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All Journal Jurnal Intelektualita: Keislaman, Sosial, dan Sains Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) Alignment: Journal of Administration and Educational Management OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jurnal Administrasi dan Manajemen MANAJEMEN DEWANTARA Dinasti International Journal of Management Science Jurnal Ilmiah Edunomika (JIE) Ilomata International Journal of Management Management Studies and Entrepreneurship Journal (MSEJ) Journal of Management and Bussines (JOMB) International Journal Of Science, Technology & Management (IJSTM) Ilomata International Journal of Management International Journal of Marketing and Human Resource Research International Journal of Community Service Jurnal Abdimas Kartika Wijayakusuma Journal of Social Research Jurnal Inovasi Masyarakat PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies International Journal of Economics and Management Research
Hariyadi Triwahyu Putra
Universitas Jenderal Achmad Yani
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Public Health Social Sciences Transportation Other

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The Effect of Cardinal Traits on Compulsive Buying on Zara Product Purchases in Jakarta-Bandung Yulianti Situmorang, Shyfa Diana; Triwahyu Putra, Hariyadi
Journal of Social Research Vol. 3 No. 2 (2024): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v3i2.1763

Abstract

This study aims to examine the effect of cardinal traits on compulsive buying mediated by hedonistic shopping. The research objects set in this study are women and men aged 18-60 years who have bought and used Zara brand clothing products in Jakarta and Bandung. The research methodology used was quantitative methodology, by making Likert scale questionnaires, in the number of research respondents as many as 125 people. This research phase is a classical assumption test, multiple regression, hypothesis test, and sobel test using an online calculator from Preacher with the help of statistical program of social science (SPSS) version 26. The results showed hedonistic shopping that successfully mediated two cardinal traits variables, including extraversion, and openness to compulsive buying, it is hoped that this study will gain knowledge about strategies that must be done to regulate and assess compulsive buying
Pengaruh Brand Experience Terhadap Brand Loyalty Melalui Brand Love Pada Pengguna Laptop Merek Acer di Kota Cimahi Wijaya, Aldy; Triwahyu Putra, Hariyadi
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14684

Abstract

This research aims to analyze the influence of brand experience on brand loyalty through brand love among users of Acer laptops in the city of Cimahi. The research instrument has undergone validity and reliability testing, classic assumption testing, simple regression testing, and multiple regression testing. The instrument was used to collect data from respondents who are at least 17 years old and have used Acer laptops, which are the objects evaluated in this study. The number of respondents involved in this research is 90 individuals. The data instrument analysis was conducted using the SPSS software version 27 and Sobel test. The findings of this study indicate that brand experience has a positive effect on brand love, brand experience has a positive effect on brand loyalty, and brand love also has a positive impact on brand loyalty. However, brand love does not significantly mediate the relationship between brand experience and brand loyalty. What sets this research apart from previous studies is its focus on the city of Cimahi and the use of the latest secondary data in 2023.
Pengaruh Persepsi Harga, Iklan dan Kualitas Produk Terhadap Loyalitas Pelanggan Frestea di Wilayah Bandung Raya Firjatulloh, Faisa Saskara; Hariyadi Triwahyu Putra
Journal Of Administration and Educational Management (ALIGNMENT) Vol. 8 No. 5 (2025): Journal Of Administration and Educational Management (ALIGNMENT)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/q1p7ea62

Abstract

This study seeks to analyze the impact of pricing perception, advertising, and product quality on customer loyalty to Frestea in the Greater Bandung region. This study is grounded in evidence of a decrease in consumer loyalty, as indicated by Top Brand Index data and Google Trends. This research utilizes a quantitative methodology through a survey administered to 100 participants who had ingested Frestea within the last three months. Data analysis was performed utilizing multiple linear regression with the aid of SPSS software version 25. The study's findings demonstrate that pricing perception, advertising, and product quality exert a favorable and considerable impact on consumer loyalty, both individually and collectively. Consequently, all presented theories may be accepted. These findings underscore the necessity of executing marketing strategies that fit with price rules, augmenting advertising efficacy, and preserving product quality to sustain and enhance consumer loyalty. This study aims to provide a reference for beverage industry stakeholders in formulating marketing strategies that correspond with customer preferences.   Keywords: Price Perception, Advertising, Product Quality, Customer Loyalty, Frestea  
PENGARUH BRAND IMAGE DAN PRODUCT INNOVATION TERHADAP CUSTOMER LOYALTY YANG DIMEDIASI OLEH BRAND TRUST PADA PENGGUNA SMART TV SAMSUNG DI BANDUNG RAYA Wildan Firmansyah; Hariyadi Triwahyu Putra
MANAJEMEN DEWANTARA Vol 9 No 2 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v9i3.20018

Abstract

This study aims to analyze the effect of brand image, product innovation on customer loyalty mediated by brand trust on Samsung Smart TV users in Bandung Raya in 2024. The research instrumenthas gone through the stages of validity dan reliability test, classical assumption test, multiple regression test, dan sobel testing. The instrumen is used as a tool for collecting data from respondents who have purchased Samsung Smart TV and are domiciled in Bandung raya which is the object assessed in this study. Collected through a questionnare created using a google form involving 120 respondents selected using convenience sampling techniques and analyzed using SPSS. The result of the hypothesis test show that brand image has a significant positive effect on brand trust and has an insignificant positive effect on customer loyalty. Brand trust affects customer loyalty and mediates the influence of brand image and product innovation on customer loyalty. The result of this study are expected to be useful for managers of similar objects being assessed because they will help create appropriate strategies or programs.
Pengaruh Tourism Destination Image Terhadap Revisit Intention yang Dimediasi oleh Tourism Satisfaction Pantai Cemara Cianjur Surya Pratama Nugraha; Hariyadi Triwahyu Putra
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.8342

Abstract

This study aims to examine the influence of cognitive destination image and affective destination image on revisit intention, with tourism satisfaction as a mediating variable for tourists visiting Pantai Cemara, Cidaun, Cianjur. The background of this research is based on the phenomenon of increasing tourist visits to West Java Province, which is not accompanied by a rise in visits to Pantai Cemara. This study employs a descriptive and verificative quantitative approach. The sampling technique used is non-probability sampling with a purposive sampling method. Data were collected from 120 respondents who had previously visited Pantai Cemara. Data analysis was carried out using multiple regression analysis and the Sobel test to examine the mediating role. The findings indicate that both cognitive destination image and affective destination image have a positive and significant effect on tourism satisfaction. Moreover, both destination image variables also positively influence revisit intention. However, tourism satisfaction was found to significantly mediate the relationship between cognitive destination image and revisit intention, while no significant mediation effect was observed in the relationship between affective destination image and revisit intention. These results suggest that enhancing both cognitive and affective perceptions of a destination can improve tourist satisfaction and revisit intention, with cognitive destination image playing a stronger role in mediating satisfaction and revisit intention. The implications of this research are expected to provide practical insights for tourism managers at Pantai Cemara in designing more effective destination management and promotional strategies to increase tourist loyalty.
Pengaruh E-Service Quality dan E-Trust Terhadap E-Loyalty yang di Mediasi oleh E-Satisfaction Pengguna Access by Kai di Kota Bandung Azzam Muhammad Rizki; Hariyadi Triwahyu Putra
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.8348

Abstract

This observation aims to to evaluate the quality of E-Service and trust in E-Loyalty and E-Satisfaction as mediating variables for users of the Access By KAI application in Bandung City. The background of this research is based on the high use of the Access By KAI application but accompanied by many negative reviews from users, such as system errors and slow top-up processes. This study uses a quantitative approach with a survey method and a non-probability sampling technique, namely convenience sampling. Data was obtained from 120 respondents who had used the Access By KAI application. Data processing was carried out by multiple regression analysis and the Sobel test to see the effect of mediation. The results of the study show that E-Service Quality and E-Trust have a positive and significant effect on E-Satisfaction, and also affect E-Loyalty. However, E-Satisfaction had no effect as a mediation in this study. These findings indicate that improving service quality and digital trust can increase user satisfaction and loyalty to the application. This research makes a practical contribution to PT KAI in an effort to improve the user experience through strengthening service systems and application security.
Kampanye Kesadaran Lingkungan: Strategi Mengenalkan dan Menjual Produk Daur Ulang atau Jasa Pengelolaan Sampah di Kelurahan Melong Kecamatan Cimahi Septiarini, Eka; Ernawadi, Yadi; Herawati, Siti; Adialita, Tania; Nurtjahjadi, Edi; Sigarlaki, Faizal Fardhani; Nurmansyah, Abdul Ahmad Hafidh; Dhameria, Vita; Putra, Hariyadi Triwahyu; Ahmad, Lukni Burhanudin; Supriyadi, Cecep
Jurnal Abdimas Kartika Wijayakusuma Vol 6 No 4 (2025): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v6i4.1065

Abstract

Kota Cimahi menghasilkan sampah sekitar 230 ton per hari, sementara kuota yang ditetapkan oleh TPA Sarimukti tidak lebih dari 100 ton per hari. Salah satu wilayah di Kota Cimahi yang turut berkontribusi memproduksi sampah adalah Kelurahan Melong Kecamatan Cimahi, tepatnya berada di RT 9, RT 10, dan RT 11. Masyarakat di lingkungan ini belum membiasakan membatasi timbulnya sampah, melakukan daur ulang sampah, dan/atau memanfaatkan kembali sampah sehingga memiliki nilai ekonomi. Oleh karena itu, tim pengabdian kepada masyarakat turut berpartisipasi membantu Pemerintah Kota Cimahi dalam program akselerasi mewujudkan masyarakat sejahtera di wilayah Melong melalui kampanye reduce, reuse, dan recycle (3R). Metode yang digunakan adalah pendekatan diseminasi berbasis edukasi singkat dalam durasi 2–3 jam. Secara keseluruhan, hasil kegiatan menunjukkan bahwa intervensi berupa edukasi dan pelatihan terbukti efektif dalam meningkatkan pengetahuan, kesadaran, dan motivasi masyarakat terkait pengelolaan sampah berbasis reduce, reuse, dan recycle (3R). Temuan ini mempertegas pentingnya strategi edukasi berbasis partisipasi dan motivasi kolektif dalam mewujudkan lingkungan yang bersih dan berkelanjutan.
PENGARUH CELEBRITY ENDORSER DAN ELECTRONIC WORD OF MOUTH TERHADAP REPURCHASE INTENTION YANG DIMEDIASI OLEH BRAND IMAGE RICHEESE NABATI YANG DIBELI SECARA ONLINE DI KOTA BANDUNG Sinta Nursilawati; Hariyadi Triwahyu Putra
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 10 No 1 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to understand the impact of celebrity endorsers and electronic word of mouth on repurchase intention which is mediated by the Richeese Nabati brand image purchased online in Bandung City. The population in the study consists of millennial generation and generation Z individuals aged 17-30 years who have purchased Richeese Nabati products. The number of samples in this study amounted to 120 people. The research instrument has passed various test stages, namely validity test, reliability test, descriptive analysis, classical assumption test and multiple regression test. Research using SPSS version 25 software which is an analytical tool for testing data instruments and using a sobel calculator to conduct the sobel test. Brand Image is able to mediate the impact of celebrity endorsers and electronic word of mouth on repurchase intention.
Pengaruh Brand Love Dan Brand Trust Terhadap Repurchase Intention Melalui Customer Satisfaction Pada Pelanggan Produk Indomie di Kota Bandung Maulana, Ibnu Fazri; Putra, Hariyadi Triwahyu
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 3 (2025): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Studi ini berupaya untuk mengevaluasi dampak kasih sayang merek dan keandalan merek terhadap niat untuk membeli kembali, dengan kepuasan pelanggan bertindak sebagai variabel mediasi di antara konsumen produk Indomie di Kota Bandung. Penurunan yang diamati sebesar -1,7% dalam Indeks Merek Teratas Indomie dari tahun 2022 hingga 2024, bersama dengan penurunan 31% dalam bunga pembelian kembali seperti yang ditunjukkan oleh Google Trends, menunjukkan minat yang berkelanjutan dalam pembelian kembali, terutama dalam demografi Generasi Z di Kota Bandung. Metodologi yang diterapkan pada studi ini yaitu kuantitatif, memanfaatkan teknik survei dan metode pengambilan sampel non-probabilitas, khususnya pengambilan sampel tujuan. Sampel terdiri dari 120 individu yang merupakan konsumen Indomie, berusia antara 17 dan 27 tahun. Analisis data dilakukan melalui teknik regresi berganda dan uji Sobel untuk menyelidiki efek mediasi. Temuan ini mengungkapkan bahwa kasih sayang merek dan keandalan merek secara positif dan signifikan mempengaruhi kepuasan pelanggan dan niat untuk membeli kembali. Selanjutnya, kepuasan pelanggan ditemukan secara signifikan memediasi hubungan antara kasih sayang merek dan niat untuk membeli kembali. Sebaliknya, kepuasan pelanggan tidak berfungsi sebagai faktor penengah dalam hubungan antara keandalan merek dan niat untuk membeli kembali dalam penyelidikan ini. Hasil ini menggarisbawahi pentingnya membina hubungan emosional dan kepercayaan pada merek untuk meningkatkan niat konsumen untuk membeli kembali.
Co-Authors Adialita, Tania Ahmad, Lukni Burhanudin Aldy Wijaya Alif Fajar Suhendar Andreas Tri Hermawan Sinulingga Anggraeni, Devita Dwi Azhari, Anisa Listia Azzam Muhammad Rizki Azzam Muhammad Rizki Desi Riyanti Desmiza, Desmiza Dhameria, Vita Dita Anggraeni Esi Fitriani Komara Firjatulloh, Faisa Saskara Ghea Revina Wigantini Hanauli Junias Br. Sitorus Herawati, Siti Islami, Qhaerani Nurul Khairunnisa, Nur Fakhirah Mahendra, Serina Hesti Maulana Adam Pratama Maulana, Ibnu Fazri Milah, Irvan Saeful Muhamad Michael Atmaka Mulyawati, Ropita Ni Komang Prastiti Dewi Nurmansyah, Abdul Ahmad Hafidh Nurtjahjadi, Edi Rahardianto Rahardianto Rio Sahrul Herdiansyah Rio Sahrul Herdiansyah Rizki Firdaus Rosmini Ramli Sani Kautsar Ibadurrahman Septiarini, Eka Sidiq, Muhamad Fazri Sigarlaki, Faizal Fardhani Sinta Nursilawati Sumiyati, Euis Eti Supriyadi, Cecep Surya Pratama Nugraha Surya Pratama Nugraha Syabania, Genya Hergina Wijaya, Aldy Wildan Firmansyah Yadi Yadi Ernawadi Yulianti Situmorang, Shyfa Diana Zain, Nabilla Fawwaz