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Journal : Open Access DRIVERset

Indonesian Tourism Village Award: Impact, Strategy, and Potential for Integrated Rural Tourism in Bali Putu Devi Rosalina; I Wayan Wardika; Ni Made Prasiwi Bestari
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 14 No. 2 (2024): Reclaiming Cultural Heritage
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2024.v14.i02.p06

Abstract

The Indonesian Tourism Village Award (ADWI) is part of the central government's commitment to stimulating the motivation of village communities to develop tourism. However, our understanding remains limited on how ADWI develop rural tourism. This present research analyses online news media, with a research question: How does ADWI impact tourism development in rural tourism destinations? Through thematic analysis, two positive impacts were found: Marketing and optimising tourism potential, with one negative impact: passive participation from the government. This article then discusses strategies for overcoming the negative impact and provides avenues for future research by reconceptualising the 4As framework for future studies on the tourism village potential. This research offers a theoretical contribution to the conceptualisation of the 4As in the context of rural tourism and, practically, provides advice to tourism village stakeholders in Bali to develop integrated rural tourism.
Kontribusi Perempuan Bali dalam Pengembangan Pariwisata Kreatif di Ubud Ni Made Prasiwi Bestari; Ni Wayan Widhiasthini
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 13 No. 2 (2023): Volume 13 No 2 Oktober 2023
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2023.v13.i02.p02

Abstract

The swift growth and intense competition in the tourism industry have driven Ubud to constantly innovate and devise creative forms of tourism that enhance its appeal to visitors. This article examines and assesses the contributions of women in the advancement and diversification of creative tourism in Ubud. This case studies research employs qualitative methodologies, involving the collection of data through various means, including direct observation, structured interviews, netnography, and comprehensive document analysis. The article concludes Balinese women have contributed significant effort in creating creative tourism in Ubud as can be seen in cooking class. This study also finds how Balinese women transform their role from being worker into entrepreneur in the field of creative tourism in Ubud.