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All Journal Majalah Ilmiah Bijak AJAD : Jurnal Pengabdian kepada Masyarakat
Heri Susanto
Universitas Nusa Bangsa
Humanities Economics, Econometrics & Finance Social Sciences

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Edukasi Literasi Keuangan bagi Santri di Pesantren Al-Marjan Mulabaru Lebak Banten Iis Anisa Yulia; Isbandriyati Mutmainah; Heri Susanto; Dewi Fitrianti; Rumna Rumna; Agus Pranamulia; Mulyana Gustira Putra; Anna Fitriani; Yunus Arifien; Lalu Solihin; Faizal Maad; Feni Marnilin; Hedar Rusman; Eha Hasni Wahidhani; Ichwan Rachmanu Widjaja; Harmoko Sukayat; Rahmat Irawan; Ahmad Zaid Mahfudi
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 3 (2025): DECEMBER 2025
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v5i3.672

Abstract

The Community Service Program (PkM) was implemented at Al-Marjan Mulabaru Islamic Boarding School, Lebak, Banten, to strengthen students’ financial literacy. Key challenges identified include low baseline financial knowledge, limited access to financing for pesantren-based enterprises, and insufficient infrastructure and technology (notably internet access and fintech tools) to support financial information and services. The program involved needs assessment, material development, face-to-face training, discussion, and evaluation using pre- and post-tests. Results show an increase in understanding from 43% (pre-test) to 92% (post-test), a gain of 49 percentage points. These findings indicate that the training content and delivery were effective in improving basic skills in budgeting and money management. Participants were highly engaged during the sessions, reflected in active discussions and question-and-answer activities.
The Influence of Social Media, Digital Marketing Content, and Online Interactions on Increasing Brand Awareness for Wedding Organizers (Case Study on Wedding Organizer Partners) Anisah Shabrina; Heri Susanto; Agus Pranamulia
Majalah Ilmiah Bijak Vol. 23 No. 1: March 2026
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/cjmzpx10

Abstract

This study aims to examine and analyze the influence of social media usage, digital marketing content, and online interaction on brand awareness in wedding organizer services. The sample used consists of customers who have utilized the services of wedding organizer partners in 2024. Data were collected using a census method and analyzed using multiple linear regression. The results indicate that the influence of social media usage, digital marketing content, and online interaction significantly affects brand awareness. Therefore, wedding organizer partners need to maintain the quality of services provided, enhance the quality of content and Q&A services related to weddings, and strengthen brand awareness.
Co-Authors Agus Pranamulia Ahmad Zaid Mahfudi Anisah Shabrina Anna Fitriani Eha Hasni Wahidhani Faizal Maad Harmoko Sukayat Hedar Rusman Ichwan Rachmanu Widjaja Isbandriyati Mutmainah Lalu Solihin Marnilin, Feni Mulyana Gustira Putra Rahmat Irawan Rumna, Rumna Yulia, Iis Anisa Yunus Arifien