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All Journal AJAD : Jurnal Pengabdian kepada Masyarakat Indonesian Journal of Innovation Multidisipliner Research
Rahmat Irawan
Universitas Nusa Bangsa
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering

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The Influence of Social Media Engagement, Customer Experience, and Brand Reputation on Digital Brand Trust of Mobile Banking Users Sri Purwati; Sukma Irdiana; Ade Suhara; Iwan Henri Kusnadi; Rahmat Irawan; Nur Aisyah Qadri Saiful
Indonesian Journal of Innovation Multidisipliner Research Vol. 4 No. 2 (2026): April - Juni
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v4i2.1050

Abstract

The purpose of this research is to examine Effect of Social Media Engagement, Customer Experience and Brand Reputation on Digital Brand Trust of mobile banking customers. The research was conducted quantitatively utilizing a survey method on mobile banking customers by employing purposive sampling methodology. Data collection was done by means of online surveys and data analysis was done using multiple linear regression. Before assessing the hypothesis, validity, reliability and classical assumption tests such as normality, heteroscedasticity and multicollinearity were undertaken. The findings indicated that Social Media Engagement, Customer Experience and Brand Reputation had a favorable and substantial effect on Digital Brand Trust partly and concurrently. The study results show that enhancing customer involvement via social media, great customer experience and strong brand reputation may boost consumer confidence in mobile banking services. The research contributes to the growth of digital marketing and consumer behavior literature theoretically, and the practical implications for the banking sector to increase customer confidence in digital services.
Edukasi Literasi Keuangan bagi Santri di Pesantren Al-Marjan Mulabaru Lebak Banten Iis Anisa Yulia; Isbandriyati Mutmainah; Heri Susanto; Dewi Fitrianti; Rumna Rumna; Agus Pranamulia; Mulyana Gustira Putra; Anna Fitriani; Yunus Arifien; Lalu Solihin; Faizal Maad; Feni Marnilin; Hedar Rusman; Eha Hasni Wahidhani; Ichwan Rachmanu Widjaja; Harmoko Sukayat; Rahmat Irawan; Ahmad Zaid Mahfudi
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 3 (2025): DECEMBER 2025
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v5i3.672

Abstract

The Community Service Program (PkM) was implemented at Al-Marjan Mulabaru Islamic Boarding School, Lebak, Banten, to strengthen students’ financial literacy. Key challenges identified include low baseline financial knowledge, limited access to financing for pesantren-based enterprises, and insufficient infrastructure and technology (notably internet access and fintech tools) to support financial information and services. The program involved needs assessment, material development, face-to-face training, discussion, and evaluation using pre- and post-tests. Results show an increase in understanding from 43% (pre-test) to 92% (post-test), a gain of 49 percentage points. These findings indicate that the training content and delivery were effective in improving basic skills in budgeting and money management. Participants were highly engaged during the sessions, reflected in active discussions and question-and-answer activities.
Co-Authors Ade Suhara Agus Pranamulia Ahmad Zaid Mahfudi Anna Fitriani Eha Hasni Wahidhani Faizal Maad Harmoko Sukayat Hedar Rusman Heri Susanto Ichwan Rachmanu Widjaja Irdiana, Sukma Isbandriyati Mutmainah Iwan Henri Kusnadi Lalu Solihin Marnilin, Feni Mulyana Gustira Putra Nur Aisyah Qadri Saiful Rumna, Rumna Sri Purwati Yulia, Iis Anisa Yunus Arifien