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All Journal Jurnal Intelektualita: Keislaman, Sosial, dan Sains Journal of Economic, Bussines and Accounting (COSTING) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) J-MAS (Jurnal Manajemen dan Sains) Alignment: Journal of Administration and Educational Management OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jurnal Administrasi dan Manajemen MANAJEMEN DEWANTARA Dinasti International Journal of Management Science Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Journal of Management and Bussines (JOMB) International Journal Of Science, Technology & Management (IJSTM) Ilomata International Journal of Management International Journal of Marketing and Human Resource Research International Journal of Community Service Jurnal Abdimas Kartika Wijayakusuma Journal of Social Research Jurnal Inovasi Masyarakat El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies International Journal of Economics and Management Research
Hariyadi Triwahyu Putra
Universitas Jenderal Achmad Yani
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Pengaruh Brand Personality dan Brand Image Terhadap Brand Loyalty yang Dimediasi oleh Brand Trust pada Konsumen Sepatu Olahraga Merek Nike di Kota Bandung Rio Sahrul Herdiansyah; Hariyadi Triwahyu Putra
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.8627

Abstract

The purpose of this study is to test the influence of brand personality and brand image on brand loyalty mediated by brand trust in consumers of Nike brand sports shoes in Bandung City. By using a quantitative approach with data obtained through a questionnaire to 120 users of Nike brand sports shoes in Bandung City who were selected using convenience sampling techniques with cross-sectional or one shot studies in obtaining data. The research instrument has been stated as reliable and valid. Data were analyzed using SPSS Statistics 27. Brand personality and brand image were found to have a positive and significant influence on brand loyalty through brand trust. The results of this study are expected to provide benefits for further research and to Nike sports shoe product managers regarding the design of appropriate strategies for increasing these loyalty attributes. Further researchers suggest exploring other factors that can strengthen brand loyalty.
Pengaruh Tourism Destination Image Terhadap Revisit Intention yang Dimediasi oleh Tourism Satisfaction Pantai Cemara Cianjur Surya Pratama Nugraha; Hariyadi Triwahyu Putra
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.8342

Abstract

This study aims to examine the influence of cognitive destination image and affective destination image on revisit intention, with tourism satisfaction as a mediating variable for tourists visiting Pantai Cemara, Cidaun, Cianjur. The background of this research is based on the phenomenon of increasing tourist visits to West Java Province, which is not accompanied by a rise in visits to Pantai Cemara. This study employs a descriptive and verificative quantitative approach. The sampling technique used is non-probability sampling with a purposive sampling method. Data were collected from 120 respondents who had previously visited Pantai Cemara. Data analysis was carried out using multiple regression analysis and the Sobel test to examine the mediating role. The findings indicate that both cognitive destination image and affective destination image have a positive and significant effect on tourism satisfaction. Moreover, both destination image variables also positively influence revisit intention. However, tourism satisfaction was found to significantly mediate the relationship between cognitive destination image and revisit intention, while no significant mediation effect was observed in the relationship between affective destination image and revisit intention. These results suggest that enhancing both cognitive and affective perceptions of a destination can improve tourist satisfaction and revisit intention, with cognitive destination image playing a stronger role in mediating satisfaction and revisit intention. The implications of this research are expected to provide practical insights for tourism managers at Pantai Cemara in designing more effective destination management and promotional strategies to increase tourist loyalty.
Pengaruh E-Service Quality dan E-Trust Terhadap E-Loyalty yang di Mediasi oleh E-Satisfaction Pengguna Access by Kai di Kota Bandung Azzam Muhammad Rizki; Hariyadi Triwahyu Putra
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.8348

Abstract

This observation aims to to evaluate the quality of E-Service and trust in E-Loyalty and E-Satisfaction as mediating variables for users of the Access By KAI application in Bandung City. The background of this research is based on the high use of the Access By KAI application but accompanied by many negative reviews from users, such as system errors and slow top-up processes. This study uses a quantitative approach with a survey method and a non-probability sampling technique, namely convenience sampling. Data was obtained from 120 respondents who had used the Access By KAI application. Data processing was carried out by multiple regression analysis and the Sobel test to see the effect of mediation. The results of the study show that E-Service Quality and E-Trust have a positive and significant effect on E-Satisfaction, and also affect E-Loyalty. However, E-Satisfaction had no effect as a mediation in this study. These findings indicate that improving service quality and digital trust can increase user satisfaction and loyalty to the application. This research makes a practical contribution to PT KAI in an effort to improve the user experience through strengthening service systems and application security.
Pengaruh Brand Personality dan Brand Image Terhadap Brand Loyalty yang Dimediasi oleh Brand Trust pada Konsumen Sepatu Olahraga Merek Nike di Kota Bandung Rio Sahrul Herdiansyah; Hariyadi Triwahyu Putra
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.8627

Abstract

The purpose of this study is to test the influence of brand personality and brand image on brand loyalty mediated by brand trust in consumers of Nike brand sports shoes in Bandung City. By using a quantitative approach with data obtained through a questionnaire to 120 users of Nike brand sports shoes in Bandung City who were selected using convenience sampling techniques with cross-sectional or one shot studies in obtaining data. The research instrument has been stated as reliable and valid. Data were analyzed using SPSS Statistics 27. Brand personality and brand image were found to have a positive and significant influence on brand loyalty through brand trust. The results of this study are expected to provide benefits for further research and to Nike sports shoe product managers regarding the design of appropriate strategies for increasing these loyalty attributes. Further researchers suggest exploring other factors that can strengthen brand loyalty.
The Effect of Green Packaging Perception on Green Customer Loyalty mediated by Green Customer Satisfaction on Avoskin Brand Cosmetic Products in Bandung City Mahendra, Serina Hesti; Putra, Hariyadi Triwahyu
International Journal of Marketing & Human Resource Research Vol. 6 No. 4 (2025): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v6i4.2754

Abstract

This research seeks to empirically investigate the extent to which perceptions of environmentally friendly packaging affect consumer loyalty toward Avoskin cosmetic products. Green customer satisfaction is positioned as an intervening variable within the context of Bandung-based Generation Z students. The measurement instruments employed in this study demonstrated adequate levels of validity and reliability, thereby justifying their use in data collection. A total of 120 respondents, all of whom had previously purchased Avoskin products, constituted the sample. The analytical approach comprised both simple and multiple regression models, supplemented with a Sobel test to evaluate mediating effects. Findings indicate that perceptions of green packaging positively and significantly affect customer satisfaction and loyalty, with satisfaction also emerging as a significant predictor and mediator in this relationship. However, future research is advised to explore alternative constructs that may more directly drive green customer loyalty. This finding also opens up opportunities for future researchers to explore other concepts that directly affect green customer loyalty. This research offers practical benefits to Avoskin in designing a marketing strategy to enhance product quality and attract more consumers from Generation Z
Pengaruh Green Product, Green Advertising dan Lifestyle Terhadap Repurchase Intention pada Konsumen Generasi Z AMDK AQUA Galon di Kota Bandung Anggraeni, Devita Dwi; Putra, Hariyadi Triwahyu
JURNAL ADMINISTRASI & MANAJEMEN Vol 14, No 2 (2024): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v14i2.3867

Abstract

Kebanyakan masyarakat kurang memperhatikan produk yang mereka konsumsi dengan mengabaikan fakta bahwa produk yang digunakan mampu berdampak pada kelestarian lingkungan. Produsen terus mempertimbangkan aspek lingkungan ke dalam seluruh operasi bisnis mereka, termasuk hal-hal seperti green product, green advertising, green branding, green packaging, green label dan sebagainya, yang sering disebut dengan istilah green marketing. Jenis penelitian kuantitatif dan data primer dipergunakan dengan media kuesioner kemudian disebarluaskan dengan cara online memanfaatkan google form untuk menampung data. Penelitian ini menggunakan generasi Z sebagai populasi, berumur 17-28 tahun. Penggunaan purposive sampling dipilih dengan banyaknya sampel sebesar 120 responden. Pengunaan metode meliputi uji asumsi klasik, uji reliabilitas, uji hipotesis dan uji validitas. Dalam temuan peneliti mendapati bahwa bahwa green advertising tidak berpengaruh dengan signifikan terhadap repurchase intention, namun green product dan lifestyle berpengaruh secara signifikan terhadap repurchase intention. Hasil uji F menunjukkan bahwa repurchase intention dengan signifikan dipengaruhi oleh green product, lifestyle dan green advertising dan secara bersama-sama.
The Effect of Price, Promotion, and Brand Image on Mixue Repurchase Interest in Garut Regency Rizki Firdaus; Hariyadi Triwahyu Putra
International Journal of Economics and Management Research Vol. 4 No. 3 (2025): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i3.583

Abstract

The purpose of this study is to examine the effect of price, promotion, and brand image on consumers’ repurchase intention of Mixue products in Garut Regency. This research employs a quantitative approach using primary data collected through a structured questionnaire distributed to 120 respondents who have purchased Mixue products. Respondents were selected using a convenience sampling method to ensure accessibility and relevance. The research instrument was tested for validity and reliability, and both were confirmed to meet statistical standards. Data analysis was conducted using SPSS Statistics version 27, applying multiple linear regression to test the hypotheses. The results indicate that price, promotion, and brand image each have a positive and significant impact on repurchase intention. These findings suggest that competitive pricing, effective promotional strategies, and a strong brand image are key determinants in fostering consumer loyalty and encouraging repeat purchases. Furthermore, this study highlights the importance for Mixue’s management to continuously evaluate and improve these factors in order to enhance consumer retention and sustain long-term business growth. The study provides practical implications for marketing strategy formulation in highly competitive markets, especially within the food and beverage industry. Additionally, future researchers are encouraged to include other variables such as product quality, customer satisfaction, and consumer trust to obtain a more comprehensive understanding of factors influencing repurchase intentions.
Pengaruh Brand Experience Terhadap Brand Loyalty Melalui Brand Love Pada Pengguna Laptop Merek Acer di Kota Cimahi Wijaya, Aldy; Triwahyu Putra, Hariyadi
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14684

Abstract

This research aims to analyze the influence of brand experience on brand loyalty through brand love among users of Acer laptops in the city of Cimahi. The research instrument has undergone validity and reliability testing, classic assumption testing, simple regression testing, and multiple regression testing. The instrument was used to collect data from respondents who are at least 17 years old and have used Acer laptops, which are the objects evaluated in this study. The number of respondents involved in this research is 90 individuals. The data instrument analysis was conducted using the SPSS software version 27 and Sobel test. The findings of this study indicate that brand experience has a positive effect on brand love, brand experience has a positive effect on brand loyalty, and brand love also has a positive impact on brand loyalty. However, brand love does not significantly mediate the relationship between brand experience and brand loyalty. What sets this research apart from previous studies is its focus on the city of Cimahi and the use of the latest secondary data in 2023.
Pengaruh Persepsi Harga, Iklan dan Kualitas Produk Terhadap Loyalitas Pelanggan Frestea di Wilayah Bandung Raya Firjatulloh, Faisa Saskara; Hariyadi Triwahyu Putra
Journal Of Administration and Educational Management (ALIGNMENT) Vol. 8 No. 5 (2025): Journal Of Administration and Educational Management (ALIGNMENT)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/q1p7ea62

Abstract

This study seeks to analyze the impact of pricing perception, advertising, and product quality on customer loyalty to Frestea in the Greater Bandung region. This study is grounded in evidence of a decrease in consumer loyalty, as indicated by Top Brand Index data and Google Trends. This research utilizes a quantitative methodology through a survey administered to 100 participants who had ingested Frestea within the last three months. Data analysis was performed utilizing multiple linear regression with the aid of SPSS software version 25. The study's findings demonstrate that pricing perception, advertising, and product quality exert a favorable and considerable impact on consumer loyalty, both individually and collectively. Consequently, all presented theories may be accepted. These findings underscore the necessity of executing marketing strategies that fit with price rules, augmenting advertising efficacy, and preserving product quality to sustain and enhance consumer loyalty. This study aims to provide a reference for beverage industry stakeholders in formulating marketing strategies that correspond with customer preferences.   Keywords: Price Perception, Advertising, Product Quality, Customer Loyalty, Frestea  
Kampanye Kesadaran Lingkungan: Strategi Mengenalkan dan Menjual Produk Daur Ulang atau Jasa Pengelolaan Sampah di Kelurahan Melong Kecamatan Cimahi Septiarini, Eka; Ernawadi, Yadi; Herawati, Siti; Adialita, Tania; Nurtjahjadi, Edi; Sigarlaki, Faizal Fardhani; Nurmansyah, Abdul Ahmad Hafidh; Dhameria, Vita; Putra, Hariyadi Triwahyu; Ahmad, Lukni Burhanudin; Supriyadi, Cecep
Jurnal Abdimas Kartika Wijayakusuma Vol 6 No 4 (2025): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v6i4.1065

Abstract

Kota Cimahi menghasilkan sampah sekitar 230 ton per hari, sementara kuota yang ditetapkan oleh TPA Sarimukti tidak lebih dari 100 ton per hari. Salah satu wilayah di Kota Cimahi yang turut berkontribusi memproduksi sampah adalah Kelurahan Melong Kecamatan Cimahi, tepatnya berada di RT 9, RT 10, dan RT 11. Masyarakat di lingkungan ini belum membiasakan membatasi timbulnya sampah, melakukan daur ulang sampah, dan/atau memanfaatkan kembali sampah sehingga memiliki nilai ekonomi. Oleh karena itu, tim pengabdian kepada masyarakat turut berpartisipasi membantu Pemerintah Kota Cimahi dalam program akselerasi mewujudkan masyarakat sejahtera di wilayah Melong melalui kampanye reduce, reuse, dan recycle (3R). Metode yang digunakan adalah pendekatan diseminasi berbasis edukasi singkat dalam durasi 2–3 jam. Secara keseluruhan, hasil kegiatan menunjukkan bahwa intervensi berupa edukasi dan pelatihan terbukti efektif dalam meningkatkan pengetahuan, kesadaran, dan motivasi masyarakat terkait pengelolaan sampah berbasis reduce, reuse, dan recycle (3R). Temuan ini mempertegas pentingnya strategi edukasi berbasis partisipasi dan motivasi kolektif dalam mewujudkan lingkungan yang bersih dan berkelanjutan.
Co-Authors Adialita, Tania Ahmad, Lukni Burhanudin Aldy Wijaya Alif Fajar Suhendar Andreas Tri Hermawan Sinulingga Anggraeni, Devita Dwi Azhari, Anisa Listia Azzam Muhammad Rizki Desi Riyanti Desmiza, Desmiza Dhameria, Vita Dita Anggraeni Esi Fitriani Komara Firjatulloh, Faisa Saskara Genya Hergina Syabania Ghea Revina Wigantini Ginanjar Ginanjar Hanauli Junias Br. Sitorus Herawati, Siti Islami, Qhaerani Nurul Khairunnisa, Nur Fakhirah Mahendra, Serina Hesti Maulana Adam Pratama Milah, Irvan Saeful Mochamad Haikal Ardiansyah Muhamad Michael Atmaka Mulyawati, Ropita Ni Komang Prastiti Dewi Nurmansyah, Abdul Ahmad Hafidh Nurtjahjadi, Edi Rahardianto Rahardianto Rio Sahrul Herdiansyah Rizki Firdaus Rosmini Ramli Sani Kautsar Ibadurrahman Septiarini, Eka Shyfa Diana Yulianti Situmorang Sidiq, Muhamad Fazri Sigarlaki, Faizal Fardhani Sinta Nursilawati Sumiyati, Euis Eti Supriyadi, Cecep Surya Pratama Nugraha Wijaya, Aldy Wildan Firmansyah Yadi Yadi Ernawadi Zain, Nabilla Fawwaz