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All Journal Jurnal Intelektualita: Keislaman, Sosial, dan Sains Journal of Economic, Bussines and Accounting (COSTING) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) J-MAS (Jurnal Manajemen dan Sains) Alignment: Journal of Administration and Educational Management OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jurnal Administrasi dan Manajemen MANAJEMEN DEWANTARA Dinasti International Journal of Management Science Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business Management Studies and Entrepreneurship Journal (MSEJ) Journal of Management and Bussines (JOMB) International Journal Of Science, Technology & Management (IJSTM) Ilomata International Journal of Management International Journal of Marketing and Human Resource Research International Journal of Community Service Jurnal Abdimas Kartika Wijayakusuma Journal of Social Research Jurnal Inovasi Masyarakat Journal of Economics and Management Scienties El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam International Journal of Economics and Management Research
Hariyadi Triwahyu Putra
Universitas Jenderal Achmad Yani
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Public Health Social Sciences Transportation Other

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Pengaruh Tourism Destination Image Terhadap Revisit Intention yang Dimediasi oleh Tourism Satisfaction Pantai Cemara Cianjur Surya Pratama Nugraha; Hariyadi Triwahyu Putra
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.8342

Abstract

This study aims to examine the influence of cognitive destination image and affective destination image on revisit intention, with tourism satisfaction as a mediating variable for tourists visiting Pantai Cemara, Cidaun, Cianjur. The background of this research is based on the phenomenon of increasing tourist visits to West Java Province, which is not accompanied by a rise in visits to Pantai Cemara. This study employs a descriptive and verificative quantitative approach. The sampling technique used is non-probability sampling with a purposive sampling method. Data were collected from 120 respondents who had previously visited Pantai Cemara. Data analysis was carried out using multiple regression analysis and the Sobel test to examine the mediating role. The findings indicate that both cognitive destination image and affective destination image have a positive and significant effect on tourism satisfaction. Moreover, both destination image variables also positively influence revisit intention. However, tourism satisfaction was found to significantly mediate the relationship between cognitive destination image and revisit intention, while no significant mediation effect was observed in the relationship between affective destination image and revisit intention. These results suggest that enhancing both cognitive and affective perceptions of a destination can improve tourist satisfaction and revisit intention, with cognitive destination image playing a stronger role in mediating satisfaction and revisit intention. The implications of this research are expected to provide practical insights for tourism managers at Pantai Cemara in designing more effective destination management and promotional strategies to increase tourist loyalty.
Pengaruh E-Service Quality dan E-Trust Terhadap E-Loyalty yang di Mediasi oleh E-Satisfaction Pengguna Access by Kai di Kota Bandung Azzam Muhammad Rizki; Hariyadi Triwahyu Putra
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.8348

Abstract

This observation aims to to evaluate the quality of E-Service and trust in E-Loyalty and E-Satisfaction as mediating variables for users of the Access By KAI application in Bandung City. The background of this research is based on the high use of the Access By KAI application but accompanied by many negative reviews from users, such as system errors and slow top-up processes. This study uses a quantitative approach with a survey method and a non-probability sampling technique, namely convenience sampling. Data was obtained from 120 respondents who had used the Access By KAI application. Data processing was carried out by multiple regression analysis and the Sobel test to see the effect of mediation. The results of the study show that E-Service Quality and E-Trust have a positive and significant effect on E-Satisfaction, and also affect E-Loyalty. However, E-Satisfaction had no effect as a mediation in this study. These findings indicate that improving service quality and digital trust can increase user satisfaction and loyalty to the application. This research makes a practical contribution to PT KAI in an effort to improve the user experience through strengthening service systems and application security.
Pengaruh Brand Personality dan Brand Image Terhadap Brand Loyalty yang Dimediasi oleh Brand Trust pada Konsumen Sepatu Olahraga Merek Nike di Kota Bandung Rio Sahrul Herdiansyah; Hariyadi Triwahyu Putra
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.8627

Abstract

The purpose of this study is to test the influence of brand personality and brand image on brand loyalty mediated by brand trust in consumers of Nike brand sports shoes in Bandung City. By using a quantitative approach with data obtained through a questionnaire to 120 users of Nike brand sports shoes in Bandung City who were selected using convenience sampling techniques with cross-sectional or one shot studies in obtaining data. The research instrument has been stated as reliable and valid. Data were analyzed using SPSS Statistics 27. Brand personality and brand image were found to have a positive and significant influence on brand loyalty through brand trust. The results of this study are expected to provide benefits for further research and to Nike sports shoe product managers regarding the design of appropriate strategies for increasing these loyalty attributes. Further researchers suggest exploring other factors that can strengthen brand loyalty.
The Effect of Green Packaging Perception on Green Customer Loyalty mediated by Green Customer Satisfaction on Avoskin Brand Cosmetic Products in Bandung City Mahendra, Serina Hesti; Putra, Hariyadi Triwahyu
International Journal of Marketing & Human Resource Research Vol. 6 No. 4 (2025): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v6i4.2754

Abstract

This research seeks to empirically investigate the extent to which perceptions of environmentally friendly packaging affect consumer loyalty toward Avoskin cosmetic products. Green customer satisfaction is positioned as an intervening variable within the context of Bandung-based Generation Z students. The measurement instruments employed in this study demonstrated adequate levels of validity and reliability, thereby justifying their use in data collection. A total of 120 respondents, all of whom had previously purchased Avoskin products, constituted the sample. The analytical approach comprised both simple and multiple regression models, supplemented with a Sobel test to evaluate mediating effects. Findings indicate that perceptions of green packaging positively and significantly affect customer satisfaction and loyalty, with satisfaction also emerging as a significant predictor and mediator in this relationship. However, future research is advised to explore alternative constructs that may more directly drive green customer loyalty. This finding also opens up opportunities for future researchers to explore other concepts that directly affect green customer loyalty. This research offers practical benefits to Avoskin in designing a marketing strategy to enhance product quality and attract more consumers from Generation Z
Pengaruh Green Product, Green Advertising dan Lifestyle Terhadap Repurchase Intention pada Konsumen Generasi Z AMDK AQUA Galon di Kota Bandung Anggraeni, Devita Dwi; Putra, Hariyadi Triwahyu
JURNAL ADMINISTRASI & MANAJEMEN Vol 14, No 2 (2024): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v14i2.3867

Abstract

Kebanyakan masyarakat kurang memperhatikan produk yang mereka konsumsi dengan mengabaikan fakta bahwa produk yang digunakan mampu berdampak pada kelestarian lingkungan. Produsen terus mempertimbangkan aspek lingkungan ke dalam seluruh operasi bisnis mereka, termasuk hal-hal seperti green product, green advertising, green branding, green packaging, green label dan sebagainya, yang sering disebut dengan istilah green marketing. Jenis penelitian kuantitatif dan data primer dipergunakan dengan media kuesioner kemudian disebarluaskan dengan cara online memanfaatkan google form untuk menampung data. Penelitian ini menggunakan generasi Z sebagai populasi, berumur 17-28 tahun. Penggunaan purposive sampling dipilih dengan banyaknya sampel sebesar 120 responden. Pengunaan metode meliputi uji asumsi klasik, uji reliabilitas, uji hipotesis dan uji validitas. Dalam temuan peneliti mendapati bahwa bahwa green advertising tidak berpengaruh dengan signifikan terhadap repurchase intention, namun green product dan lifestyle berpengaruh secara signifikan terhadap repurchase intention. Hasil uji F menunjukkan bahwa repurchase intention dengan signifikan dipengaruhi oleh green product, lifestyle dan green advertising dan secara bersama-sama.
The Effect of Price, Promotion, and Brand Image on Mixue Repurchase Interest in Garut Regency Rizki Firdaus; Hariyadi Triwahyu Putra
International Journal of Economics and Management Research Vol. 4 No. 3 (2025): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i3.583

Abstract

The purpose of this study is to examine the effect of price, promotion, and brand image on consumers’ repurchase intention of Mixue products in Garut Regency. This research employs a quantitative approach using primary data collected through a structured questionnaire distributed to 120 respondents who have purchased Mixue products. Respondents were selected using a convenience sampling method to ensure accessibility and relevance. The research instrument was tested for validity and reliability, and both were confirmed to meet statistical standards. Data analysis was conducted using SPSS Statistics version 27, applying multiple linear regression to test the hypotheses. The results indicate that price, promotion, and brand image each have a positive and significant impact on repurchase intention. These findings suggest that competitive pricing, effective promotional strategies, and a strong brand image are key determinants in fostering consumer loyalty and encouraging repeat purchases. Furthermore, this study highlights the importance for Mixue’s management to continuously evaluate and improve these factors in order to enhance consumer retention and sustain long-term business growth. The study provides practical implications for marketing strategy formulation in highly competitive markets, especially within the food and beverage industry. Additionally, future researchers are encouraged to include other variables such as product quality, customer satisfaction, and consumer trust to obtain a more comprehensive understanding of factors influencing repurchase intentions.
Pengaruh Brand Experience Terhadap Brand Loyalty Melalui Brand Love Pada Pengguna Laptop Merek Acer di Kota Cimahi Wijaya, Aldy; Triwahyu Putra, Hariyadi
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14684

Abstract

This research aims to analyze the influence of brand experience on brand loyalty through brand love among users of Acer laptops in the city of Cimahi. The research instrument has undergone validity and reliability testing, classic assumption testing, simple regression testing, and multiple regression testing. The instrument was used to collect data from respondents who are at least 17 years old and have used Acer laptops, which are the objects evaluated in this study. The number of respondents involved in this research is 90 individuals. The data instrument analysis was conducted using the SPSS software version 27 and Sobel test. The findings of this study indicate that brand experience has a positive effect on brand love, brand experience has a positive effect on brand loyalty, and brand love also has a positive impact on brand loyalty. However, brand love does not significantly mediate the relationship between brand experience and brand loyalty. What sets this research apart from previous studies is its focus on the city of Cimahi and the use of the latest secondary data in 2023.
Kampanye Kesadaran Lingkungan: Strategi Mengenalkan dan Menjual Produk Daur Ulang atau Jasa Pengelolaan Sampah di Kelurahan Melong Kecamatan Cimahi Septiarini, Eka; Ernawadi, Yadi; Herawati, Siti; Adialita, Tania; Nurtjahjadi, Edi; Sigarlaki, Faizal Fardhani; Nurmansyah, Abdul Ahmad Hafidh; Dhameria, Vita; Putra, Hariyadi Triwahyu; Ahmad, Lukni Burhanudin; Supriyadi, Cecep
Jurnal Abdimas Kartika Wijayakusuma Vol 6 No 4 (2025): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v6i4.1065

Abstract

Kota Cimahi menghasilkan sampah sekitar 230 ton per hari, sementara kuota yang ditetapkan oleh TPA Sarimukti tidak lebih dari 100 ton per hari. Salah satu wilayah di Kota Cimahi yang turut berkontribusi memproduksi sampah adalah Kelurahan Melong Kecamatan Cimahi, tepatnya berada di RT 9, RT 10, dan RT 11. Masyarakat di lingkungan ini belum membiasakan membatasi timbulnya sampah, melakukan daur ulang sampah, dan/atau memanfaatkan kembali sampah sehingga memiliki nilai ekonomi. Oleh karena itu, tim pengabdian kepada masyarakat turut berpartisipasi membantu Pemerintah Kota Cimahi dalam program akselerasi mewujudkan masyarakat sejahtera di wilayah Melong melalui kampanye reduce, reuse, dan recycle (3R). Metode yang digunakan adalah pendekatan diseminasi berbasis edukasi singkat dalam durasi 2–3 jam. Secara keseluruhan, hasil kegiatan menunjukkan bahwa intervensi berupa edukasi dan pelatihan terbukti efektif dalam meningkatkan pengetahuan, kesadaran, dan motivasi masyarakat terkait pengelolaan sampah berbasis reduce, reuse, dan recycle (3R). Temuan ini mempertegas pentingnya strategi edukasi berbasis partisipasi dan motivasi kolektif dalam mewujudkan lingkungan yang bersih dan berkelanjutan.
Pengaruh Kualitas Produk, Personal Selling, Dan Citra Merek Terhadap Minat Beli Toyota Rush Di Kota Cimahi Ginanjar Ginanjar; Hariyadi Triwahyu Putra
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.9050

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, personal selling, dan citra merek terhadap minat beli konsumen terhadap Toyota Rush di Kota Cimahi. Latar belakang penelitian ini didasari oleh fenomena penurunan minat beli terhadap Toyota Rush di Kota Cimahi berdasarkan data Top Brand Index dan Google Trends, meskipun penjualan secara nasional mengalami peningkatan. Penelitian ini menggunakan metode kuantitatif dengan pendekatan deskriptif dan asosiatif. Sampel yang digunakan berjumlah 120 responden yang dipilih menggunakan teknik purposive sampling, yaitu konsumen potensial yang berdomisili di Kota Cimahi. Pengumpulan data dilakukan melalui penyebaran kuesioner online, kemudian dianalisis menggunakan metode regresi linier berganda. Proses analisis mencakup penyusunan instrumen penelitian, uji validitas dan reliabilitas untuk memastikan kualitas instrumen, serta uji asumsi klasik untuk memenuhi syarat analisis regresi. Selanjutnya dilakukan pengujian hipotesis untuk mengetahui pengaruh variabel independen terhadap variabel dependen. Hasil penelitian menunjukkan bahwa secara parsial kualitas produk, personal Selling, dan citra merek memiliki pengaruh yang positif dan signifikan terhadap minat beli konsumen. Secara simultan, ketiga variabel tersebut juga terbukti memberikan pengaruh yang signifikan terhadap minat beli Toyota Rush di Kota Cimahi. Temuan ini mengindikasikan bahwa peningkatan minat beli konsumen dapat dicapai melalui strategi peningkatan kualitas produk, pelaksanaan personal Selling yang lebih persuasif, serta penguatan citra merek yang positif dan relevan dengan kebutuhan pasar lokal.
PENGARUH ATTRIBUTE PRODUCT TERHADAP CUSTOMER LOYALTY YANG DIMEDIASI OLEH CUSTOMER SATISFACTION PADA PEMAIN GAME PUBG MOBILE DI KOTA BANDUNG Mochamad Haikal Ardiansyah; Hariyadi Triwahyu Putra
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 12 No 3 (2025): JMBI UNSRAT Volume 12 Nomor 3
Publisher : Magister Manajemen Program Pasca Sarjana Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v12i3.65187

Abstract

.   This study aims to understand the influence of product attributes on customer loyalty, with customer satisfaction serving as a mediating variable, specifically among active PUBG Mobile players residing in Bandung. Data were collected from 120 respondents, all of whom belong to Generation Z and actively engage with the game. The research instrument used in this study had previously undergone validity and reliability tests, ensuring its quality. Data analysis was conducted using simple and multiple linear regression techniques with the assistance of SPSS version 27. Additionally, the Sobel test was employed to examine the mediating role of customer satisfaction. The results of the study revealed that product attributes have a positive and significant effect on customer satisfaction. Furthermore, customer satisfaction was found to positively influence customer loyalty. Regression analysis also indicated that product attributes have a direct impact on customer loyalty, and this relationship becomes stronger when customer satisfaction acts as a mediating variable
Co-Authors Adialita, Tania Ahmad, Lukni Burhanudin Aldy Wijaya Alif Fajar Suhendar Andreas Tri Hermawan Sinulingga Anggraeni, Devita Dwi Azhari, Anisa Listia Azzam Muhammad Rizki Desi Riyanti Desmiza, Desmiza Dhameria, Vita Dita Anggraeni Esi Fitriani Komara Faisa Saskara Firjatulloh Genya Hergina Syabania Ghea Revina Wigantini Ginanjar Ginanjar Hanauli Junias Br. Sitorus Herawati, Siti Islami, Qhaerani Nurul Khairunnisa, Nur Fakhirah Mahendra, Serina Hesti Maulana Adam Pratama Milah, Irvan Saeful Mochamad Haikal Ardiansyah Muhamad Michael Atmaka Mulyawati, Ropita Ni Komang Prastiti Dewi Nurmansyah, Abdul Ahmad Hafidh Nurtjahjadi, Edi Rahardianto Rahardianto Rio Sahrul Herdiansyah Rizki Firdaus Rosmini Ramli Salma Aziizu Salma Salsabilla Somantri Sani Kautsar Ibadurrahman Septiarini, Eka Shalfa Kinaya Shyfa Diana Yulianti Situmorang Sidiq, Muhamad Fazri Sigarlaki, Faizal Fardhani Sinta Nursilawati Sumiyati, Euis Eti Supriyadi, Cecep Surya Pratama Nugraha Wijaya, Aldy Wildan Firmansyah Yadi Yadi Ernawadi Zahra Aliya Hafizhoh Zain, Nabilla Fawwaz