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All Journal Jurnal Masyarakat Mengabdi Nusantara Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Kabar Masyarakat Jurnal Informasi Pengabdian Masyarakat Jurnal Pengabdian Bersama Masyarakat Indonesia Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian Kepada Masyarakat Masyarakat Berkarya: Jurnal Pengabdian dan Perubahan Sosial Panggung Kebaikan : Jurnal Pengabdian Sosial Inovasi Sosial: Jurnal Pengabdian Masyarakat
Zulfa Zakiatul Hidayah
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Journal : Jurnal Kabar Masyarakat

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Pendampingan Edukasi Literasi Keuangan Dan Penerapan Pemasaran Digital Pada Pelaku Usaha Industri Rumahan Zulfa Zakiatul Hidayah; Prasetyo Hari Sandi; Muhamad Syahwildan; Etty Zuliawati Zed; Erin Soleha
Jurnal Kabar Masyarakat Vol. 1 No. 2 (2023): Mei : JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1336.019 KB) | DOI: 10.54066/jkb-itb.v1i2.233

Abstract

The financial literacy and inclusion index for urban areas in 2022 is 86.73%, for rural areas it is 82.69%. There is a gap of 2.10% between rural and urban areas. Seeing this, it is necessary to pay special attention to outreach and education in rural areas so that the strategy for implementing financial education is to increase the quantity of implementing financial education in rural areas. Especially now that we have entered the era of society 5.o where all transactions use technology. Even though the development of technology is very rapid, there are still many business actors who do not understand the use of information technology (Sugiarto et al., 2022). In this digital era, it is expected to form an information technology, especially in the field of marketing. Business actors, especially Mrs. Asri as the owner of the Serangkai Rasa business herself, said that there is still a lack of socialization of financial literacy itself, this is an obstacle for the community, especially business actors, in keeping abreast of economic developments, especially in the industrial era 4.o where all transactions have been carried out in technology-based businesses. . This service activity can provide positive results for the Implementation of Financial Literacy Education and Digital Marketing for Home Industry Business Actors.
Co-Authors Abdul Latif Abdul Latif Ahmad Rasyiddin Andrianto Prasetya Nugroho Army Cahya Putra Rustamaji Citra Anisa Tika Putri Della Arianni Syafitri Dhonny Suwazan Dian Rachmawati Afandi Dwi Epty Hidayaty Erin Soleha Erna Apriani Etty Zuliawati Zed Fiqih Maria Rabiatul Hariroh Fitri Wulandari Hafsari Prabhamanik Faddila Indra Permana Isarianto Isarianto Junedi Maharina Maharina Muhamad Syahwildan Nadia Meirani Novi Fitria Hermiati Prasetyo Hari Sandi Rizka Estisia Pratiwi Rustianah Sesri Sellina Suhendra Suhendra Sunita Dasman Widiastuti Widiastuti Widiastuti