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<![CDATA[PENGARUH GREEN CONSUMER KNOWLEDGE TERHADAP GREEN PURCHASE BHEAVIOR YANG DIMEDIASI OLEH CONSUMER SOCIAL RESPONSIBILITY SERTA PERAN MODERASI GREEN ADVERTISING DALAM PENGARUH CONSUMER SOCIAL RESPONSIBILITY TERHADAP GREEN PURCHASE BEHAVIOR PADA PRODUK MOTOR LISTRIK DI KOTA BANDUNG ]]>
<![CDATA[Hanauli Junias Br. Sitorus]]>;
<![CDATA[Hariyadi Triwahyu Putra]]>
<![CDATA[ Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 3 (2025): COSTING : Journal of Economic, Bussines and Accounting ]]>
Publisher : <![CDATA[Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE) ]]>
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DOI: 10.31539/costing.v8i3.14352
<![CDATA[Tujuan penelitian ini adalah untuk mengkaji pengaruh pengetahuan konsumen hijau terhadap perilaku green purchase yang dimediasi oleh tanggung jawab sosial konsumen dan peran moderasi green advertising dalam pengaruh tanggung jawab sosial konsumen terhadap perilaku green purchase pada produk sepeda motor listrik di Kota Bandung Instrumen yang digunakan dalam penelitian ini telah dinyatakan telah lulus uji validitas konstruksi, uji validitas eksternal, uji validitas bersamaan, dan uji reliabilitas. Instrumen tersebut digunakan sebagai alat pengumpulan data dari responden, yaitu mereka yang belum pernah membeli sepeda motor listrik dengan tes 17-35 tahun yang menjadi objek yang dinilai dalam penelitian ini sebanyak 120 orang. Teknik pengumpulan data yang digunakan adalah studi cross-sectional atau one shot. Teknik analisis data yang digunakan adalah regresi sederhana, regresi linier berganda, analisis regresi moderasi menggunakan alat SPSS versi 25 dan menggunakan uji sobel. Dari tujuh hipotesis penelitian yang diusulkan, ditunjukkan bahwa pengetahuan konsumen hijau, tanggung jawab sosial konsumen memiliki pengaruh langsung terhadap perilaku pembelian hijau.]]>
<![CDATA[Authenticity and Walkability of Iconic Heritage Destination Bandung Indonesia ]]>
<![CDATA[Yadi]]>;
<![CDATA[Hariyadi Triwahyu Putra]]>
<![CDATA[ International Journal Of Community Service Vol. 1 No. 2 (2021): August 2021 (Indonesia - Malaysia) ]]>
Publisher : <![CDATA[CV. Inara ]]>
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DOI: 10.51601/ijcs.v1i2.25
<![CDATA[This study aims to examine the effect of authenticity and walkability on revisit intention mediated by tourist satisfaction. These four variables are measured using a number of statements on a Likert scale which are confirmed to have completed the validity and reliability tests. Data were collected using a questionnaire which was distributed to 271 respondents based on convenience sampling. Furthermore, the data were obtained and analyzed using structural equation modeling (SEM) and the Sobel test as a basis for hypothesis testing. The results of the hypothesis test explain the rejection of the null hypothesis, which means that there is support for empirical data on the proposed research hypothesis. This illustrates that authenticity and walkability directly affect tourist satisfaction positively and significantly. Meanwhile, revisit intention is influenced positively and significantly both directly by authenticity and walkability and indirectly through tourist satisfaction. Thus, all attributes of authenticity and walkability have a very important role in fulfilling tourists' expectations when appreciating historical buildings in a heritage tourism area. The authenticity attributes of historical buildings that need the attention of relevant stakeholders are historical value, authenticity, originality, and maintenance. Some of the critical elements of walkability that also need to be maintained such as security, comfort, accessibility, connections with other destinations, and pedestrian friendliness for pedestrians.]]>
<![CDATA[THE EFFECT OF PERCEIVED QUALITY AND PRIOR EXPERIENCE ON REVISIT INTENTION MEDIATED BY INVOLVEMENT IN STARBUCKS CONSUMERS (CASE STUDY AFTER THE BOYCOTT CALL BY THE MUI IN THE CITY OF BANDUNG) ]]>
<![CDATA[Syabania, Genya Hergina]]>;
<![CDATA[Putra, Hariyadi Triwahyu]]>
<![CDATA[ Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting ]]>
Publisher : <![CDATA[Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE) ]]>
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DOI: 10.31539/m85s0m17
<![CDATA[Competition in the business world is increasing, and one of the fields in the food & beverage business industry sector that is growing rapidly and can compete until now is the coffee café business. One of the coffee café business industries is Starbucks which is a coffee shop brand that has been ranked 1st in a row for the last 5 (five) years. However, at the end of 2023 in the era of the Israel-Hamas war, the MUI issued the latest fatwa no. 83 of 2023 so that Starbucks has declined in all aspects. The purpose of this study is to determine the relationship between the variables of Perceived Quality and Prior Experience to Revisit Intention through Involvement in Starbucks Consumers after the call for Boycott by the MUI in the city of Bandung. Validity tests, reliability tests, classical assumption tests, and multiple regression are part of the data processing in this study. The questionnaire instrument was used as a means to collect data on Starbucks consumers and the number of respondents was 123 people. Testing was carried out with SPSS 25 software. The results of this finding classify perceived quality and prior experience have no effect on revisit intention, perceived quality and prior experience also have no effect on involvement, involvement has an influence on revisit intention, and involvement has a mediating role on perceived quality, Involvement does not mediate prior experience to revisit intention. The difference with the previous research is the object studied in the city of Bandung. The findings are expected to help future researchers and help Starbucks management with relevant plans.]]>
<![CDATA[Pengaruh Electronic Word of Mouth, Price Perception dan Brand Image Terhadap Repurchase Intention Pada E-commerce TiktokShop x Tokopedia di Kota Cimahi Jawa Barat. ]]>
<![CDATA[Syaira Nur Hafifah]]>;
<![CDATA[Hariyadi Triwahyu Putra]]>
<![CDATA[ Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 10 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah ]]>
Publisher : <![CDATA[Intitut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/alkharaj.v7i10.9773
<![CDATA[This study aims to determine the effect of electronic word of mouth, price perception and brand image on repurchase intention on E-commerce TiktokShop x Tokopedia in Cimahi City, West Java. The number of samples obtained was 120 respondents. The method used is quantitative, with data analysis techniques used are multiple regression analysis, classical assumption test, t test and F test using SPSS 27. The results showed that electronic word of mouth has a significant effect on repurchase intention, price perception has no significant effect on repurchase intention, brand image has a significant effect on repurchase intention. Electronic word of mouth, price perception and brand image have a positive effect simultaneously on repurchase intention.]]>
<![CDATA[Pengaruh Tourism Destination Image Terhadap Revisit Intention yang Dimediasi oleh Tourism Satisfaction Pantai Cemara Cianjur ]]>
<![CDATA[Surya Pratama Nugraha]]>;
<![CDATA[Hariyadi Triwahyu Putra]]>
<![CDATA[ El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam ]]>
Publisher : <![CDATA[Intitut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/elmal.v6i9.8342
<![CDATA[This study aims to examine the influence of cognitive destination image and affective destination image on revisit intention, with tourism satisfaction as a mediating variable for tourists visiting Pantai Cemara, Cidaun, Cianjur. The background of this research is based on the phenomenon of increasing tourist visits to West Java Province, which is not accompanied by a rise in visits to Pantai Cemara. This study employs a descriptive and verificative quantitative approach. The sampling technique used is non-probability sampling with a purposive sampling method. Data were collected from 120 respondents who had previously visited Pantai Cemara. Data analysis was carried out using multiple regression analysis and the Sobel test to examine the mediating role. The findings indicate that both cognitive destination image and affective destination image have a positive and significant effect on tourism satisfaction. Moreover, both destination image variables also positively influence revisit intention. However, tourism satisfaction was found to significantly mediate the relationship between cognitive destination image and revisit intention, while no significant mediation effect was observed in the relationship between affective destination image and revisit intention. These results suggest that enhancing both cognitive and affective perceptions of a destination can improve tourist satisfaction and revisit intention, with cognitive destination image playing a stronger role in mediating satisfaction and revisit intention. The implications of this research are expected to provide practical insights for tourism managers at Pantai Cemara in designing more effective destination management and promotional strategies to increase tourist loyalty.]]>
<![CDATA[Pengaruh E-Service Quality dan E-Trust Terhadap E-Loyalty yang di Mediasi oleh E-Satisfaction Pengguna Access by Kai di Kota Bandung ]]>
<![CDATA[Azzam Muhammad Rizki]]>;
<![CDATA[Hariyadi Triwahyu Putra]]>
<![CDATA[ El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam ]]>
Publisher : <![CDATA[Intitut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/elmal.v6i9.8348
<![CDATA[This observation aims to to evaluate the quality of E-Service and trust in E-Loyalty and E-Satisfaction as mediating variables for users of the Access By KAI application in Bandung City. The background of this research is based on the high use of the Access By KAI application but accompanied by many negative reviews from users, such as system errors and slow top-up processes. This study uses a quantitative approach with a survey method and a non-probability sampling technique, namely convenience sampling. Data was obtained from 120 respondents who had used the Access By KAI application. Data processing was carried out by multiple regression analysis and the Sobel test to see the effect of mediation. The results of the study show that E-Service Quality and E-Trust have a positive and significant effect on E-Satisfaction, and also affect E-Loyalty. However, E-Satisfaction had no effect as a mediation in this study. These findings indicate that improving service quality and digital trust can increase user satisfaction and loyalty to the application. This research makes a practical contribution to PT KAI in an effort to improve the user experience through strengthening service systems and application security.]]>
<![CDATA[Pengaruh Brand Personality dan Brand Image Terhadap Brand Loyalty yang Dimediasi oleh Brand Trust pada Konsumen Sepatu Olahraga Merek Nike di Kota Bandung ]]>
<![CDATA[Rio Sahrul Herdiansyah]]>;
<![CDATA[Hariyadi Triwahyu Putra]]>
<![CDATA[ El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam ]]>
Publisher : <![CDATA[Intitut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/elmal.v6i9.8627
<![CDATA[The purpose of this study is to test the influence of brand personality and brand image on brand loyalty mediated by brand trust in consumers of Nike brand sports shoes in Bandung City. By using a quantitative approach with data obtained through a questionnaire to 120 users of Nike brand sports shoes in Bandung City who were selected using convenience sampling techniques with cross-sectional or one shot studies in obtaining data. The research instrument has been stated as reliable and valid. Data were analyzed using SPSS Statistics 27. Brand personality and brand image were found to have a positive and significant influence on brand loyalty through brand trust. The results of this study are expected to provide benefits for further research and to Nike sports shoe product managers regarding the design of appropriate strategies for increasing these loyalty attributes. Further researchers suggest exploring other factors that can strengthen brand loyalty.]]>
<![CDATA[Pengaruh Tourism Destination Image Terhadap Revisit Intention yang Dimediasi oleh Tourism Satisfaction Pantai Cemara Cianjur ]]>
<![CDATA[Surya Pratama Nugraha]]>;
<![CDATA[Hariyadi Triwahyu Putra]]>
<![CDATA[ El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam ]]>
Publisher : <![CDATA[Intitut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/elmal.v6i9.8342
<![CDATA[This study aims to examine the influence of cognitive destination image and affective destination image on revisit intention, with tourism satisfaction as a mediating variable for tourists visiting Pantai Cemara, Cidaun, Cianjur. The background of this research is based on the phenomenon of increasing tourist visits to West Java Province, which is not accompanied by a rise in visits to Pantai Cemara. This study employs a descriptive and verificative quantitative approach. The sampling technique used is non-probability sampling with a purposive sampling method. Data were collected from 120 respondents who had previously visited Pantai Cemara. Data analysis was carried out using multiple regression analysis and the Sobel test to examine the mediating role. The findings indicate that both cognitive destination image and affective destination image have a positive and significant effect on tourism satisfaction. Moreover, both destination image variables also positively influence revisit intention. However, tourism satisfaction was found to significantly mediate the relationship between cognitive destination image and revisit intention, while no significant mediation effect was observed in the relationship between affective destination image and revisit intention. These results suggest that enhancing both cognitive and affective perceptions of a destination can improve tourist satisfaction and revisit intention, with cognitive destination image playing a stronger role in mediating satisfaction and revisit intention. The implications of this research are expected to provide practical insights for tourism managers at Pantai Cemara in designing more effective destination management and promotional strategies to increase tourist loyalty.]]>
<![CDATA[Pengaruh E-Service Quality dan E-Trust Terhadap E-Loyalty yang di Mediasi oleh E-Satisfaction Pengguna Access by Kai di Kota Bandung ]]>
<![CDATA[Azzam Muhammad Rizki]]>;
<![CDATA[Hariyadi Triwahyu Putra]]>
<![CDATA[ El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam ]]>
Publisher : <![CDATA[Intitut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/elmal.v6i9.8348
<![CDATA[This observation aims to to evaluate the quality of E-Service and trust in E-Loyalty and E-Satisfaction as mediating variables for users of the Access By KAI application in Bandung City. The background of this research is based on the high use of the Access By KAI application but accompanied by many negative reviews from users, such as system errors and slow top-up processes. This study uses a quantitative approach with a survey method and a non-probability sampling technique, namely convenience sampling. Data was obtained from 120 respondents who had used the Access By KAI application. Data processing was carried out by multiple regression analysis and the Sobel test to see the effect of mediation. The results of the study show that E-Service Quality and E-Trust have a positive and significant effect on E-Satisfaction, and also affect E-Loyalty. However, E-Satisfaction had no effect as a mediation in this study. These findings indicate that improving service quality and digital trust can increase user satisfaction and loyalty to the application. This research makes a practical contribution to PT KAI in an effort to improve the user experience through strengthening service systems and application security.]]>
<![CDATA[Pengaruh Brand Personality dan Brand Image Terhadap Brand Loyalty yang Dimediasi oleh Brand Trust pada Konsumen Sepatu Olahraga Merek Nike di Kota Bandung ]]>
<![CDATA[Rio Sahrul Herdiansyah]]>;
<![CDATA[Hariyadi Triwahyu Putra]]>
<![CDATA[ El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam ]]>
Publisher : <![CDATA[Intitut Agama Islam Nasional Laa Roiba Bogor ]]>
Show Abstract
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DOI: 10.47467/elmal.v6i9.8627
<![CDATA[The purpose of this study is to test the influence of brand personality and brand image on brand loyalty mediated by brand trust in consumers of Nike brand sports shoes in Bandung City. By using a quantitative approach with data obtained through a questionnaire to 120 users of Nike brand sports shoes in Bandung City who were selected using convenience sampling techniques with cross-sectional or one shot studies in obtaining data. The research instrument has been stated as reliable and valid. Data were analyzed using SPSS Statistics 27. Brand personality and brand image were found to have a positive and significant influence on brand loyalty through brand trust. The results of this study are expected to provide benefits for further research and to Nike sports shoe product managers regarding the design of appropriate strategies for increasing these loyalty attributes. Further researchers suggest exploring other factors that can strengthen brand loyalty.]]>
