Garuda - Garba Rujukan Digital

Digital Marketing Strategy to Increase the Competitiveness of the Mekongga Traditional Mantik Sangia Woven Cloth Creative Industry Sitti Nurhalizah; Muhamad Stiadi; Agus Zul Bay
JURNAL ECONOMINA Vol. 5 No. 5 (2026): JURNAL ECONOMINA, Mei 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i5.2390

This study aims to analyze digital marketing strategies to increase the competitiveness of the Mekongga Customary Mantik Sangia woven cloth creative industry in Kolaka Regency. This study applies a descriptive qualitative approach, collecting information through in-depth interviews and careful observation. The 7P Marketing Mix and SWOT analysis are used to analyze the data and determine the internal and external factors that influence the implementation of digital marketing in the woven cloth business. Research informants consist of business owners, employees of the Kolaka Regency Tourism Office, consumers, suppliers, and other related parties. The study findings show that the Mekongga Customary Mantik Sangia woven cloth business has strengths in product quality, motifs, business legality, and local government support. Opportunities are also supported by increasing public interest in local products and the development of digital marketing. However, there are still weaknesses such as suboptimal digital promotion, limited digital marketing knowledge, and the lack of use of paid advertising. Threats faced include price competition, changes in consumer tastes, and the declining interest of the younger generation in traditional cloth. Strategies that can be implemented include strengthening product branding, improving the quality of digital content, utilizing social media and marketplaces, digital marketing training, and more modern product innovations to increase the competitiveness of the creative industry in the digital era.

PENGARUH LITERASI KEUANGAN DAN SOSIALISASI KEUANGAN (P2K2) TERHADAP PENGELOLAAN KEUANGAN KELUARGA PENERIMA MANFAAT (KPM) PROGRAM KELUARGA HARAPAN (PKH) KECAMATAN WATUNOHU Arini Amanda Riswan; Fitri Kumalasari; Agus Zulbay
Diklat Review : Jurnal manajemen pendidikan dan pelatihan Vol. 10 No. 1 (2026): JURNAL DIKLAT REVIEW
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/diklatreview.v10i1.2870

This study aims to determine the effect of financial literacy and financial socialization (P2K2) on financial management among Beneficiary Families (KPM) of the Family Hope Program (PKH) in Watunohu District, North Kolaka Regency. This research uses a quantitative approach with Partial Least Square (PLS) analysis. The population in this study were PKH beneficiary families in Watunohu District, while the sample consisted of 159 respondents selected using purposive sampling techniques. The results showed that financial literacy has a positive and significant effect on financial management. This indicates that the higher the level of financial literacy possessed by beneficiary families, the better their ability to manage household finances. Financial socialization (P2K2) also has a positive and significant effect on financial management because the socialization process is able to increase awareness, understanding, and financial management skills among PKH beneficiary families. Simultaneously, financial literacy and financial socialization contribute significantly to improving household financial management. Therefore, strengthening financial education and optimizing financial socialization activities are important strategies in improving the welfare of PKH beneficiary families.

Building Customer Loyalty: The Role of Customer Experience and Product Quality Among Skintific Users in Kolaka Indah Febrianti; Andry Stepahnie Titing; Agus Zul Bay
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 1 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v6i1.1227

This study explores the influence of customer experience and product quality on customer loyalty in the skincare industry, focusing on Skintific beauty product users in Kolaka Regency, Indonesia. The research adopts a quantitative approach, collecting data through a structured questionnaire distributed to respondents. The findings reveal that both customer experience and product quality significantly contribute to customer loyalty, with product quality having a slightly stronger impact. A positive brand experience enhances consumer engagement, but perceived product effectiveness and reliability remain key factors in fostering long-term loyalty. This study concludes that a strategic balance between experiential marketing and product innovation is crucial for maintaining customer retention. Future research is encouraged to examine additional factors such as brand reputation, pricing strategies, and social influence in shaping customer commitment.

THE INFLUENCE OF SAFETY TRAINING AND SAFETY LEADERSHIP ON SAFETY PERFORMANCE AT PT. ANTAM TBK UBPN KOLAKA Laura Septiani; Almansyah Rundu Wonua; Agus Zul Bay
Jurnal Interprof Vol 12 No 1 (2026): Jurnal Interprof, April
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/interprof.v12i1.3307

Purpose: This study aims to examine the influence of Safety Training and Safety Leadership on Safety Performance at PT. ANTAM (Persero) Tbk UBPN Kolaka, Indonesia. Research Methodology: This study employed a quantitative explanatory design involving 165 employees selected through purposive sampling. Data were collected using structured questionnaires and analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS. Results: Safety Training has a positive and significant effect on Safety Performance, indicating that continuous training improves employees' safety knowledge, awareness, and safe work practices. Safety Leadership also has a positive and significant effect and shows a stronger influence than Safety Training. This finding indicates that leaders' commitment, communication, and active participation in safety management are essential for strengthening safety culture and encouraging employees to consistently perform safe work behaviors. Conclusions: The findings indicate that improving Safety Performance requires the integration of effective Safety Training and strong Safety Leadership. While training develops employees' safety competencies, leadership reinforces organizational safety values and creates a sustainable safety culture, making it the dominant factor in improving safety performance in mining operations. Limitations: This study was conducted in a single mining company with 165 respondents; therefore, the findings should be generalized with caution. Contributions: This study enriches occupational safety and health research by empirically comparing the effects of Safety Training and Safety Leadership on Safety Performance using PLS-SEM in the Indonesian mining sector. The findings highlight the dominant role of Safety Leadership and provide practical guidance for developing integrated safety management strategies to improve safety performance in high-risk industries.

Building Customer Loyalty: The Role of Customer Experience and Product Quality Among Skintific Users in Kolaka Indah Febrianti; Andry Stepahnie Titing; Agus Zul Bay
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 1 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v6i1.1227

This study explores the influence of customer experience and product quality on customer loyalty in the skincare industry, focusing on Skintific beauty product users in Kolaka Regency, Indonesia. The research adopts a quantitative approach, collecting data through a structured questionnaire distributed to respondents. The findings reveal that both customer experience and product quality significantly contribute to customer loyalty, with product quality having a slightly stronger impact. A positive brand experience enhances consumer engagement, but perceived product effectiveness and reliability remain key factors in fostering long-term loyalty. This study concludes that a strategic balance between experiential marketing and product innovation is crucial for maintaining customer retention. Future research is encouraged to examine additional factors such as brand reputation, pricing strategies, and social influence in shaping customer commitment.

Good Corporate Governance (GCG) and Corporate Value : The Mediating Role of Return on Equity in The Banking Sector Agus Zul Bay; Fitri Kumalasari
Jurnal Ekonomi & Bisnis Vol 4 No 2 (2025): Jurnal Ekonomi dan Bisnis
Publisher : Politeknik Baubau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57151/jeko.v4i2.1035

This study is important as it provides insights for investors and stakeholders in understanding how aspects of Good Corporate Governance (GCG) influence firm value, both directly and indirectly, with Return on Equity (ROE) as a mediating variable. The study examines the impact of four GCG aspects on firm value, with ROE serving as the mediating variable. A sample of 13 banking sector companies listed on the Indonesia Stock Exchange (IDX) from 2020 to 2022 was selected using purposive sampling. To evaluate the mediation effect, panel data regression analysis and the Sobel test were employed. The results of Structural Model I indicate that the board of directors does not have a significant effect on ROE, while institutional ownership, independent commissioners, and managerial ownership show significant impacts. The simultaneous test confirms that the independent variables collectively and significantly influence ROE. The results of Structural Model II reveal that institutional ownership, managerial ownership, and ROE significantly affect firm value (PBV), whereas independent commissioners and the board of directors do not have a significant impact. The simultaneous test further confirms that PBV is significantly influenced by the independent variables collectively. According to the Sobel test results, ROE does not function as a mediating variable in the relationship between the independent variables and PBV.

The Influence of Financial Literacy and Demographic Factors on Investment Decisions in the Capital Market Yeti Asrini; Agus Zul Bay; Niar Astaginy
Jurnal Ekonomi & Bisnis Vol 5 No 1 (2026): Jurnal Ekonomi dan Bisnis
Publisher : Politeknik Baubau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57151/jeko.v5i1.1072

The growing number of capital market investors in Southeast Sulawesi demonstrates popular interest in investment as a long-term financial management strategy. However, this condition contrasts with the current disparity in financial literacy levels and the influence of demographic factors, which may impair individuals' capacity to make prudent investment decisions. The goal of this research is to study how knowledge of finances and demographic elements influence investment decisions of stock investors in Southeast Sulawesi. The context of this research is the paradox between the actual rapid increase in capital market investors along with the low degree of national monetary literacy, which is causes hesitation and the possibility of poor investment decisions. This study employs a survey as a quantitative method. Purposive sampling consists of 110 selected stock investors. Primary surveys were used to gather data, which was then examined utilising the SPSS 30.0 program. The outcomes showed that investment decisions are significantly and positively impacted by financial knowledge (β = 0.449; t = 4.283; p < 0.05). characteristics of the population also have a favourable and noteworthy impact on investing choices (β=0.291; t=2.780; p<0.005). Both independent variables can be responsible for 47.2% of the variance in the choice to invest variables simultaneously. This research found that knowledge of finance and demographic attributes are the main factors that influence capital market investment choices. The autocomes show the actual importance of organized financial education.

Pengaruh Literasi Keuangan dan Self of Control terhadap Minat Menabung dengan Uang Saku sebagai Variabel Moderasi pada Pelajar SMA Negeri 1 Tanggetada di Kabupaten Kolaka Agus Zul Bay; Niar Astaginy; Darmawati Darmawati
Benefit: Journal of Bussiness, Economics, and Finance Vol. 3 No. 2 (2025): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v3i2.1460

Riset ini dilakukan karena bertujuan agar mengetahui efek literasi Keuangan dan self of control kepada minat menabung dengan peran uang saku sebagai variabel moderasi pada pelajar SMA Negeri 1 Tanggetada di kabupaten kolaka. Riset ini memakai pendekatan kuantitatif dengan cara kajian Moderated Regression Analysis (MRA) dan cara Structural Equatin Modeling (SEM) berbasis Partial Least Square (PLS). Data dihimpun dari 222 responden yang merupakan pelajar SMA Negeri 1 Tanggetada di kabupaten kolaka. Capaian riset ini memperlihatkan yakni financial literacy dan self of control berefek positif dan relevan kepada minat menabung serta uang saku mampu memoderasi antara literasi keuangan dan self of control kepada minat menabung.

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