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All Journal LITERARY CRITICISM PEDAMAS (Pengabdian Kepada Masyarakat) Jurnal Pengabdian Mitra Persada
Merry Rullyanti
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Linguistic Features of Women's Speech Used by Men in Characters of Pride and Prejudice and Zombies (2016) Movie Merry Rullyanti; Kezy Claudia Dohona
Literary Criticism Vol 4 No 1 (2018): Januari
Publisher : UNIVED Press

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Abstract

This thesis examines the linguistic features of women’s speech used by men in characters from 2016 British-American comedy and horror movie directed by Burr Steers and written by Seth Grahame-Smith and Jane Austen entitled Pride and Prejudice and Zombies. The objectives of this research can be further detailed as the following; (1) to find the linguistic features of women’s speech used by men in characters Pride and Prejudice and Zombies (2016) movie, (2) to find the functions of the linguistic features of women’s speech used by men in characters Pride and Prejudice and Zombies (2016) movie and (3) to find the kind of social manners which became the background for the men to use linguistic features of women’s speech in Pride and Prejudice and Zombies (2016) movie. With descriptive qualitative as the methodology, the researcher divide activity into three stages: first analyze linguistic features of women’s speech using theory from Lakoff (2004). Second, analyze the function of linguistic features of women’s speech using theory by Holmes (2001). Third, analyze social manners using the theory by Hoppe (2000). After the researcher analyzed data that is collected from sentence, phrase and word used by men characters in Pride and Prejudice and Zombies (20016) movie, the researcher conclude that the dominant kind of linguistic features of women’s speech used by men characters is hypercorrect grammar. And the function that dominantly used is function to strengthen (booster devices). And the dominant social manners which became the background for men to use linguistic features of women’s speech is men were dominant. Keywords: Characters of Pride and Prejudice and Zombies (2016), Linguistic Features, Women’s Speech.
The Repression of Percy Jackson in the Lightning Thief Novel (2005) Merry Rullyanti; Ice Inda Rukmana
Literary Criticism Vol 1 No 2 (2014): Juli
Publisher : UNIVED Press

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The purpose of this research are: (1) To analyze what are the repression of Percy Jackson, (2) To analyze what cause the repression of Percy Jackson, (3) To analyze how Percy Jackson overcome his repression.this research uses theory by Jacques Lacan namely the imaginary and the symbolic, this research uses the descriptive qualitative method because it does not use research data such as number. The result of this research are: (1)  the repression of Percy Jackson is divided into two kinds of the imaginary and the symbolic,  where in the imaginary Percy Jackson has repression from the past that made him depression and in symbolic Percy Jackson have repression from what he saw and he heard is a symbol from monster and gods, Percy was depression when he experiencing it. (2) The cause of repression of Percy Jackson because he is as son of Poseidon (god of sea), that should not be allowed to have children of human. (3) Percy Jackson against the repression of him, he returns the stolen lightning bolt from Zeus and thwart World War III. Keywords: The Lightning Thief, repression, the imaginary, the symbolic.
AN ANALYSIS OF LIBERTARIAN RADICAL FEMINISM ON RIE’S CHARACTER IN JOYCE LEBRA THE SCENT OF SAKE (2009) Merry Rullyanti; Sinta Purnama Sari
Literary Criticism Vol 2 No 1 (2015): Januari
Publisher : UNIVED Press

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Literature has close relationship with human’s life. It could not separate with society as the writer is member of society. It represents the life and life itself is social fact. Feminism theory has purpose to know the nature of inequality and focus on power, gender politics and sexuality. While generally feminist theory also concern to analyze women’s right, interest and issues. The themes usually explored in feminism such as oppression, patriarchy, discrimination, etc. One of that is libertarian radical feminism that related to patriarchy is characterised by power and propose detrimental for men to exhibit only masculine traits and women to exhibit only feminine traits. The aimed of this study are to know Rie’s life toward tradition with domination of man power and to find out libertarian radical feminism characteristics that possessed by Rie in the scent of sake novel. From the finding of the writer found about Rie’s life as the main character in The Scent of Sake novel, she occurs many oppression from patriarchy which domination of men and women become passive just take care to her husband, house and children. She must receive her parents decision to marring with man who didn’t love her, she is sacrifice herself to get heir from that man consider to business family. Then she still survive with the act of her husband and the last she knows that her husband has been cheat to geishas and has babies whereas she can’t has it too. Because of that, her libertarian radical feminism characteristics rise up. It also caused by her parents died and make her aware that she must take control in her family, she can’t depend her life to her husband that waste much money to geisha. She changes become independent and androgynious women by her education. However, Sake business and the other business that her family become more successful in Rie’s leadership. She really has soul of successor in Sake business. Keywords : Libertarian radical feminism, The Scent of Sake novel
Pemanfaatan Media Sosial Sebagai Sarana Promosi Terhadap UMKM Di RT 24 Kelurahan Pematang Gubernur Kota Bengkulu Malius, Aset; Shinta Kurnia; Yopi Parza; Vethy Octaviani; Maryaningsih; Sri Narti; Asnawati; Merry Rullyanti
Jurnal Pengabdian Mitra Persada Vol. 1 No. 2 (2025): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jpmp.v1i2.175

Abstract

The development of information and communication technology has brought significant changes in various aspects of life, including in the business world. Social media as a digital technology product has become a very effective tool in supporting promotional activities for Micro, Small and Medium Enterprises (MSMEs). With the number of users continuing to increase, social media offers ample opportunities to introduce products and services to a wider market at relatively low costs. The community in RT 24 Pematang District, Governor of Bengkulu City, mostly consists of small business actors engaged in the trade and service sectors. However, they face various problems, such as limited knowledge about the use of digital marketing and lack of access to training in using social media. This causes the potential of social media to be less than optimal as a promotional tool, resulting in stagnant business development. This activity aims to provide solutions to the problems faced by MSMEs, carried out by the Thematic KKN team at RT 24 through a more comprehensive approach. The focus is on implementing social media-based digital marketing that is tailored to local needs, as well as introducing appropriate technology that can support business sustainability. It is hoped that the results of this activity will not only provide practical benefits for business actors, but also become a reference for developing similar programs in other regions.
PEMBELAJARAN COPYWRITING BAGI KREATOR KONTEN PEMULA Merry Rullyanti; Lina Tri Astuty BS; Eli Diana; Aldimas Maulana Putra; Aget Pramana
PEDAMAS (PENGABDIAN KEPADA MASYARAKAT) Vol. 2 No. 04 (2024): JULI 2024
Publisher : MEDIA INOVASI PENDIDIKAN DAN PUBLIKASI

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Kegiatan pengabdian masyarakat ini dilaksanakan oleh Tim Pengabdian dari Program Studi Sastra Inggris, Fakultas Keguruan dan Ilmu Pendidikan, Universitas Dehasen Bengkulu. Fokus utama dari kegiatan ini adalah pembelajaran copywriting bagi kreator konten pemula yang dilaksanakan . Di era digital yang terus berkembang, memiliki kemampuan untuk menciptakan konten yang menarik dan persuasif adalah esensial, terutama dalam meningkatkan kehadiran online dan efektivitas pemasaran digital. Copywriting, yang merupakan seni menulis teks promosi untuk iklan, media sosial, dan materi pemasaran lainnya, berperan krusial dalam mengkomunikasikan pesan kepada audiens target dengan cara yang menarik dan menggugah. Melalui kegiatan ini, tim berusaha mengenalkan peserta yang berasal dari SMA Negeri 05 Seluma kepada dasar-dasar copywriting, termasuk cara merancang dan menulis teks yang efektif yang dapat mempengaruhi perilaku pembaca. Peserta diajarkan berbagai teknik untuk meningkatkan kualitas tulisan mereka, seperti penggunaan bahasa yang jelas dan persuasif, struktur teks yang efektif, dan bagaimana menyesuaikan konten dengan kebutuhan spesifik audiens mereka.Kegiatan ini melibatkan serangkaian proses belajar yang dirancang untuk memberikan pengalaman belajar interaktif, di mana peserta tidak hanya menerima pengetahuan teoretis tetapi juga praktik langsung. Dengan menerapkan konsep yang dipelajari dalam kegiatan sehari-hari mereka sebagai kreator konten, peserta diharapkan dapat mengembangkan keterampilan yang tidak hanya meningkatkan kualitas konten mereka tetapi juga memperluas jangkauan dan dampak konten tersebut dalam lingkungan digital. Secara keseluruhan, kegiatan ini bertujuan untuk memperkaya pengetahuan dan keterampilan peserta dalam bidang copywriting, sehingga mereka lebih siap dalam menghadapi tantangan pemasaran digital di masa depan dan mampu berkontribusi secara efektif dalam berbagai inisiatif pemasaran dan komunikasi. Kata Kunci: Copywriting, Konten Kreator, Pemula
Co-Authors Aget Pramana Aldimas Maulana Putra Asnawati Eli Diana Ice Inda Rukmana Kezy Claudia Dohona Lina Tri Astuty BS Malius, Aset Maryaningsih Shinta Kurnia Sinta Purnama Sari Sri Narti Vethy Octaviani Yopi Parza