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All Journal Jurnal Manajemen dan Agribisnis JMM (Jurnal Masyarakat Mandiri) Kumawula: Jurnal Pengabdian Kepada Masyarakat Ghurnita: Jurnal Seni Karawitan Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Fruitset Sains : Jurnal Pertanian Agroteknologi Jurnal Masyarakat Madani Indonesia Jurnal Kabar Masyarakat Ardhi: Jurnal Pengabdian dalam Negri Agricultural Socio-Economic Empowerment and Agribusiness Journal Muria Jurnal Agroteknologi Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat
Wahid Nur Fajri
Universitas Muria Kudus
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Strategi Pemasaran Adaptif UMKM Bidang Agribisnis Pada Lanskap Digital di CV. Seleksi Alam Muria Wahid Nur Fajri; Muhamad Imanuddin; Heny Alpandari; Winda Widyastuti; Asti Nur Afifah
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 4, No 2 (2025): Desember 2025
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v4i2.107097

Abstract

The large Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in the Indonesian economy, contributing 61% of the Gross Domestic Product (GDP), employing approximately 66 million business owners, and absorbing 97% of the workforce. MSMEs face various challenges, including branding, innovation, digital literacy, and licensing. Research on MSMEs is crucial for poverty reduction, especially in developing countries. CV Seleksi Alam Muria is one of the MSMEs in Kudus that produces various processed products from the parijoto plant, known for its health benefits. Utilizing a digital approach, this MSME aims to enhance its marketing performance, refine its strategies, and pinpoint its business strengths and weaknesses. This study analyzes the effectiveness of CV. Seleksi Alam Muria's marketing strategy in developing processed parijoto fruit products as a local flagship product of Kudus Regency. The qualitative descriptive method involves identifying internal and external factors and conducting a SWOT analysis. Using a descriptive approach and marketing mix analysis, as well as SWOT and SOSTAC, the study found that the company has successfully diversified its product line, set varied prices, implemented strategic distribution, and conducted online and offline promotions. The economic value-added reached IDR 64,833/kg, with a profitability of 35.11%, and a distribution network in seven cities. Although the marketing strategy was effective, challenges remained, including price increases and limited public awareness. Recommendations for development include market education, branding enhancement, and digital expansion.
PERTUMBUHAN DAN HASIL TANAMAN BAYAM PADA BERBAGAI WAKTU PENYIRAMAN Syaiful Anwar; Nindya Arini; Wahid Nur Fajri
Fruitset Sains : Jurnal Pertanian Agroteknologi Vol. 13 No. 6 (2026): February: Ilmu Pertanian dan Bidang Terkait
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/fruitset.v13i6.7063

Abstract

Water management is a crucial factor in optimizing the productivity of leafy vegetables, including green spinach (Amaranthus sp.), particularly under limited water availability. Appropriate timing of irrigation may influence plant growth dynamics and biomass allocation. The study aimed to evaluate different irrigation times on the growth and biomass distribution of green spinach. The study was using a single factor with a completely randomized design, namely irrigation time, consisting of three treatments: morning irrigation (07:00), afternoon irrigation (16:00), and a combination of morning and afternoon irrigation (07:00 and 16:00). The treatment was replicated six times, resulting in 18 experimental units. Irrigation volume was standardized based on field capacity. Growth variables observed involved plant height, stem diameter, and number of leaves, while production variables consisted of fresh and dry weights of shoots and roots, as well as the shoot-to-root ratio. Data were analyzed using analysis of variance, with by the Honestly Significant Difference (HSD) test at a 5% significance level. The irrigation timing significantly affected plant height, number of leaves, and shoot-to-root ratio, but had no significant effect on stem diameter or total fresh and dry biomass. Morning irrigation produced a higher shoot-to-root ratio, indicating more efficient biomass allocation to the edible parts of the plant. In conclusion, morning irrigation is recommended as a practical water management strategy to support vegetatif growth and improve resource use efficiency in green spinach cultivation.
Sosialisasi Bijak Bermedia Sosial bagi Orang Tua dan Siswa Kelas VI Sekolah Dasar Ika Yuniana; Yuliyati Yuliyati; Vika Irmansyah; Wahid Nur Fajri
ARDHI : Jurnal Pengabdian Dalam Negri Vol. 4 No. 4 (2026): Agustus: ARDHI : Jurnal Pengabdian Dalam Negri
Publisher : Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ardhi.v4i4.2187

Abstract

The evolution of social media presents both benefits and risks for elementary school children, necessitating appropriate guidance from parents and schools. This community service initiative aimed to enhance the understanding of parents and sixth-grade students regarding the wise use of social media through digital literacy outreach. Conducted at SD Undaan Kidul 1 Demak, the program employed an educational and participatory approach comprising an initial assessment via questionnaires, material presentation, interactive discussions, and evaluation. The results indicate that the majority of parents have adopted a democratic approach to digital parenting; however, there remains a need to increase the intensity of guidance regarding social media usage and the utilization of parental control features. The program fostered an understanding of the benefits and risks of social media and the importance of parental guidance, while also encouraging collaboration between families and schools to create a safe, healthy, and responsible digital environment for children. This activity also raises students' awareness regarding protecting their privacy, selecting appropriate content, avoiding risky interactions, and using social media positively to support learning and communication.
Co-Authors Afifah, Asti Nur Af’idzatuttama Af’idzatuttama Any Suryantini Asmara, Fantasi Fana Sari Fairuzia, Fazat Farida Yuliani Fatimatuzzahroh, Dewi Heny Alpandari Ika Yuniana Imanuddin, Muhamad Masyhuri Muhamad Imanuddin Muhammad Amir Biky Nindya Arini Nurfahmi Fadlillah Riany Aulia Shabila Syaiful Anwar Tangguh Prakoso Vika Irmansyah Wasis Wijayanto Widyatma, Yollanda Vannesicha Winda Widyastuti Yuliyati Yuliyati