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All Journal Jurnal Riset Public Relations Sahmiyya: Jurnal Ekonomi dan Bisnis WISDOM : Jurnal Pengabdian Kepada Masyarakat Wisdom Jurnal Ilmiah Manajemen dan Akuntansi LogicLink: Journal of Artificial Intelligence and Multimedia in Informatics
Rohmad Abidin
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Analisis Media Monitoring Merek Uniqlo dengan Brand24 Pada Bulan Mei 2024 Santi Nailul Izaty; Rohmad Abidin
Jurnal Riset Public Relations Volume 4, No. 2, Desember 2024, Jurnal Riset Public Relations (JRPR)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrpr.v4i2.4435

Abstract

Abstrak. Penelitian ini bertujuan untuk menganalisis persepsi konsumen terhadap merek Uniqlo selama periode 1-31 Mei 2024 dengan menggunakan alat media monitoring Brand24. Penelitian ini merupakan studi pustaka yang bersifat kualitatif dengan pendekatan penelitian netnografi. Penelitian netnografi adalah metode yang mengadaptasi teknik etnografi untuk mempelajari budaya dan komunitas yang terbentuk melalui komunikasi internet. Metode ini digunakan untuk mengumpulkan dan menginterpretasikan data secara mendalam dari berbagai platform digital. Pendekatan deskriptif kualitatif dengan analisis konten yang sistematis diterapkan untuk mengeksplorasi percakapan online, mengungkap sentimen konsumen, serta mengidentifikasi tren dan topik yang muncul terkait merek Uniqlo. Hasil penelitian menunjukkan bahwa Uniqlo berhasil membangun engagement yang kuat dengan audiens, dengan total 909 mentions dan jangkauan media sosial mencapai 8,3 juta. Meskipun terdapat fluktuasi, Uniqlo secara konsisten memperoleh lebih banyak sentimen positif (74%) dibandingkan dengan sentimen negatif (27%). Hal ini mengindikasikan keberhasilan Uniqlo dalam membangun basis konsumen yang loyal dan mengelola reputasi online-nya. Namun, adanya sentimen negatif yang signifikan menekankan pentingnya pemantauan berkelanjutan terhadap sentimen online. Temuan penelitian ini dapat menjadi acuan bagi perusahaan fashion dalam  mengembangkan strategi pemasaran dan komunikasi yang efektif, serta dalam mengelola reputasi online secara proaktif. Abstract. This research aims to analyze consumer perceptions of the Uniqlo brand during the period 1-31 May 2024 using the Brand24 media monitoring tool. This research is a qualitative literature study with a netnographic research approach. Netnographic research is a method that adapts ethnographic techniques to study cultures and communities formed through internet communication. This method is used to collect and interpret data in depth from various digital platforms. A qualitative descriptive approach with systematic content analysis was applied to explore online conversations, uncover consumer sentiment, and identify emerging trends and topics related to the Uniqlo brand. The research results show that Uniqlo has succeeded in building strong engagement with its audience, with a total of 909 mentions and a social media reach of 8.3 million. Despite fluctuations, Uniqlo consistently received more positive sentiment (74%) than negative sentiment (27%). This indicates Uniqlo's success in building a loyal consumer base and managing its online reputation. However, the existence of significant negative sentiment emphasizes the importance of continued monitoring of online sentiment. The findings of this research can be a reference for fashion companies in developing effective marketing and communication strategies, as well as in managing online reputation proactively.
Analisis Sentimen Masyarakat Indonesia Terhadap Kebijakan Program Tapera Menggunakan Brand24 Dyah Ratna; Rohmad Abidin
LogicLink Vol. 1 No. 2, December 2024
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/logiclink.v1i2.8736

Abstract

This research analyzes the sentiment of the Indonesian public towards the Housing Savings Program (Tapera) policy using netnography methods and the Brand24 analysis tool. The research method employed is qualitative descriptive with a netnographic approach, examining data from various social media platforms, blogs, videos, forums, news sites, and websites. Data were collected from May 14 to June 13, 2024, and analyzed to identify positive, negative, and neutral sentiments towards the Tapera policy. The results of the study show the dominance of social media as the primary source of public opinion, followed by TikTok and videos. This analysis provides a comprehensive overview of the public's response to the Tapera policy, which can serve as a basis for decision-making and the formulation of more effective policy strategies.
Pengaruh media sosial dalam mempromosikan usaha rias pengantin: kasus studi pada para pengusaha rias pengantin widianti, vira putri; Rohmad Abidin; Farida Rohmah
Sahmiyya: Jurnal Ekonomi dan Bisnis Vol 3, No 2 November 2024
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

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Abstract

Penelitian ini menjelaskan tentang pengaruh media sosial dalam mempromosikan usaha tata rias pengantin: studi kasus pengusaha mikro tata rias pengantin. Metode penelitian yang digunakan yaitu metode kualitatif dengan pendekatan deskriptif analitik. Penelitian ini menunjukan bahwa persaingan antar pelaku usaha tata rias pengantin saat ini semakin meningkat. Hal ini mendorong para pelaku usaha tata rias pengantin untuk memutar otak, merancang strategi dan teknik pemasaran yang kreatif dan efektif bagi calon konsumen serta anggaran yang sesuai. Media sosial menjadi salah satu pilihan utama bagi para pebisnis tata rias pengantin untuk menjadikan dirinya kompetitif dalam memperluas sayap bisnisnya. Efektivitas dan efisiensi dalam penggunaan media sosial tentu menjadi alasan di balik itu semua. Memanfaatkan media sosial media merupakan pilihan terbaik bagi mereka untuk menyebarkan informasi mengenai jasa yang mereka jual dan menjaga komunikasi terbuka dengan pelanggan untuk mendapatkan feedback terhadap jasa. penawaran mediasosial banyak peluang untuk pemilik bisnis dan menyediakan platform strategis untuk mempromosikan produk dan strategi bisnis lainnya. Pemilik bisnis menyediakan platform strategis untuk mempromosikan produk dan strategi bisnis lainnya. Bisnis yang menggunakan internet untuk mengiklankan produk atau layanan sering dikenal sebagai e marketing sebagai pemasaran elektronik. Di media sosial media, pengguna dapat dengan mudah terlibat dalam aktivitas online seperti mengakses yang diinginkanseperti mengakses konten yang diinginkan, belajar, mengumpulkan informasi, isi, penawara, berpartisipasi, membuat konten dalam bentuk blog, bekerja, dan bersosialisasi. belajar, mengumpulkan informasi, mencari penawaran, berpartisipasi, membuat konten dalam bentuk blog, bekerja, dan bersosialisasi. Media sosial menjadi peranan yang sangat penting dalam masyarakat saat ini, karena kemajuan ituteknologi dapat memberikan akses terhadap informasi yang dibutuhkan, khususnya untuk penelitian ini
Pengaruh Revolusi Industri 4.0 Terhadap Ekonomi Kreatif Halal di Kabupaten Pekalongan: Indonesia Putri, Fariska Amalia; Rohmad Abidin
Sahmiyya: Jurnal Ekonomi dan Bisnis Vol 4, No 1 Mei 2025
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

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Abstract

 Penelitian ini bertujuan untuk menganalisis pengaruh Revolusi Industri 4.0 terhadap ekonomi kreatif halal di Kabupaten Pekalongan, dengan fokus pada pemanfaatan teknologi digital seperti Artificial Intelligence (AI), Internet of Things (IoT), Smart Packaging, dan Big Data. Metode yang digunakan dalam penelitian ini adalah literature review, dengan mengkaji berbagai jurnal ilmiah, buku, dan laporan industri yang relevan. Hasil penelitian menunjukkan bahwa AI mampu mengotomatisasi sertifikasi halal dan meningkatkan pengawasan produk, sedangkan IoT dan Smart Packaging memungkinkan pemantauan real-time terhadap kondisi produk halal. Selain itu, Big Data memberikan wawasan mengenai pola konsumsi halal, memungkinkan industri untuk mengembangkan strategi pemasaran yang lebih tepat sasaran.
Digital Transformation in Sharia Finance: Conceptual Analysis and Implications for the Future Zahrotul Jannah; Rohmad Abidin
Sahmiyya: Jurnal Ekonomi dan Bisnis Vol 4, No 1 Mei 2025
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

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Abstract

 Penelitian ini menganalisis perkembangan teknologi digital dalam sektor keuangan syariah melalui studi pustaka terhadap enam jurnal akademik yang berfokus dalam perkembangan keuangan syariah. adanya Inovasi ini berperan dalam meningkatkan efisiensi, transparansi, dan inklusi keuangan, sehingga memperluas akses layanan keuangan syariah bagi masyarakat luas. Fintech syariah menawarkan berbagai layanan seperti pembayaran digital, P2P lending, crowdfunding syariah, dan investasi berbasis syariah, yang memungkinkan sistem keuangan Islam menjadi lebih modern dan efisien. Meskipun menawarkan berbagai manfaat, adopsi teknologi digital dalam keuangan syariah masih menghadapi sejumlah tantangan, termasuk ketidakseragaman regulasi, kepatuhan syariah, rendahnya literasi digital, keterbatasan infrastruktur teknologi, serta ancaman keamanan data. Oleh karena itu, diperlukan upaya kolaboratif antara regulator, lembaga keuangan, dan penyedia teknologi untuk memastikan pengembangan ekosistem keuangan syariah yang berkelanjutan
PENGARUH PERSEPSI MANFAAT, PERSEPSI KEPERCAYAAN DAN FITUR TERHADAP KEPUTUSAN MENGGUNAKAN BANK DIGITAL ALADIN DI KABUPATEN DAN KOTA PEKALONGAN PADA ERA NEW HABIT Putri Nurul Amalia; Rohmad Abidin; Bambang Sri Hartono
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 2 No. 3 (2025): Mei : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/88x2x497

Abstract

The COVID-19 pandemic requires banks to be able to provide electronic-based transactions, carry out digital transformation, and also open up opportunities for financial technology-based companies. An example of this transformation is the first Sharia-based digital bank such as Aladin Digital Bank. This study aims to analyze the effect of perceived usefulness, perceived credibility, and features on the decision to use Aladin Digital Bank in the Pekalongan Regency and City in the New Habit Era. This study uses primary data with 20 statement items distributed through Google Forms and questionnaires with quantitative methods to the people of the Pekalongan Regency and City who have used the Aladin Digital Bank application. The number of samples was 97 respondents using the purposive sampling method. The data analysis technique uses multiple linear regression analysis with the help of SPSS version 26 software with a significance level of 5%. The results showed that the perceived usefulness variable had a positive and significant effect partially, while the perceived credibility and feature variables had no positive and significant effect partially. However, the variables of perceived benefits, perceived trust, and features have a positive and significant impact simultaneously.
STRENGTHENING UNDERSTANDING OF THE IMPORTANCE OFDIGITAL INVESTMENT AMONG UIN GUSDURPEKALONGAN STUDENTS: PENGUATAN PEMAHAMAN PENTINGNYA INVESTASI DIGITAL DIKALANGAN MAHASISWA UIN GUSDUR PEKALONGAN Arditya Prayogi; Imam Prayogo Pujiono; Dimas Setiaji Prabowo; Rohmad Abidin
WISDOM : Jurnal Pengabdian Kepada Masyarakat Wisdom Vol. 1 No. 2 (2024): JPKM WISDOM 2, 2024
Publisher : PT. ROCE WISDOM ACEH

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Abstract

An understanding of digital investment, especially in the current era ofdisruption, is urgently needed by all groups, including students who arefamiliar with the development of digital technology. Digital investment needsto be promoted from an early age by utilizing the current technologicalopportunities. Thus, this community service activity was carried out with theaim of strengthening participants' understanding of digital investment andpracticing it in the form of creating accounts and content on Blogs andYoutube. With this digital investment, it is hoped that students will have a goodunderstanding and can benefit from this investment in the future. This serviceactivity was carried out using the service learning method by giving theoreticallectures and direct practice. From the results of the activity, it was found thatthe activity participants had a good understanding of the material presented andhad basic skills related to digital investment by having Blog and Yotubeaccounts and being able to produce content as part of digital investment. Thisactivity also has a social impact based on the good response given by theparticipants during the activity.
PENGARUH PENGGUNA MANFAAT PROGRAM E-COMMERCE SHOPEE AFFILIATES Devi Kurniawati; Rohmad Abidin
Sahmiyya: Jurnal Ekonomi dan Bisnis Vol 3, No 1 Mei 2024
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

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Abstract

The purpose of this research is to understand how the Shopee affiliate program predictive system works and what benefits and advantages it offers to users and sellers. The impact of the pandemic requires a person or society to be face-to-face with technology to carry out activities virtually or online. As time goes by, people have started to innovate with technological advancements. The first and foremost example is how the world of commerce has grown thanks to e-commerce.  E-commerce is part of e-business, where the scope is larger and involves not only trading goods, but also close collaboration with other businesses such as partners, customer service, job vacancies, and others. Affiliate marketing is defined as a cooperative activity that involves partnering with organizations, businesses, or locations to generate profits for both parties involved in a particular transaction through strategies to introduce new products or services. Affiliates, also known as influencers or content creators, are able to influence consumers' desire to make large purchases so that they can drive traffic to their websites and earn commissions. Affiliate with Shopee, on the other hand, is the company's sole affiliate program, aimed at website creators who want to use it to increase commissions by promoting or highlighting products on Shopee through social media. There are many platforms that can be used, ranging from Instagram, YouTube, Facebook, Tiktok, and Twitter. A commission of around 10% is available for each sale made by the promoted shop or product. However, despite how popular this program is, many people in society are unaware of its benefits and drawbacks. As a result, when using e-commerce, not all sellers benefit (profitable income) from the products sold. The current research utilizes the same quantitative method used to develop the full prediction system to build a system. The first step is to collect data from several influential users of the Shopee affiliate program, after which the system development and implementation are carried out. The observation accuracy testing conducted had excellent working conditions with a 100% success rate. Therefore, it can be assumed that the predicted financial benefits and gains from Shopee users will be realized. With this system in place, it is anticipated that consumer spending on Shopee will increase. However, because it is simple and offers the most benefits, this approach may reduce the pentagularity of the population.
Fraud Lelang Jabatan Serta Pengaruhnya Terhadap Persepsi Masyarakat Kurniawan, Pratomo Cahyo Kurniawan; Rifda Isna Mildana; Rohmad Abidin
Sahmiyya: Jurnal Ekonomi dan Bisnis Vol 3, No 1 Mei 2024
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

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Abstract

This study aims to determine how public perception is viewed from the job auction fraud that occurs. Job auctions have often been used to obtain good resources if done correctly. This study uses primary data obtained from distributing questionnaires to the people of Pemalang district using the accidental sampling method. The results of the study indicate that job auction fraud committed by regional heads affects public perception. Regional heads who commit fraud directly receive negative perceptions from the people they lead in their region
Co-Authors Bambang Sri Hartono Devi Kurniawati Dyah Ratna Farida Rohmah Imam Prayogo Pujiono Kurniawan, Pratomo Cahyo Kurniawan Prabowo, Dimas Setiaji Prayogi, Arditya Putri Nurul Amalia Putri, Fariska Amalia Rifda Isna Mildana Santi Nailul Izaty widianti, vira putri zahrotul jannah