Putri Sandrina Sitompul
Universitas Negeri Medan

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Pengaruh Kualitas Pelayanan dan Kualitas Produk terhadap Kepuasan Pelanggan Toko Buah Risman di Pasar MMTC Medan Mahya Sabilillah; Putri Sandrina Sitompul; Radhika Narwastu; Nafidza Shadrina
Jurnal Bisnis, Manajemen, dan Ekonomi Vol. 4 No. 4 (2023): Jurnal Bisnis, Manajemen dan Ekonomi
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jbme.v4i4.1456

Abstract

This study aims to analyse the effect of service and product quality on customer satisfaction at Risman fruit shop in the MMTC Medan market. The research method used is quantitative research involving 35 respondents. This study uses multiple linear regression as an analytical tool to see the effect of each variable. Service quality indicators are tangibility, reliability, responsiveness, empathy and service assurance. This study’s product quality indicators are product freshness, product presentation and taste quality. Customer satisfaction indicators are the conformity of expectations and reality, the interest in repurchasing, and the willingness to recommend. The results showed that service quality and product quality significantly influence customer satisfaction. These findings imply the importance of improving service and product quality to increase customer satisfaction at Risman fruit shop. This study provides valuable insights for similar business owners and marketing managers to improve relationships with customers and enhance business performance.
Analisis Strategi Pemasaran pada PT Astra Internasional TBK Shintami Oktavia; Hasiandra Simanjuntak; Putri Sandrina Sitompul; Radhika Narwastu; Maya Martiza Sari; Cecilia Miranda Lumbangaol; Dicky M.C Sinulingga
Journal on Education Vol 7 No 1 (2024): Journal on Education: Volume 7 Nomor 1 Tahun 2024
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v7i1.7685

Abstract

This research aims to determine the analysis of marketing strategies at PT Astra Internasional Tbk. In this research we will carry out an analysis of the company so that we can analyze how marketing from Pt Astra Internasional Tbk. The type of research used is quantitative research using secondary data where we take existing marketing data. The result is to create statistics regarding previous marketing analysis at Pt Astra Tbk so that we can make decisions on future sales. With this research, it is hoped that it can provide motivation to employees to increase sales and support the company's existence.
Analisis Strategi Pemasaran pada PT Astra Internasional Tbk Shintami Oktavia; Hasiandra Simanjuntak; Putri Sandrina Sitompul; Radhika Narwastu; Maya Martiza Sari; Cecilia Miranda Lumbangaol; Dicky M.C Sinulingga
Journal on Education Vol 7 No 1 (2024): Journal on Education: Volume 7 Nomor 1 Tahun 2024
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v7i1.7687

Abstract

Information within a company is very important to support sustainability development, so there is a reason that information is really needed for a company company. One company that uses an integrated information system network to make business easier the company is PT. Telkom . Telkom demands to be even better improve the quality and quantity of its services in order to become a company the best telecommunications in Indonesia and even the world, not only that, PT Telkom too Realizing that there is the importance of human resources (HR) in helping company to achieve its main targets, and in helping the company to achieve main target, and in its implementation must take into account social interests, functional and employee.
PENGARUH KESELAMATAN DAN KESEHATAN KERJA (K3) DAN JOB BURNOUT TERHADAP KINERJA KARYAWAN KONSTRUKSI PADA PT. WIDY KENCANA JAYA KUALA TANJUNG, SUMATERA UTARA Putri Sandrina Sitompul; Riza Indriani
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 02 (2026): Volume 12 No. 01 Maret 2026 Produce
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i02.12070

Abstract

The construction industry is characterized by high occupational risks, where employees simultaneously face physical hazards on-site and psychological pressure due to project deadlines. Two factors considered to have significant influence in this context are Occupational Health and Safety (OHS) and Job Burnout. This study aims to analyze the influence of OHS and Job Burnout on the performance of construction employees at PT. Widy Kencana Jaya, Kuala Tanjung, North Sumatra, both partially and simultaneously. The study employs a quantitative approach with a causal associative research design. The population and sample consist of all 56 construction employees of PT. Widy Kencana Jaya, selected using saturated sampling technique. Data were collected through a Likert scale 1–5 questionnaire, field observations, and interviews. Instrument tests include validity using Pearson Product Moment correlation (r table = 0.361) and Cronbach's Alpha reliability, all of which were declared valid and reliable. Classical assumption tests include Kolmogorov-Smirnov normality test, multicollinearity test (Tolerance & VIF), and heteroscedasticity test (Scatterplot). Multiple linear regression analysis using SPSS 26.0 For Windows yielded the equation Y = 29.709 + 0.449X₁ – 0.528X₂ + e. Results show that: (1) OHS has a positive and significant effect on employee performance (t-count = 4.704 > t-table = 2.006; sig. = 0.000 < 0.05), thus H₁ is accepted; (2) Job Burnout has a negative and significant effect on employee performance (t-count = 4.508 > t-table = 2.006; sig. = 0.000 < 0.05), thus H₂ is accepted; (3) Simultaneously, OHS and Job Burnout significantly influence employee performance (F-count = 53.300 > F-table = 3.172; sig. = 0.000 < 0.05) with Adjusted R² = 0.655, indicating that both variables explain 65.5% of the variation in employee performance, thus H₃ is accepted. These findings imply that improving employee performance in the construction sector requires an integrated approach that strengthens OHS management systems while simultaneously managing employees' psychological conditions to prevent burnout.