Article Per Year (5 Year)
p-Index From 2021 - 2026
5.294
P-Index
This Author published in this journals
All Journal Jurnal Intelektualita: Keislaman, Sosial, dan Sains Journal of Economic, Bussines and Accounting (COSTING) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) J-MAS (Jurnal Manajemen dan Sains) Alignment: Journal of Administration and Educational Management OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jurnal Administrasi dan Manajemen MANAJEMEN DEWANTARA Dinasti International Journal of Management Science Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Journal of Management and Bussines (JOMB) International Journal Of Science, Technology & Management (IJSTM) Ilomata International Journal of Management International Journal of Marketing and Human Resource Research International Journal of Community Service Jurnal Abdimas Kartika Wijayakusuma Journal of Social Research Jurnal Inovasi Masyarakat El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies International Journal of Economics and Management Research
Hariyadi Triwahyu Putra
Universitas Jenderal Achmad Yani
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Public Health Social Sciences Transportation Other

Published : 39 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 39 Documents
Search

 1   2   3   4 
Pengaruh Kualitas Produk, Personal Selling, Dan Citra Merek Terhadap Minat Beli Toyota Rush Di Kota Cimahi Ginanjar Ginanjar; Hariyadi Triwahyu Putra
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.9050

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, personal selling, dan citra merek terhadap minat beli konsumen terhadap Toyota Rush di Kota Cimahi. Latar belakang penelitian ini didasari oleh fenomena penurunan minat beli terhadap Toyota Rush di Kota Cimahi berdasarkan data Top Brand Index dan Google Trends, meskipun penjualan secara nasional mengalami peningkatan. Penelitian ini menggunakan metode kuantitatif dengan pendekatan deskriptif dan asosiatif. Sampel yang digunakan berjumlah 120 responden yang dipilih menggunakan teknik purposive sampling, yaitu konsumen potensial yang berdomisili di Kota Cimahi. Pengumpulan data dilakukan melalui penyebaran kuesioner online, kemudian dianalisis menggunakan metode regresi linier berganda. Proses analisis mencakup penyusunan instrumen penelitian, uji validitas dan reliabilitas untuk memastikan kualitas instrumen, serta uji asumsi klasik untuk memenuhi syarat analisis regresi. Selanjutnya dilakukan pengujian hipotesis untuk mengetahui pengaruh variabel independen terhadap variabel dependen. Hasil penelitian menunjukkan bahwa secara parsial kualitas produk, personal Selling, dan citra merek memiliki pengaruh yang positif dan signifikan terhadap minat beli konsumen. Secara simultan, ketiga variabel tersebut juga terbukti memberikan pengaruh yang signifikan terhadap minat beli Toyota Rush di Kota Cimahi. Temuan ini mengindikasikan bahwa peningkatan minat beli konsumen dapat dicapai melalui strategi peningkatan kualitas produk, pelaksanaan personal Selling yang lebih persuasif, serta penguatan citra merek yang positif dan relevan dengan kebutuhan pasar lokal.
PENGARUH ATTRIBUTE PRODUCT TERHADAP CUSTOMER LOYALTY YANG DIMEDIASI OLEH CUSTOMER SATISFACTION PADA PEMAIN GAME PUBG MOBILE DI KOTA BANDUNG Mochamad Haikal Ardiansyah; Hariyadi Triwahyu Putra
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 12 No 3 (2025): JMBI UNSRAT Volume 12 Nomor 3
Publisher : Magister Manajemen Program Pasca Sarjana Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v12i3.65187

Abstract

.   This study aims to understand the influence of product attributes on customer loyalty, with customer satisfaction serving as a mediating variable, specifically among active PUBG Mobile players residing in Bandung. Data were collected from 120 respondents, all of whom belong to Generation Z and actively engage with the game. The research instrument used in this study had previously undergone validity and reliability tests, ensuring its quality. Data analysis was conducted using simple and multiple linear regression techniques with the assistance of SPSS version 27. Additionally, the Sobel test was employed to examine the mediating role of customer satisfaction. The results of the study revealed that product attributes have a positive and significant effect on customer satisfaction. Furthermore, customer satisfaction was found to positively influence customer loyalty. Regression analysis also indicated that product attributes have a direct impact on customer loyalty, and this relationship becomes stronger when customer satisfaction acts as a mediating variable
Pengaruh Tourism Destination Image Terhadap Revisit Intention yang Dimediasi oleh Tourism Satisfaction Pantai Cemara Cianjur Surya Pratama Nugraha; Hariyadi Triwahyu Putra
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.8342

Abstract

This study aims to examine the influence of cognitive destination image and affective destination image on revisit intention, with tourism satisfaction as a mediating variable for tourists visiting Pantai Cemara, Cidaun, Cianjur. The background of this research is based on the phenomenon of increasing tourist visits to West Java Province, which is not accompanied by a rise in visits to Pantai Cemara. This study employs a descriptive and verificative quantitative approach. The sampling technique used is non-probability sampling with a purposive sampling method. Data were collected from 120 respondents who had previously visited Pantai Cemara. Data analysis was carried out using multiple regression analysis and the Sobel test to examine the mediating role. The findings indicate that both cognitive destination image and affective destination image have a positive and significant effect on tourism satisfaction. Moreover, both destination image variables also positively influence revisit intention. However, tourism satisfaction was found to significantly mediate the relationship between cognitive destination image and revisit intention, while no significant mediation effect was observed in the relationship between affective destination image and revisit intention. These results suggest that enhancing both cognitive and affective perceptions of a destination can improve tourist satisfaction and revisit intention, with cognitive destination image playing a stronger role in mediating satisfaction and revisit intention. The implications of this research are expected to provide practical insights for tourism managers at Pantai Cemara in designing more effective destination management and promotional strategies to increase tourist loyalty.
Pengaruh E-Service Quality dan E-Trust Terhadap E-Loyalty yang di Mediasi oleh E-Satisfaction Pengguna Access by Kai di Kota Bandung Azzam Muhammad Rizki; Hariyadi Triwahyu Putra
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.8348

Abstract

This observation aims to to evaluate the quality of E-Service and trust in E-Loyalty and E-Satisfaction as mediating variables for users of the Access By KAI application in Bandung City. The background of this research is based on the high use of the Access By KAI application but accompanied by many negative reviews from users, such as system errors and slow top-up processes. This study uses a quantitative approach with a survey method and a non-probability sampling technique, namely convenience sampling. Data was obtained from 120 respondents who had used the Access By KAI application. Data processing was carried out by multiple regression analysis and the Sobel test to see the effect of mediation. The results of the study show that E-Service Quality and E-Trust have a positive and significant effect on E-Satisfaction, and also affect E-Loyalty. However, E-Satisfaction had no effect as a mediation in this study. These findings indicate that improving service quality and digital trust can increase user satisfaction and loyalty to the application. This research makes a practical contribution to PT KAI in an effort to improve the user experience through strengthening service systems and application security.
The Effect of Cardinal Traits on Compulsive Buying on Zara Product Purchases in Jakarta-Bandung Shyfa Diana Yulianti Situmorang; Hariyadi Triwahyu Putra
Journal of Social Research Vol. 3 No. 2 (2024): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v3i2.1763

Abstract

This study aims to examine the effect of cardinal traits on compulsive buying mediated by hedonistic shopping. The research objects set in this study are women and men aged 18-60 years who have bought and used Zara brand clothing products in Jakarta and Bandung. The research methodology used was quantitative methodology, by making Likert scale questionnaires, in the number of research respondents as many as 125 people. This research phase is a classical assumption test, multiple regression, hypothesis test, and sobel test using an online calculator from Preacher with the help of statistical program of social science (SPSS) version 26. The results showed hedonistic shopping that successfully mediated two cardinal traits variables, including extraversion, and openness to compulsive buying, it is hoped that this study will gain knowledge about strategies that must be done to regulate and assess compulsive buying
Authenticity and Walkability of Iconic Heritage Destination Bandung Indonesia Yadi; Hariyadi Triwahyu Putra
International Journal Of Community Service Vol. 1 No. 2 (2021): August 2021 (Indonesia - Malaysia)
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v1i2.25

Abstract

This study aims to examine the effect of authenticity and walkability on revisit intention mediated by tourist satisfaction. These four variables are measured using a number of statements on a Likert scale which are confirmed to have completed the validity and reliability tests. Data were collected using a questionnaire which was distributed to 271 respondents based on convenience sampling. Furthermore, the data were obtained and analyzed using structural equation modeling (SEM) and the Sobel test as a basis for hypothesis testing. The results of the hypothesis test explain the rejection of the null hypothesis, which means that there is support for empirical data on the proposed research hypothesis. This illustrates that authenticity and walkability directly affect tourist satisfaction positively and significantly. Meanwhile, revisit intention is influenced positively and significantly both directly by authenticity and walkability and indirectly through tourist satisfaction. Thus, all attributes of authenticity and walkability have a very important role in fulfilling tourists' expectations when appreciating historical buildings in a heritage tourism area. The authenticity attributes of historical buildings that need the attention of relevant stakeholders are historical value, authenticity, originality, and maintenance. Some of the critical elements of walkability that also need to be maintained such as security, comfort, accessibility, connections with other destinations, and pedestrian friendliness for pedestrians.
PENGARUH CELEBRITY ENDORSER DAN ELECTRONIC WORD OF MOUTH TERHADAP REPURCHASE INTENTION YANG DIMEDIASI OLEH BRAND IMAGE RICHEESE NABATI YANG DIBELI SECARA ONLINE DI KOTA BANDUNG Sinta Nursilawati; Hariyadi Triwahyu Putra
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 10 No 1 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to understand the impact of celebrity endorsers and electronic word of mouth on repurchase intention which is mediated by the Richeese Nabati brand image purchased online in Bandung City. The population in the study consists of millennial generation and generation Z individuals aged 17-30 years who have purchased Richeese Nabati products. The number of samples in this study amounted to 120 people. The research instrument has passed various test stages, namely validity test, reliability test, descriptive analysis, classical assumption test and multiple regression test. Research using SPSS version 25 software which is an analytical tool for testing data instruments and using a sobel calculator to conduct the sobel test. Brand Image is able to mediate the impact of celebrity endorsers and electronic word of mouth on repurchase intention.
PENGARUH BRAND IMAGE DAN PRODUCT INNOVATION TERHADAP CUSTOMER LOYALTY YANG DIMEDIASI OLEH BRAND TRUST PADA PENGGUNA SMART TV SAMSUNG DI BANDUNG RAYA Wildan Firmansyah; Hariyadi Triwahyu Putra
MANAJEMEN DEWANTARA Vol 9 No 2 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v9i3.20018

Abstract

This study aims to analyze the effect of brand image, product innovation on customer loyalty mediated by brand trust on Samsung Smart TV users in Bandung Raya in 2024. The research instrumenthas gone through the stages of validity dan reliability test, classical assumption test, multiple regression test, dan sobel testing. The instrumen is used as a tool for collecting data from respondents who have purchased Samsung Smart TV and are domiciled in Bandung raya which is the object assessed in this study. Collected through a questionnare created using a google form involving 120 respondents selected using convenience sampling techniques and analyzed using SPSS. The result of the hypothesis test show that brand image has a significant positive effect on brand trust and has an insignificant positive effect on customer loyalty. Brand trust affects customer loyalty and mediates the influence of brand image and product innovation on customer loyalty. The result of this study are expected to be useful for managers of similar objects being assessed because they will help create appropriate strategies or programs.
THE EFFECT OF PERCEIVED QUALITY AND PRIOR EXPERIENCE ON REVISIT INTENTION MEDIATED BY INVOLVEMENT IN STARBUCKS CONSUMERS (CASE STUDY AFTER THE BOYCOTT CALL BY THE MUI IN THE CITY OF BANDUNG) Genya Hergina Syabania; Hariyadi Triwahyu Putra
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/m85s0m17

Abstract

Competition in the business world is increasing, and one of the fields in the food & beverage business industry sector that is growing rapidly and can compete until now is the coffee café business. One of the coffee café business industries is Starbucks which is a coffee shop brand that has been ranked 1st in a row for the last 5 (five) years. However, at the end of 2023 in the era of the Israel-Hamas war, the MUI issued the latest fatwa no. 83 of 2023 so that Starbucks has declined in all aspects. The purpose of this study is to determine the relationship between the variables of Perceived Quality and Prior Experience to Revisit Intention through Involvement in Starbucks Consumers after the call for Boycott by the MUI in the city of Bandung. Validity tests, reliability tests, classical assumption tests, and multiple regression are part of the data processing in this study. The questionnaire instrument was used as a means to collect data on Starbucks consumers and the number of respondents was 123 people. Testing was carried out with SPSS 25 software. The results of this finding classify perceived quality and prior experience have no effect on revisit intention, perceived quality and prior experience also have no effect on involvement, involvement has an influence on revisit intention, and involvement has a mediating role on perceived quality, Involvement does not mediate prior experience to revisit intention. The difference with the previous research is the object studied in the city of Bandung. The findings are expected to help future researchers and help Starbucks management with relevant plans.
Co-Authors Adialita, Tania Ahmad, Lukni Burhanudin Aldy Wijaya Alif Fajar Suhendar Andreas Tri Hermawan Sinulingga Anggraeni, Devita Dwi Azhari, Anisa Listia Azzam Muhammad Rizki Desi Riyanti Desmiza, Desmiza Dhameria, Vita Dita Anggraeni Esi Fitriani Komara Firjatulloh, Faisa Saskara Genya Hergina Syabania Ghea Revina Wigantini Ginanjar Ginanjar Hanauli Junias Br. Sitorus Herawati, Siti Islami, Qhaerani Nurul Khairunnisa, Nur Fakhirah Mahendra, Serina Hesti Maulana Adam Pratama Milah, Irvan Saeful Mochamad Haikal Ardiansyah Muhamad Michael Atmaka Mulyawati, Ropita Ni Komang Prastiti Dewi Nurmansyah, Abdul Ahmad Hafidh Nurtjahjadi, Edi Rahardianto Rahardianto Rio Sahrul Herdiansyah Rizki Firdaus Rosmini Ramli Sani Kautsar Ibadurrahman Septiarini, Eka Shyfa Diana Yulianti Situmorang Sidiq, Muhamad Fazri Sigarlaki, Faizal Fardhani Sinta Nursilawati Sumiyati, Euis Eti Supriyadi, Cecep Surya Pratama Nugraha Wijaya, Aldy Wildan Firmansyah Yadi Yadi Ernawadi Zain, Nabilla Fawwaz