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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Ilmu Sosial dan Humaniora Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat Jurnal Riset Ilmu Ekonomi Journal Transformation of Mandalika
I Gde Wedana Arjawa
Universitas Warmadewa
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Physics Social Sciences Other

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Unleashing Potential: How Human and Social Capital Fuel Village Tourism Business Success I Gde Wedana Arjawa; Putu Ayu Sita Laksmi; Ni Nyoman Suriani
Jurnal Ilmu Sosial dan Humaniora Vol 14 No 3 (2025)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jish.v14i3.100385

Abstract

This study examines the influence of human capital and social capital on business performance in tourism villages, focusing on Penglipuran Village in Bali, Indonesia. Tourism villages play a key role in sustainable local economic development, yet their business outcomes often remain suboptimal due to structural and institutional limitations. Using a quantitative approach, this research highlights how intangible assets such as knowledge, skills, trust, and social cohesion drive the success of rural tourism enterprises. Human capital, reflected in education, entrepreneurial experience, and technical competence, enhances innovation, service quality, and adaptive capacity. Social capital, encompassing mutual trust, shared values, and collaborative networks, fosters cooperation and knowledge exchange essential for community-based tourism. Their interaction produces a synergistic effect that strengthens resilience and competitiveness within rural business ecosystems. Data were collected through structured surveys of 155 entrepreneurs and community members, supported by supplementary interviews, and analysed using multiple regression to test the effects of human and social capital on business performance. This study fills a gap in the literature by examining both capitals simultaneously in a rural tourism setting, which has often been overlooked. The findings reveal that both human and social capital significantly improve performance, with social cohesion playing a particularly critical role. The study offers insights for policymakers, tourism stakeholders, and development practitioners by emphasising integrated strategies that support human development and community empowerment. Ultimately, strengthening these capitals is vital for advancing inclusive and sustainable tourism that benefits not only the economy but also the cultural and social fabric of rural communities.
Co-Authors Anak Agung Gde Krisna Paramita Artha Aryasa, I Putu Gde Chandra Dewa Putu Yudi Pardita I Ketut Puja Wirya Sanjaya I Komang Putra I Made Pulawan Made Pulawan, I Ni Nengah Ganawati Pardita, Dewa Putu Yudi Putu Ayu Sita Laksmi Setena, I Made Suriani, Ni Nyoman