Article Per Year (5 Year)
p-Index From 2021 - 2026
2.233
P-Index
This Author published in this journals
All Journal Daya Saing : Jurnal Ilmu Manajemen Diklat Review : Jurnal manajemen pendidikan dan pelatihan Journal of Trends Economics and Accounting Research JURNAL ECONOMINA Journal Publicuho JAKBS JEBD Journal of Innovative and Creativity Jurnal Manajemen, Bisnis dan Kewirausahaan
Agus Zul Bay
Universitas Sembilanbelas November Kolaka
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 12 Documents
Search

 1   2 
Digital Marketing Strategy to Increase the Competitiveness of the Mekongga Traditional Mantik Sangia Woven Cloth Creative Industry Sitti Nurhalizah; Muhamad Stiadi; Agus Zul Bay
JURNAL ECONOMINA Vol. 5 No. 5 (2026): JURNAL ECONOMINA, Mei 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i5.2390

Abstract

This study aims to analyze digital marketing strategies to increase the competitiveness of the Mekongga Customary Mantik Sangia woven cloth creative industry in Kolaka Regency. This study applies a descriptive qualitative approach, collecting information through in-depth interviews and careful observation. The 7P Marketing Mix and SWOT analysis are used to analyze the data and determine the internal and external factors that influence the implementation of digital marketing in the woven cloth business. Research informants consist of business owners, employees of the Kolaka Regency Tourism Office, consumers, suppliers, and other related parties. The study findings show that the Mekongga Customary Mantik Sangia woven cloth business has strengths in product quality, motifs, business legality, and local government support. Opportunities are also supported by increasing public interest in local products and the development of digital marketing. However, there are still weaknesses such as suboptimal digital promotion, limited digital marketing knowledge, and the lack of use of paid advertising. Threats faced include price competition, changes in consumer tastes, and the declining interest of the younger generation in traditional cloth. Strategies that can be implemented include strengthening product branding, improving the quality of digital content, utilizing social media and marketplaces, digital marketing training, and more modern product innovations to increase the competitiveness of the creative industry in the digital era.
PENGARUH LITERASI KEUANGAN DAN SOSIALISASI KEUANGAN (P2K2) TERHADAP PENGELOLAAN KEUANGAN KELUARGA PENERIMA MANFAAT (KPM) PROGRAM KELUARGA HARAPAN (PKH) KECAMATAN WATUNOHU Arini Amanda Riswan; Fitri Kumalasari; Agus Zulbay
Diklat Review : Jurnal manajemen pendidikan dan pelatihan Vol. 10 No. 1 (2026): JURNAL DIKLAT REVIEW
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/diklatreview.v10i1.2870

Abstract

This study aims to determine the effect of financial literacy and financial socialization (P2K2) on financial management among Beneficiary Families (KPM) of the Family Hope Program (PKH) in Watunohu District, North Kolaka Regency. This research uses a quantitative approach with Partial Least Square (PLS) analysis. The population in this study were PKH beneficiary families in Watunohu District, while the sample consisted of 159 respondents selected using purposive sampling techniques. The results showed that financial literacy has a positive and significant effect on financial management. This indicates that the higher the level of financial literacy possessed by beneficiary families, the better their ability to manage household finances. Financial socialization (P2K2) also has a positive and significant effect on financial management because the socialization process is able to increase awareness, understanding, and financial management skills among PKH beneficiary families. Simultaneously, financial literacy and financial socialization contribute significantly to improving household financial management. Therefore, strengthening financial education and optimizing financial socialization activities are important strategies in improving the welfare of PKH beneficiary families.
Co-Authors Agus Ambarsari Andini Marsyah Andry Stepahnie Titing Arini Amanda Riswan Arini Indah Sridayani Fetni Fetni Fhita Fhita Fitri Kumalasari Fitri Kumalasari Fitri Hendrik I Rawati Ismanto Ismanto La Ode Maulid Maulid Maulid Muhamad Stiadi Muhammad Stiadi Nanang Arjun Amirsa Niar Astaginy Perduti Lestari Rulimo Sania Sania Sitti Nurhalizah