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All Journal Jurnal Intelektualita: Keislaman, Sosial, dan Sains Journal of Economic, Bussines and Accounting (COSTING) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) J-MAS (Jurnal Manajemen dan Sains) Alignment: Journal of Administration and Educational Management OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jurnal Administrasi dan Manajemen MANAJEMEN DEWANTARA Dinasti International Journal of Management Science Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business Management Studies and Entrepreneurship Journal (MSEJ) Journal of Management and Bussines (JOMB) International Journal Of Science, Technology & Management (IJSTM) Ilomata International Journal of Management International Journal of Marketing and Human Resource Research International Journal of Community Service Jurnal Abdimas Kartika Wijayakusuma Journal of Social Research Jurnal Inovasi Masyarakat Journal of Economics and Management Scienties El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam International Journal of Economics and Management Research
Hariyadi Triwahyu Putra
Universitas Jenderal Achmad Yani
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Public Health Social Sciences Transportation Other

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The Effect of Cardinal Traits on Compulsive Buying on Zara Product Purchases in Jakarta-Bandung Shyfa Diana Yulianti Situmorang; Hariyadi Triwahyu Putra
Journal of Social Research Vol. 3 No. 2 (2024): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v3i2.1763

Abstract

This study aims to examine the effect of cardinal traits on compulsive buying mediated by hedonistic shopping. The research objects set in this study are women and men aged 18-60 years who have bought and used Zara brand clothing products in Jakarta and Bandung. The research methodology used was quantitative methodology, by making Likert scale questionnaires, in the number of research respondents as many as 125 people. This research phase is a classical assumption test, multiple regression, hypothesis test, and sobel test using an online calculator from Preacher with the help of statistical program of social science (SPSS) version 26. The results showed hedonistic shopping that successfully mediated two cardinal traits variables, including extraversion, and openness to compulsive buying, it is hoped that this study will gain knowledge about strategies that must be done to regulate and assess compulsive buying
Authenticity and Walkability of Iconic Heritage Destination Bandung Indonesia Yadi; Hariyadi Triwahyu Putra
International Journal Of Community Service Vol. 1 No. 2 (2021): August 2021 (Indonesia - Malaysia)
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v1i2.25

Abstract

This study aims to examine the effect of authenticity and walkability on revisit intention mediated by tourist satisfaction. These four variables are measured using a number of statements on a Likert scale which are confirmed to have completed the validity and reliability tests. Data were collected using a questionnaire which was distributed to 271 respondents based on convenience sampling. Furthermore, the data were obtained and analyzed using structural equation modeling (SEM) and the Sobel test as a basis for hypothesis testing. The results of the hypothesis test explain the rejection of the null hypothesis, which means that there is support for empirical data on the proposed research hypothesis. This illustrates that authenticity and walkability directly affect tourist satisfaction positively and significantly. Meanwhile, revisit intention is influenced positively and significantly both directly by authenticity and walkability and indirectly through tourist satisfaction. Thus, all attributes of authenticity and walkability have a very important role in fulfilling tourists' expectations when appreciating historical buildings in a heritage tourism area. The authenticity attributes of historical buildings that need the attention of relevant stakeholders are historical value, authenticity, originality, and maintenance. Some of the critical elements of walkability that also need to be maintained such as security, comfort, accessibility, connections with other destinations, and pedestrian friendliness for pedestrians.
PENGARUH CELEBRITY ENDORSER DAN ELECTRONIC WORD OF MOUTH TERHADAP REPURCHASE INTENTION YANG DIMEDIASI OLEH BRAND IMAGE RICHEESE NABATI YANG DIBELI SECARA ONLINE DI KOTA BANDUNG Sinta Nursilawati; Hariyadi Triwahyu Putra
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 10 No 1 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to understand the impact of celebrity endorsers and electronic word of mouth on repurchase intention which is mediated by the Richeese Nabati brand image purchased online in Bandung City. The population in the study consists of millennial generation and generation Z individuals aged 17-30 years who have purchased Richeese Nabati products. The number of samples in this study amounted to 120 people. The research instrument has passed various test stages, namely validity test, reliability test, descriptive analysis, classical assumption test and multiple regression test. Research using SPSS version 25 software which is an analytical tool for testing data instruments and using a sobel calculator to conduct the sobel test. Brand Image is able to mediate the impact of celebrity endorsers and electronic word of mouth on repurchase intention.
PENGARUH BRAND IMAGE DAN PRODUCT INNOVATION TERHADAP CUSTOMER LOYALTY YANG DIMEDIASI OLEH BRAND TRUST PADA PENGGUNA SMART TV SAMSUNG DI BANDUNG RAYA Wildan Firmansyah; Hariyadi Triwahyu Putra
MANAJEMEN DEWANTARA Vol 9 No 2 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v9i3.20018

Abstract

This study aims to analyze the effect of brand image, product innovation on customer loyalty mediated by brand trust on Samsung Smart TV users in Bandung Raya in 2024. The research instrumenthas gone through the stages of validity dan reliability test, classical assumption test, multiple regression test, dan sobel testing. The instrumen is used as a tool for collecting data from respondents who have purchased Samsung Smart TV and are domiciled in Bandung raya which is the object assessed in this study. Collected through a questionnare created using a google form involving 120 respondents selected using convenience sampling techniques and analyzed using SPSS. The result of the hypothesis test show that brand image has a significant positive effect on brand trust and has an insignificant positive effect on customer loyalty. Brand trust affects customer loyalty and mediates the influence of brand image and product innovation on customer loyalty. The result of this study are expected to be useful for managers of similar objects being assessed because they will help create appropriate strategies or programs.
THE EFFECT OF PERCEIVED QUALITY AND PRIOR EXPERIENCE ON REVISIT INTENTION MEDIATED BY INVOLVEMENT IN STARBUCKS CONSUMERS (CASE STUDY AFTER THE BOYCOTT CALL BY THE MUI IN THE CITY OF BANDUNG) Genya Hergina Syabania; Hariyadi Triwahyu Putra
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/m85s0m17

Abstract

Competition in the business world is increasing, and one of the fields in the food & beverage business industry sector that is growing rapidly and can compete until now is the coffee café business. One of the coffee café business industries is Starbucks which is a coffee shop brand that has been ranked 1st in a row for the last 5 (five) years. However, at the end of 2023 in the era of the Israel-Hamas war, the MUI issued the latest fatwa no. 83 of 2023 so that Starbucks has declined in all aspects. The purpose of this study is to determine the relationship between the variables of Perceived Quality and Prior Experience to Revisit Intention through Involvement in Starbucks Consumers after the call for Boycott by the MUI in the city of Bandung. Validity tests, reliability tests, classical assumption tests, and multiple regression are part of the data processing in this study. The questionnaire instrument was used as a means to collect data on Starbucks consumers and the number of respondents was 123 people. Testing was carried out with SPSS 25 software. The results of this finding classify perceived quality and prior experience have no effect on revisit intention, perceived quality and prior experience also have no effect on involvement, involvement has an influence on revisit intention, and involvement has a mediating role on perceived quality, Involvement does not mediate prior experience to revisit intention. The difference with the previous research is the object studied in the city of Bandung. The findings are expected to help future researchers and help Starbucks management with relevant plans.
The Influence of the Marketing Mix on E-loyalty for N’Pure Products on TikTok Shop in Greater Bandung Zahra Aliya Hafizhoh; Hariyadi Triwahyu Putra
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 3 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.11388

Abstract

The purpose of this study is to investigate how the marketing mix affects e-loyalty for N'Pure items on TikTok Shop in the Greater Bandung region. The study focuses on consumers who have purchased or used N’Pure products on TikTok Shop in the Greater Bandung area. This research employs a quantitative method, using an online survey to collect a sample of 140 respondents. In addition, the data analysis methods used in this study included multiple regression analysis, which was conducted using the Statistical Program for the Social Sciences (SPSS). Based on the findings of this study, online loyalty is positively and significantly influenced by three aspects of the marketing mix product, price, place, and promotion while online loyalty is negatively and significantly influenced by one aspect of the marketing mix. E-loyalty is influenced simultaneously by the marketing mix (product, price, place, and promotion). These results suggest that managers should routinely evaluate packaging design to prevent visual fatigue and implement dynamic pricing in line with digital purchasing trends.
The Influence of Perceived Ethicality and Electronic Word of Mouth (E-WOM) on E-Loyalty through Customer E-Trust Wardah Compact Powder in Cimahi City Salma Aziizu; Hariyadi Triwahyu Putra
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 3 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i3.11729

Abstract

The development of the digital cosmetics industry increases competition between brands, so companies need to understand the factors that shape customer e-loyalty. The decline in loyalty in Wardah solid powder products prompted this study to analyze the influence of perceived ethicality and electronic word of mouth (e-WOM) on e-loyalty through e-trust as a mediating variable in Wardah solid powder customers in Cimahi City. The study used a quantitative approach with a survey method of 120 respondents selected using convenience sampling. Data were analyzed using multiple regression and mediation tests. The results of the study show that perceived ethicality and e-WOM have a positive effect on e-trust, and e-trust has a positive effect on e-loyalty. E-trust is able to mediate the influence of perceived ethicality on e-loyalty, but does not mediate the influence of e-WOM on e-loyalty. This study concludes that increasing the perception of brand ethics and the quality of digital communication can strengthen customer trust and loyalty. The results of the study provide recommendations for PT Paragon Technology and Innovation to increase e-loyalty through strengthening ethical perception, e-WOM quality, e-trust, product quality consistency, privacy protection, clarity of information, complaint handling, and encouraging positive reviews on e-commerce platforms.
The Influence of Perceived Ease of Use and Perceived Usefulness on Repurchase Intention Mediated by E-Satisfaction Among Generation Z Customers of E-Commerce Lazada in Cimahi City Shalfa Kinaya; Hariyadi Triwahyu Putra
Journal of Economics and Management Scienties Volume 8 No. 4, September 2026
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i4.516

Abstract

E-commerce rivalry necessitates that businesses comprehend the elements that affect repeat purchase intention. This investigation aims to analyze the effects of Perceived Ease of Use and Perceived Usefulness on Repurchase Intention mediated by E-Satisfaction among Gen Z users of the Lazada e-commerce platform in Cimahi. The study used a quantitative approach, was gathered by disseminating a questionnaire to 200 respondents who fulfilled the requirements. Data analysis was excuted utilizing SPSS version 23 through validity tests, reliability tests, descriptive analysis, classical assumption tests, multiple linear regression analysis, Sobel tests, and hypothesis test, The results of the study indicate that Perceived Usefulness has a positive and significant effect on E-Satisfaction and Repurchase Intention, Perceived Ease of Use has no effect on E-Satisfaction or Repurchase Intention. Furthermore, E-Satisfaction has no effect on Repurchase Intention and does not mediate the effects of Perceived Ease of Use or Perceived Usefulness on Repurchase Intention. These outcomes reveal that Gen Z’s intention to repurchase in Cimahi City is more influenced by the perceived usefulness of using the Lazada app than by ease of use or E-Satisfaction. This study contributes to the TAM model in digital marketing. From a managerial perspective, although Lazada’s perceived value is rated very highly, the company is advised to focus on improving its lowest scoring indicator the product rating system by enhancing the quality of reviews to make them more informative and trustworthy, and by including original media from buyers. Meanwhile, the image search feature and payment options should be maintained to enhance the platform’s competitiveness.
Pengaruh Persepsi Harga dan Iklan terhadap Loyalitas Pelanggan yang Dimediasi oleh Kepuasan Pelanggan pada Produk Lipstik Wardah di Wilayah Kab Bandung Barat Cihampelas Salma Salsabilla Somantri; Hariyadi Triwahyu Putra
Alignment: Journal of Administration and Educational Management Vol. 8 No. 5 (2025): Alignment: Journal of Administration and Educational Management
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/tcmaph51

Abstract

This study aims to analyze the influence of price perception and advertising on customer loyalty, with customer satisfaction as a mediating variable, on Wardah lipstick products in the Cihampelas area, West Bandung Regency. The background of this study is the decline in customer loyalty, which is suspected to be caused by price perceptions that are considered inconsistent with quality, as well as the declining effectiveness of advertising amid competition from local and international brands. This study employs a quantitative approach using a survey method with 120 respondents who are users of Wardah lipstick. The analytical techniques used include multiple regression analysis to test the direct effects and the Sobel test to determine the mediating effect. The results indicate that price perception and advertising have a positive and significant impact on customer satisfaction. Customer satisfaction also have a positive and significantl influences loyalty and mediates the relationship between price perception and advertising on loyalty. These findings emphasize the importance of maintaining customer satisfaction in building sustainable loyalty.   Keywords: Price Perception, Advertising, Customer Satisfaction, Customer Loyalty, Wardah
Pengaruh Persepsi Harga, Iklan dan Kualitas Produk Terhadap Loyalitas Pelanggan Frestea di Wilayah Bandung Raya Faisa Saskara Firjatulloh; Hariyadi Triwahyu Putra
Alignment: Journal of Administration and Educational Management Vol. 8 No. 5 (2025): Alignment: Journal of Administration and Educational Management
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/q1p7ea62

Abstract

This study seeks to analyze the impact of pricing perception, advertising, and product quality on customer loyalty to Frestea in the Greater Bandung region. This study is grounded in evidence of a decrease in consumer loyalty, as indicated by Top Brand Index data and Google Trends. This research utilizes a quantitative methodology through a survey administered to 100 participants who had ingested Frestea within the last three months. Data analysis was performed utilizing multiple linear regression with the aid of SPSS software version 25. The study's findings demonstrate that pricing perception, advertising, and product quality exert a favorable and considerable impact on consumer loyalty, both individually and collectively. Consequently, all presented theories may be accepted. These findings underscore the necessity of executing marketing strategies that fit with price rules, augmenting advertising efficacy, and preserving product quality to sustain and enhance consumer loyalty. This study aims to provide a reference for beverage industry stakeholders in formulating marketing strategies that correspond with customer preferences.   Keywords: Price Perception, Advertising, Product Quality, Customer Loyalty, Frestea  
Co-Authors Adialita, Tania Ahmad, Lukni Burhanudin Aldy Wijaya Alif Fajar Suhendar Andreas Tri Hermawan Sinulingga Anggraeni, Devita Dwi Azhari, Anisa Listia Azzam Muhammad Rizki Desi Riyanti Desmiza, Desmiza Dhameria, Vita Dita Anggraeni Esi Fitriani Komara Faisa Saskara Firjatulloh Genya Hergina Syabania Ghea Revina Wigantini Ginanjar Ginanjar Hanauli Junias Br. Sitorus Herawati, Siti Islami, Qhaerani Nurul Khairunnisa, Nur Fakhirah Mahendra, Serina Hesti Maulana Adam Pratama Milah, Irvan Saeful Mochamad Haikal Ardiansyah Muhamad Michael Atmaka Mulyawati, Ropita Ni Komang Prastiti Dewi Nurmansyah, Abdul Ahmad Hafidh Nurtjahjadi, Edi Rahardianto Rahardianto Rio Sahrul Herdiansyah Rizki Firdaus Rosmini Ramli Salma Aziizu Salma Salsabilla Somantri Sani Kautsar Ibadurrahman Septiarini, Eka Shalfa Kinaya Shyfa Diana Yulianti Situmorang Sidiq, Muhamad Fazri Sigarlaki, Faizal Fardhani Sinta Nursilawati Sumiyati, Euis Eti Supriyadi, Cecep Surya Pratama Nugraha Wijaya, Aldy Wildan Firmansyah Yadi Yadi Ernawadi Zahra Aliya Hafizhoh Zain, Nabilla Fawwaz