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All Journal Jurnal Intelektualita: Keislaman, Sosial, dan Sains Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) Alignment: Journal of Administration and Educational Management Jurnal Administrasi dan Manajemen MANAJEMEN DEWANTARA Dinasti International Journal of Management Science Jurnal Ilmiah Edunomika (JIE) Ilomata International Journal of Management Management Studies and Entrepreneurship Journal (MSEJ) Journal of Management and Bussines (JOMB) International Journal Of Science, Technology & Management (IJSTM) Ilomata International Journal of Management International Journal of Marketing and Human Resource Research International Journal of Community Service Jurnal Abdimas Kartika Wijayakusuma Journal of Social Research Jurnal Inovasi Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies International Journal of Economics and Management Research
Hariyadi Triwahyu Putra
Universitas Jenderal Achmad Yani
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Public Health Social Sciences Transportation Other

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The Effect of Green Packaging Perception on Green Customer Loyalty mediated by Green Customer Satisfaction on Avoskin Brand Cosmetic Products in Bandung City Mahendra, Serina Hesti; Putra, Hariyadi Triwahyu
International Journal of Marketing & Human Resource Research Vol. 6 No. 4 (2025): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v6i4.2754

Abstract

This research seeks to empirically investigate the extent to which perceptions of environmentally friendly packaging affect consumer loyalty toward Avoskin cosmetic products. Green customer satisfaction is positioned as an intervening variable within the context of Bandung-based Generation Z students. The measurement instruments employed in this study demonstrated adequate levels of validity and reliability, thereby justifying their use in data collection. A total of 120 respondents, all of whom had previously purchased Avoskin products, constituted the sample. The analytical approach comprised both simple and multiple regression models, supplemented with a Sobel test to evaluate mediating effects. Findings indicate that perceptions of green packaging positively and significantly affect customer satisfaction and loyalty, with satisfaction also emerging as a significant predictor and mediator in this relationship. However, future research is advised to explore alternative constructs that may more directly drive green customer loyalty. This finding also opens up opportunities for future researchers to explore other concepts that directly affect green customer loyalty. This research offers practical benefits to Avoskin in designing a marketing strategy to enhance product quality and attract more consumers from Generation Z
Pengaruh Green Product, Green Advertising dan Lifestyle Terhadap Repurchase Intention pada Konsumen Generasi Z AMDK AQUA Galon di Kota Bandung Anggraeni, Devita Dwi; Putra, Hariyadi Triwahyu
JURNAL ADMINISTRASI & MANAJEMEN Vol 14, No 2 (2024): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v14i2.3867

Abstract

Kebanyakan masyarakat kurang memperhatikan produk yang mereka konsumsi dengan mengabaikan fakta bahwa produk yang digunakan mampu berdampak pada kelestarian lingkungan. Produsen terus mempertimbangkan aspek lingkungan ke dalam seluruh operasi bisnis mereka, termasuk hal-hal seperti green product, green advertising, green branding, green packaging, green label dan sebagainya, yang sering disebut dengan istilah green marketing. Jenis penelitian kuantitatif dan data primer dipergunakan dengan media kuesioner kemudian disebarluaskan dengan cara online memanfaatkan google form untuk menampung data. Penelitian ini menggunakan generasi Z sebagai populasi, berumur 17-28 tahun. Penggunaan purposive sampling dipilih dengan banyaknya sampel sebesar 120 responden. Pengunaan metode meliputi uji asumsi klasik, uji reliabilitas, uji hipotesis dan uji validitas. Dalam temuan peneliti mendapati bahwa bahwa green advertising tidak berpengaruh dengan signifikan terhadap repurchase intention, namun green product dan lifestyle berpengaruh secara signifikan terhadap repurchase intention. Hasil uji F menunjukkan bahwa repurchase intention dengan signifikan dipengaruhi oleh green product, lifestyle dan green advertising dan secara bersama-sama.
The Effect of Price, Promotion, and Brand Image on Mixue Repurchase Interest in Garut Regency Rizki Firdaus; Hariyadi Triwahyu Putra
International Journal of Economics and Management Research Vol. 4 No. 3 (2025): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i3.583

Abstract

The purpose of this study is to examine the effect of price, promotion, and brand image on consumers’ repurchase intention of Mixue products in Garut Regency. This research employs a quantitative approach using primary data collected through a structured questionnaire distributed to 120 respondents who have purchased Mixue products. Respondents were selected using a convenience sampling method to ensure accessibility and relevance. The research instrument was tested for validity and reliability, and both were confirmed to meet statistical standards. Data analysis was conducted using SPSS Statistics version 27, applying multiple linear regression to test the hypotheses. The results indicate that price, promotion, and brand image each have a positive and significant impact on repurchase intention. These findings suggest that competitive pricing, effective promotional strategies, and a strong brand image are key determinants in fostering consumer loyalty and encouraging repeat purchases. Furthermore, this study highlights the importance for Mixue’s management to continuously evaluate and improve these factors in order to enhance consumer retention and sustain long-term business growth. The study provides practical implications for marketing strategy formulation in highly competitive markets, especially within the food and beverage industry. Additionally, future researchers are encouraged to include other variables such as product quality, customer satisfaction, and consumer trust to obtain a more comprehensive understanding of factors influencing repurchase intentions.
The Effect of Cardinal Traits on Compulsive Buying on Zara Product Purchases in Jakarta-Bandung Yulianti Situmorang, Shyfa Diana; Triwahyu Putra, Hariyadi
Journal of Social Research Vol. 3 No. 2 (2024): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v3i2.1763

Abstract

This study aims to examine the effect of cardinal traits on compulsive buying mediated by hedonistic shopping. The research objects set in this study are women and men aged 18-60 years who have bought and used Zara brand clothing products in Jakarta and Bandung. The research methodology used was quantitative methodology, by making Likert scale questionnaires, in the number of research respondents as many as 125 people. This research phase is a classical assumption test, multiple regression, hypothesis test, and sobel test using an online calculator from Preacher with the help of statistical program of social science (SPSS) version 26. The results showed hedonistic shopping that successfully mediated two cardinal traits variables, including extraversion, and openness to compulsive buying, it is hoped that this study will gain knowledge about strategies that must be done to regulate and assess compulsive buying
Pengaruh Brand Experience Terhadap Brand Loyalty Melalui Brand Love Pada Pengguna Laptop Merek Acer di Kota Cimahi Wijaya, Aldy; Triwahyu Putra, Hariyadi
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14684

Abstract

This research aims to analyze the influence of brand experience on brand loyalty through brand love among users of Acer laptops in the city of Cimahi. The research instrument has undergone validity and reliability testing, classic assumption testing, simple regression testing, and multiple regression testing. The instrument was used to collect data from respondents who are at least 17 years old and have used Acer laptops, which are the objects evaluated in this study. The number of respondents involved in this research is 90 individuals. The data instrument analysis was conducted using the SPSS software version 27 and Sobel test. The findings of this study indicate that brand experience has a positive effect on brand love, brand experience has a positive effect on brand loyalty, and brand love also has a positive impact on brand loyalty. However, brand love does not significantly mediate the relationship between brand experience and brand loyalty. What sets this research apart from previous studies is its focus on the city of Cimahi and the use of the latest secondary data in 2023.
Pengaruh Persepsi Harga, Iklan dan Kualitas Produk Terhadap Loyalitas Pelanggan Frestea di Wilayah Bandung Raya Firjatulloh, Faisa Saskara; Hariyadi Triwahyu Putra
Journal Of Administration and Educational Management (ALIGNMENT) Vol. 8 No. 5 (2025): Journal Of Administration and Educational Management (ALIGNMENT)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/q1p7ea62

Abstract

This study seeks to analyze the impact of pricing perception, advertising, and product quality on customer loyalty to Frestea in the Greater Bandung region. This study is grounded in evidence of a decrease in consumer loyalty, as indicated by Top Brand Index data and Google Trends. This research utilizes a quantitative methodology through a survey administered to 100 participants who had ingested Frestea within the last three months. Data analysis was performed utilizing multiple linear regression with the aid of SPSS software version 25. The study's findings demonstrate that pricing perception, advertising, and product quality exert a favorable and considerable impact on consumer loyalty, both individually and collectively. Consequently, all presented theories may be accepted. These findings underscore the necessity of executing marketing strategies that fit with price rules, augmenting advertising efficacy, and preserving product quality to sustain and enhance consumer loyalty. This study aims to provide a reference for beverage industry stakeholders in formulating marketing strategies that correspond with customer preferences.   Keywords: Price Perception, Advertising, Product Quality, Customer Loyalty, Frestea  
PENGARUH BRAND IMAGE DAN PRODUCT INNOVATION TERHADAP CUSTOMER LOYALTY YANG DIMEDIASI OLEH BRAND TRUST PADA PENGGUNA SMART TV SAMSUNG DI BANDUNG RAYA Wildan Firmansyah; Hariyadi Triwahyu Putra
MANAJEMEN DEWANTARA Vol 9 No 3 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v9i3.20018

Abstract

This study aims to analyze the effect of brand image, product innovation on customer loyalty mediated by brand trust on Samsung Smart TV users in Bandung Raya in 2024. The research instrumenthas gone through the stages of validity dan reliability test, classical assumption test, multiple regression test, dan sobel testing. The instrumen is used as a tool for collecting data from respondents who have purchased Samsung Smart TV and are domiciled in Bandung raya which is the object assessed in this study. Collected through a questionnare created using a google form involving 120 respondents selected using convenience sampling techniques and analyzed using SPSS. The result of the hypothesis test show that brand image has a significant positive effect on brand trust and has an insignificant positive effect on customer loyalty. Brand trust affects customer loyalty and mediates the influence of brand image and product innovation on customer loyalty. The result of this study are expected to be useful for managers of similar objects being assessed because they will help create appropriate strategies or programs.
Co-Authors Aldy Wijaya Alif Fajar Suhendar Andreas Tri Hermawan Sinulingga Anggraeni, Devita Dwi Azhari, Anisa Listia Azzam Muhammad Rizki Desi Riyanti Desmiza, Desmiza Dita Anggraeni Esi Fitriani Komara Firjatulloh, Faisa Saskara Ghea Revina Wigantini Hanauli Junias Br. Sitorus Islami, Qhaerani Nurul Khairunnisa, Nur Fakhirah Mahendra, Serina Hesti Maulana Adam Pratama Milah, Irvan Saeful Muhamad Michael Atmaka Mulyawati, Ropita Ni Komang Prastiti Dewi Rahardianto Rahardianto Rio Sahrul Herdiansyah Rizki Firdaus Rosmini Ramli Sani Kautsar Ibadurrahman Sidiq, Muhamad Fazri Sumiyati, Euis Eti Surya Pratama Nugraha Syabania, Genya Hergina Syaira Nur Hafifah Wijaya, Aldy Wildan Firmansyah Yadi Yadi Ernawadi Yulianti Situmorang, Shyfa Diana Zain, Nabilla Fawwaz