 (2024): Agustus 2024 - Januari 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpmn.v4i2.3206

Abstract

As technology advances, it encourages small and medium-sized enterprises (SMEs) to utilize technology in marketing their products to boost the regional or national economy. The Lampisang area has SMEs that run similar businesses but compete despite being neighbors, without promoting the name of the region. The One Village One Product (OVOP) program is expected to enhance local potential in a specific area/region, thereby addressing poverty and unemployment. The main objective of this community service is to provide an understanding of the products produced by SMEs in Lampisang village, Aceh Besar, to promote their village as One Village One Product. This aims to improve the competitive advantage of small and medium industries in Lampisang village, Aceh Besar, through this counseling. It is expected that this community service will give SMEs new ideas and insights on how to increase the competitive advantage of small and medium industries in the village. This service is conducted through counseling with the One Village One Product (OVOP) approach to enhance the competitive advantage of small and medium industries in Lampisang village, Aceh Besar. Data collection techniques involve field surveys and information from village officials, followed by interviews with SMEs based on the gathered data. The counseling is conducted face-to-face, with a question-and-answer session providing solutions to any problems encountered so far. The findings during the counseling show that many SMEs have never heard of OVOP. Thus, in the future, SMEs have suggested that community service continues with different themes to help them become more confident and motivated in running their businesses.
Pendekatan One Villace One Product (OVOP) Untuk Meningkatkan Daya Saing Unggulan Industri Kecil Menengah di Desa Lampisang Kabupaten Aceh Besar Pristiwa, Nara; Agustina, Maya; Yusuf, Yuslaidar; Amelia Sativa, Natasya
Jurnal Pengabdian Masyarakat Nusantara (JPMN) Vol. 4 No. 2 (2024): Agustus 2024 - Januari 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpmn.v4i2.3206

Abstract

As technology advances, it encourages small and medium-sized enterprises (SMEs) to utilize technology in marketing their products to boost the regional or national economy. The Lampisang area has SMEs that run similar businesses but compete despite being neighbors, without promoting the name of the region. The One Village One Product (OVOP) program is expected to enhance local potential in a specific area/region, thereby addressing poverty and unemployment. The main objective of this community service is to provide an understanding of the products produced by SMEs in Lampisang village, Aceh Besar, to promote their village as One Village One Product. This aims to improve the competitive advantage of small and medium industries in Lampisang village, Aceh Besar, through this counseling. It is expected that this community service will give SMEs new ideas and insights on how to increase the competitive advantage of small and medium industries in the village. This service is conducted through counseling with the One Village One Product (OVOP) approach to enhance the competitive advantage of small and medium industries in Lampisang village, Aceh Besar. Data collection techniques involve field surveys and information from village officials, followed by interviews with SMEs based on the gathered data. The counseling is conducted face-to-face, with a question-and-answer session providing solutions to any problems encountered so far. The findings during the counseling show that many SMEs have never heard of OVOP. Thus, in the future, SMEs have suggested that community service continues with different themes to help them become more confident and motivated in running their businesses.
SOCIALIZATION OF BUSINESS MANAGEMENT AND PACKAGING MANUFACTURE AND LABELLING IN ECY SNACK BUSINESS Fitri, Aida; Pristiwa, Nara; Asri, Mimi; Ulfi, Siti Zaiyana
ABDIMU: Jurnal Pengabdian Muhammadiyah Vol 3, No 1 (2023)
Publisher : Universitas Muhammadiyah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37598/abdimu.v3i1.1979

Abstract

Era globalisasi dunia usahasaat ini dihadapkan dengan persaingan yang sangat ketat. Sebuah usaha harus memiliki strategi yang tepat dalam menghadapi persaingan yang semakin kompetitif dan bisa bertahan menghadapi persaingan tersebut. Tujuan pengabdian masyarakat ini adalah untuk mengembangkan manajemen usaha, pembuatan kemasan dan lebel pada usaha Jajanan Ecy di Banda Aceh. Output yang didapat dari kegiatan pengabdian masyarakat ini diantaranya adalah (1) para peserta, pengetahuan dan wawasan tentang manajemen usaha, pembuatan kemasan dan lebel yang dapat digunakan dalam menjalankan dan mengembangkan sebuah usaha yang kreatif (2)  Dari  hasil sosialisasi, peserta memahami mengenai isi materi dan di akhir sesi diberikan waktu tanya jawab, didapatkan beberapa pertanyaan dari peserta dan masyarakat diantaranya : (a) Bagaimanakah cara menegelola manajemen usaha yang baik untuk meminimalisirkan resiko kerugian (b) Bagaimana proses pembuatan kemasan yang menarik (c) bagaimana menentukan pelebelan yang mudah di ingat oleh konsumen
PENGARUH LOKASI, PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI CAFE KUALA SEAFOOD LAMPUUK ACEH BESAR Yaqin, Miftahul; Murad, Suryani; Pristiwa, Nara
An Nuqud Journal of Islamic Economics Vol 4 No 1 (2025): AN NUQUD
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN PADA MASYARAKAT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/annuqud.v4i1.2084

Abstract

This study aims to determine the influence of Location, Promotion and Service Quality on Purchase Decisions at Cafe Kuala Seafood Lampuuk Aceh Besar. The method used is a causal method that aims to find out the influence between two or more variables in a study. The determination of the sample of this study uses the convenience sampling technique. The sample used in this study was 96 consumers at Cafe Kuala Seafood Lampuuk Aceh Besar who had purchased products and were willing to become respondents. The analysis method used is multiple linear regression analysis. The results of the study showed that location had an effect on the Purchase Decision at Cafe Kuala Seafood Lampuuk. Promotion affects the Purchase Decision at Cafe Kuala Seafood Lampuuk and the quality of service affects the Purchase Decision at Cafe Kuala Seafood Lampuuk. Location, Promotion and Quality of Service have a simultaneous effect on the Purchase Decision at Cafe Kuala Seafood Lampuuk. The quality of service has a big influence on the location and promotion on the Purchase Decision at Cafe Kuala Seafood Lampuuk Aceh Besar
Analisis kualitas website, promosi penjualan terhadap keputusan pembelian online pada situs SHOPPEE Pristiwa, Nara; Nasron, Riwanul
Jurnal Bisnis Digital Vol 2, No 2 (2022): Edisi Juli - Desember 2022
Publisher : Fakultas Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37598/bidig.v2i2.2186

Abstract

Tujuan dalam penelitian ini adalah untuk menganalisis kualitas website dan promosi penjualan terhadap keputusan pembelian online pada situs Shoppee. Metode penelitian yang digunakan yaitu metode kuantitatif. Ukuran sampel penelitian ini sebanyak 96 responden. Data penelitian dikumpulkan melalui daftar pertanyaan/kuisioner dan studi dokumentasi. Analisis data dalam penelitian ini menggunakan SPSS. Pengujian hipotesis menggunakan analisis regresi linier berganda, uji F (serempak) dan uji t (parsial) dimaksud untuk mengetahui pengaruh variabel independen terhadap variabel dependen pada tingkat kepercayaan 95% (α = 0,05). Hasil pada penelitian ini diharapkan kepada pihak shoppee agar lebih memperhatikan kualitas dari pada websitenya dan promosi penjualan juga harus ditingkatkan lagi untuk mendukung keputusan pembelian pada situs shoppee.
PENGARUH PERILAKU GAYA HIDUP DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN ONLINE DI MEDIA SOSIAL PADA BIRYANIHOUSE_BYPHONNA LAMSEUPENG BANDA ACEH Murad, Suryani; Pristiwa, Nara; Kautsar, Muhammad Ziaul
Jurnal Bisnis Digital Vol 4, No 1 (2024): Vol 4, No 1 (2024): Edisi Januari - Juni 2024
Publisher : Fakultas Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37598/bidig.v4i1.2187

Abstract

Penelitian ini berjudul "Pengaruh Perilaku Gaya Hidup dan Kepercayaan Konsumen Terhadap Keputusan Pembelian Online di Media Sosial pada BiryaniHouse_byPhonna Lamseupeng Banda Aceh". Penelitian ini bertujuan untuk mengeksplorasi seberapa besar pengaruh perilaku gaya hidup dan kepercayaan konsumen terhadap keputusan pembelian online di platform media sosial, khususnya dalam konteks BiryaniHouse_by Phonna Lamseupeng di Banda Aceh. Metode kuantitatif dengan pendekatan asosiatif untuk menganalisis data, dan survei digunakan untuk mengumpulkan data dari konsumen yang berinteraksi dengan media sosial BiryaniHouse_byPhonna. Kebaruan penelitian ini terletak pada penekanan pada integrasi faktor gaya hidup dan kepercayaan konsumen dalam konteks spesifik pembelian online di media sosial di Banda Aceh, yang belum banyak diteliti dalam literatur sebelumnya. Hasil penelitian menunjukkan bahwa baik perilaku gaya hidup maupun kepercayaan konsumen memiliki pengaruh terhadap keputusan pembelian online. Perilaku gaya hidup berkontribusi pada intensitas penggunaan media sosial untuk pembelian, sedangkan kepercayaan konsumen mempengaruhi keputusan akhir dan loyalitas pembelian. Simpulan dari penelitian ini adalah bahwa pengelolaan gaya hidup dan peningkatan kepercayaan konsumen sangat penting untuk mendorong keputusan pembelian online yang lebih baik. Rekomendasi untuk penelitian selanjutnya adalah untuk mengeksplorasi faktor-faktor tambahan yang mungkin mempengaruhi keputusan pembelian online serta melakukan studi perbandingan di berbagai jenis usaha atau wilayah untuk memperoleh gambaran yang lebih komprehensif tentang dinamika pembelian online di media sosial.
Co-Authors Amelia Sativa, Natasya Asri, Mimi Fitri, Aida Kautsar, Muhammad Ziaul Maya Agustina Nasron, Riwanul Suryani Murad Ulfi, Siti Zaiyana Yaqin, Miftahul Yusuf, Yuslaidar