Article Per Year (5 Year)
p-Index From 2021 - 2026
2.608
P-Index
This Author published in this journals
All Journal Syntax Literate: Jurnal Ilmiah Indonesia Balance Vocation Accounting Journal Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Business, Economics, and Social Development Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Indonesian Journal of Business Analytics (IJBA) International Journal of Humanities Education and Social Sciences INJURITY: Journal of Interdisciplinary Studies ATHENA: Journal of Social Culture and Society Apollo: Journal of Tourism and Business Scientechno: Journal of Science and Technology IIJSE Asian Journal of Management, Entrepreneurship and Social Science Jurnal Pintar Pengabdian dan Pemberdayaan Masyarakat
Tiara Muthiarsih
Universitas Swadaya Gunung Jati
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

Published : 19 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 19 Documents
Search

 1   2 
Online Purchases on Social Commerce TikTok: Within Content Marketing and Live Streaming Triggers Lukas Arturito; Siti Nurlaelatul Jannah; H. Misbak; Tiara Muthiarsih
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 4 No 6 (2025): IJHESS JUNE 2025
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v4i6.1695

Abstract

This study aims to analyze the influence of video content and live streaming on quick online purchasing decisions in social commerce. A quantitative method was used, involving 100 respondents who were purposively selected through an online questionnaire using Google Forms. The results of the study show that both variables have a positive and significant influence with a moderate level of influence on purchasing decisions. Video content serves as an entry point that helps consumers in the product consideration stage, while real-time interaction, such as live streaming, can directly address consumer doubts and accelerate decision-making through high responsiveness and interactivity. These findings emphasize the importance of sustained audience engagement and relationship building before, during, and after transactions. In conclusion, the success of marketing in social commerce does not only depend on product quality and brand reputation but also on adaptive and authentic communication strategies, with content that can communicate independently and hosts who are active and sincere in interacting with the audience. This study suggests that brands prioritize interactive experiences and relevant content to enhance instant purchasing decisions in a competitive e-commerce environment.
Customer Satisfaction of Beauty n Hair Salon in Ciayumajakuning through Brand Experience and Perceived Value of Makarizo Nanda Leopinda Putri; Ica Cahyani; Misbak Misbak; Tiara Muthiarsih
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 4 No 6 (2025): IJHESS JUNE 2025
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v4i6.1742

Abstract

The purpose of this study was to determine how customer satisfaction with Makarizo products in the Ciayumajakuning area is influenced by perceived value and brand experience. The tight competition in the hair care sector, which requires innovation and provides high-quality goods at competitive prices, is the background of this study. An online questionnaire was used in this quantitative study to collect data from 200 Makarizo consumers who were at least 17 years old and living in Cirebon, Indramayu, Majalengka, Kuningan. Multiple linear regression data analysis with SPSS. Based on the findings, each statement item related to the variables of perceived value, consumer satisfaction, and brand experience is considered valid and reliable. In addition, there are no signs of multicollinearity and the results of the linearity test indicate a substantial relationship between the independent and dependent variables. It is expected that this study will help the Makarizo hair care business especially in increasing customer satisfaction by managing perceived value and brand experience effectively.
The Influence of Content Marketing and Influencers on Online Buying Interest in Motorcycle Spare Parts at TikTok Shop Munawir, Muhamad; Calies, Ezhar Taqfhiran; Misbak, H; Muthiarsih, Tiara
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7981

Abstract

This study aims to analyze the influence of content marketing and influencers on generation Z's online buying interest in motorcycle spare parts products on the TikTok platform. Using a quantitative descriptive method with survey techniques, the study involved 200 respondents of generation Z TikTok users who had purchased motorcycle spare parts products through purposive sampling. Data was collected using an online questionnaire with a Likert scale and analyzed using SPSS. The results showed that all variables were valid and reliable with normally distributed data. Multiple regression analysis resulted in the equation Y = 8.837 + 0.220X1 + 0.515X2, showing content marketing (t = 5.632; sig = 0.000) and influencers (t = 7.148; sig = 0.000) have a significant positive effect on online purchase intention. The F test shows Fcount = 154.877> Ftable = 3.04 with a significance of 0.000, proving that both variables simultaneously have a significant effect. The coefficient of determination of 0.611 shows content marketing and influencers explain 61.1% of the variation in online purchase intention, with a strong correlation of content marketing (r = 0.714) and influencers (r = 0.741). The findings confirm digital marketing strategies through content marketing and influencer marketing are effective in increasing Generation Z's online purchase intention on motorcycle spare parts products on the TikTok platform.
The Power of Country of Origin and Brand Love: COSRX Repurchase Intention Journey Update Badriyah, Laelatul; Nurisnaeni, Nurisnaeni; Misbak, H.; Muthiarsih, Tiara
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Today’s consumer journey needs to be carefully studied by marketers, their ever-changing repeat purchasing behavior requires serious attention from various sides. The Brand they looking for base on more than “Product of View” physically. This research aims to explore the journey of consumers’ repurchase intention in Korean skincare products COSRX through the influence of country of origin and brand love. The method used is quantitative approach with multiple regression, sample is determine from non-probability sampling technique to 260 COSRX consumers of Ciayumajakuning Area – West Java – Indonesia through an online questionnaire survey. The research uses 3 classical assumption tests that are relevant to multiple regression. The results of the study indicate that the journey of consumers repurchase intention in Korean skincare products COSRX is positively and significantly powered partially and simultaneously by country of origin and brand love with a strong category contribution, with the t-table value of 1.969 and the F-table of 404.187. > 3.03. This insight usefully for retailers as well as marketers to keep detail attention of brand not only physically but emotionally.
Online Buying Interest in the Ciayumajakuning Property Industry from the Influence of Organic and Non-Organic Digital Marcom Rivaldi, Rival; Faturrahman, Dimas; Misbak, Misbak; Muthiarsih, Tiara
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1: Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8296

Abstract

This study wants to find out if using free Live Streaming and paid Meta Ads to market online works to make people want to buy property in the Ciayumajakuning area. We got information from 270 people using online surveys, and we used math to look at the information. The study shows that both ways work to make people want to buy online, but Meta Ads works a little better. Live Streaming, however, enhances consumer trust through real-time interaction and product visualization. This research offers practical insights for property marketers in selecting adaptive and effective digital strategies based on campaign goals, consumer behavior, and resource allocation.
TikTok as a Marketing Medium: The Influence of User Generated Content (UGC) and Viral Marketing on Online Purchase Decisions on Glad2Glow Skincare Products Ramadhan, Hikmah Akbar Robiul; Yeni, Tri; Misbak, Misbak; Muthiarsih, Tiara
International Journal of Business, Economics, and Social Development Vol. 6 No. 2 (2025)
Publisher : Rescollacom (Research Collaborations Community)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v6i2.945

Abstract

TikTok social media has evolved into a social commerce platform, serving as an effective digital marketing tool. This study aims to ascertain how user-generated content (UGC) and viral marketing influence online purchasing decisions, with a case study on Glad2Glow products. Using quantitative methods and SPSS (Statistical Product and Service Solutions) version 22, this study utilized Roscoe's formula and used a purposive sampling approach with 210 respondents who met the criteria of TikTok users who had purchased Glad2Glow products. The findings of this study indicate that user generated content (UGC) and viral marketing influence the decision to buy Glad2Glow products online. With a determination value of R square of 0.764 or 76.4%, the research findings show that viral marketing is the most important component in spreading the message widely. User Generated Content (UGC), with a determination value R square User Generated Content (UGC) of 0.534 or 53.4%, states that User Generated Content (UGC) has an important role in building understanding before purchasing a product. These findings provide deeper insights into the effectiveness of digital marketing strategies through TikTok, as well as how the combination of User Generated Content and viral marketing can influence online purchasing decisions.
The Influence of Paylater and Affiliate Features on Consumer Buying Interest in Shopping on the Shopee Aplication Irma Trimulyawati; Ladina Syafa Sholeha; Adi Setiawan; Tiara Muthiarsih
Athena: Journal of Social, Culture and Society Vol. 2 No. 2 (2024): April 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/athena.v2i2.289

Abstract

The paylater feature is a digital payment feature that uses an e- commerce platform, purchasing goods among teenagers is very lacking due to the economic conditions that are currently unstable. The method used in this research is quantitative method. The population in this study was conducted at the unswagati Cirebon campus, level 1-4 management study program as many as 147 respondents.  The sampling technique used by researchers is non-probability sampling with purposive sampling technique and data analysis used in this researcher is regression and descriptive analysis then the analysis methods used in this study include validity test, cross tabulation, reliability test, normality test, multicollinearity test, hypothesis testing, path analysis fit model test using SPSS and amos Softwer analysis tools to test the effect of paylater and affiliate features on consumer buying interest. The results of this study indicate that the paylater feature has a positive effect on consumer buying interest, affiliates have an effect on consumer buying interest. Because the validity and reliability test results are less than 0.1362, the normality test is less than 0, 01, the multicoronality test is less than 10, hypothesis testing, the results show that all hypotheses are accepted, because the C.R value is more than 1.98, namely with a C.R value of 7.875 and 11.532 respectively. And the P value also shows the same result if the P value is less than 0.05 or symbolized * (below 0.01), it means that the two hypotheses have a significant effect or are accepted. path analysis fit model test is accepted because the GFT measure shows a P-value of more than 0.05, RMSE less than 0.08, CMIN less than 2.00, GFI less than 0.90, AGFI less than, 0.90, CFI more than 0.90, TLI more than 0.90. So it can be stated that the path analysis model fit test is accepted.
The Influence of Product Placement and Event Sponsorship on Brand Awareness (A Study on Kopiko Products in the Korean Drama Vincenzo) Laela Isnaeni; Mutia Febriani; Athiyatul Aula; Tiara Muthiarsih
Indonesian Journal of Business Analytics Vol. 4 No. 3 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i3.9414

Abstract

Korean culture has emerged and become a phenomenon of Asian-style globalization that has boomed in the last decade, particularly in the Korean drama industry. In the current Korean industry, a coffee candy brand that has won the hearts of coffee lovers, namely Kopiko, represents a phenomenon of a local product going international. The purpose of this study is to determine the influence of product placement and event sponsorship on the brand awareness of Kopiko products in the drama Vincenzo. This study employs quantitative data analysis methods using Structural Equation Modeling (SEM) based on Partial Least Square (PLS) with the help of SmartPLS 3.0 software. Primary data were collected by distributing questionnaires to 100 viewers of the drama Vincenzo in Cirebon. The results showed that product placement has a positive and significant effect on brand awareness, as does event sponsorship. It is important to explore other variables that can contribute to this goal. Future researchers should investigate these variables further.
Perancangan Sistem Informasi Desa Berbasis Web (Studi Kasus: Desa Karangtengah Kab. Cirebon) Muthiarsih, Tiara
Jurnal Pintar Abdimas Vol 3 No 1 (2023): Volume 3 Nomor 1 Tahun 2023
Publisher : Lembaga Pengabdian Masyarakat Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini berfokus pada perancangan sebuah platform digital, yaitu website, sebagai sarana penyebarluasan informasi bagi masyarakat Desa Karangtengah. Tujuan utama dari perancangan ini adalah untuk meningkatkan keterlibatan masyarakat dalam pembangunan desa melalui akses informasi yang mudah dan cepat. Dalam hal ini penggunaan WordPress dapat berupa dapat berupa website sebagai media informasi Desa Karangtengah. Paper ini akan menjelaskan secara rinci setiap tahapan dalam proses perancangan, mulai dari identifikasi kebutuhan hingga implementasi fitur-fitur yang sesuai. Melalui metode penelitian kualitatif dan metodologi pengembangan waterfall, kami berhasil merancang dan mengimplementasikan website responsif yang menampilkan profil desa, pembaruan berita, struktur pemerintahan, dan informasi layanan masyarakat. Website ini secara signifikan meningkatkan aksesibilitas informasi dengan dampak terukur berupa peningkatan transparansi tata kelola desa, peningkatan partisipasi masyarakat dalam program pembangunan lokal, dan perbaikan promosi potensi ekonomi desa, khususnya budidaya tebu dan ikan lele. Evaluasi pasca-implementasi menunjukkan peningkatan 75% dalam kesadaran masyarakat terhadap program desa dan perbaikan 60% dalam kecepatan penyebarluasan informasi dibandingkan metode tradisional. Transformasi digital ini sejalan dengan UU No. 6 Tahun 2014 tentang Desa yang mengamanatkan sistem informasi digital untuk tata kelola pedesaan.
Co-Authors Adi Setiawan Athiyatul Aula Calies, Ezhar Taqfhiran Damayanti, Alfina Devi Evian Rosmaningsih Dian Anggraeni Dini Andriyani Doni Susanto Faiza Dwi Rahmadhani Faturrahman, Dimas H Herliani H. Misbak Ica Cahyani Irma Trimulyawati Kamila, Andin Karina Dewi Pertiwi Ladina Syafa Sholeha Laela Isnaeni Laelatul Badriyah, Laelatul Lukas Arturito Misbak Misbak Misbak, H Misbak, H. Misbak, Misbak Muhammad Willy Apriza Munawir, Muhamad Mutia Febriani Nanda Leopinda Putri Neliana, Tri Nurisnaeni, Nurisnaeni Putri, Amelia Amanda Ramadhan, Hikmah Akbar Robiul Rawi, Rawi Rifa Rohidatul Aisya Rifky Alfiansyah Rina Destiana Rivaldi, Rival Rosada, Nilta Siti Nurlaelatul Jannah Wiwik Handayani Yeni, Tri Yusuf Yusuf